Visual media marketing is the new powerful tool for your online business. It’s the power of great copywriting and imagery combined. Two powerful concepts that support each other have the ability to create pretty effective results.
Here are the effective tips you need to know about visual social media marketing.
It’s easy to understand the importance of visuals in our daily life. 90% of the information our brain processes is visual. One study found that Facebook posts with images receive 2.3 times more engagement than those without. Tweets with images receive 150% more retweets than tweets without images.
Visual social media marketing is absolutely important for your business success. Every post you make, every update you share, should have some relevant visual attached.
Improve – Branding Your Social Media Presence
When your audience first visits your webpage what do they see? The first impression in as little as 50 milliseconds, which is not nearly enough time to read any text. Instead, you have to make sure that you get the visual branding of your entire presence right.
Branding your social media presence, above all, means building a compelling logo and cover page.
The brand has to be clear from the first millisecond. That’s only possible if the visuals are strong and consistent enough to communicate your brand value at first glance.
Create Quality Images
Just using visuals is not enough. According to one study, 40% of social media marketers use stock images. Here’s what that means: your competitor may well be using the exact same visuals as you for promotion. If you want to be unique, that’s not an ideal position.
Ideally, it always makes sense to use your own media. Images that are uniquely yours cannot be easily replicated. Sources like Canva allow you to easily generate graphics that make even generic stock images more unique.
Create Social Media Videos
Video is one of the most important visual aspects used in content marketing today. If you include video in your regular content strategy, you’re almost guaranteed to boost engagement among your followers.
That’s because, in addition to their inherent visual appeal, videos have found a unique spot within the social media hierarchy. On platforms like Facebook, they autoplay. Other platforms, like Snapchat, optimize their entire algorithm around it.
Visualize Your Data
Data and statistics are among your most powerful persuasive tools. They can also be immensely boring. But Effective data visualization can do wonders for your social media presence. It makes complex topics more approachable and digestible.
It also helps you combine two of your most powerful tools available in marketing, logic, and emotion.
Visualizing your data on social media can take on a variety of shapes. It might be a simple graphics or chart that highlights just what makes a given piece of data so compelling. Alternatively, a full-fledged infographic can do wonders on more complex topics.
Create Visual Instructions and How-Tos
Especially for more complex products and services, How-Tos are likely already part of your content strategy. They help answer common audience questions and increase their knowledge. It’s a very effective tip to educate your target audience.
But there is a problem: when based just on text, they’re not very attractive. In fact, few members of your target audience might actually go through them. That’s because, according to research, people who follow directions that rely on illustrations learn 323% more than those following plain text.
You can use that to your advantage. A quick, animated explainer video can do wonders!
Also, a simple infographic that breaks it down into visual steps can do the trick.
Repurpose Your Content in Visual Way
Stop thinking about a blog post as a blog post or a whitepaper as long-form content. They’re all opportunities to curate and repurpose content that sustains your social media presence.
All you have to do is pull out interesting info nuggets, and find interesting ways to share those nuggets. It might make sense as a simple static visual, an infographic, an animated visual, or even a video. Which works best depends entirely on the type of content.
Plenty of online tools like Canva and Display exist to help you create graphics and animations. Video tends to be a bit more complex. The ability to repurpose content into various types of social media visuals can be an immense boost to your presence.
Build Thumbnails for Every Video
By default, networks like YouTube and Facebook pull a random image from your video as you post it. Depending on what pops up, that means someone looking at it may not be very compelled to actually play it. Fortunately, the remedy is simple.
Make it a rule to build thumbnails for your Facebook and YouTube videos. Then, as you upload and post them, choose the custom thumbnail option. It’s an easy way to make sure that the videos seem as compelling as they actually are to an audience still on the fence about viewing them.
The key to success is thinking about visuals first: strive for an exclusively visual presence to make sure your audience will always have something nice to look at. Make your research and you will find many online tools to create your visual social media marketing strategy.
First Step. Take Action Now and Never Give Up!
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