Tag Archives: generating
How to Write Effective Classified Ads and Generating Traffic
Newspapers are what we typically associate with the standard classified ad. However, Internet classified ads can be far more effective at sales and generating traffic to your website. Classified ads on the web give people instant gratification when they choose to buy or click a link, unlike a newspaper. They can reach people all over the world, and not in a small geographical area. They provide a way to advertise online giving you the option to use affiliates. If you find a way to attach a classified ad to an Internet portal that already has a large audience, your classified ad online has far more power than just a newspaper classified ad, and it can also get you backlinks and point people to your website from larger portals, increasing traffic.
How To Write Effective Classified Ads
In order for your ad to work online, it has to follow some basic rules of online marketing. You won’t have a whole lot of time to capture someone’s attention and you will also have stiff competition for available readers. So, make sure to always follow some basic guidelines to give your classifed ad the maximum chance of being noticed.
Headlines are Very Important
Headlines are important for various reasons. Search engines weight titles very heavily, so if you don’t put in an accurate and popular headline, it may end up showing near the bottom of the list. The other reason headlines are important is that they are the first thing a person reads when scrolling down the results of a search engine result page. If you don’t have a headline that pops right out and grabs the reader, it will not be as noticed as if you did.
You do want to describe what you are promoting in the title, but it should in said in such a way that it begs the viewer to click into the link to read more. So, instead of “office supplies for sale” you would write: “Top Business People Organize Their Lives With Our Office Products!” In this way, you not only say you have office supplies for sale, but the main benefit implied is that their business will grow if they buy from you. So, add a benefit, describe the product, and make them want to read the rest of your classified ad.
Be Brief
The classified ad is not a sales page. Most experts believe that the longer the sales page, the better the probability of overcoming any objections a buyer might have. However, the classified ad is not a sales page. It can be the introduction to a more indepth sales page, it can be used to generate a contacts list, but it also can be a very brief way to advertise some product or service which is sold instantly at the click of a button. It’s up to you how you will be using the ad, but it should remain long enough to get your point across and brief enough not to lose someone’s attention.
What works very well in classified ads are bulleted lists of benefits. This way a person can quickly review why they want to buy your product or click to go to the link your website in a very short amount of time. You should vary the font and provide sufficient white space so that the classified at is visually appealing and easy to read. The ad should be less than 100 words long for it to be quickly effective. Don’t forget to use your keywords even here!
Add Pictures
If the site allows you to add pictures, do so. The ads are much more noticeable with an icon next to the title than without and they make a bigger impact with pictures inside too. If you are selling a physical product people will want to see you wares before they decide to buy. So, it’s also important to have pictures of the items you are selling so as to generate enthusiasm and excitement for the purchase.
Post Online
Once you have a good idea of what you’re going to say and how you’re going to say it to attract attention, you want to identify different areas online that allow classified ads. They should be sites with large audiences that promote classified ads or that make them easily searchable. A famous website that offer free classified ads is the Craigslists.com.
Posting your classified ad is not a one-time affair. You will want to have a regular schedule to keep posting the ad, at least weekly, so as to keep it visible. Otherwise, it will rapidly be buried by other people posting classified ads and your ad will be old, stale, and practically invisible.
Search Engine Optimization (SEO). A Must-Have Tool For Your Website
Search Engine Optimization or SEO is a term widely used today by many websites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.
Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.
But, it is essential to grab a hold of that spot or make your ranking even better. Each day is a new day for all the websites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.
So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.
With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.
So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.
Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.
You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.
You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.
Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.
If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.
Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.
Keyword optimization is important. If you aren’t familiar with this term, it basically means using the exact words that people are searching for on the Internet in the content of your website. It’s very easy to find what terms people are searching for and how often they are searching for them.
You can use any of the search engine’s free keyword tools to help you with this. Just in a general term that is related to your business and the tool will give you related terms that users are typing in, along with how many searches per month that term gets, how competitive the term is and other information. If you are just starting out, you will want to use the uncompetitive keywords (those that don’t get too many searches). As you start to build in ranking, you can use more competitive keywords.
How often do you use the keywords you have chosen to target? You should try to use them in main headings, titles or links within your website as well as within the content. However, the usage should not be forced. Your Google web ranking will actually go down if you try to “trick” the search engine by over-using keywords.
One of the biggest determiners of your rank is how many incoming links you have to your site. If Google sees that you have other sites linking to yours, it signifies to them that your content is valuable and must be worth sending visitors to. The more links, and the better the quality of the links, the better your ranking will be. If you have other high-ranked sites (that are relevant to your business) linking to you, you will get a boost in your ranking.
As you see the SEO is an important (must-have) tool for your website to succeed online. Search engine optimization means traffic and money!!
3 Awesome Tips On How To Generating Traffic To Your Blog
1). Write content that people are looking for and that is targeted to your website’s purpose. Fill your website with high-quality information that serves a purpose and provides high value at the same time. People come to the internet looking for information, entertainment or to find the answer to a problem – do any combination of these three things on a regular basis and you’re sure to have a hit on your hands.
2). Decide with a clear set of goals what you want to use your website for. Will it be to draw traffic to a service? To make money through affiliate marketing? To sell your own products? Or all of the above?
3). Get out there and let people know your website exists! I’m not going to cover the dozens and dozens of ways to get traffic here. You need to build a plan you can follow and one that works for you. Understand that just because you build a website that doesn’t mean people will automatically find it.
Here are a few ways to get your website found:
Website Directories- There are many paid and free directories available on the internet you can submit your website to.
Leave Comments on Blogs- Commenting on blogs brings you both traffic as well as incoming links if the blog has the no-follow attribute disabled.
Links from other sites- Links from popular websites is a good way to get both traffic and links as well.
Writing articles for other websites- By writing articles for popular websites you can build your reputation as an expert and increase traffic.
Link from your products- If you sell any physical or information products be sure to always make your website known on them.
Your Email Signature- You probably email a lot of people every single week. Get your website address at the bottom of those emails to get more people to your site.
Social Media Sites like Twitter and Facebook- Social media is all the rage these days and it can help you build relationships that translate into website exposure.
Partner Up With another High Profile Website Owner- There are many ways you can partner with a website owner to create a mutually beneficial promotion. Just get creative!
Set your goals, stick to them and you’ll start to see your efforts pay off as you build a website that people love to come back to again and again.
How to Create the Perfect Social Media Post – Infographic
