Tag Archives: advertising

Small Business: 7 Tips on How to Create A Low-Cost Advertising Strategy

October 20, 2021blogging, business, marketing, Social Media, Startupsadvertising, create, how-to, low-cost, marketing, small business, strategy, tipsjtsantalis

A report from U.S. Small Business Administration shows that small businesses don’t have a big budget to advertise.

So, small business owners lack experience producing a marketing plan on a low budget.

Small Business: How to Create A Low-Cost Advertising Strategy

Every small business needs a low-cost advertising strategy for its marketing. It is not easy for small business owners to spend a lot of money on promoting their brands.

Here are some tips about how to create a low-cost advertising strategy for your small business.

1. Social Media Strategy

Social media can help to market your small businesses. You can create various kinds of effective social campaigns without spending money.

For example, suppose your business product is in the beauty and fashion market.

You can create a lifestyle quote campaign, or if you want your audience to be involved, you can run a campaign based on their testimonials.

2. Blogging

These days every business (big or small) should have a blog. Blogging is a vital consumer acquisition technique. It is not too expensive, and it’s easy to manage blogging websites.

Blogging provides many benefits to your small business. Blogging will increase your targeted traffic and also it can help you to attract customers quickly.

3. Email Marketing and Campaigns

Email marketing it’s an effective strategy that can have a significant impact. For small email lists, many software solutions, such as MailChimp, are free. They also provide pre-made templates that you can use to build your email campaigns.

4. Video Marketing

Many business owners think that they need to create high-quality videos to promote their brands. But in the age of social media and quick sharing, you have to use a smartphone with a camera.

Use low-cost advertising video marketing strategies. You can share live business videos, provide behind your business scene video, and premium promotion videos.

Some social media platforms don’t even need editing: record and share.

5. Customer Referrals

Customer referrals are one of the most effective advertising strategies for small businesses. To get a referral costs almost nothing, and referrals can attract leads and customers to your small business.

When a customer refers his friends to your business, simply it means that they are a good match for your target audience and will benefit from collaborating with your company.

A referral is a trusting gesture. People don’t recommend a business after a bad encounter.

So when they recommend their friends, they already have a favorable opinion of your company.

If you aren’t asking your customers for referrals, it is time to begin.

You can offer discounts for new customers. For instance, you will receive a 20% discount on your next order for any new customer that signs up. Or for each new subscriber, you refer to our business, you will get one month free.

6. Online Reviews and Recommendations

Consumers take reviews very seriously because more than 95% of people read reviews before buying a product. 91% of customers decide to purchase after the business has positive reviews.

Online reviews are trusted by 76% of shoppers and personal recommendations. When customers find positive reviews online, they trust that online business more than 72%.

It is also vital that you react. Stats show that 97% of consumers who read feedback would read the company’s comment, and 39% of local shoppers weigh the review based on whether the business replied.

You need to reply to feedback. You can use a Google warning to remind you when your brand is mentioned online, and it is free.

You can also build an account on big review sites like Yelp and Google My Business so that you can respond more effectively.

7. Content Marketing and SEO

Content marketing costs 62% less than traditional digital marketing. It also provides three times more leads.

Even those who use ad blockers to avoid overt ads are willing to look around the web for helpful material that would suit their needs.

Engaging and informative content builds brand awareness, reaches your target audience, and improves your marketing strategy.

Helpful content that meets consumers’ needs would increase the site’s SEO.

Last Tip

These low-cost advertising tips can help to promote successfully your small business without investing a lot of money.

Then as your business grows, reinvest in successful marketing campaigns, to grow your revenue.

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Advertising Tips: 8 New PPC Strategies for 2021

April 27, 2021business, google, marketing, work from home2021, ads, advertising, new, ppc, strategies, tipsjtsantalis

Pay-Per-Click (PPC) advertising is a useful and efficient strategy for online businesses. But advertising strategies are changing because technologies are changing and old ways are replaced with new ones.

Advertising Tips and Strategies for 2021

These days the online world and technologies are changing pretty fast. So you need to know how to improve your advertising and marketing strategies to grow successfully your business.

Here are some new strategies and advertising tips for 2021. How to improve your PPC campaigns and grow your revenue.

Google Rules and Data

Google announced in 2020 that it will be hiding some data from search query reports (Google is changing the rules again!).

Search term reports are used to show how many times people clicked on specific search terms, and you could use that data to understand the needs of potential clients. However, after the change was made, the report started to “ignore” the terms that were clicked the most and started showing different terms that Google valued more.

Understand Your Clients – Provide solutions

You need to connect with your clients and your target audience on a higher level to truly understand their needs. You need to know how they communicate, what needs they have, and what problems they want to solve. When you know their needs and problems you can provide the best solutions to them.

Ad Automation

The future of PPC advertising is automation. The automation of PPC advertising will bring better results, but it will require a lot of effort.

Researching Your Competitors

With these new trends about the future of PPC advertising, researching your competitors’ ads is very important. Advertisers who know how to grab their clients’ attention will generate more money.

These days competition on PPC ads is pretty hard and you need to avoid mistakes.

A Big-Picture Strategy

A big-picture strategy is important. Marketers and advertisers need to develop a creative mindset that will help them plan the future of their business. This approach will also help them to invest money in the right type of advertising.

When creating advertising campaigns, you need to think about their purpose. You need to provide solutions and benefits to your target audience.

Messages and Emotional Connections

Creating a message is not enough. You need to articulate it properly. The emotional connection between your business and your clients is crucial. That’s what will help you engage your customers.

You need to create responsive and dynamic ads. You need to learn new skills, improve your ad writing, and testing the success rate.

Test

Every advertising campaign needs a lot of tests before it can reach its full potential. With so many different strategies it’s crucial to use only the most efficient and successful.

Important Tip! There is no progress without trial and error.

Mobile Optimization

It is unbelievable that still some companies and marketers do not optimize their websites for mobile use. You need to provide a mobile experience to your customers. Most people are using their mobile phones to search online and not their PC or laptops.

Last Tip

By following these tips and PPC ad strategies for 2021, you can create successful and profitable PPC campaigns.

Connect with your target audience and understand their needs. Build an emotional connection and provide solutions. They will thank you and also they will advertise your business for Free!

Social Media Ads: 10 Tips on How to Improve Your Advertising Strategy

April 18, 2021business, marketing, Social Media, Startupsads, advertising, how-to, improve, social media, strategyjtsantalis

Social media ads can help you to reach your target audience fast and generate quality leads, even sales from day one. Social media advertising can also help encourage previous customers to buy from you again. But, if not done right, social media ads will not generate leads or sales.

Social Media Ads: How to Improve Your Strategy

Here are some tips about social media ads and how to improve your advertising strategy.

You Need Clear Goals

Social Media Ads: How to Improve Your Strategy

Social media ads can bring a lot of benefits to your business but without clear social media goals, you cannot generate successful results with your marketing campaigns.

Each post you make on your social media channel needs to have a purpose or a goal.

Before you run a social media campaign or ad, you need to know what you want to achieve from the campaign.

You Need a Content Strategy

The majority of people are checking their social media accounts every day, but they aren’t all doing it at the same time. Different users are on social media for different reasons.

Many businesses and marketers just post whatever they want without considering what their audience wants.

If you want to create successful social media advertising campaigns, you should have a content strategy.

You Need A Clear Target Audience

The greatest benefit of social media advertising is that it allows you to target a specific audience group.

This means that only people who are interested in your products or services view your ads.

This will save time and money while improving your conversion rates.

Many business owners approach social advertising without a clear target audience. They attempt to target everyone hoping that they will attract new customers and generate more sales.

Trying to target every social media user with the same ad will attract no one. Your ads on social media will bring no results.

You need to attract the right people to your business.

You’re Not Giving Your Audience What They Want

It’s important to research your audiences thoroughly. So you know what they are looking for and give them exactly that.

If you aren’t giving your audience what they want, they will not engage with your brand.

Your language, messaging, and content should resonate with your target audience.

You need to understand your target audience deep enough so you can provide value to them.

You Need Simple Conversion Processes

Every social media advertising campaign should always focus on specific goals like sales, subscriptions, or conversions.

Also, remember that people have short attention spans these days.

For that reason, you need to make the conversion processes simple and quick for your audiences.

Users will not spend too much time trying to figure out how to purchase your products or subscribe to your newsletter.

If a user has to make many clicks before they subscribe or complete a purchase, they will simply walk away.

Keep your conversion processes as simple and straightforward as possible.

You Need Tracking Metrics

Tracking metrics will help you to learn what’s working and what’s not.

If you’re not getting the results you expected then you’re not tracking the performance of your social media advertising campaigns.

Trying to push out posts and tweets without knowing whether you’re getting things right can be a waste of time and money.

The good news is that social media networks provide tools that help business owners to analyze their social media ad performance and engagement.

Engage with Your Audience

Social media advertising is two-way traffic. Once you have made your ads you need to engage with users who comment or share.

Engaging with your social media followers humanizes your brand. You want to make your audience feel the human part of your brand.

Don’t Oversell

Many people don’t like ads. These days many buyers tend to skip anything related to ads.

They hate it when you shove products or services on them.

You need to educate them before they make a purchase, they want to feel like the decision came from them and not from your sales pitch.

If buyers feel that you’re too pushy with your advertisements, they will go away!

It’s better to generate a conversation around your products or services.

You can then nudge your audience toward a product or service once you have captured their interest.

You Don’t Know The Rules

Different social media networks have different rules and regulations for advertisements. Content or ads that perform well on Facebook might not generate great results on Twitter or LinkedIn.

So your advertisement material needs to be optimized for the platform.

If you use the same advertisement material across multiple channels, then ensure you don’t go against the rules and regulations of each platform.

You Need Consistency

Being consistent with your social media advertising strategy is essential to succeed.

You have to be consistent in the way you post and interact with your target audience.

Also, some information like your contact information and address should be the same.

To maintain consistency, you need to create a content schedule and sticking to it.

Last Tip

Never give up. With some adjustments and improvements, you can get the results you’re looking for.

Create a successful social media advertisement strategy and you will generate more leads and sales.

Digital Advertising Trends in 2020 [Infographic]

June 16, 2020artificial intelligence, business, google, infographic, marketingadvertising, digital, strategies, trendsjtsantalis

Pay-per-click (PPC) advertising is one of the most effective ways to reach your target audience and increase sales. But PPC trends are always changing, like digital marketing, so you need to know the last trends in 2020 if you plan a new effective marketing strategy.

Here are the upcoming digital advertising trends and strategies you need to know.

Use of Automation

One of the most effective digital advertising trends is the use of automation.

Benefits from automation include:

Identifying potential issues

Automatically generating reports for ads

Stop ads that aren’t performing up to the standards you’ve set

Calculate the ideal bid to meet certain goals

Video Ads

People love watching videos online. So it makes sense that video will become one of the more popular digital advertising trends.

More and more brands begin to use video advertisements. Also, video marketing on social media will see an increase in popularity.

Artificial Intelligence

Artificial intelligence (AI) is already a very popular and effective tool. You can use artificial intelligence to accomplish tasks like:

Predict the clickthrough rate (CTR) of ads before you implement them

Analyze a particular type of customer and predict how they are to make a conversion

Dynamically change values like keywords, types of ads, etc.

Also, AI will learn from your past campaigns and offer you suggestions for future ones based on your customers’ behavior.

Google AdMob – Mobile Ads

There is a very effective tool to optimize mobile advertising, that’s Google AdMob.

This software is an analytics interface that provides behavioral characteristics that you may not normally consider.

Voice Search

More and more people are beginning to use voice search. So you need to target keywords and phrases that accommodate how a user would speak a query as opposed to typing it.

You need to use different keyword phrases that aren’t necessarily detailed or very common.

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The Benefits of Word-of-Mouth Marketing: Free Advertising for Your Business

October 19, 2019Ask Entrepreneur, blogging, business, Business Lessons, Ecommerce, google, marketing, Pinterest.com, profits, Social Media, Starting a Business, Startupsadvertising, benefits, brand, business, for, free, marketing, of, word-of-mouthjtsantalis

The Benefits of Word-of-Mouth Marketing: Free Advertising for Your Business

if you want to attract more people and consumers to your business, then you need to pay for your marketing campaigns. Reaching your target audience organically and inviting them to your brand has become very difficult if not impossible.

Word-of-Mouth marketing is the only very effective way to attract and engage with your target audience organically.

What is Word-of-Mouth Marketing

Word-of-mouth marketing is free marketing where the users of a brand are encouraged to share their experiences with their friends, family, peers, etc. about a product, service, or brand.

Their activities with a brand trigger the experience-sharing by users. It is the most credible and reliable form of marketing which is driven by the authentic experiences of the users.

It’s the art of influencing the audience of a brand to spread positive conversations about the brand to other humans organically. (Influencer Marketing).

The idea is to give the audience something to discuss that is relevant to the brand and helps in enhancing the brand image.

Importance of Word-of-Mouth Marketing

For a brand, Having a positive Word-of-mouth about the brand is very important. People tend to trust the words of other people when they are willing to make a purchase. (especially online purchases).

Some facts about word-of-mouth marketing you need to know.

Over 70% of the consumers mention that word-of-mouth influences their buying decisions (Ogilvy Cannes Study)

92% of consumers trust recommendations from their friends & Family over the paid marketing (Nielsen)

Word-of-mouth generates two times more sales over Paid ads

If you are still unsure about word-of-mouth marketing, here are 5 benefits you need to know.

1. Free Advertising

The very effective part of WOM marketing is that you don’t have to make any investments in the advertising. It is free marketing that is organically generated by the users for your brand.

2. Build Brand Loyalty

If the customers are happy and satisfied with the services provided by your brand, then only they will contribute to word-of-mouth marketing. Happy and satisfied customers will become loyal to your brand and they will stay with the brand for the long-term.

3. Online Community

You can build an excellent online brand community through WOM marketing. These members of your brand community can act as your brand advocates on digital mediums or social media.

4. Build Trust

When customers become your brand advocates, they will help you build trustworthiness, reliability, proof of authenticity, and credibility for your brand. It is crucial to have social proof to grow your brand and conversions.

5. Increase Your Conversions & Sales

Most important of all, you can increase conversions and sales through positive WOM marketing. So, the facts prove that 9 out of 10 people turn to their friends & peers for a recommendation that influences their online purchase behavior.

Now that we have explored what Word-of-mouth marketing is and why it is essential and how it benefits your brand. It is time to create a Word-of-mouth marketing strategy that can help you achieve all those benefits.

First to success. Take Action Now and Never Give Up!

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Tag Archives: advertising

Advertising Tips: 8 New PPC Strategies for 2021

Advertising Tips and Strategies for 2021

Digital Advertising Trends in 2020 [Infographic]