Category Archives: marketing
How To Boost Your Revenue With Upselling And Cross Selling
Courtesy of: Quick Sprout
Email Marketing Mistakes And How To Avoid Them
Many business owners who opt to try email marketing make the mistake of believing any type of email marketing is beneficial. This is simply not true; there are a number of mistakes business owners can make when they organize an email marketing campaign. Examples of these types of mistakes may include allowing promotional materials to be tagged as spam, not following up with promotional emails, not being prepared for an influx of customers after an email marketing effort and not marketing specifically to the target audience.
We will begin our discussion on email marketing mistakes with spam. Spam is a problem which is reaching endemic proportions. Each day Internet users are bombarded with spam from around the world. This may include a host of unsolicited emails which are promoting products or services the recipients may or may not be interested in purchasing. A critical mistake business owners can make in email marketing is to issue emails which are likely to be construed to be spam. This may result in the emails never reaching the recipient or the emails being deleted, without being read, by the recipient. Avoiding the potential of falling into the spam category is not very difficult. It basically involves ensuring your promotional emails contain more useful copy than blatant advertising. This will make it more likely for your emails to be taken seriously.
Another email marketing mistake often made is failure to follow up on promotional emails. Sending out emails to interested parties can be very beneficial but it is even more beneficial to contact these email recipients by other methods such as mail or telephone to answer any questions they may have and offer any additional information they may require. This type of follow up can be much more effective than simply sending an email and allowing it to fall into the abyss of an overcrowded email inbox.
Business owners may also run into the mistake of not preparing themselves for an influx of customers after an email marketing effort. The express purpose of email marketing is to generate increased interest in your products or services. Therefore it is critical for business owners to anticipate an increase in business and be prepared to accommodate this increased demand for products and services. This is important because potential customers who have to wait for products or services may seek out your competitors who are better prepared to provide them with products or services immediately.
Finally a critical mistake made by business owners is to not tailor an email marketing campaign to their specific target audience. This can be a problem because it may result in the email marketing being less effective. Business owners typically make this mistake because they fall into the trap of believing that it is more important to reach a large audience than it is to reach a target audience. You may blindly send your email marketing materials to millions of recipients and only generate a few leads. However, you could send the same email marketing materials to a smaller group of only a thousand recipients who all have an interest in your products and services and will likely generate more leads from this smaller email distribution list. It is not only important to send your message to members of your target audience but to also tailor your message to suit this audience. Creating an email message which will appeal to a variety of individuals is not as important as creating a message which will appeal to members of your target audience.
Top 5 Email Mistakes – Infographic
How To Earn Money Online: Download Your Free Ebook
The only reason anyone should want to start an online business is to earn money. The best way to do that is by helping others achieve what they seek or need and the same time establish yourself as one who can provide what they want and then get rewarded for your efforts.
By thinking of yourself as a resource person for others and helping them to find what they seek in solving a problem you will have frame of reference or a grounding for your business activities that can be very lucrative in practically any niche. And you can develop or locate the products or services they seek to solve their problem.
And guess what? If those products or services really do help others who have a need to fill or problem to solve those products or services you offer will come to be known as problem solvers if you market them correctly. And others will flock to those products or services by word of mouth (Awesome Viral Marketing) or advertisements.
The Great Tip to succeed online is to have the solutions for the people’s problems!!
If you are not motivated to develop your own products or services then you have to find these from elsewhere and others who have already developed them. (Affiliate Marketing)
I think it is preferable that you have your own products over time because that gives you the control and the flexibility to do what you wish with them, improve upon them, combine them, or even eliminate them if they prove to be not what you expected. In other words, you are in total control over their use, pricing, advertising and availability.
In the online world of business having one or two turnkey reseller websites that is a proven money maker while at the same time helping others to solve a problem is the way to proceed if it is an immediate profit you seek.
If you have several of these turnkey reseller websites developed in your arsenal of money making products, then it is simple to expand your online business. That takes time but it is the secret to creating an income that will sustain you over the years.
Allow me to share with you a little-known fact about the online world.
You can make a huge income online in only about two hours a day of concentrated activity if you have the right “tools” and “ingredients” at work.
Selling your own product that you control exclusively will be the vehicle by which you achieve that.
Although everyone “knows” that to be true, not many realize the “how to” of that process and system!
You may be wondering at this point, “how can I get started too?”
Or perhaps, “how can I make money with an existing program to promote?”
After reading dozens or even hundreds of ebooks on the subject of making money online you are left with a big void or confusion because you are still more perplexed than when you started reading them. They have not “put everything together” for you and they are not really clear in how to actually make money online.
Most of the ebooks about how to make money online that I have read they do not actually show you how to make money online. Far from it.
The authors of those ebooks do not actually share the exact details of what they do to make money online. They only talk about their business in such a way as to give you only a glimpse of what they do.
There was even an ebook out there once about how to make $ 24,000 in only 24 hours but when you read it you realize that while it only takes 24 hours to achieve that success those 24 hours are on the end of a money making process that takes years to implement to achieve that level of success.
Starting an online business today is a great opportunity to make money. There is huge growth potential there if you know how to exploit it.
Make no mistake, the time to take advantage of this huge potential is now.
You have an opportunity right now – some would even say a once-in-a-lifetime-opportunity – to make money with only the most basic of tools that every new online entrepreneur could learn to use quickly.
What is it going to take for you to figure this out now?
Everyday you can find new-found opportunities. You can choose the best for you.
Think carefully of what is before you now with this online opportunity that we call an online business.
Review it yourself, make your own decision and get started!
The Internet is about to enter into another new phase that will outstrip all previous progress known to man. Now is the time to get involved to position yourself for the future.
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