Category Archives: business
Top 5 Internet Marketing Strategies In 2016
Online marketing has changed dramatically in the past few years. When Google released search their Panda and Penguin algorithm updates. The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing. Internet marketing can attract more people to your website, increase customers for your business, and enhance branding of your company and products. Here are the top 5 internet marketing strategies in 2016.
Search Engine Optimization (SEO)
There are spiders and robots crawling through your site right now. In fact we like to ring the dinner bell for them so they will come see the new content we create for you. They come running for Deep Immersion Media. Spidering and robots “Bot” software employed by search engines like Google and Bing to automatically roam the internet discovering al the new websites added to it by the minute. Each software program is unique and there are articles published regularly about what they are looking for at any given moment. Making sure your sites on page content that the viewer sees and the “tags” that the bots and spiders see is of critical importance. In may times this determines if you are #1 for a search term or on page 100. Deep Immersion Media will build a road map for you to get to the first page for key words searches that your clients actually use.
Paid Advertising
Want to get on the first page of google and do not want to wait? Pay Per Click (PPC) and AdSense are two google products that will literally land you on the first page of Google for a price and then in a fairly creepy but ingenious way, keep your product or brand in front of the prospect as they search many other pages.
Email Marketing
Email marketing, is a fraction of the cost, infinitely more trackable and in many cases more effective. When done right, email marketing is welcomed by the subscribers, also is the most effective strategy for customer retention today. Sending general news or discounts is ok but not very innovative.
Social Media Marketing
For better or worse according to Pew Research Center Surveys, 76% of internet users use at least one social media service; additionally 65% of adults use one or more social media service. That means that at any given time of the day you can reach between 65-75% of your target audience so long as you know how to find them, deliver to them, and get them to relate to your message on social media.
Content Marketing
One of the main ways that companies are establishing authority and gaining trust with consumers is by consistently creating valuable content through a variety of channels. Think the internet cannot affect traditional media? Well we beg to differ. A well place press release that is both topical and timely can generate references in all media sources from Reuters, to NBC, to your blog. Additionally, press releases and using well thought out valuable content will separate your brand as an authority.
Web Design Trends To Look For In 2016 – Infographic
5 Tips To Improve Your Social Media Marketing Plan
2016 is another exciting year for social media. This means you need to gear up and find a marketing plan this year. Only few percentage of people actually see your tweets or Facebook posts. Producing and sharing great content is not enough, the focus should be on how many people actually see it. You must improve your social media marketing plan.
We are aware that social media is critical to every business’s marketing plan. Not having social channels can be awkward, but there is no point of maintaining social image if it is not adding any value to your business. Here are 6 best marketing tips that can help your content break through and reach more targeted audience across any social network. Social promotion strategies can help you structure your social media posts and drive target audience easily.
Tailor your business plan to the target audience
A business plan serves a number of purposes and you have to modify the information according to the target audience. Try customer service as a customer as when you look at your business from an outsider’s perspective, you can have a better understanding of your customers’ experience and gain more insights into what matters to them. You have to create a plan to decide what to do to meet their needs.
Maximize impact with visuals
Visual content, especially photos gives context and drive traffic to the site. It helps you to share your story simply and quickly. There are few sites which focus on images. Moreover, if infographics wasn’t part of your social media plan, it may be time to embark on a new adventure.
Plan for your landing pages
Experimenting with different action verbs is very important. You need to keep an eye on your followers if they are compelled or not to click whichever link you are sending. Catching the attention of your target audience is important. One can try different landing pages to test what happens once the followers click through.
Generate buzz with infographics
Infographics are the best buzz in the market as they have the power to explain information clearly and concisely. You can even try animated GIFs to create a stir. You can share your infographics on your own site too, ensure to include some explanatory text that deep links to previous blogs you have published. Social media channels such as Facebook, Twitter, Google+, Tumblr and Pinterest gives ample space for experimenting.
Use videos on your social media plan
Keep your videos fairly short. The average is less than 5 minutes. If you are providing some sort of educational video you don’t have to adhere quite so strictly to this rule.
When you submit your videos there are some rules to follow too. For one thing, make sure that you include keywords in your title, description and tags. This will help your video stand out and get noticed
You need to submit videos on a regular basis. One great technique for doing that is to create a video series. You make a ‘how to’ video on whatever subject relates to your niche but instead of covering all the information in one video you break it down into smaller segments and create multiple videos. This will encourage your visitors to come back.
Follow these 5 tips to improve your social media marketing plan and pretty soon you will achieve great success.
Influencer Marketing: What Is And How To Do – Infographic
