2016 is another exciting year for social media. This means you need to gear up and find a marketing plan this year. Only few percentage of people actually see your tweets or Facebook posts. Producing and sharing great content is not enough, the focus should be on how many people actually see it. You must improve your social media marketing plan.

We are aware that social media is critical to every business’s marketing plan. Not having social channels can be awkward, but there is no point of maintaining social image if it is not adding any value to your business. Here are 6 best marketing tips that can help your content break through and reach more targeted audience across any social network. Social promotion strategies can help you structure your social media posts and drive target audience easily.

Tailor your business plan to the target audience

A business plan serves a number of purposes and you have to modify the information according to the target audience. Try customer service as a customer as when you look at your business from an outsider’s perspective, you can have a better understanding of your customers’ experience and gain more insights into what matters to them. You have to create a plan to decide what to do to meet their needs.

Maximize impact with visuals

Visual content, especially photos gives context and drive traffic to the site. It helps you to share your story simply and quickly. There are few sites which focus on images. Moreover, if infographics wasn’t part of your social media plan, it may be time to embark on a new adventure.

Plan for your landing pages

Experimenting with different action verbs is very important. You need to keep an eye on your followers if they are compelled or not to click whichever link you are sending. Catching the attention of your target audience is important. One can try different landing pages to test what happens once the followers click through.

Generate buzz with infographics

Infographics are the best buzz in the market as they have the power to explain information clearly and concisely. You can even try animated GIFs to create a stir. You can share your infographics on your own site too, ensure to include some explanatory text that deep links to previous blogs you have published. Social media channels such as Facebook, Twitter, Google+, Tumblr and Pinterest gives ample space for experimenting.

Use videos on your social media plan

Keep your videos fairly short. The average is less than 5 minutes. If you are providing some sort of educational video you don’t have to adhere quite so strictly to this rule.

When you submit your videos there are some rules to follow too. For one thing, make sure that you include keywords in your title, description and tags. This will help your video stand out and get noticed

You need to submit videos on a regular basis. One great technique for doing that is to create a video series. You make a ‘how to’ video on whatever subject relates to your niche but instead of covering all the information in one video you break it down into smaller segments and create multiple videos. This will encourage your visitors to come back.

Follow these 5 tips to improve your social media marketing plan and pretty soon you will achieve great success.