There are many business marketing tips to increase your sales. Here are the 3 most effective tips you need to know.

1. Your Website

Today, potential buyers searching for information and buying products online. Websites have become the virtual versions of brick and mortar stores.

Stats show that 87% of adults in the U.S. aged 25-47 use the internet to make purchases. If you don’t have a website you are missing a great opportunity to reach your target audience and the online buyers.

You need to create an effective and useful website with high-quality content, easy navigation, and mobile-friendly.

2. Social Media

Your business marketing plan should involve social media platforms. People don’t just go online to look for information or to buy products. They also access the internet to interact socially with other users.

If you set up pages and profiles in social networks, you will be able to reach out to potential buyers in real-time with a single click of your mouse button.

You don’t even have to hard sell when using social networks to reap long-term benefits. The interaction with people and answering their questions can help your reputation and improve the online presence of your business.

3. Local Marketing

One of the best strategies to generate more noise (Mouth-to-Mouth-Advertising) about your products or services is by organizing local events like seminars, talks, and workshops.

These should be local events because you’ll get faster sales conversions with potential buyers situated right where your business is located.

An event does not have to be about the product alone. You can organize activities that relate to a product’s general market, giving relevant tips and pieces of advice.

If an event has enough useful information in it, people will eventually like your product and treat it as a possible answer to their related issues.

Social Media and Sales

Social media is a very effective tool to expand your business and increase your sales. Having a presence on social media is extremely important for your business.

Here are the social media platforms you need to use and participate.

1. Facebook: With millions of users, it is a huge potential market.
2. Twitter: Companies with a global or local presence use twitter as a communication tool.
3. LinkedIn: Appealing to professionals with special groups, you can generate sales leads through this site.
4. Pinterest: Pinterest has generated a lot of interest; it increases traffic, which will lead back to your site.
5. SlideShare.net: This site attracts more than 60 million visitors and, as it demands viewer participation, it can generate solid leads.
6. Google+: Similar to Facebook, yet different. When you start a ‘hang-out’ page, you will attract people of similar interests which help in increasing sales.
7. YouTube: You can interact with clients and also promote your business through YouTube.
8. Instagram: Pretty effective and very popular.

Attention! it is not enough simply to have a presence on one or more of these web sites – you have to learn how to use your presence to your advantage.

If you are not savvy in the ways of the internet, it is best to seek professional advice, including that of social media marketing experts.

You need to have professional pages on these sites, with the right kind of content, effective design, and layout. Also, you need to answer queries and interact with site users.

Interaction is the secret to success on social media.