Tag Archives: who
3 Steps To Your First Small Business Website
When planning your first small business website, there are three essential questions you should ask yourself:
-> Who is your target audience?
-> How will your target audience find you?
-> How will you convert your visitors into sales?
These questions sound obvious, but it’s amazing how many people don’t bother…and then moan that “our website doesn’t bring us any business”.
1) Who is your target audience?
Give a great deal of thought to your target market. Who do you want to attract to your website? Why? The answer to that is more than likely to sell them something – a product, a service, or an idea perhaps.
Claiming that your market is anyone and everyone is far too vague, and your website will lack focus, and fail to maximise its potential. Ideally you should be aiming to create a niche.
2) How will they find you?
Creating a niche will also help you with the search engines, and drive hot leads to your site.
Consider what keywords your target market might type into a search engine to find you. Actually do the searches yourself. Who comes up in the top 30? Because that’s where you need to be. Are your competitors there? Look at their sites. Do they work? How can you improve on them? Identify something unique about your business that sets it apart from the rest.
Those keywords – or keyphrases to be more accurate – need to be incorporated into your pages of your site – in the page titles, in the headings, and in the internal links.
Be specific with your keyphrases. They will be less competitive than the more general single word searches, and will more accurately target your market. You may have to localise or specialise to get in that top 30 – and the top 30 is where you need to be to drive traffic to your site. As I am sure you are aware from your own experience, if you haven’t found what you are looking for in the first 3 results pages, you look elsewhere.
The key to achieving high search engine rankings is building inbound links to your web pages – that is pages on external websites that link to pages on your site. Crucially this link acquisition should be a natural growth – where inbound link count increases at a gradual pace. The pages that link to yours should be relevant, on-topic and ideally contain the same keywords – especially in the linking text. Search engines rank pages based upon their reputation – your ranking will be determined by what other (preferably high ranking) pages say about your page.
3) How will you convert your visitors into sales?
Don’t just tell them what you do or sell. Tell them why they want it (yes, want – not need). Offer incentives, freebies, discounts – anything to get that dialogue started.
Current research indicates that the human brain makes a judgment about a web page within a twentieth of a second! That doesn’t leave you very long to make an impression. So, make sure that you have your Unique Selling Point (USP) clearly visible on your home page – and preferably prominent on every one of your other pages. After all, it’s not a given that the home page will be the first page that the visitor sees, particularly if they have found you via a search engine.
Then make sure that you list your bullet-pointed guarantees. Visitors have to understand why you are different from the rest, and why they should deal with you and not your competitors. And as we’ve discovered, they have to understand this pretty much instantly.
Lastly, make sure that your site has a funnel-like structure. Identify your important pages – usually the “call to action” or purchase pages – and make sure all roads lead to those pages. Your internal links – like their external equivalents – should describe the target page. If you sell blue widgets, don’t call your products page “Products”, call it “blue widgets”, and make sure that the links pointing at this page also say “blue widgets”. This will not only help the search engines identify and rank the most important pages in your site, it will also lead your visitor to that all important conversion.
How To Get Started in Gambling Business
Gambling is one of the lucrative gaming activities in the society today. It is lucrative in the sense that it renders endless possibilities for a businessman to earn more money.
This is where the reality sinks in, that, in gambling, the only person who gains from it is the business man or the owner of the gambling business. This is because people who play gambling games usually end up losing more as they continuously try their luck by adding more bets and risking more money, and even property.
With this fact, no wonder why more and more people are resorting to put up a gambling business, especially now that the Internet is incessantly growing at breakneck speed.
Moreover, with the advent of the Internet, setting up a gambling business online is relatively easy. Best of all, you don’t just get to earn more money but get to penetrate the industry faster and even better because of the wide diversity that the Internet can cover.
No wonder why in the United States alone, commercial casinos have accumulated almost $30 billion in just a year of gross revenue.
In fact, commercial casinos are prevalent in the US nowadays. There are currently 28 states that have Indian casinos, 11 have commercial casinos, and 40 states have lotteries. All in all, the US has 445 commercial casinos.
So for people who want to start gambling business, especially those online, here’s how:
1. If a person wants to start an online gambling business, it is important to get the needed items first. The most important thing of all is the software. Be informed that this costs millions of US dollars. This goes to show that people who want to start an online gambling business must be really rich.
2. Whether online or not, starting a gambling business needs an approval from the government. This goes to show that the gambling business being put up is legal and conforms to the rules and regulations set up by the law.
3. For online gambling business, it is a must that the owner has to be a licensee of an online gambling software provider. In this way, the business owner will be able to receive the necessary equipments and software needed in the online gambling business.
Indeed, gambling business can be very lucrative, especially if it is a legal one. And just like any businesses, proper management is the key element in order to succeed in the industry.
Like any businesses, operating a gambling business also entails careful management and makes use of strategic methods so as to increase the business’ money-earning potential.
Luck or Skill?
Most people say that operating a business needs dogged determination, skills in all aspects of the business, and luck.
Hence, it applies the same thing in gambling business. But where gambling mostly relies in the stroke of luck, gambling business owners should not do so. This is because operating a business, in whatever form, should not merely rely on luck but on one’s skills and determination.
Indeed, businesses also have the risk of losing or winning in the end, just like gambling. But nevertheless, it still needs the proper management and operative measures so as to have a successful gambling business.
Things to consider
Just like any kind of business, running a gambling business also entails money. A person can never continue running a gambling business if it no longer has money.
People should keep in mind that running a gambling business is not a “get-rich-quick_ scheme. Therefore, things that will be employed should be in conformity with the law.
It also needs good planning. Of course, there is nothing in this world that will be successful if not with good planning. Planning keeps the business right on track. It gives the owner a special guide in order to make decisions properly.
Moreover, dogged determination is required. Surveys show that almost 65% of the businesses, which were not able to succeed, had instantly given up their businesses just because of some trials.
And lastly, good accounting skill is needed in order to run a gambling game. After all, gambling entails lots of money, so it is just proper to keep track of whatever comes in and out of the business.
The bottom line here is that running a gambling business, like any other business, is not an easy job. What’s more, it needs a good combination of everything so as to get the business going, whether it includes luck or not.
Affiliate Tracking Software: Who And How Can Use It
In the United States, and all around the world, there are a large number individuals who own and operate their own business. The goal of any business, however large or small that business is, is to make money. Unfortunately, some businesses have a difficult time doing that on their own. If you are a business owner who is struggling to make a profit, you may be able to benefit from the creation on an affiliate program. To do this, you will also need to examine affiliate tracking software; it is a key competent to the successful operation of an affiliate program.
A large number of businesses could profit from the creation of an affiliate program, but many business owners mistakenly believe that they cannot. It is uncertain exactly where this misinformation comes from, but, unfortunately, a large number of business owners believe it. You are encouraged to not be one of business owners; it may cost you money that you cannot afford to lose. To better understand who can use and benefit from affiliate programs and affiliate tracking software, it is important to understand what they are and what they do.
Affiliate programs are a collaboration between a business owner and a webmaster, web publisher, or website owner. This partnership is used to benefit both parties. The goal of an affiliate program is to help a business generate more sales. This is accomplished through the use of advertisements, such as links and banners. Those links will be used on your affiliate partner’s website. In the event that those banners and links lead to a sale, you will compensate your affiliate with a preset commission amount, often just a percentage. However, to determine whether or a sale was just a traditional sale or one that was generated through one of your affiliates, you need to use affiliate tracking software.
Affiliate tracking software is a software program that will work with your own affiliate program. Different software programs will vary, but many require you to create your own banners or links, once you have signed up. These banners will often be tagged with unique affiliate id codes. These codes will be able to distinguish your affiliates from each other. Those codes allow an affiliate to properly be rewarded for brining traffic to your online business.
As you can easily see, there really are no special requirements for using affiliate tacking software; however, it is advised that you have your own affiliate program. As with affiliate tracking software, just about anyone can benefit from an affiliate program, especially business owners. Both small and large business owners should be able to benefit from the use of affiliate programs and affiliate tracking software. Perhaps, small business owner could benefit the most; this is due to the sales increase they will see. In most cases, a small business should be able to profit from even a small revenue increase; with affiliate programs that increase is almost guaranteed.
Affiliate programs and tracking software can also benefit large business owners. This is because large business owners, unlike small business owners, are more likely to be able to afford to the costs of operating an affiliate program. These costs may include the cost of affiliate tracking software and the cost of paying affiliates. The costs associated with starting and managing an affiliate program will likely payoff in the end, but there are many small business owners who are unable to afford it or find it difficult to afford the startup costs.
In addition to categorizing businesses by their size, it is also important to examine what those businesses do. Since an affiliate program relies on an affiliate tracking software to record sales that an affiliate website generates, it is a good idea that participating businesses specialize in selling something, including a product or service.
As you can see, just about any type of business owner can benefit from the use of an affiliate program. If, by chance, you do not sell any products or services, you may also be able to make money as an affiliate. This is where you would end up receiving commission for helping another business increase their sales. Either way, you and your business could make a substantial profit.
Age is Just a Number! Successful Entrepreneurs Who Made it Big After 40
