Social Media: Instagram Stats You Need To Know [Infographic]
Instagram is one of the biggest social media platforms in the world. Instagram remains a key connective tool for over a billion users, highlighting the latest trends in a range of sectors, which can help guide purchase activity.
Social Media: Instagram Stats
If you’re considering whether Instagram is a fit for your business, this may help. The team from Giraffe Social Media recently put together this overview of some key Instagram usage stats, which provide more perspective on its reach and influence.
With many influencers making Instagram their platform of choice, the constantly growing userbase, and the millions of brands advertising on the network, it’s no shock that Instagram is quickly becoming the go-to social media platform for users and digital marketers alike.
And as such, if you’re not already creating and publishing content on Instagram, you’re likely missing out on reaching a large portion of your target audience.
Stats
Instagram has been downloaded 3.8 Billion times Instagram has an Audience of More Than 1 Billion Users 95 million photos and videos are shared on Instagram every DAY Instagram Users Spend an Average of 30 Minutes Per Day inside the Social Network 4 million businesses use Instagram Stories ads monthly
More Details – https://www.giraffesocialmedia.co.uk
Pro Tip
How To Improve Your Social Media Marketing and SEO
Many people worldwide like to start a new small business. It’s an excellent way to express your passion and create a successful business. But owning a small business isn’t an easy task.
Small Business: Stats You Need to Know for 2022
Stats show that 20% of new businesses fail within the first two years.
It’s crucial to know the newest small business stats and also you need to create a successful business strategy.
Here are some useful stats you need to know about small businesses in 2022.
1. Small Businesses Stats In The U.S.
In 2020, there were 31.7 million small businesses in the U.S (99.9% of all businesses).
Out of the 31.7 million small businesses, 3.7 million are microbusinesses (one to nine employees).
Annually, small businesses create 1.5 million jobs and 64% of all new jobs in the U.S.
15 million Americans work full-time for their business.
The number of small businesses in the U.S. has doubled since 1982.
2. Small Business and Social Media Stats
86% of small businesses use Facebook for advertising and marketing.
73% of small businesses invest in social media marketing.
In 2019, 63% of small businesses increased investments in social media.
60% of people discover new products on Instagram.
130 million accounts open shopping posts to learn more about products every month.
One-third of the most viewed Instagram stories are from businesses.
3. Consumer Preferences and Small Business Stats
In 2020, 46% of consumers said they like to shop at a small business.
53% of people say shopping at small businesses gives back to their communities and gives them more purpose in their shopping habits.
Most consumers (77%) are willing to pay more if they receive excellent customer service from small businesses.
4. Characteristics of Small Business Owners Stats
81% of business owners work nights, and 89% work weekends.
Most small business owners work between 40 and 50 hours per week.
32% of business owners have a bachelor’s degree and 12% finish high school.
Millennials and Gen Z are 48% more likely to start their business because they are passionate about an idea.
29% say their motivation for starting a business was to be their boss.
38% of Small business owners say it’s a must to have an entrepreneurial mindset.
Women entrepreneurs like to start a business in retail and wholesale (26%), government, health education, and social services (21%), and professional administrative services (18%).
5. Small Business Technology Stats
84% of small businesses are using at least one digital platform to share their products.
80% are using digital tools to communicate with suppliers and customers.
Small businesses in 2022 plan to step up their digital efforts.
55% of small business owners say that technology manages customer interactions.
The most important factors when looking for new technology are ease of use (69%), trustworthy vendor (63%), and price (61%).
85% of small businesses have invested in SaaS options in 2021.
Small businesses that utilize technology earn two times more revenue per employee, experienced nearly four times the revenue growth annually, and were almost three times more likely to create jobs in the next year.
6. The Future of Small Business Stats
65% of small businesses will invest more in new technologies (artificial intelligence for automation).
Online and digital channels will continue to grow.
No-touch payments, including contactless cards and mobile payments, increased among small businesses in 2021.
Remote work is here to stay and will increase 13.5% even after the pandemic.
Customers will look to get more out of their money and place more importance on value.
Last Tip
The stats can tell us that starting a new business isn’t easy and many businesses fail within the first year. But the new stats can give you fresh business ideas and how to innovate.
If you’re a small business owner, a successful SEO strategy can help you to gain brand awareness, increase targeted traffic, and generate more sales.
P.S.
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Stats show that content marketing keeps growing. It’s essential to every business and the numbers don’t lie.
Content Marketing Stats and Trends for 2022
Check out these 2021 content marketing stats and trends to help you plan a new content marketing strategy for 2022.
1. Marketers Will Increase Their Budget In 2022
Reports show that 43% of marketers say their 2021 budgets were higher.
Also, 67% of the marketers will increase their 2022 budget, and one in five say the increase will be greater than 9%.
Marketers plan to spend their budget on paid advertising, content creation, and software.
2. Video Is Essential
86% of businesses use video as a marketing tool, and 93% of marketers who use video say that it’s an essential part of their marketing strategy.
The most popular types of videos are explainer videos (73%), social media videos (67%), presentation videos (51%), sales videos (41%), and video ads (41%).
3. Trust and Credibility
According to Forbes, 96% of the top content marketers have said their audience views their brand as a credible and trusted source.
Also, 38% of customers are more likely to trust brands that show diversity in their advertising.
And 71% of consumers say they would be willing to spend more money to buy products and services from a brand they trust.
4. Social Media: Instagram and TikTok on the Rise
Stats show that seven in ten Americans say they use a social media site. A majority of Americans say they use YouTube and Facebook.
While Instagram, Snapchat, and TikTok are popular among adults under 30.
YouTube and Facebook continue to dominate the online landscape, with 81% and 69%, respectively.
The Social Media Examiner’s Industry Report reveals these changes since 2020:
Instagram grew from 76% Twitter fell from 53% and moved from fourth to fifth place YouTube took fourth place, up from 53% TikTok increased from 5%
5. SEO Is Important For Content Marketing
In 2021, 69% of content marketers invested in SEO, using it for strategic keywords (70%), localization (50%), and mobile optimization (48%).
Optimization is becoming more about creating the best possible tailored experience for users.
In 2022 more content marketers will invest in SEO strategies.
6. Podcasts on the Rise
Stats show that there are more than 2,000,000 podcast shows, and that number continues to grow.
Podcast listeners are much more active on every social media channel (94% are active on at least one).
Podcast listeners are more likely to follow companies and brands on social media, and 80% listen to all or most of each podcast episode.
7. Data and Research
Content marketers are investing more in gathering proprietary data and benchmarks using tools such as Google Surveys.
Also, 84% of marketers are conducting market research, and 88% of companies use market research to make business decisions.
Also, 67% of marketers plan on increasing market research spending in the next year.
The top two technologies B2B organizations use to assist with content marketing are analytics tools (86%) and email marketing software (85%).
Last Tip
Trends and stats are changing. So you need to know the latest trends, stats, and tips to create a successful content marketing strategy for 2022.
P.S.
Earn Money From Home – Watch the Video – Easy Affiliate Marketing System
Social Commerce: Stats and Tips About Selling on Social Media [Infographic]
Social Commerce is taking over ($89 billion market). Social Commerce it’s the process of selling products directly on social media.
It’s the entire shopping experience, from product discovery to checkout, that takes place on the social media platform.
Social Commerce: Stats and Tips
The current platforms that permit social commerce are Instagram, Pinterest, and Facebook.
But you need to understand that social commerce is not e-commerce. E-commerce involves buying and selling goods through a website or a dedicated app.
Social commerce is about selling products through social media, without leaving the platform.
Social commerce allows the user to have an all-in-one experience.
This feature allows the customer to have access to their favorite social media, while still providing a shopping experience and they can share this with friends and family.
Some Stats
40% of Gen Z and Millennials interviewed have bought something while watching a live stream on a social media app
53% of the responders said they like to carefully research the product online before buying, while only 12% said they buy something right away after seeing it on social media (e.g. in an influencer post or live streaming)
61% prefer “Add to cart” (without leaving the social media app), while the other 39% prefers “Buy on third-party website” (leaving the social media app)
Social Commerce Tips and Opportunities
This new method of shopping has been growing, specifically in the United States.
The number of US social commerce buyers grew by 25.2% in 2020 and will grow another 12.9% (90.4 million) in 2021.
US retail social commerce sales will rise by 34.8% to $36.09 billion this year. Brands are discovering that society spends a good amount of time spending their day scrolling online.
This has made them pivot into having to get in front of the customer through their screen and on the apps they are spending most of their time on.
The main targets for social commerce are Gen Z and Millennials. 97% of Gen Z consumers use social media as their top source of shopping inspiration. 40% follow brands they like on social media.
68% of Gen Z customers read or watch at least three reviews before a first-time purchase.
Millennials: 72 million in the US. They have consistent spending power and they seek experiences even when they are buying something online (and they buy A LOT online!).
Social commerce is here to stay as it provides a great opportunity for small businesses. It provides reliable data and allows influencers to become more involved.
A small business with a storefront, before COVID-19, was successful if it was discovered by people in its local area and had some popularity.
Now, small businesses are beginning to triumph over big brands due to the power and ease of social media and being able to purchase while online
It also is a great way to track how long a user stays on the website and which products they like.
Also, influencer marketing becomes more effective with social commerce and clickable links that lead straight to the product.
More Details – https://theinfluencermarketingfactory.com
P.S.
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Video Marketing: Stats And Trends You Need To Know In 2021 [infographic]
Video marketing for promotion is growing every year. Many businesses, marketers, and brands continue to increase video production budgets because they see a lot of potential in this tool.
Video Marketing: Stats And Trends In 2021
Stats show that over 80% of professionals say that video marketing has helped them generate more leads and increase the number of time users spend viewing a page.
Also, 85% of users say they would like to see more video content from businesses in 2021.
These statistics prove that video remains a win-win content format for businesses, marketers, and customers.
Video Marketing Trends In 2021
1. Interactive Content
AR and VR technology has been upgrading every year, and its popularity will increase in the upcoming months.
It is predicted that the AR and VR market will grow to $72.8 billion in 2024.
In 2021, businesses will shift their focus from visually appealing content to more meaningful online experiences.
This will allow brands and businesses to connect with their target audience and showcase their personality.
AR and VR stories will use interactive scenarios that put audiences into circumstances they have not experienced before.
Brands will also have more opportunities to experiment with content they share and provide a long-lasting impression on their customers.
2. Sequential Storytelling and Ads
In comparison to snackable videos, which are short and entertaining, social media viewers appreciate longer, sequential stories when it comes to ads
Several videos united by one idea or scenario look more trustworthy to users. This is why they are eager to engage with ads that are built according to the principle of sequential storytelling.
YouTube statistics say that 74% of users remember sequenced ads better than standard 30-second videos. But for marketers, it’s not the easiest technique to experiment with.
Sequential stories are a fitting and effective tool for any campaign, whether it’s on Youtube, Instagram, or TikTok.
3. Shoppable videos
Shoppable videos are the future of e-commerce, as they allow to increase brand awareness, attract new leads, and boost sales.
As customers get a more interactive experience while watching video ads, they also build deeper connections with a brand.
Audiences get the chance to learn more about a product or service, immerse themselves into a story, and make a purchase decision on the spot.
The versatility of shoppable videos encourages marketers to use the tool more often than before.
Stats show that 70% of users purchased from a brand after watching their YouTube ads.
Last Tip
Whether you’re a pro in video marketing or a newbie who would like to start using this tool in 2021, these statistics and trends will help you to create a new video marketing strategy to promote your business successfully.
New Tip!
Discover the Best Platform to Promote Your YouTube Videos.
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