Video marketing for promotion is growing every year. Many businesses, marketers, and brands continue to increase video production budgets because they see a lot of potential in this tool.
Video Marketing: Stats And Trends In 2021
Stats show that over 80% of professionals say that video marketing has helped them generate more leads and increase the number of time users spend viewing a page.
Also, 85% of users say they would like to see more video content from businesses in 2021.
These statistics prove that video remains a win-win content format for businesses, marketers, and customers.
Video Marketing Trends In 2021
1. Interactive Content
AR and VR technology has been upgrading every year, and its popularity will increase in the upcoming months.
It is predicted that the AR and VR market will grow to $72.8 billion in 2024.
In 2021, businesses will shift their focus from visually appealing content to more meaningful online experiences.
This will allow brands and businesses to connect with their target audience and showcase their personality.
AR and VR stories will use interactive scenarios that put audiences into circumstances they have not experienced before.
Brands will also have more opportunities to experiment with content they share and provide a long-lasting impression on their customers.
2. Sequential Storytelling and Ads
In comparison to snackable videos, which are short and entertaining, social media viewers appreciate longer, sequential stories when it comes to ads
Several videos united by one idea or scenario look more trustworthy to users. This is why they are eager to engage with ads that are built according to the principle of sequential storytelling.
YouTube statistics say that 74% of users remember sequenced ads better than standard 30-second videos. But for marketers, it’s not the easiest technique to experiment with.
Sequential stories are a fitting and effective tool for any campaign, whether it’s on Youtube, Instagram, or TikTok.
3. Shoppable videos
Shoppable videos are the future of e-commerce, as they allow to increase brand awareness, attract new leads, and boost sales.
As customers get a more interactive experience while watching video ads, they also build deeper connections with a brand.
Audiences get the chance to learn more about a product or service, immerse themselves into a story, and make a purchase decision on the spot.
The versatility of shoppable videos encourages marketers to use the tool more often than before.
Stats show that 70% of users purchased from a brand after watching their YouTube ads.
Whether you’re a pro in video marketing or a newbie who would like to start using this tool in 2021, these statistics and trends will help you to create a new video marketing strategy to promote your business successfully.
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