Video Marketing: 4 Tips on How to Grow Your Business
These days video marketing is the most effective tool to grow your business. Stats show that 90% of marketers are using video in 2021.
Also, most people are preferring to watch online videos and 57% of them want to see more videos.
Video Marketing: Tips To Grow Your Business
Here are some tips you need to know about video marketing and also how to grow your business and improve your online presence.
Reach Your Target Audience and Generate More Sales
Video is a powerful way to connect emotionally with people and reach your target audience. People will want to spread your video, post comments, and share it on social media. This will grow your organic traffic.
With videos, you can generate more sales. Stats show that 75% of people who watch an interesting video about a product or service are more willing to buy right away.
Boost Your Brand Awareness
If you create informative and memorable videos you can grab the attention of your target audience and boost your brand awareness. Also, with videos, you can share some industry insights and show your personality. The more human you make your brand, the more people will relate to your brand.
Important Tip! Include customer testimonials to build trust and credibility.
Build Engagement
You can upload your videos on social media. YouTube, Instagram, Facebook, and TikTok are the most widely used platforms. It’s important to know where your target audience likes to hang out.
A useful tip for your video promotion is to create an attractive thumbnail. Research shows that this grabs people’s attention and makes them more likely to share your video.
Also, videos are the perfect way to establish yourself as an expert in your niche and build engagement.
Cost-Effective Video Creation
Online video creation tools and video editors are cost-effective and most of them have a free basic option. You can sign up for the monthly subscription and access a lot more functionality.
The video editor has many tools and options to do classic editing such as trimming or cutting and pasting. Also, you can use animations, text, logos, etc.
Last Tip
With so many cost-effective options available, you can create high-quality online videos effectively. So start today. Create a new video marketing strategy to grow your business and generate more sales.
Video marketing will help you to generate targeted traffic and build engagement. Videos are easy for the customer to understand, and they influence the customer’s buying decision.
Podcast Guide: 7 Tips on How to Create Podcasts to Promote Your Business – (Audio Promotion)
If you know the value of content for your business then you understand the value of podcasting. Creating a podcast allows you to reach a brand new audience: people who might never find your text content because they prefer the audio content format.
A podcast is an excellent way to build a new target audience from scratch and position yourself as an authority in your niche or topic.
Podcast Guide: How to Create Podcasts to Promote Your Business
Also, podcasts can drive traffic back to your website.
Podcast are Popular Content Platform
Podcasts are a popular content platform because they’re easy to consume. People can listen to podcasts on the go, in the car, and even at work.
Also, podcasts can be listened to on any device. Your audience can listen on their smartphones, desktop, or tablets.
Podcasts allow you to create an engagement and a connection with your audience. They’re hearing you talking to them, one on one.
you can build a more personal relationship with your audience. Because of this level of engagement, people even listen more closely to the ads. Stats show that 63% of listeners purchased a product or service after hearing it advertised on a podcast.
How to Start a Podcast
Learning how to start a podcast begins with identifying the theme or topic. Each episode should be relevant to that topic.
It’s very useful to have a consistent episode length so your listeners know what to expect.
Create A Podcast Description – SEO Effect
It’s essential to create a description for your podcast. You need to use many relevant keywords. This will help you with the search engine optimization (SEO) of your podcast listings. (Apple Podcasts is a search engine. So many people will find your podcast through a search)
How to Record a Podcast
It’s simple. All you need to do is plug in a USB microphone and open the audio recording software on your computer.
Your microphone is the default device for your recording software. Simply click the record button in your software of choice and talk.
There’s no need to stop or pause the recording, even if there are mistakes along the way. You can always edit the recording later using the same software.
Submit Your Podcast
Apple Podcasts (iTunes) Stitcher SoundCloud YouTube Spotify Google Play Store
There are many directories where you can list your podcast. You can distribute your podcast across as many channels as you’d like.
How to Launch Your Podcast
If you want to get noticed by Apple Podcasts you need to launch your podcast in a way that you receive listens and reviews immediately. Also, launching your podcast this way will help you grow organically, too.
Make the launch of your podcast an event and generate buzz around it. Create a landing page for your podcast, letting people know what you have planned. Use social media and talk about your podcast. Use your website or even YouTube ads.
Building a small audience pre-launch is essential because you can create a snowball effect.
How to Grow Your Audience
Ask your listeners to leave a review on Apple Podcasts and to subscribe. Having more subscribers and more reviews can help you get more listeners.
Use this tip on your website, on social media, and in emails.
A successful strategy to encourage reviews and engagement is to reward the listeners. Ask your listeners to leave a review on Apple Podcasts and give a free e-book (app, giveaway, etc) to one or more listeners. (Listeners love to leave a review since they can get something for free).
Another important tip is to be consistent. If you plan to create a new podcast every week, do it at the same time and on the same day. You need to have patience and you need to put out regular content to show your audience that you’re serious.
Nobody wants to listen to or follow a podcaster that is not consistent and truthful.
You can create a successful podcast today. Start looking on Apple Podcasts or Google Podcasts for podcasts that are already doing what you want to do. If you already have an external microphone, record a short episode today, introducing yourself and your podcast idea.
Start promoting your business with podcasts. A different but interesting idea.
Instagram: 7 Tips on How to Boost Your Brand in 2021
These days many marketers are using social media platforms to boost their brand and improve their online presence. But it’s important is to use each social platform effectively.
Instagram is one of the most popular social media platforms that marketers can use to grow their business.
Instagram: How to Boost Your Brand in 2021
Here are some tips about Instagram and how to boost your brand and grow your business successfully in 2021.
User-Generated Content and Websites
These days, user-generated content is more powerful than branded content and has taken over all the social platforms.
Websites are the online storefront of marketers and it is important to improve the credibility of the website. One of the most effective ways of doing so is by displaying Instagram’s post on the website.
Also, this will help marketers to build trustworthy relations with other businesses and boost their brand’s performance.
Authenticity and Uniqueness
Brands and businesses need to improve their authenticity and uniqueness. They need to create relevant and quality content that displays real product images.
Unique and quality content can help you to attract your target audience and interested users to your Instagram profile.
Also, you can use user-generated content to improve the uniqueness of your profile. It humanizes your business and displays the real stories that relate to your brand.
Use Targeted Hashtags
Hashtags are a powerful tool to expand and promote your business on Instagram. It is important to research the hashtag you are going to use. You need to enhance your visibility by making it easy for your target audience to find your business.
A generic hashtag will not work for your targeted audience. Because it will not make your business or brand a unique search and will result in a degraded conversion rate.
You can increase the participation of your target audience by allowing them to post content with the same targeted hashtag that reflects your brand. In this way, you can promote your business by yourself and you can let your visitors promote your business and products.
Instagram Bio and Your Link
Your Instagram Bio is the most important place to promote your brand, business, or website in just 150 characters.
Instagram does not allow you to add a link in the caption of your post. So you can add one in the bio section of your Instagram profile. Your bio is the home to the links of your posts, website, or offers.
Also, you can create shoppable galleries on your business Instagram page. Your Instagram Bio is the best place to add a link to your Shoppable gallery which will increase its visibility and discoverability.
Post Quality Images that Highlight Your Brand
Random and abstract images on your Instagram profile will not help your business or brand. It is important to post images that reflect your brand and products.
You need to align your posts with your brand. It will help you to improve the value of your brand.
Also, post images that highlight key information, statistics, or growth-related data. This will improve your product’s value and engages other businesses with your business.
Use Instagram Stories
500 million people use Instagram stories daily. Also, 68% of users become interested in a brand or product after viewing an Instagram story.
The short, (24 hour lasting Instagram story) is trending and has the power to influence almost everyone who is exposed to it. As a marketer, you must utilize the features of Instagram stories to help expand your business’s social presence to a larger audience. You can trigger them to connect with you and also become your loyal followers.
You can even add links to your Instagram stories that can direct profile visitors to your newest post and offers. And the best part is their undeniable reach because of their display on the home page.
Instagram is a great opportunity to promote your business. Also, brands can effectively promote their products and services.
Last Tips
Marketing strategies and Instagram can help you to grow your business and boost your brand successfully. You can have fun experimenting with all the features that Instagram has to offer along the way!
Be authentic: Your Instagram content is how you build a personality for your brand. The most important tip is your authenticity. Your customers should be able to understand what your brand’s about. Give them a reason to trust you!
Be relevant: Make sure your Instagram content is relevant to your services and your products. It’s nice to post special videos and images once in a while, but your viewers should recognize your brand immediately.
Be active: Instagram’s algorithm requires to maintain a particular level of activity on the platform. The more active you are, the more exposure you have. (And more likes too).
Be compelling: Post creativity is a must. Give your followers a reason to buy your products or your services. Provide value and create posts informative, interesting, and clear. Keep your followers wanting more.
Instagram has millions of active users. It’s one of the most popular and effective social media platforms. It’s a great social media platform to promote your small business, attract more customers, followers, and generate sales.
You can always promote your business on Instagram to boost your sales and increase profits.
Here are some tips about how to promote your small business successfully on Instagram.
Use Effective Instagram SEO Tips
You need to optimize your account to be found by search engines. You need to use effective SEO tips to generate traffic, followers, and sales.
Optimize Your Instagram Username
Your Instagram username is searchable. If you want to get more free Instagram followers, you need to optimize your username.
Your username should be easy to search, include a short keyword that best describes your niche, make your brand name bold.
Use Relevant Instagram Hashtags
Instagram allows you to add 30 hashtags to your posts. Using hashtags, Instagram users can find your posts by searching for keywords and hashtags. Add the most relevant hashtags and increase your engagement.
Use Geotags or Locations to Your Posts
Geotags or locations to your posts attract more local followers. Instagram algorithms show local posts more frequently.
Use ALT Text to Your Posts
Another effective SEO tip on Instagram is adding ALT texts. ALT text is keywords that can be added to posts. These keywords not only describe the purpose of posts but also help Google spiders detect your Instagram images.
So, your posts will appear on Google images results which can lead people to your Instagram business account.
Promote Instagram on Other Social Media Platforms
Instagram is not the only social media platform you can use. Twitter, YouTube, Facebook, TikTok, and Pinterest are also great social media platforms to attract customers and boost sales. Add more social media accounts to your Instagram bio, and cross-promote your services to get more followers.
Use Shoppable Posts and Stories
One of the most amazing features of Instagram (Business Accounts) is the shoppable posts. Using these posts, you can easily sell your products through Instagram. This tip increases your conversions.
The reason is that people can purchase your products directly from Instagram. People like it because they save valuable time.
Also, you can use shoppable stories. They are more effective than shoppable posts.
Use Giveaway Contests
Everyone loves getting free stuff. You can offer free stuff as rewards in an Instagram contest. Instagram giveaway contests are very effective. All you have to do is to choose your gifts, set some rules, and share posts frequently to invite more people to your giveaway contests.
It’s a great way to promote your small business (Your Products) on Instagram and get more followers and money.
Branding – Important
Branding is very important. Branding on social media platforms increases brand authority. After a short period, people will recognize your Instagram account from posts you are sharing. This is a very successful way to grow your business and become an expert.
Use Videos – 3 Ways
You can share videos on Instagram in 3 different ways.
The first way is to share a video on your Instagram feed. Videos that can be shared on your feed have a maximum length of 60 seconds. But you can share up to 10 videos using the carousel feature.
Instagram Stories
Another effective way to share videos is Instagram stories. Videos shared on stories can be 15 seconds long. This type of video is suitable for sharing promo videos, and tips and tricks related to your products or services.
IGTV
The best way to share videos on Instagram is to use IGTV. On IGTV, you can share videos up to an hour in length. These videos can contain tutorials, interviews, and other new ideas to attract more people.
Use Trends
One of the best tips to promote your small business on Instagram is to know and use the trends. If you share something that people are already like (Trend) you can attract more interested people to your Instagram account to buy your products or services.
Use Influencer Marketing
One of the best ways to increase your visibility on Instagram is to use influencer marketing. All you have to do is to find the best influencer for your niche and offer them something valuable.
Attention! Macro-influencers can provide you with millions of followers but, if you can’t afford the prices, you can start with micro-influencers.
Instead of targeting millions of followers, you’ll target about 100K followers which are great for your business. Also, many stats show that micro-influencers generate more engagement than macro-influencers.
Use Instagram Ads
You can use Instagram ads to advertise your products and promote your small business. But this option is not free. Instagram can promote your products and help you get more local customers. So, if you have the money you can try this feature to grow your business.
Instagram is a great platform to promote your business, products, or services. Use tips and trends to grow your small business, generate targeted traffic, followers, and increase sales. You can promote successfully your small business on Instagram. Take Action Now!
LinkedIn is a very popular social media platform for marketers and is the perfect platform for professionals. LinkedIn users now can create stories with the LinkedIn Stories app.
Storytelling is a classic and very effective way you can connect with your target audience. LinkedIn Stories are visual status updates that last for 24 hours. The stories appear vertically and automatically plays the next Story once you have viewed the first one.
You can post a video or photo and you can add simple elements such as stickers and texts. (like Instagram Stories)
These days many people prefer to view stories than reading status updates. (people love visuals)
Important! You need to use Stories to reach a wider audience.
The good thing about Stories is that gives users a chance to see the person behind the brand. This is useful for entrepreneurs and businesses who would like to attract more people and build relationships with potential clients.
How To Use LinkedIn Stories
Share Profesional or Useful Tips
You need to know that Stories doesn’t change the ‘professional’ nature of LinkedIn. The Stories feature should be used to build a professional network for your brand (and business).
You can show projects you are working on. You can share updates or real-time reports.
You can show your office and things that help you stay productive. People are searching for ways to improve their office.
You can share behind the scene process. People love to see this exclusive (behind scene) content.
You can share professional and useful tips about how to multitask or how to be more productive.
You can also share your interests, your opinion, or side projects you like.
Share Real-Time Updates
You need to show your target audience that your brand is made of real people.
Show people behind your brand and show these moments in real-time. This way you can create a better connection with your target audience.
These stories will help to make your brand or business more human.
Use Q&A Live Streaming
This is a very effective strategy and many businesses are using it on other social media platforms. Live-streaming Q&A is a very popular and interesting way of sharing content on many platforms.
Invite your target audience to submit questions. They can post their question in the comment section or through direct messages.
Share Brand News
Stories can help you to generate the hype you want around a product launch or an upcoming event. Your audience will view your story and if they like it they will share it with their friends.
Share Testimonials Stories (Real Stories)
People trust recommendations given by other people they know (friends) more than any marketing strategy or ads.
So testimonials are a great way to share content on LinkedIn Stories. If you are selling a product, software, or service, encourage your target audience to share their experience.
LinkedIn Stories are a great way to connect with a more qualified and interested audience. So you need to use stories to improve your LinkedIn marketing strategy and promote your business.
Stories these days are a trend and also, they are a free, popular, effective way, to grow your business.
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![LinkedIn Stories: How to Promote Your Business for Free [Infographic]](https://www.socialinsider.io/blog/content/images/size/w1000/2020/10/Infographic_linkedin_stories.png)
