Tag Archives: networking

Networking: Tips for Successful Online Networking [Infographic]

October 18, 2020business, google, marketing, Social Media, Starting a Businessnetworking, online, successful, tipsjtsantalis

These days pandemic (Covid-19) has changed networking and our lives. With platforms like LinkedIn and social media platforms like Instagram, Facebook, or Twitter there are many opportunities to meet new people and grow your business.

Successful networking online is about how to use the right platforms, generate engagement, and attend the right virtual events.

Here are some effective tips about successful online networking.

Use The Right Online Networks And Make Connections

The right online network can help you to focus your search. These platforms can help you to connect with your niche and grow your business or find more profitable opportunities.

Most people on LinkedIn are professionals. That means that the people you connect with on LinkedIn have the power to help you if you connect with them in the right way. (effectively)

If you create an active personal brand on LinkedIn, you can generate successful connections.

Meetup

Meetup is mostly about events. It’s perfect for connecting with local communities.

The advantage of Meetup is that it isn’t only online service. It has both online interaction and offline participation. You can search for groups and choose which fit your interests. If you join a group, you can attend their events.

Meetup is also ideal for skill-based professional networking.

Social Media Networking – Platforms

Social media is a pretty effective opportunity to grow your brand. It has incredible reach, making it perfect for online networking.

Social media has many advantages to networking. You can learn and use top trends, connect with your target audiences, and drive attention to your work and grow your brand.

You need to know which social media networks are more effective and how to optimize them for your business or career.

Instagram

Instagram is a very useful platform to connect with B2C companies and brands.

You can use “DMs” (Direct Message) for networking. Start by following a brand’s page (so you know what they post). Then send a message to the brand about what you think could be improved on their page. This way you’re adding value (help them), and not simply sending them a compliment.

Facebook

One of the most famous social media platforms. With 2.7 billion monthly active users on Facebook (July 2020), it’s the perfect platform for online networking.

A great advantage of Facebook is its live feature. You can shoot videos live and get comments in real-time. This is great for journalists, politicians, business leaders, marketers, and entrepreneurs to share their thoughts on a trending topic. (Pretty Effective Tip)

Twitter

It’s perfect for instant connection. Twitter allows you to send out tweets and generate engagement. A great feature is Twitter threads. They allow you to connect one tweet with another and create a narrative.

For example, if you want to discuss the upcoming election or a new trend and your tweet goes over the 280 character limit, simply break up your commentary into a Twitter thread.

Virtual Networking Events

Virtual events are here and keep growing. Many stats show that by 2021 video, (including web conferencing), will generate 80% of Internet traffic. So you’ll need to start using video and virtual networking events. You need to use Zoom or other video conferencing tools.

These days pandemic drives people to discover more useful and effective online solutions for their lives and businesses. Online networking is one of them!

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Social Media Optimisation: A Great Tool For Your Business

February 3, 2018blogging, business, google, marketing, Pinterest.com, profits, Social Mediabusiness, for, great, media, networking, online, optimisation, platforms, sites, social, tool, yourjtsantalis

In social media you can be anything or anyone you want. You can customise your persona to your liking and be a better and improved version of yourself. The same applies to organizations and businesses all over the world. A company’s SMO image is very important. It matters, to businesses, how they come across to customers and the general public, in the online world.

You can create a unique identity, a distinct virtual persona, with the help of social media, especially, social networking sites and applications. For that reason the SMO (Social Media Optimisation), has become a great tool for the business.

It’s impossible not to consider the public preference for user-generated content, third-party reviews, and consumer testimonials. It’s easier than ever, for the public, to assess a company’s goods, services, and brand image, on social networking sites. Public opinion can make or break a brand and social media presents have this option.

Social Media Optimisation efforts are related to Search Engine Optimisation (SEO). They both seek to make, brands they represent, relevant and increase their online visibility. Optimising will, ideally, involve increasing a brand’s ranking on search engines and social media platforms.

SMO, also fulfills a dual responsibility, along with improved rankings, that of reputation management. Organisations are known to announce and inform, about their business decisions and actions, via their social media platforms. It is important that they employ effective SMO strategies so that these proclamations don’t offend anyone or have any other negative effect.

Typically, SMO strategies require you to post interesting content that will engage users like, blogs, visuals, illustrations, forum posts, infographics and any number of other attractive content. The absolute main objective of SMO is to build a brand’s image. Companies have SMO profiles and accounts, like anyone else, and through them, they share content with the general online public.

People who relate to or identify with the shared content start to ‘follow’ the brand’s various SMO accounts and encourage other people to do that as well. This is actually the best way to increase brand loyalty. Companies can build great relationships with consumers, through SMO, while incorporating intelligent marketing techniques.

SMO is a powerful marketing and promotion tool. It is also an excellent channel for a Corporate Social Responsibility campaigns. They can easily reach out and give back to society, through their social media platforms. Brands can make a SMO impact and generate positive emotions, in regards to their goods, services or solutions.

SMO has unlimited potential. Effective SMO has the power to create and maintain a company’s image and should only be managed by experienced and professionals, for maximum benefit, because it can make or break a company’s reputation.

You can create a successful business with the help of the right social media optimisation strategy.

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