Tag Archives: ideas

Blogging and Marketing: 5 Steps on How To Succeed

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Blogging and Marketing: 5 Steps on How To Succeed

Many people with blogs get disheartened after a few weeks or months when their blog fails to attract thousands of readers. It is a real shame, because if bloggers followed a few simple blog marketing steps, then they would probably find that there is a willing audience just dying to read about most topics. So what can a blogger do to get noticed? Here are a few blog marketing ideas that should get most blogs getting reasonable traffic in a short space of time.

Blog about a niche: The world doesn’t really need another ‘vanity blog’ about what you had for breakfast. Unless you are a super-model good looking teenage girl who wants to put a lot of photos on your blog, then you are probably going to have a hard time getting noticed. If you already have a vanity blog and are wondering why you are not getting traffic, then you need to know that the vanity blog market is totally saturated. Consider starting or changing your blog to some other topic – an interest or a hobby for example.

Next, you need to start posting to forums. Put the URL of the blog in your forum signature (don’t spam forums saying “look at my blog”). If you just join in the conversation naturally, then people will get curious and you will get a few more readers. If the forum you post in is also to do with a similar topic to your blog then you will probably get repeat readers from it! Try to find the most popular forums in the niche you are writing about. To find them, just go over to Google and search for your niche keyword plus ‘forum’ and you should get a list. Try to find forums with at least a few thousand active members.

Make sure to do trackbacks and pingbacks to other blogs that you have linked to so that they know about you. When people find out that you have talked about them, they will come to see what you said. So will some of their readers. Talking about popular stories from popular blogs may get you more than just a few visitors too.

Comment on other people’s blogs as much as you can (without spamming). In most cases you can put a link back to your own blog and people do follow these links. It is also good to target blogs that talk about the same subject as you, because then you will get targeted readers who are more likely to continue reading your blog. (Avoid using “comment spam” programs as Google can track this and will penalize you).

Most importantly, you need to keep blogging! Nobody will return to a blog that is updated weekly or only occasionally. You need to add more content at least once per day, especially in the early stages of getting your blog noticed. This is hugely important.

Why You Must Create a Videoblog for Your Business

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Why You Must Create a Videoblog for Your Business

Videoblog is the next generation of posting ideas and products over the internet. Everybody knows about textblogging. Now they use videos for a better way of expression. This form of communication may entail a lot of resources, but it is all worth it. If pictures say a thousand words, videoblogging exceeds that by far.

A videoblog requires larger disk spaces on websites, a faster server, and a whole new set of programs to support it. Videoblogs can be fed through RSS. This is technology of syndicating your website to other RSS aggregators.

Videoblogging works with people on the internet expressing their selves. Now if you put this on a business prospective, you are up to a lot of benefits. Think of it as a powerful tool in making showing your prospective customers your line of products or your services. It’s just like showing a commercial all for free. And if you videoblog through RSS, then most probably you are getting your target market.

People like to see what they are going to buy. Some would like to see proof and be sure that they are getting their money’s worth before shelving their dimes on it. All of us know the influence of a thirty second commercial. The effect of videoblogging is similar to that. You show your product, people watch it. If they like it, they buy it. If you present it good enough, they’ll buy the product even if they don’t need it.

Now on the web, things are pretty much static, unlike in television in which all are moving. If you post something that is mobile, it would most likely catch attention. Now imaging your product parading in all it’s royalty through videoblog. You’ll get phone call orders in no time.

If your business is just starting up, you can create a videoblog right at your own home. All you need is your web camera, microphone, video software, and lights. For as long as you know how to use your camera, then you can create a videoblog.

Invest in a good web camera. The higher its resolution is the better the output. And you like to present your goods in the optimum way so get the best one possible. Make a short story, or just capture your goods in one go. Just make sure you are getting the best profile for each. Get those creativity juices flowing.

Lights are important in a production. Make sure you illuminate entirely the area you are going to use to create videoblog. The brighter the area, the crispier the images will be. You can also use lighting effects for added appeal to the presentation.

Should you require sounds for your videoblog, you need a microphone. Record you voice as a voice over for promoting the product and its benefit to consumers. Sounds are as important as videos on a videoblog. It is advisable to make your sound effects as enticing as the video.

Your video editing software can be any program. You need this to finalize your work. You can add sounds, delete some bad angles, or insert some still pictures in there too. Some programs are user-friendly and can be used even with zero knowledge on video editing. Even simple video editing programs should do the trick. Select your background carefully too. The light affects the presentation so make sure that the background and the light complements each other.

Videoblogging is a great tool but it also has it downside. It may slow down the computer. Download time may also be time consuming especially if customer is still on a dial- up connection.

But don’t let those stop you. Let videoblogging be an alternative for you, though it is best to still keep the text and pictures present in your presentation to accommodate all possible viewers of your site.

Nowadays, the more creative you are in presenting your product to the market, they more you are likely to succeed. Videoblogging offers an interactive way of selling. You involve the customers and at times, those are enough to make a sale.

Easy Mobile Marketing Tips To Promote Your Business

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Easy Mobile Marketing Tips To Promote Your Business

A useful mobile marketing tip is to always offer subscribers a small reward or incentive for joining your mobile number list. By providing a token of your gratitude, you will be able to gain a greater number of willing participants for your publicity campaign, and will build invaluable goodwill and brand loyalty.

Keep a close eye on the competitions promotions and ideas, especially successful ones. It is a wonderful way to find out what works and what does not. It is important that you are distinguishable from your competition.

Develop a presence on Foursquare and Google Places as a mobile marketer. These location-based pages are absolutely huge and can really help you to increase your overall web presence. Never neglect to use location-based networks. Just because the web is global doesn’t mean you shouldn’t also focus your efforts locally.

Be very aware of the market conditions around you when involved in mobile marketing. If anything changes that you’re not absolutely prepared for, you can easily be left behind and lose a lot of business. The internet is constantly changing, especially the still-evolving mobile leg of it. Always stay prepared for change.

Get permission before starting to add cell phone numbers to your database. Getting permission means you have found someone who is interested in your service or product. If you fail to get permission, you are sending messages that will likely never even be read. Sending messages without permission can also be a great way to ruin your reputation.

Your web site should contain links to any social networking pages that are linked to your business. If your customers know you have a presence on a social media network, they will check you out but they won’t search.

Making a QR code for your mobile marketing campaign is very easy to do. There are free resources online where you can generate a QR code which enables tracking functions, so you can see where your customers are coming from with the code. That way you know which ad resources the customer got the code from and decide which are effective and which are not.

To take your mobile marketing to the next level, promote your phone number. It sounds mundane to promote a telephone number when the mobile marketplace is chock full of location aware services and directions on demand. But, do not forget most mobile devices are phones. Get your phone number out in the open. Place it prominently on the home page of your optimized website. Just one click of that phone number gives them easy access to your company.

You shouldn’t underestimate the amount of potential that mobile marketing has. Using methods specifically designed to attract those using a mobile device should get you a great response. Keep this advice in mind as you make the move into mobile marketing. When mobile marketing is done right, the results can truly be impressive. Mobile marketing is the new trend in online world.

Listen to your customers in your mobile marketing campaign so that you can always better cater to them. If you assume you know what your customers want, you are going to make a serious you-know-what out of yourself. Instead of assuming, listen to their needs and then work from an informed standpoint.

Relearn how to create successful landing pages in particular for mobile marketing. These landing pages need to be much more streamlined than regular landing pages if you’re hoping for lead-generating pages and overall customer acquisition. Take the time to learn this skill and it will pay off greatly for you.

Your thinking should change completely for mobile marketing if you hope to be successful, because you’re not really dealing with a one-on-one customer-client relationship anymore. You’re now dealing with people out in public browsing their mobile devices. This means you need to train your brain to think like a busy person and what would grab their attention.

Make it very easy for your customers to unsubscribe from receiving your text messages. Many times having the option to reply with the word ‘stop’ will be the easiest way. This will lower any frustration if a customer no longer wants to receive texts. Remember that just because they don’t want a text does not mean they do not want to be a customer.

Make your campaign compatible with all mobile platforms. Your ads must be displayable on all different types of smartsphone applications including Android, Blackberry and the iphone. It would be a mistake to not display on one of these platforms because you would be missing out on advertising to a huge portion of users.

Use your fantasy and inspiration and you’ll find more tips to promote your business on mobile world.