Blogging is still an effective and very popular marketing tool in 2020. The majority of internet users in 2020 regularly read blogs and it’s still possible for a new blogger to create a successful blog. All bloggers should spend some time learning about blogging before starting their blog.
Here are some stats and facts about blogging in 2020.
- 1/4 of online websites are blogs.
You probably already know that blogs are very popular. A full quarter of all websites now are blogs, which means that blogs dominate the online world.
- 68% of blog content is written in English.
The majority of blogs are written in English. Perhaps many bloggers come from English-speaking countries, or maybe it’s because non-native speakers want to reach the broadest possible audience.
- 37% of bloggers check the analytics of every post.
The majority of bloggers know the importance of analytics. There are many online tools free or paid to analyze your blog. So you can discover exactly what’s working for your blog and what’s not.
- The average length of a blog post is 1,150 words.
Many bloggers are creating detailed ‘long-form’ content. They know that Google loves long-content and they can improve their SEO and rankings.
- The perfect blog headline should be 11-14 words long.
The headline is almost as important as the article itself. Bloggers can spend hours creating a killer, SEO-focused copy, but if the title is weak, not many people will click on the post. Many stats show that the perfect range for titles is 11-14 words, and they should be 60 characters at most.
- Almost 77.3 million blogs use WordPress.
WordPress is the most popular blog platform. It’s cost-effective, easy to use, and it has many plugins (free and paid) that help you to create the perfect blog and increase your income.
- 82% of online people read blogs regularly.
The stats show that blogs are now a pretty big part of popular culture. Over 3/4 of internet users regularly read blogs, because blogs are covering many niches (topics) and interests.
- The main reason for blogging is to earn money (Very Simple)
Many bloggers want to share their passion for a hobby or share their knowledge. But most bloggers want to earn money. Since the internet became very popular, creating a blog and making a living from it’s a dream for many people around the world.
- 58% of marketers say that blogging is their top content marketing strategy.
Blogs are a very popular tool for professional marketers too. Blogging is now a very effective content marketing strategy. The majority of marketers prefer blogging over all other inbound marketing strategies.
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