Why you need an effective SEO (search engine optimization) strategy to promote your business. 95% of all website traffic comes from search engines. You need a successful SEO to feature on those search engines and increase your traffic.

About 85% of users ignore paid ads in search results. Also, 75% of people never scroll past the first page of search engines.

Here are some effective SEO tips you need to know.

1. Mobile-Friendly Website

58% of searches in Google are done from a mobile device.

27.8 billion more search queries performed on mobile than desktop.

87% of smartphone users use search engines at least once a day.

61% are more likely to contact a local business if they have a mobile-friendly site.

It’s no secret that we live in a world where everybody has their eyes glued to a mobile phone. Every. Body. What’s more, Google wants your site, and every site, to be mobile-friendly.

In May 2019, Google declared that “mobile-first indexing will be enabled by default for all new, previously unknown to Google Search, websites starting July 1, 2019.” What this means is that Google will crawl the mobile version of your site first, before your desktop version, and there will come a day when Google won’t index your site at all if it isn’t mobile-friendly.

2. Create High-Quality Content

Write the kind of content you’d like to read – interesting, funny, useful, engaging. then optimize that content for search engines.

Start by writing about what you know and care about – and what your customer needs to know or will find fascinating, useful, relevant to their search query. Once you’re done, you’ll more than likely find that your keywords are already a natural, organic part of your content.

The goal is to pick keywords that your users might be using in their quest to find your engaging, useful, relevant content. But the key remains compelling, helpful content.

3. Understand Your Target Audience

What is their search intent? What are they looking for?

Search intent is the reason for every search. This can help you to create useful, informative, content.

You can use a tool like Google Search Console (Google Analytics) to analyze your current search traffic – where are users first landing on your site and how are they getting there. Discover the keywords your site visitors are using to get to you.

4. User Experience (UX) – Fast Load Page

Page speed it’s a very important tip for your website. Also, By improving your user experience you will increase your conversion rates.

It won’t matter how fascinating or useful your content is if it loads too slowly the users will go away.

5. Use Social Media

Social media is a great tool to promote your business but it isn’t an official ranking signal for SEO purposes yet!

Google has recognized the value of social search results. Social networks are used as search engines. Many people are using these channels to find answers to their questions or solutions.

Social Media is the 21st-century version of word of mouth. A Free, Effective, Powerful Tool.

6. Use Video

Studies show that 6 out of 10 people would rather watch online videos than television. Also, by 2022 online videos will make up more than 85% of all consumer internet traffic.

These days internet users prefer video content much more than any other type of content.

7. Safety – Use HTTPS

More than your safety, this is important for your customers’ safety. Stats show that 87% of users say they will abandon a purchase if data was sent over an insecure connection. Also, 82% of people won’t even browse an unsecured (HTTP) website.

Safety is good for your customers, for you, and your SEO strategy. Also, Google uses HTTPS as a ranking factor.

Google Chrome has been flagging all HTTP sites as “not secure” since July 2018. This means your customers will see a red flag and they’ll go away!

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