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Content Marketing: Content Gap Analysis - A Pretty Effective Tool

Content Marketing: Content Gap Analysis – A Pretty Effective Tool

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Content Marketing: Content Gap Analysis - A Pretty Effective Tool
Content Marketing: Content Gap Analysis – A Pretty Effective Tool

Do you know that you can generate 100, 300, or even more content ideas in less than 3 minutes? This tool – Content Gap Analysis – can save you a lot of time and also, it helps you to create an effective content marketing strategy pretty fast.

What Is A Content Gap Analysis?

A content gap analysis a process to discover content ideas that are missing from your website.

Essentially this process helps you find keywords that your competitors are ranking for that you do not. (The “gaps” you need to fix)

This analysis can help you to find:

Content that your competitors have that you do not

Topics that your competitors are covering for that you’re not

This is the easiest way to find lots of ideas on what content to create next!

Why Do A Content Gap Analysis?

Every day, many people are searching for answers to questions they have about your products or services.

If you don’t have content that addresses these questions, then they will probably find your competitors and buying from them instead!

So by performing a content gap analysis, you can identify what types of content your competitors have, then use that to create a roadmap of content to create.

If your site covers all the topics in your industry or solves every pain-point your customer may have, you will become the authority in your niche.

Google LOVES authority sites and rewards them with tons of free traffic.

By doing this process, you’ll be able to identify ideas for content that will help you become the #1 site in your industry.

Generate More Sales With Content

One of the common problems is that most sites target end-buyer-cycle keywords, meaning keywords that customers are searching for right before they purchase.

These are usually in the sales pages or review pages.

End-buyer-cycle keywords are great to target, but if you only target these, you’ll miss out on the vast majority of the search traffic.

Instead, you can use the content gap analysis to find keywords and topics that your customers are searching for even before they want to buy and attract a much larger audience!

These usually are informational based keywords that you can write guides on or blog posts.

This is what Google wants to see on your site, and will attract lots more customers!

How Does A Content Gap Analysis Work?

To perform a content gap analysis, you need the proper tools used to research the rankings of your competitor’s domains.

There is a free Keyword Gap Analysis Tool to do the job!

This tool lets you analyze your top 3 competitors and provides you with the number of search results, average cost per click and the estimated search volume of the keywords that they’re currently ranking for.

Here’s how it works:

  1. Find Your Competitors

In the tool, you can enter up to 3 competitors. Use websites from your industry that are creating great content.

There are a couple of ways to look at competitors:

Direct competitors: These are businesses who sell the same thing you do

Indirect competitors: Businesses who don’t sell exactly what you do, but sell to the same audience.

Either one can work well with this process!

If you need help finding your competitors, try searching for your money keyword on Google to see who is already ranking for it.

Once you have your top 3 competitors, you can input them into the tool.

  1. Run The Keyword Gap Analysis & Select Your Target Keywords

When you run the tool, it will pull a ton of keyword ideas (usually 100+ if you use the right competitors).

These are all keywords that your competitors rank for that you do not. (A big opportunity for you to create content!)

Look for keywords or topics that make sense in your customer journey and then prioritize them accordingly. You may want to consider the search volume and the keyword difficulty when selecting your targets.

  1. Create The Content

Once you have your keywords prioritized, you can start creating content around those keywords!

Make sure you search the keyword in Google to understand the search intent, and what type of content Google is ranking for that keyword.

For instance, Google might be ranking sales pages, long guides, short blog posts, reviews, tools, or even something different. You’ll want to match the type of content that Google is ranking currently if you want to compete for that keyword.

If you keep creating consistent content month over month, you can drastically increase your organic search traffic!

Performing a content gap analysis is a great way to find content ideas and keywords that are going to help your customers and also, grow your business and your brand.

A Useful e-book for You

Work-At-Home Secrets & Scams is a digital workbook to help you figure out what home-based business opportunities are available, and includes exercises and additional resources to help you create your home-based side income. https://www.bestprofitsonline.com/myblog/buzz

Also, Discover Interesting Free Offers https://www.bestprofitsonline.com/myblog/free-offers-and-discounts/

Small Business Marketing: Effective Word of Mouth Tips for Your Business

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Small Business Marketing: Effective Word of Mouth Tips for Your Business

Word of mouth can be the best marketing tip or technique if you own a small business. Word of mouth is very important in our online world these days. Online reviews are available for everything ( businesses, products, services, etc)

Many studies show that nearly 9 in 10 consumers read online reviews of local businesses, and 72% of consumers said that they used positive reviews to determine whether a business was trustworthy.

Here are some word of mouth tips you need to know.

  1. Good Customer Service

Customer service it’s one of the few ways that small businesses can compete with larger businesses, especially those that focus on low prices.

How important is customer service to word of mouth? Many surveys show more than half of unsatisfied customers will tell their friends and family about poor customer service experiences, and 32% will search for another business.

Show your customers that they are important to you and treat them with respect and interest. Listen to customer complaints, learn from them, and train your employees accordingly. Follow these practices consistently and positive word of mouth is sure to follow.

  1. Customers and Communication

Poor communication practices will drive away not only the customer that was trying to reach you but the other people he tells about his frustrating experience, too.

Supposed business phones that just ring and ring and don’t even connect to an answering machine or that connect to full voice mailboxes are very unprofessional and annoying.

Equally annoying are websites that don’t provide easily accessible contact information or the correct hours of business.

If you want a positive word of mouth, your small business has to be reachable. Answer your emails promptly and get all the necessary phone services, including voice mail and call forwarding.

Make sure that your business phone is answered properly in a way that will encourage business, not discourage it.

  1. Ask for Testimonials

Testimonials from satisfied customers (short written statements about your service or products) are powerful endorsements and can spark good word of mouth. Get in the habit of asking for them.

The time that you’re asking for referrals is also an excellent time to ask a client for a testimonial.

Once you get testimonials, make sure you use them to maximum effect, posting them on your website, on your Facebook page, in your advertising, in your store… wherever they will be visible to the public and seed a positive image of your small business.

  1. Give Lessons or Seminars

While giving lessons or seminars will involve some planning time and effort to execute. The word of mouth can generate value for your small business.

The two secrets to success for providing lessons or short courses are to select something that your clientele will be interested in.

You don’t want people going away disgruntled because they didn’t get what they came for at all or only got some of it.

  1. Use Social Media

Remember, word of mouth is all about people saying good things about your small business. And social media is where many of them are talking now. Your small business needs to be in that space. It’s not hard to set up a Twitter account or create a business page on Facebook.

But note that word of the mouth involves other people talking about your business. Your telling everyone repeatedly what great products you have or service you give is going to do absolutely nothing for your word of mouth.

Instead, develop a social media strategy that will let you engage customers and entice them into saying good things about your small business.

  1. Online Reputation

As many of the conversations about your business and your brand are happening online, you need to know what’s being said there. So it’s important to monitor your online reputation and see what kind of word of mouth is being spread about you.

Particular social media applications have specific tools to help you do this. Twitter Search, for instance, lets you search for a brand or product name. You can then see which RSS feeds your search item is appearing in by adding the RSS feed for that query to your RSS reader such as Google Reader.

There are also independent online reputation monitoring tools such as Social Mention, which lets you receive free daily email alerts about your small business. Trackur and StepRep are just two examples of the growing number of companies offering online reputation monitoring for a price.

  1. Positive Publicity for Your Small Business

Positive publicity is a treasure for your business. Whether it’s a photo of you handing over a cheque to a charity in the local newspaper or a tweet mentioning a tennis tournament your business is sponsoring, publicity puts your small business in the forefront of people’s minds and makes them much more inclined to spread good word of mouth about it.

Word of mouth is something that is going to happen, whether you pay it any attention or not. But it can be such a powerful marketing strategy for your small business it seems silly to ignore it.

You need to know what people are saying about your small business and speed the spread of positive word of mouth. All that can happen is that you’ll gain a bigger customer base and that’s pretty good for business.

A Useful e-book for You

Work-At-Home Secrets & Scams is a digital workbook to help you figure out what home-based business opportunities are available, and includes exercises and additional resources to help you create your home-based side income. https://www.bestprofitsonline.com/myblog/buzz

Entrepreneurs: Best Voice-to-Text Apps – Effective Tools You Need To Know

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Entrepreneurs: Best Voice-to-Text Apps – Effective Tools You Need To Know

Voice-to-text apps are very effective and useful for busy entrepreneurs or marketers. If you think faster than you can write, the special programs can increase efficiency and store your recordings safe and sound via the cloud.

The benefits of voice-to-text apps include accuracy, shortcuts, and available languages. Whether you want to take notes, send quick messages or translate on the fly. You avoid writing and recording your thoughts pretty fast!

Here are the best voice-to-text apps you need to know and use.

  1. Dragon Anywhere

Available for Android and iOS devices, Dragon Anywhere is a premium professional tool. It’s 99% accurate and comes with voice editing and formatting. Over time, it becomes faster and more accurate as it adapts to your voice.

You can use the app for as long as you need — there are no word limits. Dragon Anywhere allows you to customize industry lingo for even more accuracy. After transcription, share your notes by email, Dropbox, Evernote, and more.

Also, you can synchronize Dragon Anywhere with your desktop and do voice work on your computer as well.

Its accuracy and rich features come with a cost, of course. But the bill could be a worthy business investment if you often think of ideas on the fly or need to record meeting minutes.

  1. Google Assistant

Google Assistant does a lot, including playing music and opening maps. One of its best features is Voice recognition. Yes, you can use voice command to look up information and tell Google Assistant to do certain things.

But the app can also convert speech to text. It sends messages, drafts emails, manages tasks, and adds events to your calendar. While it’s not a speech to text app in the purest sense, it will still help organize your ideas and notes with voice recognition.

Use IFTTT (If This Then That) to maximize your Google Assistant note-taking abilities. In one applet, Google Assistant can log all of your notes into a spreadsheet. You can also search IFTTT for other productivity-boosting applets.

  1. Transcribe – Speech to Text

Journalists or secretaries who have a lot of conversations to track may find this app useful. Using A.I., Transcribe can turn any voice or video memo into a transcription in over 80 different languages and dialects.

After recording, you can drop your file in this app and export your raw text into another app such as DropBox.

Keep in mind that Transcribe is only available for Apple products with Voice Memo and video since there’s no direct in-app dictation. Transcribe can also get pricey. (That said, it costs less than human transcriber rates, though it is more prone to error with a 90% accuracy rate.)

  1. Speechnotes – Speech to Text

Writers who think faster than they can type will appreciate this app. Speechnotes is excellent for organizing long notes thanks to two special features. First of all, it doesn’t stop recording — even if you pause to think or breathe, so you can keep the recording open for as long as needed.

Second, you can tap a button or use a verbal command to insert punctuation marks into your work so they won’t become too unwieldy.

The free app has a small ad banner, but you can upgrade to a premium version to get rid of it.

Other perks: It won’t clog up your phone space at 4 MB, plus it saves all your recordings as TXT files. Plus, you won’t need to open the app to use it either; you can tap on a widget to access Speechnotes. Keep in mind that Speechnotes is only available on your browser and Android.

  1. Voice Notes

If you have an idea, but no pen or paper on hand, you can always use your voice. Voice Notes has speech recognition that allows you to create notes efficiently. You can then organize your notes into categories and create reminders by customizing alerts synced with your phone calendar.

The interface is intuitive and easy to use; you press the microphone button and speak to record. You’ll even be able to make your notes with the phone screen turned off. The app can recognize up to 119 languages, just in case you need to record notes in something other than English.

The app is free, though you can subscribe to a premium plan to support the developer.

Voice Notes is a popular app, but one major limitation is that it’s only available on Android phones. Plus, you need to have a Google voice search installed to use it, which will take up more space on your phone.

  1. SpeechTexter – Speech to Text

Using Google’s backend, SpeechTexter allows you to create SMS messages, text notes, emails, and tweets with your voice. The easy-to-use app supports over 60 languages and has a 95% accuracy rate. You can customize your commands for punctuation as well.

It’s possible to use the app when you’re not connected to the Internet, though keep in mind that the accuracy lowers in offline mode and the recognition speed depends on your Internet connectivity.

To use the app offline, make sure that you install language packs of your preference.

  1. iTranslate Converse

iTranslate Converse is as close to real-time translation as you’ll get, which is convenient if you need to communicate with clients who don’t speak the same language as you or if you’re traveling abroad.

All you have to do is set the two languages. Then tap, hold, and speak into your phone. The app will pick up on the language that you’re speaking, then issue out a translation — yes, even in noisy environments.

The app is capable of recognizing 38 languages. After your conversation is done, you can download full transcriptions. It’s not always perfect, of course, but it’s faster than going through a personal assistant app to look up translations for you.

It has a subscription fee. When you download it, you’ll receive a seven-day free trial. After that runs out, you’ll need to upgrade to the pro version.

— An investment in knowledge pays the best interest- Benjamin Franklin

You can get access to a range of free courses as well as paid courses.

Discover any interesting topic that you want to learn.

Learn when you want to how you want to and anywhere you want to.

“Knowledge is Power” https://www.bestprofitsonline.com/myblog/ogk7

Digital Marketing: 7 Effective Strategies For Entrepreneurs

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Digital Marketing: 7 Effective Strategies For Entrepreneurs

These days it’s very difficult for entrepreneurs and marketers to create an effective digital marketing strategy. Only 12% of marketers believe that their digital marketing is working.

Before choosing a marketing strategy for your business, you need to have a better understanding of your clients, and business products.

Also, there are so many digital marketing strategies that confuse entrepreneurs and marketers to select the best one.

Here are some of the effective digital marketing strategies you need to know and use.

  1. Email Marketing

One of the oldest and classic digital marketing strategies is email marketing. It allows entrepreneurs to build a relationship with the customer and communicate personally. You can contact your customer immediately.

Email marketing helps entrepreneurs to keep updating their customers about offers and exclusive sales. A smart entrepreneur always uses email marketing to establish his/her business and increase conversion rate optimization.

It is an effective way to promote your products and reach your business goals.

According to a survey, email users is set to grow to 4.3 million users from 3.7 billion users. But you need to know that email marketing is not so effective as it was because the technologies and the online world are changing pretty fast.

  1. Facebook Ads

Facebook is one of the most popular platforms these days. Having a Facebook business page is one of the contemporary requirements for entrepreneurs.

Facebook is a channel for entrepreneurs to attract loyal customers and advertise their products. It allows you to promote your product free of cost.

For the Facebook ads, you need to have a plan on how to promote your business. Every entrepreneur needs to create a dedicated group on Facebook that gives values to your customers and get you, loyal customers.

Attention! You need to make your research about the cost of Facebook ads. Many marketers use other social media platforms and not Facebook anymore.

  1. Content Marketing – Blog Posts

Content marketing allows entrepreneurs to promote their business and products through blog posts and guest posting. It is one of the highly recognized digital marketing channels. It provides you to bring brand awareness in your customers, get your traffic growth.

Content marketing has channels that can help you like:

Blog posts
E-books and white papers
Infographics
Videos

According to entrepreneurs, bloggers are 13 times more likely to have a positive return on marketing investment (ROI).

The type of content you share must include details about what kind of products or services you are offering. Quality content can help you to grow your brand and earn more money.

  1. Social Media Marketing

Social media has taken over the world for a few years. It is one of the highly used platforms for entrepreneurs to promote their business. It provides you free traffic growth and leads for your business.

Effective and useful social media platforms for digital marketing are:

Facebook
Instagram
Twitter
Snapchat
Pinterest
LinkedIn

Social media are very popular and attract a lot of people every day. With social media, you can generate leads and loyal customers. Many big and small businesses are using social media to promote their products or services these days.

  1. Video Marketing – YouTube

Video marketing is one of the most effective ways for entrepreneurs and marketers to promote their business. It provides you a platform to interact with your customers and attract new interested people.

Don’t forget that YouTube is the second larger search engine. Also, Google owns YouTube.

Most people love to watch videos and not just reading text. Video marketing allows entrepreneurs to provide details of their products to their customers.

  1. ChatBot and Artificial Intelligence

A chatbot is a program that can carry on conversion with people on websites. Chatbots and artificial intelligence are the future of digital marketing.

Chatbots are one of the best innovations of artificial intelligence. It allows a user to communicate via textual or audible methods. According to Gartner, customers may manage 85% of the interaction with a company without even speaking to a human by 2021.

Chatbots can also be used for customer engagement, lead generator, and can even help with market research.

  1. SEO

One of the best digital marketing strategies these days is Search engine optimization. SEO is the process of optimizing your website to rank higher in search engine results.

Attention! SEO is a long-term process. You can not generate targeted traffic right away! You need to wait for days or even months. If you want fast results you need to use paid traffic.

Also, Google and other search engines update their algorithms pretty often. So you need to know what’s works and what’s not.

— An investment in knowledge pays the best interest- Benjamin Franklin

You can get access to a range of free courses as well as paid courses.

Discover any interesting topic that you want to learn.

Learn when you want to how you want to and anywhere you want to.

“Knowledge is Power” https://www.bestprofitsonline.com/myblog/ogk7

Blogging: 3 Effective Tips on How To Create Awesome Content

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Blogging: 3 Effective Tips on How To Create Awesome Content

You know that you need to get more content on your blog, but you do not have the time. You need to find someone to write like you but is very difficult.
You need some help to create effective content.

So how can you increase your content production without working all day? Here are 3 effective tips you need to know.

  1. Content Planning

You know how an article or piece of content should be written. You have the resources, the examples, but you can not find a writer like you. It’s impossible!

The reality is that no one has your same experience, but if you take a few minutes to plan what you’re looking for and give a bit of direction, your articles will come out 100X better.

The more info you can get from your head to the paper – the better the writer will be able to nail it.

This doesn’t mean you have to plan the entire thing, but you should take ~10 min to plan out a content brief/content scope. What it’s about, who it’s for, what should be included.

Do this and you can find a good writer for your content creation.

  1. Find an Expert Writer

This is one of the hardest ones because there are lots of writers, but not as many good ones.

Even if they are “good” doesn’t mean they are an expert in your niche, or that they know how to write for the web, format your articles, interlink, or optimize for SEO.

So when you’re looking for a writer, make sure that you hire someone that is an expert in your niche and also knows how to write for the web.

Not everyone will “hit” the first time, so don’t give up.

Figure out what they are missing, and then re-work what you’re including in your initial scope for next time.

  1. The Finishing Touch

This is all about setting your expectations correctly.

Editing is not bad. Editing is a necessity. If you expect articles to come out perfect the first time, you will continue down the same path of writing all the content yourself.

Even the greatest writers in the world have editors.

But the great thing is that if you follow the steps above by planning your content and finding the right person, then you’ll be 90% of the way there.

This will make it much easier, so you’re not starting from scratch!

— An investment in knowledge pays the best interest- Benjamin Franklin

You can get access to a range of free courses as well as paid courses.

Discover any interesting topic that you want to learn.

Learn when you want to how you want to and anywhere you want to.

“Knowledge is Power” https://www.bestprofitsonline.com/myblog/ogk7