Tag Archives: avoid

SEO Web Design and SEO Books: How to Avoid Mistakes

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SEO Web Design and SEO Books: How to Avoid Mistakes

SEO web design is essential for high search engine listings, and the right choice of SEO book can be use to achieve that. There are many SEO books on offer online, but most seem too much alike and appear to provide the same information. The best type of SEO book is one that provides graphic examples of how successful sites have become successful through effective SEO web design.

Search engine optimization is a subject about which very few have a true understanding. It starts with your website, and the way that you arrange your pages into the site as a whole. To most people, SEO is the use of keywords on your site, and I still read webpages and blog postings that promote as many keywords in a web page as possible. If its not the more the merrier, then its the 1% – 3% keyword density fallacy. Follow that and your site will disappear off the listings!

There is too much written online about SEO that too many people take as gospel. Lets dispel a few myths and bring some reality into the whole subject of search engine optimization. Take a look at the term for starters. Search Engine Optimization. What does it mean? Optimize your website for search engines? Why? Surely you should optimize your website to provide the best possible information to anybody who visits it!

And that is what search engines such as Google are now insisting on. It is no longer easy to get high search engine listings without good relevant content. Now, 1% – 3% keyword density is keyword stuffing. In a 700 word article, 21 keywords are excessive. Google and the other major search engines look at text relevant to the keyword, rather than repetitions of the keyword, as being good content. Too may repetitions will be punished.

That being so, it also difficult to design web page for a high listing. That is because there are so many web pages with good content: keep in mind that it is individual web pages that are listed and not complete websites. There must be other aspects of modern SEO that are relevant to high listings, but what are they? Well may you ask. That is what many SEO experts that offer their services at high prices online would also like to know.

There are, in fact, certain aspects of your website design that are totally relevant to your listing position, and they have nothing whatsoever to do with the content on each of your pages. This where the right book information can help you if you buy the right book. This type of information is so valuable that nobody is going to give it all away free. Many sites provide a lot of free SEO information that could help you to improve your search engine listing, but only if you are also aware of the other factors that could destroy it.

I have read a lot about Google PageRank, and how you cannot get your web pages listed without a good page rank. Nonsense. You can have web pages listed in the 10 on Google that have no Google page rank, at least according to the Google PageRank indicator on the Google Toolbar. Page rank is not necessary, but it helps. However, if you apply other, more important, aspects of search engine optimization to your web pages then PageRank become relatively unimportant.

On the other hand, if you do not apply these SEO techniques, PageRank becomes paramount. It is common sense. Google does not put more emphasis on one aspect of optimization than another, and while external links are important, they are not critical, no matter what you read. Google states that they give a great deal of emphasis to incoming links from other relevant web pages, yet pages can be listed highly without them against stiff opposition.

How is that? It is due to good onsite optimization, and a great deal of thought put into the design of a total website, rather than web pages individually, and the way that onsite links are designed. SEO design is not a matter of believing what theory SEO book information tells you, but of personal experience, unless you are reading the right SEO book.

So get rid of preconceptions and dont believe all that you read. It is easy to get listed on Google in less than 2 days if you know how to do it, and also to get listed in the top 10 in two weeks if you go about it the right way.

How To Recognize and Avoid Ebay Scams

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How To Recognize and Avoid Ebay Scams

Shopping and selling on eBay can be one of the most rewarding experiences on the Internet. However you need to be careful of scam artists who will try to take advantage of you through various types of fraud. If you do get scammed on eBay there are ways you can get your money back. However, it is very difficult to ever catch the fraud artist and it is a lot simpler if you can recognize and avoid frauds from the beginning.

One of the scams that are very common today is fake e-mails that appear to originate from eBay or PayPal or even your bank. Keep in mind that anybody can spoof any e-mail address and send an e-mail that appears to be from somebody else. It is even possible to spoof an e-mail coming from the president of the United States. So when you see any e-mail in your inbox that comes from eBay or PayPal and asks you to log in to confirm your password the chances are that this is a scam.

E-mails that you receive of this type will have eBay letterheads or PayPal letterheads and will direct you to a link that appears to be eBay or PayPal. However, if you look closely at the bottom of your browser youll generally see that the domain these links point to is not actually an eBay or PayPal domain.

It just looks like eBays web site, but it is actually a scam site asking you to confirm your password. Once you put in your username and password the fraud artist has it. One of the more popular tactics being used right now is to send a fake payment notification from PayPal suggesting that you have paid for something which you did not buy. The e-mail and includes a link right in the center that says dispute this charge, and once you click on that link you are taken to a page that looks like PayPal but is actually a fraudulent web site designed to get you to enter your username and password.

One of the easiest ways to protect yourself on eBay is to use PayPal for all transactions. PayPal is a wholly-owned subsidiary of eBay, and so transactions that are paid for via PayPal can be easily disputed. Since it is in eBays interest to maintain a secure shopping environment they are generally very quick to resolve disputes that originate by PayPal. If you buy an item and are not satisfied with it and feel like the seller did not deliver what he promised, it is far easier to dispute that transaction fee with PayPal because eBay can reverse the funds themselves. If you purchased by money order or credit card or some other payment method, eBay does not have the opportunity to reverse charges without going through a third-party.

If you are selling items it is a good idea to only except PayPal as a payment option. The last thing you need is to get a bad check, or have your buyer dispute his credit card charge. If you have fulfilled your end of the sellers bargain, then all youll need to do is prove that to PayPal and eBay without involving a third-party. Generally speaking, if a buyer is unhappy with a product that you sold and does not consider the product to be in the condition advertised, then you should demand that the product be returned before you issue a refund.

In order to sell on eBay effectively you need to learn how to use reserve pricing. One of the most common schemes on eBay is for someone using multiple accounts to place a low bid and a high bid simultaneously under different aliases. This ties up your auction at the high bid price and allows of the fraud to be carried out when the high bid buyer declines to pay and you are confronted with a low second bid. This scam is effective because the seller feels obligated to sell the item to the second-highest bidder once the auction has fallen through with the top bidder. Placing a reserve is essential to avoid this kind of scam so be sure to set a reserve price at the point where you would not sell the product for any less.

It is worthwhile to note right on your auction page that you reserve the right to back out of selling an item if you suspect fraud. While it is easy to get scammed as a buyer it is even easier to get scammed as a seller. Sellers generally have more experience and can recognize these scams, but you should be aware of the pitfalls of selling upfront before you start selling items on eBay.

EBay is a very safe and secure way to shop if you use it wisely and remain aware of how fraud occurs. It is important to always report suspicious activity directly to the eBay or PayPal. Since they have a vested interest in assuring that reliable transactions occur without fraud you can be sure that they will do their best to prevent illegal fraudulent activity.