You can use Instagram to grow your blog traffic, increase your sales, and also grow your business. Instagram is one of the most popular and effective social media platforms. Many people, worldwide, are using it every day.

Here are some effective tips you need to know about how to grow your blog and your business with Instagram.

1. Set Your Account The Right Way

The first step is to know why you want to grow your Instagram. Do you want to make more money? Connect with more people? Build your brand? Promote your business or Simply you love it?

Every post you publish needs to be useful for your readers (Target Audience). It’s very important to give them value and help. You can ask your audience to tell you what they need and also you can follow other people in your niche who have already many followers on Instagram.

Attention! Don’t copy what others are doing. But learn their strategy and create a new, effective, strategy for your business.

2. Blog Promotion Plan – Business Plan

When you use Instagram, it’s easy to forget the main purpose, to attract more people and drive them to your blog. You need to have an effective blog promotion plan or business plan.

For people to go to your blog, they need to know where is your blog. You need to reference your blog and tell people to go there.

3. Link In Bio – Blog Link

There is only one place on your profile that you can put a clickable link, and that is in the website link part in your bio. You will need to copy and paste your blog link there.

4. Use Stories

Stories are the most important and effective part of your blog promotion strategy. Stories on Instagram allow people to see the real you, and this is where they will connect with you. (It’s like a reality TV).

You can use stories for people to get to know you, but the most important thing that you can do in your stories is to provide free information and value. Point people towards your blog and resources that they can get on there.

5. Help Your Target Audience – Solve Their Problems

One of the most important tips of Instagram is relevancy. Don’t post just to post. Make sure your content gives solutions to your target audience.

The best way is to ask your target audience what they would like to see or what they need. (You can use surveys to do this).

Tell them where you have been and how you can help them. People will connect with a story, and it’s a good way for them to get to know you.

Remember! Your posts are for them, not for you. Write your posts in a way like you are talking to your readers and this will resonate with them.

6. Use Hashtags

You need to use effective hashtags. Many times hashtags are the reason that people find you and want to follow you.

The great thing about hashtags on Instagram is that people can choose to ‘follow’ the hashtags they want. So you can show up in their feed even if they are not following you.

On Instagram, you can use up to 30 hashtags on each post, but it’s important to remember to use hashtags relevant to your post. You can use popular hashtags to expand the reach of your post, but it won’t attract your target audience.

7. Spend More Time But Be Genuine

One of the best tips you need to know is that Instagram will reward you for the time that you spend on the platform. The more time you spend on there, the more that Instagram will show your content in other people’s feeds.

Follow other bloggers, brands, or people. Like and comment on their posts, share their posts, etc.

Important! Be genuine. Don’t do it because you want something from them, but because you genuinely like their content. Ideally, they’ll appreciate it and return the favor, but don’t expect to get anything in return.

8. Use Your Style – Become Unique

Instagram has 1 billion users. There’s a lot of competition, but you have the potential to get in front of a lot of people.

You need to differentiate yourself from other accounts in your industry.

Think about what you’re good at. Use your unique style or personality. Show those to your audience.

9. Work with Micro-influencers

Working with micro-influencers is a huge trend and a very effective way to promote your blog and your business. Using an influencer with a strong following can increase your engagement and even your sales.

Micro-Influencers with 0-25K followers had higher engagement rates regardless of their genre, target audience, or topics.

With a long-term partnership, you can build a stronger affinity with the influencer’s audience. With regular collaborations, their audience will soon start to trust your brand, just as they have with the influencer.

So it’s important to not only find the right micro-influencer to partner with but to also build a collaboration project that resonates with their audience if you want to gain trust and more followers. It’s a very simple tip, but pretty effective.

10. Collaborate With Successful Bloggers or Brands

The power of collaboration is huge on social media! Working with like-minded businesses, bloggers, or brands you will reach a new and engaged audience. You will have the opportunity to grow your business like never before.

When an Instagram user discovers your profile through a co-marketing effort, they will follow you, if they have similar interests or they like your posts.

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