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Instagram: How to Promote Successfully Your Small Business

November 23, 2020business, google, marketing, seo, Social Media, Startupsbusiness, how, instagram, promote, success, tojtsantalis

Instagram has millions of active users. It’s one of the most popular and effective social media platforms. It’s a great social media platform to promote your small business, attract more customers, followers, and generate sales.

You can always promote your business on Instagram to boost your sales and increase profits.

Here are some tips about how to promote your small business successfully on Instagram.

Use Effective Instagram SEO Tips

You need to optimize your account to be found by search engines. You need to use effective SEO tips to generate traffic, followers, and sales.

Optimize Your Instagram Username

Your Instagram username is searchable. If you want to get more free Instagram followers, you need to optimize your username.

Your username should be easy to search, include a short keyword that best describes your niche, make your brand name bold.

Use Relevant Instagram Hashtags

Instagram allows you to add 30 hashtags to your posts. Using hashtags, Instagram users can find your posts by searching for keywords and hashtags. Add the most relevant hashtags and increase your engagement.

Use Geotags or Locations to Your Posts

Geotags or locations to your posts attract more local followers. Instagram algorithms show local posts more frequently.

Use ALT Text to Your Posts

Another effective SEO tip on Instagram is adding ALT texts. ALT text is keywords that can be added to posts. These keywords not only describe the purpose of posts but also help Google spiders detect your Instagram images.

So, your posts will appear on Google images results which can lead people to your Instagram business account.

Promote Instagram on Other Social Media Platforms

Instagram is not the only social media platform you can use. Twitter, YouTube, Facebook, TikTok, and Pinterest are also great social media platforms to attract customers and boost sales. Add more social media accounts to your Instagram bio, and cross-promote your services to get more followers.

Use Shoppable Posts and Stories

One of the most amazing features of Instagram (Business Accounts) is the shoppable posts. Using these posts, you can easily sell your products through Instagram. This tip increases your conversions.

The reason is that people can purchase your products directly from Instagram. People like it because they save valuable time.

Also, you can use shoppable stories. They are more effective than shoppable posts.

Use Giveaway Contests

Everyone loves getting free stuff. You can offer free stuff as rewards in an Instagram contest. Instagram giveaway contests are very effective. All you have to do is to choose your gifts, set some rules, and share posts frequently to invite more people to your giveaway contests.

It’s a great way to promote your small business (Your Products) on Instagram and get more followers and money.

Branding – Important

Branding is very important. Branding on social media platforms increases brand authority. After a short period, people will recognize your Instagram account from posts you are sharing. This is a very successful way to grow your business and become an expert.

Use Videos – 3 Ways

You can share videos on Instagram in 3 different ways.

The first way is to share a video on your Instagram feed. Videos that can be shared on your feed have a maximum length of 60 seconds. But you can share up to 10 videos using the carousel feature.

Instagram Stories

Another effective way to share videos is Instagram stories. Videos shared on stories can be 15 seconds long. This type of video is suitable for sharing promo videos, and tips and tricks related to your products or services.

IGTV

The best way to share videos on Instagram is to use IGTV. On IGTV, you can share videos up to an hour in length. These videos can contain tutorials, interviews, and other new ideas to attract more people.

Use Trends

One of the best tips to promote your small business on Instagram is to know and use the trends. If you share something that people are already like (Trend) you can attract more interested people to your Instagram account to buy your products or services.

Use Influencer Marketing

One of the best ways to increase your visibility on Instagram is to use influencer marketing. All you have to do is to find the best influencer for your niche and offer them something valuable.

Attention! Macro-influencers can provide you with millions of followers but, if you can’t afford the prices, you can start with micro-influencers.

Instead of targeting millions of followers, you’ll target about 100K followers which are great for your business. Also, many stats show that micro-influencers generate more engagement than macro-influencers.

Use Instagram Ads

You can use Instagram ads to advertise your products and promote your small business. But this option is not free. Instagram can promote your products and help you get more local customers. So, if you have the money you can try this feature to grow your business.

Instagram is a great platform to promote your business, products, or services. Use tips and trends to grow your small business, generate targeted traffic, followers, and increase sales. You can promote successfully your small business on Instagram. Take Action Now!

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Digital Marketing: How To Improve Your Business Marketing

November 22, 2020business, google, marketing, seo, Social Media, Startupsbusiness, digital, how, marketing, strategies, tojtsantalis

If you are an entrepreneur, business owner, or marketer you need to have the necessary marketing skills and also you need to know the latest trends and techniques about effective digital marketing. These days digital marketing is very popular and profitable because many people are working from home. Pandemic has changed our lives and the way we work.

Here are some tips about how to improve your business digital marketing strategies.

Know and Understand SEO Techniques

SEO (search engine optimization) is a necessity for online businesses. It’s a basic tool and has been in digital marketing for a long time already. SEO has changed but the principle remains the same.

SEO is the process of optimizing your website content to show up most effectively on online searches (search engines). SEO can influence and improve many functions across a business. SEO can improve the performance of your website and get higher rankings on search engines. (Google).

Understand Analytics

Data and analytics is another important area to understand and use effectively on your marketing strategy. Now there is more data available about your customers, your competitors, your business, than ever before.

So you need to understand data to create a successful digital marketing strategy. You can use Google Analytics (Free) to improve your marketing strategy and your website or blog.

Social Media

Effective communication is very important for your business. You can improve relationships with customers and gain their trust. One of the main channels of communication in business is social media. If you know how to use social media platforms effectively can have a positive impact on marketing.

Different social media channels are ideal to reach specific groups of audiences and niches. With social media, you can improve awareness of a brand, generate sales, increase targeted traffic, and get more followers. (Free Promotion)

Understand Your Customers

By learning more about your customers and your target audience you can improve your digital marketing strategies. You need to get better customer insights and use this information directly.

If you know and respond to the demands and needs of your target audience right away you have a great advantage.

Customer insight can come from many sources. From customers themselves or from analyzing their actions and behaviors. If you get their opinions, thoughts, and feelings, you can get a direct insight into how they react or respond to certain things. (a new product launch or a survey)

When you know your target audience (Insights) you know their problems and needs. So you can provide (promote) the best solutions. (Products or Services)

Technology is Changing

Technology is changing and new tools and platforms are presented every day. From new software to new forms of hardware used to access information, technology has a great impact on marketing and online business.

It’s important to know what kinds of technology your target market is using or interested in. Many people worldwide searching online information through mobile devices such as smartphones or tablets. Also, the increase in voice-activated tools means that it is very important to understand their impact.

Video Marketing and Optimization

Videos should be optimized for social media because most people are engaging with it. Many people are using smartphones and other mobile gadgets which can easily allows all the social media channels.

So, you need to create videos based on the social media optimization way. The social media channels like Facebook, Instagram, Twitter, TikTok, etc., are playing a vital role in business promotions.

Attract Mobile Users

Mobile users are very important to digital marketing. Most of the consumers are preferring online shopping and they are not willing to go shop and purchase the products. Online shopping save time and money. Very Important!

So, your business needs to have an effective mobile-friendly website.

It’s very important to create awareness in your target audience. If you know the trends and secrets of digital marketing you can create a new marketing strategy to promote successfully your business.

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How to Make Money from Home Online: Effective Ways and Useful Tips

November 14, 2020blogging, business, Ecommerce, google, marketing, Startupsfrom, home, how, make, money, online, tojtsantalis

There are many ways to make money from home online (free and paid). Here are some effective ways and tips you need to know.

Online Trading – eToro

Trading online is not an easy way to make money, but investing in stock markets can be very profitable if to do it properly and safely. Attention! you may lose a lot of money if you don’t take it seriously.

You can do it with the help of online market trading platforms. eToro is one of these platforms.

eToro has over 12 million users worldwide and offers free practice accounts. Also, it has been featured in the BBC 2 documentary “Traders: Millions by the Minute”. First, read the details and then decide to invest your money!

Use a Robo-Advisor – New Modern Approach

Robo-advisors put your investments on auto-pilot. All you have to do is choose your risk, your goals, and fund your account. The Robo-advisor will take care of the rest. If you don’t know the ins and outs of investing, Robo-advisors can help.

Invest in Real Estate Online

Investing in real estate online is a form of passive income but there is a little risk. Real estate crowdfunding involves many investors investing small amounts of money into real estate ventures. You can start with a small investment and then decide what to do.

Use Etsy – Sell Items

Etsy is more effective than ebay and even Amazon. But, just like ebay and Amazon, Etsy does have some fees if you’re planning to sell. The fees are not expensive.

$0.20 for each item that you list for sale. When you make a sale you’ll be charged a transaction fee of 3.5% of the price.

Shop Online and Money-Making Apps (CashBack)

If you love to shop online, with money-making apps you can earn money every time you shop.

a) MyPoints. You can earn up to 40% back on all your purchases at 2,000 top retailers like Walmart, Best Buy, and Amazon. They also offer promo codes in many online stores.

You can cash out and get gift cards, or you can transfer the cash to your PayPal account.

b) Dosh. It’s an effective cashback app because the cashback part is 100% automatic making your purchases even easier. Just link your credit or debit card in the app and you’ll automatically earn cashback whenever you purchase at a partner site.

Partners include Walmart, ASOS, GNC, Instacart, and Sephora, plus over 15k local restaurants and retailers that offer up to 10% cashback. You can move the cash you earn directly to your PayPal or Venmo account if you earn at least $25.

c) Acorns. With the Acorns app, you can make money as an investor. It helps you to save money by rounding up your purchases on the debit or credit card of your choice. Then, every time you hit $5 in savings, Acorns invests your money in ETFs.

Acorns cost $1, $2, or $3 per month depending on the plan you choose. Many people like it and use it.

Create a Podcast

Blogs and podcasts are very popular and profitable these days. Find a niche topic. This makes it easier to narrow down your target audience.

Once you have a dedicated audience you can find advertisers whose products fit your niche.

YouTube Channel The big money on YouTube is when you become a partner. Attention! YouTube changed the requirements to become a partner. You need to have a channel that has reached 4,000 watch hours in the previous 12 months and 1,000 subscribers.

When you’re a partner, you start earning money by how many views you get. How it works: YouTube takes around a 45% slice of advertising revenue, although the CPM (cost per thousand) that advertisers are charged varies.

Once you become a Youtube partner, you can connect to Google AdSense. (their advertising system). You’ll be paid based on the number of “impressions” your videos get. That’s when someone clicks on or watches an ad.

If you can get companies, brands, to sponsor your videos, or place their products in your videos, you can generate even more money.

Graphic Designer

A graphic designer creates digital art for clients. It’s easy to make money as a graphic designer but it takes a little persistence.

First, you’ll need to create a portfolio. Then, you can find direct clients to work with by using sites like Fiverr or UpWork where you can sell your designs. Also, you can create and sell design courses. (Very profitable these days)

Digital Sales and Sales Platforms

a) eBay. eBay is one of the most popular websites in the world. It’s an excellent way to attract many people to your items, pretty fast. If you have high-quality photographs and effective descriptions in your product listings, you can make money pretty soon.

eBay’s fee schedule is complex. Expect to pay 10% of your final selling price to eBay.

b) Amazon. Many people don’t know that Amazon is a haven for third-party sellers. If you plan to sell more than 30-40 items per month on Amazon, you need to become a professional seller.

You’ll need to pay a $40 monthly subscription fee and a referral fee of 6% to 20%. You won’t pay the per-item selling fee.

Alternatively, you can register as an individual seller. The fee schedule is the same as for professionals, except you do have to pay the selling fee and don’t have to pay the subscription fee.

c) Trade-In or Resale Marketplaces. There are many places (marketplaces) to sell your stuff online, especially if it’s electronic. Popular, online, resale marketplaces include SellCell, Gazelle, and MaxBack.

Also, many retailers such as Best Buy have trade-in programs.

Retail Arbitrage: How to Buy Low and Sell High

Retail arbitrage, is one of the top business for self-employed entrepreneurs and marketers. They buy products for pennies at auctions, from online retailers, and then sell them online at Higher Price.

Audiobooks

Recording Your Work. If you’ve already written a book, you can turn it into an audiobook. It doesn’t have to be your voice on the recording. It’s better to hire a trained voice actor.

Popular platforms like ACX typically have low production costs and royalty-sharing arrangements that maximize writers’ income. potential.

Recording Others’ Work. If you’re a trained voice actor or narrator you can use ACX and other platforms to find audiobook recording jobs. You’ll need to audition for each role.

You’ll earn money two ways: at an agreed per-hour rate for the actual job and a shared royalty arrangement with the rights-holder.

Socia Media – Get Paid to Tweet, Post, and Share

Easy to start but they’re not the most profitable options online. Unless you have thousands or millions of Twitter followers. You won’t make more than a few bucks per tweet on Paid Per Tweet.

Making money from home online these days is becoming easier because of new technologies. If you have some technological know-how, you can make extra cash from home. There are many ways to make money online if you get creative.

Make your research, find new, innovative ways, and never give up. First Step. Take Action Now!

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How to Make Money from Home for Beginners: Tips Websites and Tools – FREE

November 8, 2020blogging, business, education, google, marketing, Social Media, Startupsbusiness, free, home, how, make, money, tojtsantalis

How to Make Money from Home for Beginners - FREE: Tips Websites and Tools

There are many ways to earn money online or to make money from home. Attention! some websites might be fake. Make your research before joining! Also, do not expect to earn a lot of money quickly.

Here are some websites, tools, and tips to make money online from home (for beginners).

Freelancer

Freelancing is a popular way to earn money online. Several websites are offering freelance tasks (jobs) for people with skills. Websites like Freelancer, People Per Hour, Indeed, etc. All you need to do is to create an account, browse through the listings, and apply for the task that suits you.

Remember, you will only get paid once you complete the given task and it has been approved by your client.

Create A Website

You need to choose a domain, templates, layout, and the overall design for your website. Once you are ready, sign up for Google Adsense, which when appear on your website and clicked on by visitors, help you make money. The more traffic you get on your website, the more money you will make.

Attention! It’s not so easy, you have to do a lot of work! You need to create quality content, you need to have an SEO strategy, You need to create a content marketing strategy, etc.

Affiliate Marketing

You can use affiliate marketing by allowing companies to insert web links onto your site. When visitors to your site buy products or services by clicking on affiliate links, you earn a commission. (Make Money).

Attention! Affiliate marketing is very popular, but you need to work. Many people believe that they will make money without work. Surely, they will fail and never they will earn money online!

Surveys and Reviews Sites (Many Scams)

There are several websites offering money with online surveys, online searches, and write reviews on products. Attention! There are many scams online. Read reviews before join!

Some of them may even ask you to register with them before working on projects. Stay away from websites that appear too good. They offer a lot of money without work but you never will make money!

Translate Languages

If you know a language other than English you can earn some extra money. Several websites require to translating a document from one language into another. This may include Spanish, French, German, or any other language to or from English.

Many businesses and marketers are hiring translators online from anywhere across the globe. Several websites such as Freelancer, Fiverr, Upwork, offers you many opportunities to be a professional translator and earn money online.

Tutoring Online

If you are an expert in a particular subject, you can earn money by tutoring people online. You can connect online with students of all ages to provide homework help and tutoring in the subjects for which you have demonstrated expertise.

You can sign up as an online tutor by creating a profile, and listing the subjects or classes you want to teach, how much experience you have, what your qualifications are, etc. Some of the platforms may offer flexible time to work as an online tutor.

Social Media Magagment

Social media platforms like Facebook, Twitter, Instagram, TikTok, and Snapchat can be used to make money. Companies and brands pay social media managers to further boost the popularity of their products.

Creativity is essential to create posts, videos, images, etc that can go viral quickly and increase traffic, followers, and sales.

Design

If you are a tech professional especially related to websites, You can help small businesses set up their websites and earn money. Coding and web designing are very important to build effective websites.

Write Articles

If you are a good writer you can earn money writing articles. Blogs and businesses can be a good starting point. Many businesses and marketers are searching for quality articles (SEO friendly). They need articles for their websites but they don’t have the time or knowledge.

Blogging

It starts with a hobby or interest and soon blogging becomes a new, profitable, career for many bloggers. There are two ways to start a blog: you can create a free blog through WordPress or create a paid, self-hosted blog.

Self-hosted blogs have an advantage that allows you to customize the elements and functionality of your website.

You can monetize the blogs through ads, product reviews, affiliate marketing, etc. Remember, earning through blogging may also take a lot of time and effort. You need to create quality content to attract interesting people and search engines.

YouTube Channel

Create a YouTube channel, upload videos, and start monetizing them. Choose a category or subject that you want to make videos, but make sure it’s a topic that will interest a lot of people.

Everything from cooking shows, funny videos, pranks, to political debates can find many viewers on YouTube. You have to upload interesting videos to attract more people and earn money.

E-books

You can create self-publish eBooks and paperbacks with Kindle Direct Publishing, and reach millions of readers on Amazon. Publishing takes less than 5 minutes and your book appears on Kindle stores worldwide within 24-48 hours. You can earn up to 70 percent royalty on sales to customers in the US, Canada, UK, Germany, France, Italy, Spain, Japan, and so on.

PTC Sites

Many websites offer money by clicking on ads. They are called paid-to-click (PTC) sites. Attention! There are many scams, so be careful. Also, you can refer friends and earn money in the process.

Create an Online Course

Sharing knowledge (Knowledge is Power) is a very effective way to make money online. If you’re an expert on a topic you can monetize your knowledge by creating courses online. You can sell your course on Udemy or your website.

To create a popular and successful course, you need to watch other courses on your topic. Then, look at the reviews. Learn how can you create something better than other courses.

Create content (Courses) that solves the biggest problems. People always searching for solutions!

If you sell your course on Udemy, you don’t have to do much to promote it. You can almost set it and forget it. You can promote it to relevant blogs, websites, or on your website.

Influencer – Social Media

To become an influencer you need to build a massive (big) following. The easiest platforms to do that: YouTube and Instagram. You need to know how to get more Instagram followers if you want to build a big Instagram audience.

To make money as an influencer, you can use sponsored posts, create your online store and sell products, add affiliate links in your bio, sell your photos, get paid as a brand ambassador, get paid to appear at events, and more.

Important! These days micro-influencers are more effective and profitable than famous influencers.

Create an App

If you’re not a developer, you’re probably thinking that is very difficult or complex. But, there is a way to have an app made that doesn’t involve any programming skills.

These days, marketers and businesses are using freelance platforms to find low-cost developers to create apps for them.

You need to add your app to Google Play and the App Store. A free app can help you make more than a paid app. With a free app, you can add ads or premium features to help you make money. The free app will attract more people and you can upsell them.

Sell Photos

You can make money Pretty fast by posting your photography services in Facebook groups, Instagram, or Photo sites. If you’re looking for more photography clients, you can use sites like Scoopshot or Foap. Make your research to find interesting sites about photos.

Buy and Sell Domains

Selling domains is not easy. If you own one word .com domain you’ll have a better chance of selling. Also, domains that are on trend at that moment have a better chance of selling.

You can sell your domains on Go Daddy’s Domain Auction or Flippa. Look through the domains with the highest bids to see what type of domains sell well. It’ll help you to know how much money you can make selling them.

Search more and find what you like to do!

Making money online can help you to escape your 9 to 5 job. You can become a full-time entrepreneur or successful marketer. By making more money, you gain more financial freedom, improve your life, and become more happy and satisfied.

It’s possible to earn a lot of money online if you work hard and stick with it. Attention! Never Give Up!

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LinkedIn Stories: How to Promote Your Business for Free [Infographic]

October 22, 2020business, google, infographic, marketing, Social Media, Startupsbusiness, free, how, linkedIn, marketing, promote, stories, tojtsantalis

LinkedIn is a very popular social media platform for marketers and is the perfect platform for professionals. LinkedIn users now can create stories with the LinkedIn Stories app.

Storytelling is a classic and very effective way you can connect with your target audience. LinkedIn Stories are visual status updates that last for 24 hours. The stories appear vertically and automatically plays the next Story once you have viewed the first one.

You can post a video or photo and you can add simple elements such as stickers and texts. (like Instagram Stories)

These days many people prefer to view stories than reading status updates. (people love visuals)

Important! You need to use Stories to reach a wider audience.

The good thing about Stories is that gives users a chance to see the person behind the brand. This is useful for entrepreneurs and businesses who would like to attract more people and build relationships with potential clients.

How To Use LinkedIn Stories

Share Profesional or Useful Tips

You need to know that Stories doesn’t change the ‘professional’ nature of LinkedIn. The Stories feature should be used to build a professional network for your brand (and business).

You can show projects you are working on. You can share updates or real-time reports.

You can show your office and things that help you stay productive. People are searching for ways to improve their office.

You can share behind the scene process. People love to see this exclusive (behind scene) content.

You can share professional and useful tips about how to multitask or how to be more productive.

You can also share your interests, your opinion, or side projects you like.

Share Real-Time Updates

You need to show your target audience that your brand is made of real people.

Show people behind your brand and show these moments in real-time. This way you can create a better connection with your target audience.

These stories will help to make your brand or business more human.

Use Q&A Live Streaming

This is a very effective strategy and many businesses are using it on other social media platforms. Live-streaming Q&A is a very popular and interesting way of sharing content on many platforms.

Invite your target audience to submit questions. They can post their question in the comment section or through direct messages.

Share Brand News

Stories can help you to generate the hype you want around a product launch or an upcoming event. Your audience will view your story and if they like it they will share it with their friends.

Share Testimonials Stories (Real Stories)

People trust recommendations given by other people they know (friends) more than any marketing strategy or ads.

So testimonials are a great way to share content on LinkedIn Stories. If you are selling a product, software, or service, encourage your target audience to share their experience.

LinkedIn Stories are a great way to connect with a more qualified and interested audience. So you need to use stories to improve your LinkedIn marketing strategy and promote your business.

Stories these days are a trend and also, they are a free, popular, effective way, to grow your business.

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How to Make Money from Home Online: Effective Ways and Useful Tips