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marketing business Ecommerce Social Media Startups

Influencer Marketing: 7 Tips on How to Create A Successful Strategy in 2021

Influencer Marketing: 7 Tips on How to Create A Successful Strategy in 2021

Influencer marketing strategy is one of the best methods for businesses and marketers to reach their target audience.

But what is influencer marketing, and what are the ‘factors’ that make influencers successful?

Influencer Marketing: How to Create A Successful Strategy in 2021

Influencer marketing is a type of social media marketing in which advertisers or marketers collaborate with influencers that have a great fanbase across one or more social media platforms such as Instagram, Facebook, Twitter, Youtube, etc., for the promotion of a product or service.

Working with social media influencers isn’t as simple a task. Many factors determine the success of the collaboration.

Here are some tips you need to know about how to create a successful influencer marketing strategy in 2021.

  1. Find Influencers Relevant to Your Business

You need to collaborate with influencers that are relevant to the products or services you promote. Their followers will like your products or services if they are relevant to their needs.

Also, avoid influencers that promote many and different types of products. If an influencer promoting a vegetarian diet plan one day and hamburgers the next day is not the best for your business.

So, You need to reach influencers whose interests and content align with the products or services you want them to promote.

  1. Influencers Know Better Than You Their Audience

When you collaborate with influencers to grow your business’s reach and sales, don’t tell them what they should upload. The reason is that these influencers have a better idea of the type of content their followers interact with. They know better their audience than you. Very simple.

  1. Find Micro-influencers for Better Engagement

An influencer with 50,000 followers on Instagram might seem a better fit to promote your products than an influencer with 10,000 followers. But that’s not true.

Better reach and many followers are impressive but you don’t know if people interact or not with the content.

This is the reason why it’s better to collaborate with micro-influencers and nano-influencers. Only a few thousand people might follow micro-influencers, but the engagement on their content is amazing!

This is because their fanbase is loyal users who wouldn’t hesitate to check out the promoted products or services.

  1. Avoid Influencers Who Promote Many Brands

It’s not wise to work with an influencer who promotes many brands.

Influencers who spam their followers with too many sponsored posts (Many Brands) regularly aren’t the best for your business.

Their audience will experience burnout and will ignore their content.

  1. Build Relationship With Influencers

Invite them to your events, make them host giveaways and other creative campaigns, etc. Build a long-term relationship with influencers.

Make them realize that the collaboration opportunity will be as beneficial for them as it is for you.

  1. Study the Influencer and Plan your Budget

Before reach and collaborate with an influencer, do your research. Study the niche they specialize in, their audience demographics, social media analytics, engagement stats, etc.

Also, your study will help you plan the budget for the campaign.

  1. Metrics and ROI

Your role as a marketer doesn’t end when a social media influencer uploads a sponsored product to give your brand a shoutout. While hundreds of likes, comments, and shares should impress you, these metrics don’t determine if the campaign is successful or not.

You need to find out how many people visited the link that the influencer asked them to check out. Also, how many of those visits turned into sales or subscriptions is also a critical factor you need to know.

Measuring your ROI is your top priority.

These days many brands, businesses, and even marketers are using influencer marketing to boost their sales and increase their following.

An ideal social media influencer can help a business by posting quality and relevant content. This content should reach many people, generate engagement, and increase sales. The results of your influencer marketing campaign will prove the quality of the influencer.

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business artificial intelligence Ecommerce marketing Startups

Marketing Trends: 7 Tips on How to Grow Your Business in 2021

Marketing Trends: 7 Tips on How to Grow Your Business in 2021

It’s essential to know new marketing trends if you want to grow your business in 2021. Also, you need to know how to communicate successfully with your target audience. Plus, you need to know which platforms and marketing strategies to use effectively.

Marketing Trends: How to Grow Your Business in 2021

Here are some tips about marketing trends and how to grow your business in 2021.

  1. Empathy and Communication

The Covid-19 pandemic continues to impact businesses worldwide. It’s changed the way we communicate with each other, but also the way businesses communicate with their customers.

Empathy-centered communication and messaging is an important marketing trend you need to know.

People respond positively to businesses that show an understanding for and empathy for their current circumstances. You need to use empathy in every communication (message) you send out. You need to listen to your target audience and also you need to provide solutions to their problems or needs.

  1. Engagement and Personalization

Most businesses are using digital ways of engaging with their audience because these days in-person gatherings, large events, and retail venues do not work (Pandemic).

Many businesses discover that it is more important to approach digital engagement with a clear strategy.

One way to improve engagement is personalization. You need to tailor your message to your target audience. This marketing trend will improve your online marketing strategy and will grow your business.

  1. Virtual Events

These days virtual events are important but are aware of virtual event burnout and become creative in the way you host events online. Also, consider hosting intimate, small events more frequently.

Many people, customers, and your target audience want to stay healthy and safe.

  1. Values and Businesses

These days many people supporting businesses that align with their values. They want to know more about the depth of a business and the people behind the brand.

Businesses need to be transparent about the values, beliefs, and behaviors they stand for.

You should have environmental, and social values that are communicated well to your target audience. Business owners should employ marketing strategies that highlight their shared values with consumers, and also you can use them as a base for relationship development.

  1. Content Marketing Automation

Artificial intelligence and automation are being used more and more by businesses to improve their marketing strategies. Content marketers need to use AI and automation because of audience analysis, content personalization, and content analytics.

You can use AI and automation to analyze the behavior patterns of your audience, create personalized content, and create targeted content that better serve your audience.

  1. Email Marketing

Many marketers have said that email marketing is dead. But the pandemic pushed many businesses and marketers back to standard digital marketing strategies. So many businesses are using again email marketing these days.

Email is a proven method. An effective way to communicate and build a relationship with your target audience. Email marketing is again a trend.

  1. Rebranding

Many business owners and marketers are trying a complete rebrand. They changing their traditional ways of bonding with their target audience.

Rebranding becomes the new normal. You need to experiment with new colors, logos, and content to successfully update your business’s image.

Marketing trends will help you to grow your business, build brand awareness, and customer relationships. You need to understand the new values and needs of your target audience. Also, you need to create new marketing strategies and techniques in 2021.

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blogging business infographic marketing seo

Blogging: 8 Tips on How to Create Attractive Blog Post Titles [Infographic]

Blogging: 8 Tips on How to Create Attractive Blog Post Titles [Infographic]

Blogging is popular these days. But you need to create attractive blog post titles to generate more targeted traffic and also to achieve higher rankings. There are some techniques about how to write attractive and creative titles.

Blogging: How to Create Attractive Blog Post Titles

  1. Title and Content

The title is the first thing that your blog visitors will see. A good headline grabs attention and also helps readers to identify the content and determine if they want to read your blog post.

Typically your blog post title will serve as your title-tag (one of the most important on-page SEO tips). Google uses your title-tag to determine what the page is about. If your content is high-quality and informative Google will rank higher your blog post.

  1. Help Your Audience – Avoid Lies

Respect your audience’s time and experience. You have to help your target audience (Don’t tell lies). If you don’t fulfill the promises made in the title, readers won’t trust your content. Your readers will be annoyed if the content is about a different topic than the title.

Your title is about “how to lose weight fast” and your content is about “a new gym near your home”

  1. Write for People – Not Search Engines

Remember that you’re writing for people. They are your readers and they will buy your products or services if they are interested.

So you need to create titles and content that have a higher chance of piquing their interest.

  1. Optimization

It’s better to use longer-tail keywords because they tend to rank higher. So your blog can rank well in SERPs.

Also, you need to include your target keyword in your title.

  1. Use Interesting Words

You can use language specific to your target audience. Also, you can use common words to trigger curiosity: how-to, tips and tricks, secrets, etc.

You can give your readers a clear idea about your content.

  1. Length Titles

Stats show that 115 characters or fewer are best for social media because it’s tweetable. For search, it’s better 65 characters or less so the entire title appears in search results.

Tip: Cap your title at 10 words maximum. Titles with too many words can be much harder for readers to quickly digest. They will go away!

Also, place your most important words at the beginning of the title.

  1. Use Idea Generators

You can use idea generators but attention! don’t over-used. Example: a) HubSpot’s Blog Ideas Generator will help you to find interesting topics and titles.

b) The Blog Title Generator by SEOPressor uses your keywords to generate a list of catchy titles to choose from.

You can make your research to find more title generators or blog post ideas. (Pay Attention!)

  1. Use Numbers

Headlines and titles work best when they are very specific. A simple way to be specific is to add numbers to your headline. Reports show that people prefer headlines that contain numbers.

Another tip for using numbers is to try and use odd numbers instead of even numbers. Stats show that headlines with odd numbers get 22% more clicks than headlines with even numbers.

These tips will help you to understand how to write attractive titles that people will click on and will read your blog posts.

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blogging business marketing Social Media Startups

Blogging: 7 Tips for New Bloggers In 2021 – How to Succeed

Blogging: 7 Tips for New Bloggers In 2021 – How to Succeed

Blogging is one of the best ways to make money online. A blog and email list are two essential tools that you own and have control over. If you have a blog You can post what you want when you want, and also you can grow your social media channels through your blog.

Blogging Tips for New Bloggers In 2021

Blogging is not just about getting more traffic or getting more page views. Blogging is about making people stick around and keep reading your blog again and again.

If you can establish yourself as an authority in your niche and create a connection on an emotional level with your target audience, you will become a successful blogger.

All the bloggers want more traffic. When you have more views it means that people care about your blog content. Also, it means that you can sell more (your products, affiliate links, or sponsored posts).

Here are some interesting tips about blogging and new bloggers. How to succeed in 2021.

  1. Use Stories

Look at other bloggers that you find interesting and engaging. What tips or trends they share on their blogs and social media and what sparks interest for you? Don’t forget to reach out to them and establish a relationship with them.

Many bloggers are writing great content, but there’s no story behind it. If you know why you’re writing and you’re following others you find inspirational then don’t forget to put a story behind what you share.

Stories create connections and make you relatable and endearing to your readers.

Stories can turn your readers into followers. These are people that buy your products, follow you on Instagram or Twitter, or share your blog posts to their friends, family, social media platforms, etc.

  1. Use Social Media

You have created an awesome blog post. Now it’s time to share it! It’s essential to use social media! The trick is simple. You put 20% of your effort to create your blog content and 80% into sharing it.

You need to get people to follow you on social media and engage with your blog. You can focus on 3 social media channels: Instagram, Twitter, and LinkedIn.

Twitter and LinkedIn because you can drive traffic to your blog and Instagram because it’s the best place to establish a connection with your readers. But you can use any other social media platform you like or you have many followers.

  1. You Need an SEO Strategy

You need an SEO strategy if you want to rank on Google. But you need to know that SEO is a long-term strategy. If you’re a new blogger keep in mind that it takes about 6 months or even a year for Google to index your site. So focus on creating high-quality content always.

  1. Monetize Your Blog – Use Affiliate Marketing

You can make money online with your blog. The easiest way is affiliate marketing. The world of marketing has changed over the past years. People are looking to bloggers and content creators to make decisions and purchases.

It’s a part of your role as a blogger to make recommendations and to promote quality products or services to your readers. Start thinking about programs, products, or services that will improve the life of your readers or provide solutions for their problems.

Also, you can monetize your blog through advertising (Display Ads). These are ads on your blog and within your content. But keep in mind that your ads must not be a distraction from your blog posts.

Sponsored posts are also an effective way for bloggers to earn money. Instead of getting an affiliate commission, you can work with a company and be paid a fee to review or include a product or service on your blog.

  1. Backlinks

A backlink is a powerful tool that is a link from your website to an external site. If you have a high domain authority and link to a website, Google will improve your rankings. A backlink is like a vote.

Building backlinks is essential if you want to create a successful blog.

  1. Voice Search

It’s no secret that writing for ‘voice search’ is now at the top of the Google algorithm. Many bloggers are writing broad posts, to attract Google and other search engines. Writing for voice search is pretty effective.

Having a popular niche on your blog is essential. Writing quality posts within your niche will help you to succeed as a blogger in 2021. As they say, riches are in the niches.

  1. Important Tip! Don’t Over-Trust Social Media

Many bloggers over-use and over-trust social media. But the things are different. You don’t own Instagram, Twitter, or TikTok. You don’t own any social media platform and the rules that go with it. A blog or website is something that is yours. It can’t be taken away from you.

Every post you write you can be sure that it will be around for 10 years or more.

We can’t determine the future of social media. Conclusion. Don’t have all your eggs in one basket.

Blogging is a lot of work. But it gives you a place to create, share, and connect with other people unlike anything else. You own it, it’s yours. It’s like you have your online magazine or online store.

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Social Media business marketing

Social Media Strategies: 7 Tips on How to Influence and Inspire Your Followers

Social Media Strategies: 7 Tips on How to Influence and Inspire Your Followers

Many businesses and marketers are using social media because their target audience spends their time on social media and talking with their friends, family, co-workers, etc.

But there is a little problem if you decide to use social media platforms to influence and inspire your followers or customers.

You will need to create something very interesting to grab their attention. So you will need to create a new social media strategy.

Social Media Strategies: How to Influence Your Followers

Here are some interesting tips about how to influence and inspire your followers and customers on social media.

  1. Discover What Your Customers Love and like

There are thousands of posts on every popular social media platform. But not all of them can influence or inspire people.

Some posts sink and other posts become trending and reach many people. The question is: “What does your audience love or like?”

There is an analytic tool for each social media platform you can use. You can use Insights to find trending posts and more details like the most engaging content types for a specific time.

  1. Create Quality Content – Promote Solutions

People are not interested in generic content. They don’t have the time to read text or watch dull videos.

If you want to influence your customers, you have to create quality content. The better the content resonates with them, the more engagement you will get.

Your customers or followers have many pain points. So your posts don’t have to revolve around your products, services, and business exclusively.

You should research and discover specific pain points.

Create content around these, and help your customers resolve them. It’s essential – Help Your Customers or Followers!

Promote only products or services that will improve the life of your customers. Promote Solutions!

  1. Use Interesting Facts

There are many social media profiles (accounts) with a huge follower base that only share interesting facts.

People love short posts that wow and impress them. It takes only a couple of seconds to read them and they are fun and engaging. The trick is to keep it relevant to your customers and your niche or topic.

Use interesting trends, shopping tips, customer service, and support.

Share your interesting facts and your customers will like and comment.

  1. Use “How-to” Posts

It is a good sign if your posts generate a lot of shares. The trick is to identify which posts generate the most shares. Reports show that “how-to” posts drive most of the social shares.

You should start writing high-quality how-to posts. Customers love advice from their brands. You can leverage this to strengthen the relationship and build more trust.

You can use step-by-step guides, tutorials, or even online courses.

  1. Share Interesting Quizzes

Staying on top of the comments on your social media profiles can be a tricky thing to do. You can share content that sends feedback to each one of your followers. The tip is to share quizzes.

You can create knowledge quizzes to engage your audience. Make sure to introduce quizzes with compelling headlines to drive more engagement.

Quizzes also will help you to gather valuable data from your followers and learn what they want, what engages them the most, what inspires them, and what they would like to see on your social media page.

  1. Use FAQ Type Posts

Many people use social media to get informed. This is exactly why many managers of political campaigns invest time and money in social media marketing.

You can share interesting information and tips that your customers want to find.

You can search for inspiration in their comments and posts. You can discover what your customers think or searching for.

Do this every week and write elaborate FAQ posts to engage them and attract more followers.

  1. Inspire your Customers – Use Positive Stories

These days bad news is all over the internet.

You can offer something different to your customers – positive success stories.

If you post encouraging and inspiring stories with customers as your main focus, be sure that they will recognize it.

For inspiration, look at your customers, successful business owners, or famous people. Feature one of these stories every once in a while to remind your customers about the bright side of life.

You can inspire your followers and make their day better.

To engage and influence your customers on social media, you will have to discover what type of content and information they love. You need to help them, inspire them, and provide solutions.

Important Tip! Social media is relationship, engagement, value, and inspiration. Avoid hard-sales and fake stories.

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