Tag Archives: media

Social Media: 3 Effective Tips on How to Avoid Scams

January 24, 2021business, Security, Social Mediaavoid, hackers, how, media, safe, scams, security, social, tipsjtsantalis

Social media usage get an incredible growth because of the pandemic. But unfortunately, this presents an opportunity for scammers, too.

Stats show that that the number of people losing money after getting scammed on social media has tripled in the last year (2020). People are looking for ways to avoid identity theft or other scams on social media platforms.

Social Media Tips: How to Avoid Scams

Here are some useful tips on how to avoid scams or hackers on social media.

Types of Social Media Scams

There are many types of social media scams. The term is quite vague and can cover any type of scam you can find on social networks.

Types of common social media scams

● Phishing scams. Links sent to you via messages or published by fake pages may go to websites that are not secure. You might have accidentally given up personal details or even money.

● Romance scams. Some scammers go in-depth. They may pretend to be someone else and try to convince you to send them money, playing with your feelings. They may do the same thing to collect details from you to sell or use for credit card applications.

Dating apps have made romance scams even more prevalent. You need to pay more attention to dating apps.

● Quizzes. When you see quizzes on social media, you might think they are harmless. But these are common methods to get your personal details and they can be used to harm you.

● “Stuck” scams. People might use social media as a way to pretend to be a relative or friend. They pretend that they need help (Money) because they are stuck abroad or in financial trouble.

Unfortunately, these are just some of the types of scams. But there are even more inventive techniques to steal your information to make a profit.

How to Protect Your Privacy and Avoid Scams

Luckily, you can protect yourself against identity theft and social media scams. Don’t forget that people don’t need your card details to scam you. Identity theft is more complex, and they might make a lot of money applying for finance in your name.

Useful Tips

● Use antivirus software. Effective antivirus software can help you a lot. There are also software solutions for identity monitoring or even managing your passwords.

● Don’t share personal details. On social media, a lot of people are sharing personal details. Do you know and trust everyone on social media? The answer is probably “no”. Don’t share personal details.

● Use secure passwords. Special characters and mysterious passwords are a must. Don’t make it easy for someone to access your accounts, it is better to use two-factor authentication. You can even use a secure password manager if you struggle to keep track.

● Verify who is contacting you. If someone reaches out, you should always check who it is and whether or not they are legitimate.

● Avoid public Wi-Fi networks. Public and unsecure networks may provide a way for scammers to track your activity and steal details.

General Safety Rules

Create strong passwords, and make sure you set up a different password for each social media account. Install Google Authenticator for two-factor authentication (2FA) and enhance your security.

Stay away from fake accounts. Some platforms allow anyone to follow you, but you can always block them or ignore them if you don’t know them in real life. Fake accounts may want to scam you, so don’t click on suspicious links.

Also, you don’t have to open every direct message (DM) or answer every question.

When it comes to your phone, make sure to use a password to protect it. Always use antivirus software on your computer. Regularly update your browsers and operating systems.

Also, it’s important to read the privacy policies of platforms you’re using and customize your accounts to hide personal information.

The threats or scams on social media are very common, and you need to know how to avoid them. Also, you can report anyone or anything that makes you feel uncomfortable.

Social Media Apps: Stats and Facts You Need To Know

January 22, 2021business, marketing, Social Media, Startupsapps, facts, media, social, statsjtsantalis

A world full of smartphone users with little knowledge of digital technology would require a platform to interact with people worldwide – a forum where they can chat with others, share their feelings or thinking, and advertise their products for earning purposes.

This platform is provided by social media apps like Facebook, Instagram, Twitter, TikTok, YouTube, etc, that let users interact or even make purchases.

Social Media Apps: Stats and Facts

The social media market will keep growing. The increasing social media market encourages people to build their apps and increase their profits.

Here are some interesting tips and facts about social media apps you need to know.

Rise and Profits of Social Media Apps

Social media apps like YouTube, Instagram, TikTok, and Facebook have more than a billion users. These social media apps have to change the way that people interacting, accessing information, or buying products.

Stats show that social media apps are used mostly by young people aged between 18 to 30. But these days people of all ages are using social media apps. Instagram, TikTok, and Snapchat are popular among young groups.

With so many active users, marketers, or businesses who running a social media app or market an app would profit a lot in the future. People who have better knowledge about digital marketing invest in apps and gain profits by using their products and knowledge as a middleman.

Benefits and Advantages

Social media apps will help you to increase the reach of your products to many people worldwide.

You can reach your target audience within seconds and at no cost.

You can track the insights of your product. (total number of shares and mentions).

Social media apps can help you to build relationships and trust with your customers. So you can grow your brand and profits.

Predictions About Social Media Apps

In the next years, social media apps will have better visualization for usage by users, more creative and funny content, better personalization, better user security, and personal information safety.

The social media market will expand its reach and the users will gain profits by displaying their products on the social media page.

Data about Social Media, Mobile Phones, and Internet

5.112 billion mobile phone users worldwide

4.388 billion internet users worldwide

3.484 billion social media users worldwide

Social media platforms are the best way to promote your app.

How to Create A Successful App

a). Research

Every successful project starts with research. Do not develop a mobile app just because is a trend.

Start with identifying an existing problem and how your app can give the solution. The main reason or purpose of apps is to provide solutions!

Also, is essential to do a competitor analysis and find the gaps in their app development (take it to your advantage).

b). Unique

If you want your mobile app to be successful, it can give what apps from other businesses are not. Stand out in the crowd, innovate, and customers will want to use your app.

c). User Experience and Design (Simple and Easy)

If your app is simple and easy to use will become popular. Users are looking for something that will increase efficiency and effectiveness most simply. The design should be simple and easy to understand.

Keep the user interface simple and user-friendly. Excellent user experience is a must for a mobile app to be successful.

d). Performance

You need to test your app for loading speed and other hurdles or difficulties before you launch it. No one will want to use an app whose performance is terrible. The founders of successful mobile apps understand this very well.

e). Customers Support

The most successful mobile apps have awesome customer support. Customer support plays an essential role in making your app popular and profitable.

Customers will trust your app if you provide a helpline. Without help, your customers would be frustrated and probably will not trust your brand, even if the error was from their end.

Making a successful app requires effort and dedication. It does not stop at design and implementation. It goes all the way to support.

Always pay attention to user feedback and improve your app.

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Social Media Tips: How to Monetize Your Instagram Account and Earn Money [Infographic]

December 16, 2020business, google, infographic, marketing, Social Mediaearn, instagram, marketing, media, money, social, tipsjtsantalis

It’s very important to monetize your Instagram account. Instagram is very popular, so there are a niche market and a target audience for you. If you monetize effectively your account you can earn money online.

Here are some effective tips about how to monetize your Instagram account and earn money online.

Instagram Success! How To Earn Money Online

Grow Your Target audience

If your target audience size is low you cannot generate sales. You need to grow your reach, organically, to have an impact and earn money.

You need to measure the performance of your Instagram account using analytics. So you can discover top-performing content and hashtags in your niche and use them to grow your target audience (Followers).

Also, if you want to generate sales, you need to create and share compelling and effective content.

Build Engagement

The effective tip to build engagement is to create content that solves the problems of your target audience.

You need to know the number of people liking, commenting on, and sharing your posts. If you have an “engaged” community, it’s very easy to generate sales.

Use Hashtags

Hashtags are a great way to improve the discoverability of your content. Instagram allows you to use a maximum of 30 hashtags. It’s important to use effective hashtags to create targeted traffic.

Post Content Regularly

You need to post content and engage your followers regularly. It’s important to create a posting schedule. The more you post on Instagram, the faster your audience will grow.

Post Quality Content

One of the most important things you need to do is to improve your content quality. Always use high-quality images. Also, you can use video content (Stories or IGTV are pretty effective).

Build Relationships with Other Content Creators

It’s important and useful to build relationships with other content creators from your niche. You can ask them for a shoutout on one of their posts. Or you can engage with them and their followers on their posts.

Teach What You Know

People follow you on Instagram because they love your content and they are looking to learn from you. So, it’s very important to teach what you know. You will become an expert in your niche or topic.

Also, you can create useful and informative courses to promote on Instagram.

Create Videos

Explainer videos, DIYs, testimonials, are very popular types of video. You can create normal videos or Instagram Stories, but if you want to stand out, it’s better to use IGTV. Many brands and businesses are looking to partner with content creators on IGTV. It’s a great opportunity to make money and grow your target audience on Instagram.

Search online and discover more tips about how to monetize your Instagram account. It’s very important to take action now!

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Social Media Trends: How to Grow Your Business in 2021 [Infographic]

December 2, 2020business, google, infographic, marketing, Social Media, Startupsbusiness, grow, media, social, trendsjtsantalis

Social media marketing is a very important and effective marketing strategy to grow your business. But you need to understand the new social media trends and how to improve your marketing techniques.

Here are some new social media trends you need to know about if you want to grow your business in 2021.

Social Media and Pandemic – New Trends

The pandemic has changed online businesses but also has changed people’s behavior. Many people (worldwide) are spending more time at home and on social networks. These days three trends have grown: gaming, YouTube, home-based niches, and hobbies.

There are many opportunities for businesses and marketers that know how to produce relevant and engaging content around these new trends.

Social Media Video

Videos were popular before the pandemic, now are even more popular and keep growing. These days many social media platforms are offering more video features for businesses.

In 2021 we will see more video features and apps. Video already is a classic marketing strategy, and not only a trend.

Popular Niche Platforms – TikTok and Reddit

TikTok is a very popular platform. Stats show that time spent on TikTok grew 210% in 2019. Also, 44% of TikTok’s total downloads happened in 2019.

Another niche platform that keeps growing in popularity is Reddit. The number of monthly active users on Reddit are 430 million

Social Media Content – Increase Sales

Stats show that 55.4 percent of Gen Z internet users in the US say that their fashion purchases were inspired by social media content.

The millennial generation follows with 50.7% say that purchasing a fashion item online after browsing through social media. So more than half of all internet users between the ages of 14 and 34 have bought a fashion item online as a result of social media content.

Authenticity and Social Media Marketing

Many people say that authenticity is an important factor in determining which brands they like and support. Stats show that 90% of consumers today prioritize authenticity in brands.

Important Tip. More than 90% of marketers believe that they are creating authentic content. But 51% of consumers believe that fewer than half of all brands are creating truly authentic content.

Many people don’t trust the brands’ content. Because they only advertise their products and they don’t provide value. People don’t like ads and promotional content. They searching for solutions and help. That’s the reason why many people before buy something read reviews or ask their friends.

Search Products via Social Media – New Search Engines

Stats show that 43% of consumers research products online through social media platforms. Many people prefer to search for products on social media because they are using social media many times every day. People pretty often are using social media as a search engine.

Messaging Apps

Stats show that 90% of all smartphone users are using at least one messaging app (a huge market for businesses). Also, most consumers prefer to communicate with companies via messaging apps. The mobile apps market will keep growing in 2021.

Last Tips

These social media trends will help you understand how your customers engage with social media and how you can grow your business with the right plan. You can search for more trends and tips but don’t forget that you need to work hard. The first step to success. Take Action Now!

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Social Media Posts: Tips on How to Create Effective Posts [Infographic]

November 26, 2020blogging, business, google, infographic, marketing, Social Media, Startupscreate, media, posts, social, success, tipsjtsantalis

Social media is not about posting random content. Social media it’s about interacting and engaging. Brands, businesses, and marketers need to engage with their followers. It’s pretty important to build relationships and create interesting social media posts.

Here are some tips about how to create interesting and effective social media posts.

Color and Style

These days people on social media platforms are scanning through their newsfeeds quickly. If they don’t find something interesting, eye-catching, or unique they will ignore it.

Use colors and create a unique style for your business’ social media posts. Your content will be more attractive and recognizable. So your followers will read and interact with your social media posts.

Be Helpful and Authentic (Original)

You need to create quality and helpful social media posts. But also you can mention your products or services. Important Tip! Don’t oversell

Your followers come to your page because they want to find something interesting or useful. You need to be authentic and also you need to help your followers. You need to gain their trust!

Spark Curiosity – Use Attractive Headlines

Successful marketers know that the headline of an article is the most important part. Stats show that 80% of people read headlines, only 20% read the body copy. A great, attractive, headline can increase traffic, followers, and engagement.

To make your social media posts more fun, try new ideas or ways to spark curiosity. Playing with headlines that will provoke your readers’ curiosity or make them laugh. Humor and fun are pretty effective!

Use Visuals – Visual Marketing

Visuals in social media posts is a great way to generate more engagement and more social sharing. People love visuals. Don’t forget that people like visuals or video much more than plain text.

Be Creative With Your Social Media Posts

it’s very important to be creative and playful with your social media posts. But depending on who your target audience is, you may need to experiment a bit to find the perfect social media outline for you. Search a bit for new trends and tips about social media posts and use new ideas to surprise your followers!

Have Fun and Entertainment

Fun social media posts are very effective and useful to entertain your target audience and promote your business. Your followers will share your content if it’s an amusement and they like it.

Share Quality and Value

For brands, businesses, or marketers success on social media means you need to offer value and quality content to your target audience. You need to become a trustworthy source of relevant content in your area of expertise. (Topic or Niche)

Share Useful Blog Posts

Blog posts are a great content option for social media. Blog posts will attract more interested people and they will encourage your followers to engage with your business online. Also, blog posts will increase targeted traffic and even sales.

You can use blog posts you’ve posted in the past too. Be sure to maintain a good variety of content between reposts.

Create Evergreen Content

When creating content you need to keep the long game in mind. Evergreen content is useful forever. You can use a valuable blog post, an informative infographic, or a how-to video.

If a social media post offers timeless value to your target audience, it can remain relevant for a long time. and will be shared many times.

Post Schedule and Consistent

As you know it’s important to create content for humans, but you need and the search engines (Big Trouble). One of the best ways to do that is to post engaging content on a regularly.

Stats show that a business that posts daily or at least five times a week generates more engagement, traffic, and higher rankings on search engines.

Important Tip! Social media and the online world are changing pretty fast. You cannot use past tips and techniques. You need to learn about new trends and tips. Also, you need to use innovation and new ideas! You need to create quality and effective social media posts to generate engagement and sales.

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