Tag Archives: media

Social Media: What’s The Future? – Predictions and Trends

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Social Media: What's The Future? - Predictions and Trends

Social media keep growing but we don’t know what gonna happen the next month or the next year. Social media is a very competitive market. It’s very important to know the predictions, so you can create new strategies or use new trends and tips to grow your business.

Here are some tips and predictions about social media future

  1. Privacy and Security
Social Media: What's The Future? - Predictions and Trends

These days it’s very important for brands and businesses to find methods and strategies to generate consumer trust. It’s about how they connect with their target audience. These days social media users are becoming more aware of how their data is being used.

Social media will see an increase in private interactions like messaging apps, email, and other tools for private sharing. Stats show that 85% of social media users prefer more privacy and security.

  1. Videos

Videos on social media are on the rise. People like to watch videos than reading text content. It’s almost guaranteed that we will see even more videos all over social media in the future, including live videos.

  1. Memes

Many social media users are sharing memes. Many people are sharing less personal information and prefer to share interesting videos or funny memes on social platforms. They don’t trust social media anymore!

  1. Premium Services
Social Media: What's The Future? - Predictions and Trends

Ads have become a big problem in social media. Many people are searching for solutions to avoid ads. Premium services could be on the rise as social media users tend to prefer high-quality images, videos, and audio without ads.

  1. Mobile-Friendly Platforms

The future of social media is mobile. About 3 billion people (maybe more) will have access to mobile phones by 2020-2021. More and more people are using their smartphones to search online and use social platforms. That’s why future platforms need to become more mobile-friendly.

  1. Image and Voice Search

Stats show that 55% of online searches will be carried out through image and voice by 2021. The popularity of voice and image search is growing.

With the popularity of social media platforms such as Instagram and Snapchat, there is a massive increase in visual-based content. Every mobile phone has a camera. So photos and videos will continue to saturate social media.

Social Media: What's The Future? - Predictions and Trends
Happy diverse people holding social media icons
  1. AR and VR Technology – Augmented Reality and Virtual Reality

The world of marketing will change and will create more practical applications of Virtual Reality (V.R.) and Augmented Reality (A.R.). The same will apply to social media platforms. Many social messaging apps like, Facebook Messenger, WhatsApp, Instagram, Snapchat, etc, will use A.R.

  1. Data and AI – Artificial Intelligence

Social media platforms already using AI in their algorithms. The algorithms are responsible for ranking social posts, deciding which content to display to which type of users, and much more.

With data on social media becoming more and more complex, AI in social media is a necessity.

One of the big problems is fake news and sensitive data.

Social Media: What's The Future? - Predictions and Trends

In 2020-2021, AI will do better segmentation data, and make sure that the algorithms provide the best content possible.

Fake news and sensitive information will be filtered out in a more advanced way than today.

  1. More Sales

People becoming more ”lazy” and they are depending on technologies to make their “shopping” more easier and comfortable. Online shopping and sales will grow with the help of social media.

Right now you can buy products through the Facebook marketplace, YouTube videos, or Instagram store.

  1. Automation and Chatbots

Chatbots and automation is already a great trend on social media. Soon, it could be possible that the bots can close a deal or sell your products/services while you are asleep. Pretty Amazing!

Social Media: What's The Future? - Predictions and Trends
  1. Personalization

Personalization is always the key to success in marketing strategies. Personalization is already used in the online world. From personalized Facebook feed, Amazon products suggestions to Google’s personalized search, it’s everywhere!

But with privacy and transparency becoming more important, social media platforms will have a hard time figuring how to balance between privacy and personalization (as personalization requires your data for suggestions).

Social Media: What's The Future? - Predictions and Trends

Surely we’ll see many changes in the online world and our lives. Technology is changing pretty fast and social media will continue to grow and change the online world. 

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Social Media Marketing: Tips on How to Generate Targeted Traffic [Infographic]

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Social Media Marketing: Tips on How to Generate Targeted Traffic [Infographic]

If you want to generate targeted traffic with social media, you need to create helpful and informative content to attract your target audience. A very simple but very effective strategy. Forget hard-sales and promotion. You need to be helpful and not promotional.

Here are some effective tips about how to generate targeted traffic with social media marketing.

  1. Help People. People don’t want to buy your product! People want to solve a problem that they have. Make sure that your product and your website are focused on solving that problem (or problems).
  2. Publish high-quality content regularly. It’s better to post 1-3 amazing posts every month than 4-6 mediocre posts. Dedicate the time to write amazing content. You need to create high-quality articles to attract more interested people.
  3. Use effective titles for your content. Especially if you want amazing Social Media traffic, you need to find titles that trigger emotional responses.
  4. Create a quality eBook and embed links to your content. A good eBook is not 10 pages long, it’s 50-100 pages of expert content.
  5. Give free stuff away. Free software works wonders for traffic. Attention! A Free 30 Day Trial is not free. Lite (free) versions of the software are pretty effective and excellent sources of traffic.
  6. Write informative, interesting, content that your visitors want to read. Discover the interests of your target audience. (Amazing Results)
  7. Think about something that will go viral – informative infographics, funny content, a brand new concept, etc. Then create a killer article or video and publish.
  8. Research the keywords you want to target (use Google Trends or Google Keyword tool) and use them within your articles. It’s very effective and you will generate organic search traffic and higher rankings.
  9. Stop being so serious when writing content for the web (have some fun). Visitors want to be entertained and informed too.
  10. Use the 80 – 20 rule. Creating amazing content is only 20% of the work. Your main job (80%) is promoting it. You need to spend 80% of your time getting the content out there in all ways possible.

Publishing the content and hoping for traffic is not a successful strategy.

  1. Build relationships with people who would be willing to share your content. They are searching for great content. So provide them the quality content they need.
  2. Create and upload relevant presentations to SlideShare – Scribd (Embed links to your website)
  3. Find directories or forums relevant to your niche and submit them to.
  4. Make sure your website is mobile-friendly. Facebook, Instagram, or TikTok gets most visits via smartphones. Also, Google loves mobile-friendly websites. You can rank higher on Google.

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How Hackers Steal Your Data From Social Media [Infographic]

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How Hackers Steal Your Data From Social Media [Infographic]

Do you know the dangers of Social Media? Social media platforms are so popular that some people have become addicted to them. Many people enjoy spending time on social media, but also there are many hackers on social media platforms and they want to steal our private data.

There are many methods and tricks that hackers can use to steal your data. Here are some tips you need to know about how hackers can steal your data from social media platforms.

  1. Malware

Many types of malware can be used to steal your personal information (data), like info stealers, banking malware, and more.

Most times they focus on login credentials, credit card information, browser auto-fill data, and cryptocurrency wallets. Some malware can extract specific file types such as PDF, Word, Excel, and text files and transfer them to a remote control server.

Malware typically spreads via malicious email attachments, downloads, and pirated software. You can keep your system safe from malware with a proven antivirus program.

  1. Phishing

Phishing is an old way that hackers try to extract sensitive information such as login credentials, credit card information, etc.

In a typical phishing scam, attackers pose as a reputable company such as Microsoft or Amazon and claim there’s an issue with your account. The message encourages you to click on a link where you can resolve the issue by confirming your password or entering your credit card information.

This data is sent directly to the hackers, who can then gain access to your real account and your information.

Phishing attacks are typically delivered via email, but they can also use social media, text messages, and phone calls.

  1. Weak passwords

Hackers can also steal your data by cracking the passwords of your online accounts. Here are some common ways.

Password leaks: When major service providers are hacked millions of passwords have leaked. Many people are using the same password for multiple services. So hackers can simply use the leaked login credentials to try to gain access to the users’ other accounts. 

Brute force attacks: Hackers use tools or programs to input every possible combination of characters until the correct password is guessed. The shorter and weaker the password, the quicker it will be cracked by a brute force attack.

Keyloggers: Attackers use data-stealing malware to track keyboard input data and steal your passwords.

Phishing: Hackers use common tricks like email to steal your username and password. Phishing attacks can appear real.
  1. Unsecured Connections

Hackers can also steal your data from unsecured connections such as public Wi-Fi networks.

Man-in-the-middle attacks: Hackers can steal your data by positioning themselves in the middle of your connection to public Wi-Fi. Attackers can access any information that passes between you and the websites you visit while connected to the Wi-Fi network. 

Rogue hotspot: Hackers can set up a Wi-Fi access point that resembles a legitimate hotspot. Hackers also can use the rogue hotspot to distribute malware or whatever they want.

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Social Media Marketing Tips for Your Small Business [Infographic]

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Social Media Marketing Tips for Your Small Business [Infographic]

Your successful small business needs an effective social media marketing strategy. So you can build a big follower base, increase your reach, and generate more sales. Also, you need to create quality and relevant content to attract more followers.

A social media strategy can grow your small business pretty soon. These days almost 3 billion people use social media. This means that most of your customers are online and using social media every day.

Here are some social media marketing useful and effective tips you need to know.

  1. Understand Your Customers – Target Audience

Today, your customers are not what they were yesterday. With demographics changing every day, a social media strategy needs to be dynamic and effective to serve different audiences. Understanding your customers is pretty important before you create your marketing strategy.

  1. Be Flexible – Test and Try New Posts

One of the most unknown social media tips for small businesses and marketers is to be flexible. Keep on changing the post frequency, type of content, targeting options, etc. until you find something that works. Being flexible delivers the best results on social media.

  1. Use Contests – Giveaways

Creating a contest or a giveaway is something pretty effective and every small business should try to use often these tips. Giveaways and contests can generate better engagement and increase your sales.

  1. Study the Competition

Another important social media tips for small business is to study the competition. The competition has some of the best social media content that you can learn from. Find their posting schedule, the types of posts they create, their engagement, and create a similar strategy.

  1. Interact and Connect With Your Audience

Connecting with your audience is an excellent way for small businesses to maximize their social media presence and attract more followers. You can interact with your followers on all social media platforms.

  1. Optimization

Optimization is a very important tip to success on social media. Use A/B tests for social media posts and ads. Discover how other businesses are using optimization tips and techniques.

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Social Media: Tips on How to Get More Followers on TikTok [Infographic]

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Social Media: Tips on How to Get More Followers on TikTok [Infographic]

There are over 800 million monthly active TikTok users worldwide. So there is a great opportunity to get more followers and promote your business. TikTok is a very popular and pretty engaging social media platform.

Here are some effective tips about how to get more followers on TikTok.

  1. Content Is King

Unlike Instagram or YouTube, even accounts with zero followers can get thousands or millions of views on a new video. Content is king on TikTok. The TikTok audience is changing and is continuing to grow in popularity. So even if your target audience is not teens, you can get many new followers on TikTok.

  1. Build A Community

For brands and businesses on social media, growing your following usually means more sales opportunities. But on TikTok, your need to build a community.

So growing your TikTok following is not a fast way to make more sales. But it is a way to build up a community that loves and supports your brand.

  1. Use TikTok Trends

TikTok allowing users to combine sound clips and music with their original video content. Viral trends pop up every day. That’s why there are multiple variations of the same video.

  1. Create Your Trends

If the current trends don’t fit your brand’s messaging another effective way to grow your following is to create your trends.

  1. Use the Right Hashtags

Hashtags act the same way on TikTok as they do on other social media platforms.

There’s no guide to which hashtags are the most effective on this platform, but you can use a combination of content-specific hashtags, and general hashtags related to the platform. So you can make your content easy to discover.

Remember that these general hashtags can be saturated, making your content harder to find. So you need to add more unique and niche hashtags.

  1. Post Original Content

You can use TikTok’s editing features and creating your original content regularly. This tip will increase your chances to get more TikTok followers.

Like most social platforms, the TikTok algorithm rewards posts that have a lot of engagement and interaction. So the more you post, the more people will see your posts.

  1. Post at Peak Times

It’s very important to know when your audience is most active. If you use TikTok Analytics with a Pro Account, you can find out the specific days and hours your audience is most active.

Attention! TikTok displays all analytics in UTC. That means you’ll have to do a timezone conversion to find out when your audience is most active in the location that they’re in.

  1. Cross-promote

It’s very easy to download videos from any profile on TikTok and repost it to other social media channels. If you have many followers on another platform, you can invite these followers to TikTok.

  1. Find Influencers – Influencer Marketing

Many influencers from other platforms have migrated their followers to TikTok. Just like on Instagram, brands can build collaboration with an influencer or content creator. Influencer marketing on TikTok is still new, so it’s a great opportunity to use influencer marketing.

  1. Use Call-To-Action

People or marketers who use a call-to-action at the end of their videos can boost their following because a lot of people need help to take the next step.

You need to make your CTA as exciting and enticing as your content. This can come in the form of simple text additions on your video or you can even host a giveaway, survey, etc.

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