Tag Archives: livestream

Social Media: Social Selling And Live-Streaming – The Future

Social Media: Social Selling And Live-Streaming - The Future
Social Media: Social Selling And Live-Streaming – The Future

Social media is the new market for e-Commerce and sales. Because of the pandemic, social selling it’s the new trend.

Social Media: Social Selling And Live-Streaming

Facebook and Instagram have shopping platforms that are fairly easy to set up–and easy to buy on. TikTok it’s a huge shopping platform. You can even shop on Pinterest!

Because of the pandemic, behaviors changed. Suddenly people were much more open to buying on social.

Social Media: Social Selling And Live-Streaming

Stats show that 35.9% of internet users in the U.S. made at least one social commerce purchase in 2021.

So 2020 was the year social selling started to take off. And the future looks pretty good when it comes to social e-comm.

8 in 10 ten U.S. businesses anticipate selling on social media within the next three years, according to Statista.

And, the future of that selling will be streamed live.

According to Insider Intelligence, 70% of internet users in the U.S. who regularly watched live streams led by influencers said they were likely to buy products recommended by the influencers.

Social Media: Social Selling And Live-Streaming

And, when it comes to the kind of content people are drawn to for social selling purposes–live-streaming tops the list.

Live commerce is pretty effective.

Companies report conversion rates approaching 30% with live commerce (up to ten times higher than in conventional e-commerce!). Also, companies are seeing their share of younger audiences increase by up to 20% via live commerce, too.

Those stats are not easy to overlook.

Companies and Live Streaming

Social Media: Social Selling And Live-Streaming

Walmart. They’ve been selling via streaming since Dec. 2020.

Over the last 14 months, they’ve tested 15 shoppable Livestream events across five platforms. They launched Walmart.com/live.

They’ve worked with more than 20 creators and hosts on these live streams. And, they were the first retailer to pilot shoppable Livestream events on major social platforms, including TikTok, YouTube, and now Twitter.

But, Walmart is not alone.

Pac-Sun, Bloomingdale’s, L’Oreal, Nordstrom, and Petco are just a few of the brands with track records of live-streaming social shopping events in 2021.

 Social Media: Social Selling And Live-Streaming

Pac-Sun has an entire section on their website where they’ve curated these events–much like Walmart.

Petco held its first live shopping event last April and it “exceeded expectations across the board”, according to the company.

Social e-comm is here to stay–and it’s being driven largely by live-streamed events (and influencers).

More Details – https://www.business2community.com

Pro Tip

Social Media Marketing

How To Improve Your Social Media Marketing

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Live Video: 4 Live Streaming Video Tools To Grow Your Business

Live Video: 4 Live Streaming Video Tools To Grow Your Business
Live Video: 4 Live Streaming Video Tools To Grow Your Business

Video content is the most effective tool to grow your online business. With an interactive broadcast, you can quickly attract an interested audience, your target audience.

Live Streaming Video Tools To Grow Your Business

With live streaming video tools, you can host your podcast or webinar.

Here are some live streaming video tools to market and grow your business successfully.

1. High-Quality Streaming – Wirecast

Live Streaming Video Tools To Grow Your Business

Broadcast your live videos in a high-quality format. Wirecast by Telestream is a great way to capture, produce, and stream your videos without the need for a high-end production studio.

Also, you can turn your iPhone into a live recording device. Share directly on social media or save recordings for later viewing.

2. Video Meetings – Google Meet

Live Streaming Video Tools To Grow Your Business

Reach your viewers and customers instantly with this free resource (available for Google Chrome or through your Google account). Google Meet allows users to start a group conversation, have private video chats with customers, and more.

Use this tool to create a better connection with your prospects or your team in an encrypted and safe portal that helps stop hackers from breaking into your conversations.

3. Facebook Live

Live Streaming Video Tools To Grow Your Business

Build a larger brand audience with live video from your Page or profile. Facebook Live can help your business stand out with broadcasts such as webinars, interviews, and more.

This is a great way to attract more followers and create a meaningful conversation.

4. OBS – Open Broadcaster Software

Live Streaming Video Tools To Grow Your Business

Start a broadcast without expensive software. OBS is free software for PC, Linux, and Mac users. You can record and broadcast your live videos.

The developers have also created an API, which allows other developers to create their plugins to better control the streaming experience on social media.

Features include screen capturing, audio mixer, and more.

New Tip!

Platform to Promote Your YouTube Videos.

Discover the Best Platform to Promote Your YouTube Videos.

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