Tag Archives: guide

Social Media Guide: Marketing Mistakes to Avoid in 2020 [Infographic]

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Social Media Guide: Marketing Mistakes to Avoid in 2020 [Infographic]

Social media platforms are changing pretty fast. So also fast are changing customers’ expectations. It’s very important to understand how you can react to these changes and how to create an effective social media marketing strategy to promote your business.

Here is a guide about how to avoid the most common social media mistakes in 2020.

  1. You Don’t Create Interesting Content

You need to create meaningful and interesting content. It’s not enough to just talk about your brand, your products, or your services. Customers want to be entertained and to read interesting information.

They don’t want to receive ads and promotional messages from brands. You need to know the type of information that is relevant and useful to your followers.

  1. You Don’t Mix Your Content

Producing the same type of content over and over is a mistake many brands and marketers are often making. It can be hard to find the time to think of something new, and it’s quicker to keep doing the same thing.

It’s very important to design a good mix of different types of content.

Decide what types of content you want to produce. Video and infographics is a great way to keep your content fresh and interesting.

  1. You Don’t Know Your Customers

If you know and understand your customers you can create content that will be pretty attractive and effective too. Using analytics available on social media platforms can give you valuable insights into who your customers are and how they behave.

Also, it’s very important in building relationships with your customers. That’s the true meaning of social media.

  1. You Don’t Optimize Your Posts for Each Platform

You need to optimize your content for each platform, even if you’re posting the same ideas to each social media platform. This means adjusting text length, the style of writing, the focus of the content, and the images, too.

The best image sizes can vary from platform to platform, so make sure that you’re double-checking those requirements before posting. Simple mistakes are often the most common. Always check the spelling and grammar in your posts.

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Twitter: A Useful Guide to Grow Your Business [Infographic]

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Twitter: A Useful Guide to Grow Your Business [Infographic]

A basic understanding of the Twitter platform can be the key to success. Twitter is a lot like Facebook and Instagram. It ranks and prioritizes posts according to the developed algorithms, which will allow you to go viral.

But you need to know that Twitter makes constant changes in its algorithms. So you have to research and learn the new trends, tips, and techniques about Twitter algorithms and effective marketing strategies.

Twitter is a powerful platform to increase your business’s brand, get targeted traffic, and reach your target audience. Here is a useful guide about how to promote your business with Twitter.

  1. Marketing Strategy

A Twitter marketing strategy is just like any other social media strategy. It’s about the content you create, publish, and distribute to engage your followers. The content you publish should attract new followers, get new leads, and grow brand recognition.

  1. Research for Effective Practices, Trends, and Tips

This is a very important step that needs to be done continuously. Discovering the best practices, trends, and tips you can keep your engagement high.

  1. Customize Your Profile

First, you need to customize your profile to attract more followers. The last thing you want is someone turning away from your Twitter account and turning away from your business.

  1. Give Value and Help

You should always keep your buyer personas (Target Audience) in mind, and make your readers feel like you’re speaking directly to them.

Your content should entertain or educate the audience. Also, remind yourself that the purpose of Twitter is to connect and spark conversations. Tweets with images get 150% more retweets.

  1. Content Optimization

You can optimize your content on Twitter using effective and relevant strategies.

Hashtags are an easy and common way to spread your content, but you want to be careful about how many you use. Too many hashtags and your business may come across as spammy. Don’t overuse hashtags. Stick with one or two relevant hashtags per tweet.

You should also be doing hashtag research if you want to attract more interested people. See which hashtags your audience is already using when talking about your brand, and then adopt them yourself.

92% of companies Tweet more than once a day, 42% Tweet one-to-five times a day, and 19% Tweet six-to-10 times a day. It’s important to know that your audience isn’t on Twitter just to listen about to brand. So avoid useless or over-promotional content.

Experimenting with the time you send Tweets out is very effective to reach more people. A lot of businesses Tweet in the morning, at lunch break, and early evening, because that’s when their target audience is online.

  1. Engagement

It’s pretty effective to engage with your audience on Twitter by tagging them in posts, responding to their comments, or even hosting fun giveaways to get your audience involved. They will feel satisfied and they will advertise your brand for free!

  1. Social Listening

Social listening can help you to create the type of content your followers want or searching for. Improve your customer experience by interacting directly with customers, and improve your marketing strategy to attract more followers.

It takes time to build a loyal Twitter audience, but it’s not so difficult as you think.

  1. Free Marketing and Sales

It’s a great platform for free marketing and sales. You can interact with your customers and start a word-of-mouth promotion. If your customers are positive about your business, they are the best free advertisement for your brand!

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Guide: Tips on How to Write Effective Web Content [Infographic]

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Guide: Tips on How to Write Effective Web Content [Infographic]

Effective web content must engage, inspire, and attract the right users right away. Here are some tips about how to write effective website content.

You need to have a clear idea of what information your users are looking for online and the problems they have. By providing that information or those solutions, you gain long-term, loyal customers.

  1. Be Conversational

Social media has changed the way we communicate with our users or customers. You need to create content like you are directly communicating with your audience. They are real people with questions and problems that they are attempting to solve.

Provide answers and solutions throughout your content. Be the authority that helps them successfully travel their customer journey – and they will easily convert into a devoted customer!

  1. Generate Credibility

To generate credibility you need to include firsthand experience and successful results with similar clients or customers. Make your knowledge and expertise clear.

Attention! don’t oversell or make promises you can’t keep. Keep it simple and real, and you’ll get conversions.

  1. Use Keywords and Answer the Question

Users search for content by entering specific keywords into a search engine. Provide them with the answers to their search, and they are more likely to convert. Quality, relevant information inspires trust.

  1. Use Powerful Headlines

Your headlines are very important to reach your target audience. Use keywords in your headlines to attract more interested people.

  1. Use Images

Images also help highlight your key messages, but make sure that your images do not look like ads! Users often abandon pages that bombard them with sales pitches. Images that readers can relate to, such as people, animals, or things that visually support the written content work best to emphasize your story.

Pretty Important – Think Like A Reader

It is all about the readers’ response, so think like your readers and give them what they want. Give help and solutions to your readers and they will advertise your business for Free! Pretty effective tip.

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Ecommerce Guide: Which is the Best Platform for Your Business? [Infographic]

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Ecommerce Guide: Which is the Best Platform for Your Business? [Infographic]

The truth is that there is no “best” e-commerce platform. Because every business has its own needs and budget. Every platform has some pros and cons. So you need to know your needs and don’t be afraid to run a few trials to see which platform is the best for your business.

Here is a guide about popular e-commerce platforms you need to know.

  1. Shopify

Shopify is now the leading e-commerce platform in the market with over 1 million businesses.

Basics

Shopify is one of the best e-commerce platforms for beginners and small or medium-size businesses. Everything you need is already integrated into the platform: from storefront design to content marketing to performance analytics.

Once you have the basics set up, it’s a simple matter to upgrade your store with third-party extensions.

Easy to Use

Shopify is a breeze to learn thanks to its codeless store building tools and intuitive interface. Also, there are a lot of support resources available to help. Basic users can choose from a wide range of pre-existing design templates or create one themselves.

Advanced users will have many options because Shopify gives full access to the code. There are a large number of add-ons and extensions available from independent developers that can extend the capability of your store.

  1. Magento

Magento is one of the most popular open-source e-commerce platforms in the world. Magento was purchased by Adobe in 2018, and now exists in two versions: Magento Open Source and Magento Commerce.

Basics

Magento is best for small and medium businesses that have already established demand. The platform is very powerful and has a library of over 5,000 extensions, but requires longer development time and a larger budget than most of the other e-commerce platforms.

Easy to Use

Magento is one of the most powerful e-commerce platforms in the market, but it has a steep learning curve. If you don’t have the budget to hire your Magento developer, you need to study and learn how to use Magento.

Also, Open Source users have access to a large Magento community that can help answer questions and troubleshoot problems.

  1. WooComerce WooCommerce is a free, open-source WordPress shopping cart plugin owned and developed by WordPress. It is one of the most popular and effective eCommerce platforms on the market and runs on 30% of all stores on the internet.

Basics

WooCommerce is the best e-commerce platform for small businesses that already have a site on WordPress. It has thousands of third-party themes and plugins. So you can create a pretty effective online store.

Easy to Use

Like most open-source e-commerce platforms, WooCommerce has a steep learning curve for those who have not created a similar site before. The WooCommerce plugin is straightforward to set up and install. Users can develop their expertise using community forums and online help guides.

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Guide: How to Speed Up Your Website [Infographic]

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Guide: How to Speed Up Your Website [Infographic]

The performance of your website is very important if you want to improve your search engine rankings. For example, Google prefers fast websites and gives those higher rankings in search results.

Also, stats show that 53% of people abandon a website that takes more than 3 seconds to load.

Here is a guide about how to speed up your website and improve your rankings.

  1. Web Hosting

Web hosting is one of the most important tips to speed up your website. There are many web hosts but you need the best for your website. Each web host will have different features. Read reviews and then decide which web host is the best for your website.

  1. Minification – Minify Your Files

It is very common these days for websites today to have many Javascript and CSS files. This generates a ton of HTTP requests during a visit which slowing down your website. This is the reason why you need minification.

Minifying your Javascript and CSS files is done by combining all your scripts into one single file (of each type). This isn’t an easy task, but there are WordPress plugins that can help you.

  1. Design, Visuals, and Plugins

Keep your design and visual simple. A website with many images and videos can not load fast.

WordPress Plugins – Attention!

WordPress is very popular and pretty simple to use. But don’t overload your website with plugins. Some plugins may slow down your site, so make sure you do a speed test each time you install a new plugin!

  1. Content Delivery Networks (CDN)

Using a CDN will help you serve your web pages much faster and improve loading speeds. Also, a CDN offers extra protection against malicious attacks.

If you have a small website, Cloudflare has a free option you can use that works just fine.

  1. Caching

Caching is storing static files. So when your visitors come along, your site can share from previously built up pages, and the processing time is cut down.

Also, there are many WordPress plugins to help you caching your website.

  1. Image Optimization

Visuals are very important to make a site look pretty. Make sure that the images you use are as streamlined as possible.

There are two ways you can do this. The first is via a plugin like WP Smush. The alternative, or for those who aren’t using WordPress, is a third-party image optimization tool such as Image Compressor or JPEG Optimizer.

  1. Faster Websites Attract More Visitors

Broadband speeds today, even on mobile, have increased and will be increasing even more. So there is no excuse to have a slow loading website.

If you have an online business you need a fast-load website, easy navigation, mobile-friendly, and high-quality content. So Simple!

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