The speed of your website is important because it can affect your user experience, your bounce rate, your rankings, Your SEO strategy, and more.
If you run an eCommerce website, page speed is crucial for attracting new customers. These days a faster website it’s a necessity if you want to remain competitive in 2021.
Website Speed: How to Improve Your Load Time
Here are some stats and tips you need to know about website speed and how to improve your website.
Your website needs to load in less than two to three seconds (according to Google). If you have an eCommerce website, it should load for less than two seconds or you will lose potential customers.
Mobile vs. Desktop: Page Load Time Stats
A fast user experience is important for mobile device users. The time people spend on their mobile devices increases every year. So businesses must have fast load mobile pages.
In 2017, Google analyzed 800,000 landing pages across several countries and industry sectors. In conclusion, the majority of mobile sites were too slow. They found that the average time it took for a mobile landing page to load was 21 seconds. Also, 50% of visitors are leaving a page or a website that takes longer than three seconds to load.
Load Time and Customer Behavior
Most marketers and website owners know that page speed affects user experience. The load time of your website has a direct impact on consumer behavior. The longer it takes for your page to load, the higher your bounce rate will be.
If you run an online business, a slow load website means a higher bounce rate, loss of traffic, and loss in conversions.
People today want information fast and they don’t have the patience to wait. The average GenZ (Generation Z) attention span is eight seconds, and the average Millennial attention span is only a few seconds higher.
If your website is slow your customers will leave and they will search for a new faster load website. (Your competitor website).
Load Time and Revenue
Purchases aren’t the only form of conversions. Conversions can also happen in the form of email sign-ups, submitting a contact form, or a survey.
Your website load time has a huge effect on conversion rates and your total revenue.
A great website experience is what converts your customers. If your page load time is slow, they’ll bounce. These days, speed is money.
Load Time and SEO
If your website is slow on mobile, you will lose rankings. However, many people are still not making it a priority. Many SEO experts talk about how important load time is to rankings and traffic.
A study (Backlinko.com) found that there was no correlation between speed and first page Google rankings.
But Google says this affects the slowest websites. Website speed affects other ranking factors such as bounce rates and time on site. It’s estimated that the average page loading speed for the first page on Google is 1.65 seconds.
If you have an extremely slow webpage, you won’t get the first page of Google.
How to Test Your Website Speed – Tools
The first step to improve your page load speed and website performance is to test your page speed. There are a lot of tools available online that can help you to test your website speed.
PageSpeed Insights: This is a tool created by Google. It shows you the speed of your site and includes suggestions on how to improve it.
Test My Site: Another tool by Google, this tool allows you to test your mobile site speed.
GTMetrix: This is another site speed tool that allows you to test how fast your website will load.
Pingdom: Pingdom is a popular website monitoring service that has a free website testing tool.
WebPageTest: This tool allows you to run a free speed test from several locations around the world.
Start by testing your site speed. Then begin making improvements. Small improvements to site speed can improve your rankings, your SEO, your traffic, and even sales.
Website speed has is very important to improve user experience, SEO strategy, conversion rates, and sales. Website speed is essential to generate targeted traffic and engagement.
Here are some effective tips about how to improve website speed.
Test Website Speed
Website speed tests will help you to improve your website. A speed test will help developers to identify the areas that slowing your website, and then they can fix it.
There are many site speed tests for measuring performance (free and paid). WebPageTest.org has several free tests and produces detailed breakdowns of how quickly individual elements of a page load.
Google also offers PageSpeed Insights for detailed performance testing.
Use a CDN (Content Delivery Network)
CDNs boost the speed of websites by caching content in multiple locations around the world. CDN caching servers are typically located closer to end-users than the host server. Using a CDN can improve a lot your page load time. CDN is pretty fast.
Images often need a long time to load on a website because image files tend to be larger than HTML and CSS files. But image load time can be reduced via image optimization.
You can use image optimizers to reduce the resolution, compressing the files, and reducing the dimensions of your images.
Use Browser HTTP Caching
The browser cache is a temporary storage location where browsers save copies of static files so that they can load recently visited webpages much more quickly, instead of needing to request the same content over and over.
Instructions for browser caching go in the headers of HTTP responses from the hosting server. This reduces the amount of data that the server needs to transfer to the browser, shortening load times for users who frequently visit certain pages.
Minimize the External scripts
Any scripted webpage elements that are loaded from somewhere else, such as CTA buttons, or popups, need to be loaded each time a page loads. Depending on the size of the script, these can slow a webpage down.
Don’t Use Many Redirects
A redirect is when visitors to one webpage get forwarded to a different page instead. Redirects add a few fractions of a second, or sometimes even more seconds, to page load time. Redirects are sometimes useful but don’t use many redirects.
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The performance of your website is very important if you want to improve your search engine rankings. For example, Google prefers fast websites and gives those higher rankings in search results.
Also, stats show that 53% of people abandon a website that takes more than 3 seconds to load.
Here is a guide about how to speed up your website and improve your rankings.
Web hosting is one of the most important tips to speed up your website. There are many web hosts but you need the best for your website. Each web host will have different features. Read reviews and then decide which web host is the best for your website.
Minification – Minify Your Files
Design, Visuals, and Plugins
Keep your design and visual simple. A website with many images and videos can not load fast.
WordPress Plugins – Attention!
WordPress is very popular and pretty simple to use. But don’t overload your website with plugins. Some plugins may slow down your site, so make sure you do a speed test each time you install a new plugin!
Content Delivery Networks (CDN)
Using a CDN will help you serve your web pages much faster and improve loading speeds. Also, a CDN offers extra protection against malicious attacks.
If you have a small website, Cloudflare has a free option you can use that works just fine.
Caching is storing static files. So when your visitors come along, your site can share from previously built up pages, and the processing time is cut down.
Also, there are many WordPress plugins to help you caching your website.
Visuals are very important to make a site look pretty. Make sure that the images you use are as streamlined as possible.
There are two ways you can do this. The first is via a plugin like WP Smush. The alternative, or for those who aren’t using WordPress, is a third-party image optimization tool such as Image Compressor or JPEG Optimizer.
Faster Websites Attract More Visitors
Broadband speeds today, even on mobile, have increased and will be increasing even more. So there is no excuse to have a slow loading website.
If you have an online business you need a fast-load website, easy navigation, mobile-friendly, and high-quality content. So Simple!
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Fast page speed it’s very important for a successful marketing strategy. Also, page speed affects your conversion rates. WordPress has plugins to help you to improve the speed of your website.
Also, Google has tied page speed with conversion rates.
“53% of mobile site visitors leave a page that takes longer than three seconds to load.”
A 2019 study shows that consumers are both aware of and reactive to webpage loading speeds.
“Nearly 70% of consumers admit that page speed impacts their willingness to buy from an online shop.”
Conversion Rates and SEO Rankings
1. Conversion rates.
A speedy site generates more conversion rates. In other words, you can expect a higher percentage of website visitors to make a purchase. And of those who make a purchase once, you are earning loyal repeat customers who will come back and make recommendations to their friends.
2. SEO rankings.
Search engines like Google use a wide range of ranking factors when determining where to display your website in organic search rankings. Mobile loading speed is one of the most important of these factors.
5 Tools to Check your Page Speed
There are several tools to test your page speed. It’s important to test page loading speeds monthly.
Google has published several tools for helping you to check loading speeds. Very useful is Google PageSpeed Insights.
JetRails has one of the fastest and simplest audits, looking at a crucial statistic. TTFB is a measurement of milliseconds that it takes for a web browser to receive the first byte of data from your web hosting server when a visitor navigates to your website.
The GTMetrix Website Speed Test is known for providing a free overview of factors that relate to the development of your site, as well as factors that relate to the hosting of your website, such as whether or not you’re using a well-configured CDN. It also gives you a Waterfall view of how each file that’s being loaded with your site is impacting your overall loading speed.
The Pingdom Tools Website Speed Test allows you to analyze your site speed from a handful of global servers, allowing you to learn how quickly or slowly your site loads from different parts of the world. It also provides reporting on how types of elements, like fonts and redirects, fit into the overall makeup of your particular website.
KeyCDN provides scans that deliver a thorough breakdown of every file loading on a web page. You can run the KeyCDN Full Page Speed Test to see the time spent load each element of a web page and get an understanding of where the time to load each element of a web page was spent, such as on DNS, TLS, Sending, Waiting and Receiving data.
Important! Keep in mind that there can be false positives in test results and that when running a dynamic website with rich media, such as images, it’s difficult to find a site with “perfect” scores.
Also, Some issues will have a greater impact on your loading speeds than others.
The best practice is to test your loading speeds at regular intervals and especially after pushing changes to pages on your website. Why is My WordPress Site Slow?
Here are some of the most common issues that are causing your site to load slowly.
1. Server response time.
If your WordPress hosting servers are not relaying information as quickly as possible, your site speed is very slow! You need a faster server!
2. Non-optimized images.
If you are uploading images without optimizing them, your site will quickly become very slow. Always optimize your images with software like Adobe Photoshop, FastStone Photo Resizer, etc, before uploading them to your WordPress site, or leverage a WordPress plugin that will optimize them for you.
3. WordPress Themes.
The best hosting and the most optimized images and content won’t be able to make up for a third-party theme that’s poorly coded. When possible, allow your web developers to create a theme for you using only what you need.
It takes time to render a page on your website when visitors access the page. Caching your site primes pages, allowing them to be rendered before a visitor accesses them.
5. Content Delivery Network (CDN). Effective Tip.
A CDN can help to speed up your site in more than one way. For instance, it puts copies of key website files onto an Edge server network, allowing website visitors to more rapidly loading your website files from the closest available server location.
WordPress Speed Optimization is not limited to these factors alone, but these are some of the most important issues that website owners and developers face when they’re trying to speed up a WordPress site.
Types of Plugins to Speed up Your WordPress Site.
One of the effective benefits of the WordPress Content Management System (CMS), is the existence of thousands of pre-built plugins, many of which are used in websites across the globe.
Normally, when a visitor arrives at your website, various files need to be accessed and rendered together to display a page from your site in a web browser. Caching technology can help to speed up that process, by storing already rendered copies of pages instead of re-rendering them on every request.
There are popular WordPress caching plugins, such as WP Fastest Cache, W3 Total Cache, etc. Each of these is used in more than 1,000,000 active WordPress installations.
2. Image optimization.
New images should be properly compressed and optimized every time they’re added to your site.
Image optimization plugins can help to automate that process so you’re not impacted by human error. These include commonly used WordPress plugins like Smush Image Compression & Optimization and EWWW Image Optimizer, both of which include a wide variety of image optimization features like automatically compressing and resizing images.
3. General and all-in-one speed optimization plugins.
These tools are built to help optimize your WordPress web page elements through automated processes and easy-to-enable features. These plugins will save you lots of time and effort. For instance, it can be time-consuming to manually minify your website coding without such plugins.
If your web host leverages Cloudflare, many of these speed optimizations can be achieved without installing and maintaining additional WordPress Plugins
These are examples of popular and updated WordPress plugins built to help you improve your WordPress loading speeds.
How to Choose the Best WordPress Page Speed Optimization Plugins
Not all WordPress plugins are equal. How to discover the best plugins.
When choosing WordPress plugins, consider both the star rating and the number of reviews. A five-star rating may not mean nearly as much if there are only one or two reviewers of a plugin.
2. WordPress versions.
Just because a WordPress page speed optimization plugin looks good, doesn’t mean that it’s being maintained and kept up-to-date, or that it’s compatible with your version of WordPress.
Keep an eye on how recently the plugin has been updated and what versions of WordPress it’s listed as being compatible with.
3. Active installations.
If millions of WordPress websites are using a plugin, it doesn’t automatically mean that it’s the best, but it does increase the likelihood that it’s been tried and tested in a variety of real-world use cases.
4. Conflicting features.
Keep in mind that less is more. So, if you already have external systems helping you optimize images, cache files, or minify files, an extra plugin in your WordPress account that requires maintenance can be more a big problem than a help.
You should be scanning your WordPress website on an ongoing basis to track your loading speeds and fix the issues that are slowing down your site.