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Instagram: Effective Tips and Hacks for 2020

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Instagram: Effective Tips and Hacks for 2020

Instagram is more popular than ever. It has one billion active monthly users, more than 80% follow at least one business account. In other words, there are a whopping 800 million people on Instagram who are viewing and engaging with branded content each month.

Engagement on Instagram is also much higher than the other social networks, making focusing on the channel pretty much a no-brainer for any brand. But Achieving organic Instagram growth can be hard, though.

There are tips and hacks you need to know and are proven to generate results in 2020.

  1. Best Instagram Hashtags

You probably already know that hashtags are crucial in making your posts discoverable and bringing in views on your posts.

When used right, hashtags are one of the best ways to increase the reach of your posts and get more followers and engagement on your account.

The hashtags that will work best for you depend on the size of your account, your engagement, and your niche.

You should be aiming for hashtags that don’t have too many posts, and where the featured “top posts” have, on average, the same number of likes that you get on your posts. Selecting hashtags this way makes your post more likely to stand out and feature in the “top posts” associated with the hashtag.

The number of hashtags you use is also important. While Instagram allows a full 30, using all of them might make your post seem unfocused, unprofessional or even spammy. Try using 10-15 instead.

Experiment with different combinations of hashtags to find out what works for you and your industry. Don’t use the same set of hashtags in every post, as Instagram might classify this as spammy.

To make things easier, you can create three or four groups of hashtags in a notes file, and alternate between these groups when posting.

Create one (or a few!) branded hashtag(s) to build a community around your brand and encourage the creation of user-generated content.

  1. Be Authentic and Build Connections

not every caption needs to be a storytelling masterpiece. It’s okay to throw some shorter captions into the mix sometimes, such as a funny line or insightful quote. Just make sure you regularly engage your audience in other ways, such as with video or a strong CTA.

  1. Use a Call-to-Action

Having a call-to-action (CTA) in your captions is crucial to driving action from your post. It is also a powerful way to build a stronger, more interactive relationship with your audience.

A well-crafted CTA can increase engagement on your post, encourage a conversation, and even drive sales and visits to your website.

People are also more likely to comment on your post if you give them an idea of what to write. If you want more engagement on your posts, ask your audience a question, or ask them to tag their friends in your image.

  1. Your Bio is Important to Attract Followers

Think of your bio as being like a business card and storefront in one. People coming to your profile will decide whether to follow you in a matter of seconds, so the job of the bio is to convince them to do so.

The best Instagram bios have a few things in common: they give the reader a clear picture of what the brand is about, include something that piques the reader’s interest, such as a relatable detail or humorous line, and prompt the reader to take a specific action.

Also, Your name field is one of the few places on Instagram that can be searched. That means it can also be optimized for SEO.

Having a clear keyword in your name field explaining what you offer might get your profile noticed by someone interested in your industry or product, and it might drive some extra clicks to your profile.

  1. Use IGTV to Reach more People on Instagram

IGTV may be the new kid on the block, but it’s already been forecasted to become a serious contender to YouTube.

As the content stays on the platform forever, this is the place where you want to post quality long-form topical and evergreen content.

This summer, Instagram began featuring IGTV videos on the explore page, indicating that they’re focused on making the feature more prominent.

Make your title is as descriptive as possible. It should cover what the video is about and include keywords and “power” words to increase click-through.

When it comes to descriptions, include a paragraph or two that describe the video content further, and include a CTA at the bottom.

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5 Social Media Trends for 2020: What You Need to Know About

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5 Social Media Trends for 2020: What You Need to Know About
  1. Influencer Marketing

Research shows that 59% of marketers plan on increasing their influencer budget in 2020.

We know that consumers don’t like and don’t trust the ads in their feeds. They’re now seeking reviews from people they trust when making purchasing decisions.

These people can be friends and family, but the circle of trust has now grown to people they follow on social media, ranging from celebrities to niche experts in specific fields.

Social media has always been great for small businesses and startups because it allows small brands with little to no budget to compete with larger brands on the same stage. So there is an opportunity for micro-influencers in the new year.

  1. Social Media and Shopping

This is a trend that began this year and will continue to grow. You don’t need to leave a certain site or platform in order to make a purchase or a product you’ve found.

Now, with just a few clicks, you can go from seeing something you like while scrolling Instagram or Facebook to sharing your credit card information and making a purchase. Giving consumers this type of ease and speed can cut your sales funnel almost in half.

Many brands will use this effective trend to increase their sales.

  1. Stories on Social Media

Stories were exclusive to Snapchat, but then Instagram and Facebook Stories came out, and now even YouTube has its own stories format.

Stories can provide viewers with more authentic insight, as the videos are often created on the spot. And there’s a huge range of opportunities in the Stories format.

Stories content disappears rather quickly, this is the perfect time for marketers to capitalize on the fear of missing out (FOMO) and to offer flash sales and deals to their followers.

Stories can also give those that use them a way to instantly grow engagement – you can add polls to your Stories, or ask questions that can be answered with a simple click.

  1. Augmented Reality (AR)

AR technology is gradually evolving, with an increased application for eCommerce, product discovery, special offers, and more.

There’s a heap of potential in this type of technology – realtors, for example, can take prospective homeowners on virtual tours of homes, during which paint colors can be changed, walls can be removed or moved to a different spot, etc.

Makeup companies can enable potential customers to try on their products while on lunch break, or anywhere they are holding their phone.

AR technology is very impressive because you can have a test-drive of a product before you buy it!

  1. Chatbots

When chatbots first came out, customers were only answered with prewritten answers to questions brands thought were common, using keywords to trigger the bot.

Algorithms are improving chatbots’ effectiveness by “understanding” what users are writing to them. Brands no longer have to stock the bots with canned answers, as chatbots can, in a way, surf the web to find the answers consumers are seeking.

Chatbots are also able to talk to multiple people at the same time, offering something our current customer service teams cannot. Chatbot intelligence will only continue to grow in 2020, which will likely see more consumers taking them up, and more brands following that trend.

Also, many customers trust chatbots more than service people!

Make your research and you will discover more trends and tips about social media. Don’t forget Knowledge is Power!

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Diet for Diabetics: Which “Odd” Veg Reverses Diabetes?

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Diet for Diabetics: Which “Odd” Veg Reverses Diabetes?

A diet rich in vegetables, fruits, and proteins can have many benefits for people with diabetes.

Balancing certain foods can help maintain health, improve overall well-being, and prevent future complications.

A professional doctor or dietitian can work with people who have type 1 diabetes or type 2 diabetes to find the most beneficial food choices that work for them.

People with diabetes can learn to balance meals and make healthy food choices while still including the foods they enjoy.

Both sugary and starchy carbohydrates can raise blood sugar levels, but people can choose to include these foods in the right portions as part of a balanced meal plan.

It is very important to monitor the total amount of carbohydrates in a meal. Carbohydrate needs will vary based on many factors. Including a person’s activity levels and medications, such as insulin.

A dietitian can recommend specific carbohydrate guidelines to best meet a person’s needs. However, as a general rule, people should try to follow the doctor’s guidelines and include no more than a quarter plate of starchy carbs in one meal.

For people who have diabetes, the key to a beneficial diet, according to the American Diabetes Association (ADA), is as follows:

Include fruits and vegetables.
Eat lean protein.
Choose foods with less added sugar.
Avoid trans fats.

  1. Green Vegetables

Green leafy vegetables are full of essential vitamins, minerals, and nutrients. They also have minimal impact on blood sugar levels.

Leafy greens, including spinach and kale, are a source of potassium, vitamin A, and calcium. They also provide protein and fiber.

Researchers say that eating green leafy vegetables are very helpful for people with diabetes because they have many antioxidants.

  1. Whole Grains

Whole grains contain high levels of fiber and more nutrients than refined white grains.

Eating a diet high in fiber is important for people with diabetes because fiber slows down the digestion process. Slower absorption of nutrients helps keep blood sugar levels stable.

Whole grains are lower on the glycemic index (GI) scale than white bread and rice. This means that they have less of an impact on blood sugar.

  1. Fatty Fish

Fatty fish is a healthful addition to any diet. Fatty fish contains important omega-3 fatty acids (EPA) and (DHA).

People need a certain amount of healthful fats to keep their body functioning and to promote heart and brain health.

The ADA report that a diet high in polyunsaturated and monounsaturated fats can improve blood sugar control and blood lipids in people with diabetes.

  1. Beans

People can try adding kidney beans to a healthful salad.
Beans are an excellent food option for people with diabetes. They are a source of plant-based protein, and they can satisfy their appetite while helping people reduce their carbohydrate intake.

Beans are also low on the GI scale and are better for blood sugar regulation than many other starchy foods.

Also, beans may help people manage their blood sugar levels. They are a complex carbohydrate, so the body digests them slower than it does other carbohydrates.

Eating beans can also help with weight loss and could help regulate a person’s blood pressure and cholesterol.

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Social Media: How to Create a Successful Marketing Plan

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If you use social media to promote your business you need a social media plan. These days social media marketing is a necessity for businesses. All you need to do is to create a successful social media plan.

What you need to know

Which social media is the best for your business
Your social media goals
How will you measure the success of your social media plan

How to create a social media plan that will accomplish your goals and reach your customers.

Which Social Media Is the Best For Your Business

it’s important to focus on using only one or two and learning to use them well. This is the first step in your social media plan.

You see, different social media appeals to different audiences. LinkedIn, for instance, is the biggest network of business professionals and Linkedin is the leading social media channel for B2B marketers.

Instagram is mostly used by young people aged 18 – 34

Pinterest users are mainly women, 81% of users in 2019

Facebook and Twitter have a much more equally divided gender base of users.

So all you have to do to pick the “right” social media for your business is to find out which ones your target market is using.

How to Find Out Which Social Media Your Customers Are Using

One way to find out which social media your customers and potential customers are using is to ask them. It’s easy to create a little survey that you can use in your store and wherever your customers hang out.

If your website gets a fair bit of traffic, you can set one up online. SurveyMonkey is one tool you can use to create web-based surveys.

Your Social Media Goals

Now that you’ve decided which social media you’re going to use, you need to decide what your purpose is for being there. For business, social media can be used for the same purposes as any other marketing channel. You can, for instance, use social media to:

Increase your referrals or leads
Build your word-of-mouth
Increase product sales
Become known as an expert or thought-leader
Drive traffic to your website or blog
Develop new products or services

Measure the Success of Your Social Media Plan

social media success has to be measured by the cost and Return on Investment (ROI). That’s why it’s so critical that you have chosen social media goals that you can measure.

To make measuring your social media ROI easier, your small business needs a website. A business website also gives your social media followers a destination. It’s a portal for your business.

Once you have a website you can use Google Analytics, a free tool that lets you track and analyze the various website, mobile and social media application data. Using the goals feature in Google Analytics makes it simple to see if and how your site engagement goals are being met, for instance. (Note that there are other tools that you could use.)

Review your marketing plan and integrate your social media plan into it. You can use tools to automate your social media marketing plan. It’s very important to know about an effective social media marketing or find a legitimate company to create a social media marketing plan for your business.

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Digital Marketing: The Trends for 2020

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Digital Marketing: The Trends for 2020
Digital Marketing: The Trends for 2020

 

Digital marketing trends for 2020. There are some awesome trends like influencer marketing, quality content, streaming video, will get consumers engaged with your brand online.

Here are 5 digital marketing trends that you should make your research to learn about.

1. Social Influencer Marketing

Influencers used to be celebrities with thousands of followers. But now, companies are turning to people with a much smaller social media following to leverage as influencers and reach a targeted audience they trust.

Influencer marketing has evolved into to become more personalized. As it becomes more authentic, 92 percent of people trust other consumer recommendations over corporate advertising.

2. Streaming Video

Video is a very effective digital marketing trend. According to IAB’s Video Advertising Spend Report. Marketers report digital budgets increased 25 percent year over year. Advertisers go where their customers are spending their time (Video).

74 percent of U.S. consumers 13 years and older watch streaming or online video at least weekly and 41 percent watch daily.

78 percent of digital video viewers will watch advertising in exchange for free content.

Online video viewers pay closer attention to both content and ads when watching educational videos.

Live videos on Facebook Live and Instagram Live get watched 3x longer than videos that aren’t live.

3. New Technology Ads – Artificial Intelligence

From 5G technology on mobile devices to advancements in AI, voice and connected TVs, how consumers engage with ads will truly transform in the coming year:

5G technology will transform how consumers access and use content, meaning mobile usage will dramatically increase among global audiences.

AI tech advancements for content will enable greater personalization in digital video.

Voice search for smart speakers will continue to expand as homes continue adopting Alexa, Siri, and Google Home, and while developers continue to make improvements to accuracy.

Advancements in connected TVs and OTT (over the top media) will enable users to interact with ads from their TV and mobile devices that lead to increased product placement within a streaming video.

4. Interactive Content – More Effective Ads

Many buyers are looking for more interactive content online. In 2020, content marketing will shift its focus to give audiences more of what they want: shoppable posts, AR/VR, 360-degree video, quizzes, and polls are just a few examples of interactive content.

The reason interactive content will be one of 2020’s top marketing trends is that this level of interactivity in retail is new and original—take, for instance, a shoppable Free People ad on Instagram.

When a user taps the photo, the dress name and price appear. When tapping the price, the user is taken to a screen with more information and the option to view the item on the Free People website.

This type of ad gives visitors a reason to stay and engage. And it’s extremely shareable, expanding an ad’s reach even further.

5. Social Media Stories Become a Marketing Must

First Snapchat came out with the concept of “My Story,” then Instagram and Facebook stories were introduced, and then YouTube unveiled their story format: Reels. Now we have the emergence of TikTok, where users create videos on the spot and behind the scenes for a less polished and more authentic look.

Since these types of stories disappear after a set period, this is a great opportunity for marketers to make good use of FOMO (fear of missing out).

There are some benefits you need to know.

Increased brand awareness

Engagement with followers

Cost-effective ad solution

Increased traffic to your web page

A simple way to engage users is to add Polls to your Stories.

Consumers often use Stories to search for local businesses. For instance, on Instagram Stories, some location searches have a story icon that allows users to view recent stories that have used a particular location sticker.

Additionally, the use of hashtags for places or events has a similar effect of driving user traffic to that destination to learn more. This is a great way to help your brand get discovered locally.

As you know the technology and the online world are changing pretty fast. So you need to learn the latest trends and tips about digital marketing to create a successful, profitable, business

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