Digital marketing trends for 2020. There are some awesome trends like influencer marketing, quality content, streaming video, will get consumers engaged with your brand online.
Here are 5 digital marketing trends that you should make your research to learn about.
1. Social Influencer Marketing
Influencers used to be celebrities with thousands of followers. But now, companies are turning to people with a much smaller social media following to leverage as influencers and reach a targeted audience they trust.
Influencer marketing has evolved into to become more personalized. As it becomes more authentic, 92 percent of people trust other consumer recommendations over corporate advertising.
2. Streaming Video
Video is a very effective digital marketing trend. According to IAB’s Video Advertising Spend Report. Marketers report digital budgets increased 25 percent year over year. Advertisers go where their customers are spending their time (Video).
74 percent of U.S. consumers 13 years and older watch streaming or online video at least weekly and 41 percent watch daily.
78 percent of digital video viewers will watch advertising in exchange for free content.
Online video viewers pay closer attention to both content and ads when watching educational videos.
Live videos on Facebook Live and Instagram Live get watched 3x longer than videos that aren’t live.
3. New Technology Ads – Artificial Intelligence
From 5G technology on mobile devices to advancements in AI, voice and connected TVs, how consumers engage with ads will truly transform in the coming year:
5G technology will transform how consumers access and use content, meaning mobile usage will dramatically increase among global audiences.
AI tech advancements for content will enable greater personalization in digital video.
Voice search for smart speakers will continue to expand as homes continue adopting Alexa, Siri, and Google Home, and while developers continue to make improvements to accuracy.
Advancements in connected TVs and OTT (over the top media) will enable users to interact with ads from their TV and mobile devices that lead to increased product placement within a streaming video.
4. Interactive Content – More Effective Ads
Many buyers are looking for more interactive content online. In 2020, content marketing will shift its focus to give audiences more of what they want: shoppable posts, AR/VR, 360-degree video, quizzes, and polls are just a few examples of interactive content.
The reason interactive content will be one of 2020’s top marketing trends is that this level of interactivity in retail is new and original—take, for instance, a shoppable Free People ad on Instagram.
When a user taps the photo, the dress name and price appear. When tapping the price, the user is taken to a screen with more information and the option to view the item on the Free People website.
This type of ad gives visitors a reason to stay and engage. And it’s extremely shareable, expanding an ad’s reach even further.
5. Social Media Stories Become a Marketing Must
First Snapchat came out with the concept of “My Story,” then Instagram and Facebook stories were introduced, and then YouTube unveiled their story format: Reels. Now we have the emergence of TikTok, where users create videos on the spot and behind the scenes for a less polished and more authentic look.
Since these types of stories disappear after a set period, this is a great opportunity for marketers to make good use of FOMO (fear of missing out).
There are some benefits you need to know.
Increased brand awareness
Engagement with followers
Cost-effective ad solution
Increased traffic to your web page
A simple way to engage users is to add Polls to your Stories.
Consumers often use Stories to search for local businesses. For instance, on Instagram Stories, some location searches have a story icon that allows users to view recent stories that have used a particular location sticker.
Additionally, the use of hashtags for places or events has a similar effect of driving user traffic to that destination to learn more. This is a great way to help your brand get discovered locally.
As you know the technology and the online world are changing pretty fast. So you need to learn the latest trends and tips about digital marketing to create a successful, profitable, business
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