The first step in creating an effective digital marketing strategy comes down to mindset and how you approach your marketing, and your business. I strongly, firmly, almost evangelically believe that your goal as a business owner or entrepreneur is to aim to be the best in your market. Now “best” can mean any number of different things including the fastest, nicest, cleanest, most polite, most beautiful, most fun, or whatever, but you should aim to dominate in at least one of these areas.