Quality content is something that you will need for your blog, you also want to ensure that it is original content as well. Plagiarism will get you in trouble with Google as well as the person that originally wrote the content. Be sure that all of your posts are ones that only you own the rights too. This is a great thing to know and do when you promoting your blog.
Here are 6 effective marketing tips about how to promote your blog.
1. Quality Content
Your content is the most important asset of your blog. In other words, no amount of promotion will ever matter if the content itself is not top notch.
Or, to say it yet another way, only the best content is worth promoting.
Basically, if you’re promoting the type of content that’s not the best on a given topic then you’re only losing time or money because that thing is never going to rise to the top. There’s always going to be someone better, with a better article, study, video, etc.
If you have a truly awesome piece of content in your hands, then promote it!
2. Networking – Social Media
These days, networking becomes easier and easier. We have Facebook groups for nearly any topic, there are forums, subreddits, Twitter, Pinterest, and so on. Meeting likeminded people really isn’t difficult.
Easy Tip. join every group or forum that’s relevant to your niche.
Start by listening in. Pay attention to the discussions going on, interact with people, start helping them.
Ask your own questions. Not fake ones. Some genuine things that you’re curious about regarding your niche/blog topic.
With time, you will become known in the group and people will naturally pay attention to what you want to show them as well.
Another thing you can do is join an online course either related to your niche, or on general business topics. Many online courses have a community component to them, usually in the form of an online forum. Interact with people there in a similar manner.
Over time, your network will grow and you will be able to make sales easily every once in a while by asking people to take a look and possibly promote something that you wrote.
3. Important Tip: Create More Effective Posts (Viral)
Once you’re doing your day-to-day promotion, perfecting your methods and learning the process, you will inevitably have some posts that do much better than others (Effective Posts). It’s when something starts getting 10x the shares or comments.
This is the time to double down on your efforts.
Invest money in promoting the post on Facebook, Twitter or where your target audience is.
Reach out to your network and show them the post.
Submit the post to more social networking / bookmarking channels.
The goal is to make the post go as “viral” as you can. If enough people see it, it will inevitably get to some influencers as well, and it can be shared even further.
Viral posts will also lead to more links coming to your site, and more people will following those links to check you out.
4. Engage People
40.5% – that’s the average bounce rate reported by stats. Bounce rate stands for the number of people that visit your site only for a second and leave immediately upon arrival.
Getting people to visit you is just half the battle. You also want to keep them on your site somehow, so that they can consume even more content.
Interlink your content. A good internal linking structure is a hugely underrated thing. Without good internal links, people won’t consume any more of your content than the page they originally came to see.
Include at least one internal link per 250 words of blog post content. You’ll be surprised how effective this can be as you learn how to promote your blog.
You have to be persistent if you want your blog to get traffic, sales and grow your income. You cannot just make a post and forget about it. You have to continue updating your blog and marketing it so that it will become popular and one that everyone wants to read.
5. Exchange Links
Exchange links, get one-way links and ask for more and more links. You will never have enough links to your blog. The more links the better in this case.
You want to give your readers something that they have to keep coming back for. You want to pique their interest and make them want more from you. This will keep your readership base up and will allow you to have followers that will follow you anywhere to see what you are going to say next on their favorite topic.
6. SEO
Learning SEO and applying it to your blog is something very important. This will help you as far as search engine rankings are concerned and will allow you to go further up the page.
If you do not have time to learn what SEO also known as search engine optimization is all about, you may want to hire someone to apply it to your blog for the best results.
Blog marketing is not hard to do. Just be sure that you follow all of the proven and tried techniques that others are talking about and you won’t go wrong. Just don’t give up and keep on marketing because it will pay off sooner or later.
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