Creating a blog it’s only the starting point. Driving targeted traffic to your blog it’s the most important thing you need to know about. Here are some effective tips on how to increase traffic to your blog.
Direct leads (Target Audience) come to your website bypassing Google and third-party resources if you have high-quality, informative, content and spread the word around.
Search engine optimization (SEO) makes Google and other search engines love your website and show it on the first page of search results, making it easier to find.
Social media marketing (SMM) is about creating a community and building trust with your clients before leading them to your blog to purchase your products or services.
Email marketing is an effective communication channel with your clients if you have a substantial enough mailing list.
Third-party platforms can either host your guest posts, your links, or advertise your blog for a fee and work great if you choose a platform popular with your target audience.
Creating a presence on content aggregator sites, like Quora, Medium, etc, gets your company name out and increase brand visibility.
Posting advertisements on free online classifieds platforms, like Craigslist, Oodle, and others, with a link to your blog is another free way to attract potential customers.
Viral marketing requires a buzz-worthy message that will spread throughout the target audience, increase brand recognition and make potential customers talk about your content, products or services.
SEO Traffic
Quality search engine optimization is very important but requires time and effort.
Set up and maintain an optimized blog with regular content updates
Publish the content on third-party platforms to improve the website stats
Get backlinks from other websites
Create and publish a variety of posts: articles, Q&As, videos, infographics, presentations, and more.
SMM Traffic
Targeting potential customers through social media platforms and leading them to your blog is an effective online marketing technique.
Create and update a company channel, group, or account
Publish exciting content in your posts
Engage the audience through instructional videos, webinars, coaching sessions
Increase the number of followers through likes, shares, guest posts, advertising.
Ad Traffic
If you buy traffic through advertising, you can see a near instant increase in potential customers, but you need to have a budget for ads. Online advertising includes:
Search engine advertising (Google Ads, Bing Ads, and more)
Social media advertising (Facebook Ads Manager, LinkedIn, Twitter, and YouTube Ads)
Advertising space purchase on third-party platforms popular with your target audience.
Keywords – The Secret
Use a tool like Google Keyword Planner to research what’s ranking high with low competition.
Getting ideas for what to blog about can be tough sometimes. That’s why question-and-answer platforms like Quora and Answer The Public are so popular. They show you the top questions people are asking about the specific keywords you type in.
Pay attention to long-tail keywords. These are longer, more specific keywords tailored to a niche audience. You’re more likely to rank higher in Google and other search engines by using longer keywords, so they’re essential for increased traffic.
The best content in the world won’t rise to the top by simply existing; it has to be promoted, be created with the buyer in mind and include keyword research to find your target audience.
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