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TikTok: 7 Tips on How to Improve Your Marketing Strategy

TikTok: 7 Tips on How to Improve Your Marketing Strategy

Many people and businesses are using social media platforms such as Instagram, YouTube, Facebook, and TikTok for video content. Going viral on TikTok it’s difficult but not impossible.

TikTok: How to Improve Your Marketing Strategy

Businesses who like to expand their reach should start using TikTok. There are many tips and tricks you can use to achieve success on TikTok.

Here are some useful tips you need to know about TikTok and how to improve your marketing strategy.

  1. Post Frequently

Many people have to post consistently and frequently to grow their following. TikTok followers want constantly updated content.

Create a plan for consistent and frequent content. Also, you can buy TikTok likes and followers, but don’t overdo it!

  1. Engaging with Creators

A successful tip for your TikTok marketing strategy is to engage with other creators. Especially creators that creating content similar to yours. The more you comment on videos, the more people will notice you and your content.

When commenting on other people’s videos, be genuine and original. You don’t want to become a spammer.

If anyone comments on your TikTok videos, reply to them. This shows that you care and you will generate engagement with them.

  1. Use Trends

If you are using trends will catch people’s attention. Watch your main feed page to discover trends.

Create a video, use a trend, and incorporating your twist. Don’t copy-paste other creators. Always credit the original creator of a trend!

  1. Use Hashtags

Boost your videos by using hashtags in your video captions.

Use hashtags that are already popular for your video, and create a unique hashtag to boost your video. Encourage viewers and followers to recreate their videos using your unique hashtag.

Important! comment and like the videos that people create using your hashtag.

  1. Collaboration with Influencers

Collaboration is essential for a successful TikTok marketing campaign.

Find influencers for collaborations. If you’re marketing a product, you need to have a compensation plan. Don’t copy and paste messages to other influencers because it’s not genuine and effective.

  1. Niche Content

There are many niches available on TikTok (like other social media platforms). If a brand or a marketer is trying to target parents or kids, they should be creating interesting content that resonates with that group of people. (niche)

Creating and sharing niche content means that the target audiences will have a higher chance of finding that content.

Also, after the target audience finds that content, the business can build a loyal community, and generate more sales.

  1. Tell Stories

These days on social media the key to success is to tell stories that people find interesting and engaging. One of the best ways is to tell stories with text overlays.

Text overlays are also an effective way to attract people who are usually scrolling down their feeds. Text overlays will catch their attention and they will read your story.

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Instagram Analytics: 4 Tips on How to Improve Your Marketing Strategy

Instagram Analytics: 4 Tips on How to Improve Your Marketing Strategy

These days social media is an essential marketing tool for every business. Instagram is one of the primary platforms to promote your business.

Instagram Analytics: How to Improve Your Marketing Strategy

Here are some tips about Instagram analytics and how to improve your marketing strategy.

  1. Know Your Followers

You need to pay attention to your follower numbers and also you need to know your followers.

If your posts are effective and relevant you should attract some new followers. If not, then your content needs some improvement.

Also, you need to figure out what your followers like and dislike. Take a look at their profiles and see what trends they like, hashtags they use, or people they follow. This tip can help you to optimize your content, improve your strategy, and attract more followers.

  1. Engagement

An important tip is to generate engagement. If a user has many followers but only gets 10 likes on a picture, engagement is pretty low (probably a sign that the user has purchased followers).

Engagement is much more than just likes.

You need to pay attention to which posts get likes and comments. If a post gets more likes you need to examine the image and the quality of the caption.

Low comment rates mean that your caption is not structured as a call to action and your followers don’t comment or like your post.

You need to measure your engagement with your followers. If you are not responding to comments on your images or don’t comment on user-generated content, then your followers think that you don’t care about them. You need to improve engagement and loyalty.

  1. Stories

You need to use stories to increase your reach. Stories are a useful tool to attract and engage your followers.

People may be viewing your story because the icon pops up but they stop reading because they are uninterested. You need to create interesting content that makes people want to see the entire story.

Interesting stories can increase traffic and engagement to your business pretty fast.

  1. Conversion

You need to decide what type of conversion you want to achieve. You want people to visit your website, buy your product, service, or a combination?

You need to create a strategy to gaining followers, engaging with them, and converting them into buyers or subscribers. Then you can optimize your actions to ensure maximum conversion.

Important! Don’t give up. Using Instagram will take some trial and error as you figure out exactly who your audience is and how to engage with them.

Explore other Instagram content creators or influencers and discover how to create the best content possible and maximize your success. These days social media and the online world are changing pretty fast. So you need to know new trends, tips, and techniques to improve your marketing strategy on Instagram.

Instagram Analytics Tools

  1. Instagram Insights

You need to set up a Business Profile to access Instagram Insights. Also, you need to connect to the Facebook page you are currently administering to associate with your Instagram Business Profile.

Top Posts is one of the most valuable features. It gives you the chance to see the best-performing photos or videos in any given timeframe within the last two years.

You can do the same thing for stories and followers.

  1. Iconosquare

Iconosquare is a highly professional Instagram analytics tool. Iconosquare helps companies to understand and improve performance on key social metrics, from audience growth to engagement.

Also, it allows you to plan and schedule Instagram activities. So it easier to grow the number of followers and increase the overall performance.

Last tip

Instagram is one of the most influential social platforms. Instagram has become very important for businesses and brands worldwide.

But a lot of entrepreneurs and marketers still don’t know the benefits of Instagram marketing because they don’t know how to measure it.

You need to know how this platform works and how to take advantage of its features. Take Action Now!

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Social Media: 7 Tips on How to Grow Your Accounts in 2021

Social Media: 7 Tips on How to Grow Your Accounts in 2021

You like social media and you have added your business to various social media platforms. But do you know how to grow your social media accounts?

Attention! Don’t fall into the trap of creating social accounts and then wait for everyone to start following you. This is a big mistake. You need to take action and start following interesting, relevant, social media accounts.

Social Media: How to Grow Your Accounts in 2021

Here are some useful tips about social media and how to grow your accounts in 2021.

  1. Target Market – Target Audience

Identify your target market. You can target a certain geographical area or certain countries. Also, if you get followers who like your posts and share them, but they are outside your target market, then you should still connect with them.

These social media followers can help to grow your account and your business. Connect with them and build relationships.

  1. You Need A Plan

A growth plan or schedule will help you to keep on track. You might want to connect with 30 new accounts each week or you need 50-100 new followers every month. Create a schedule and work on it.

  1. Reciprocation – Give and Take

If a follower likes and shares your content, reciprocate! (Give-Back). Otherwise, they will soon stop! Every time a follower or followers share your content, you need to share their content. Don’t forget that they help you so you need to help them too! That’s social media. Be active and help your followers. If you want only to take you will fail!

  1. Build Personal Connections

People like to buy from people that they know and trust. Share some personal posts. Share pictures of you and the team or share interesting memes that will help you to connect with your followers on a more personal basis.

These kinds of personable posts will allow your followers to feel much more connected with you and your business.

  1. Quality Over Quantity

Don’t spam your followers. Daily posting for marketing content is just fine. But too much marketing content can be viewed as a spammy account, especially if there is no other activity other than marketing posts.

If the balance is wrong, then you will start to lose followers. Instead of advertisements, why not share knowledge, tips, tricks, or even funny posts. These kinds of posts can establish you as an expert in your niche or topic.

  1. Appreciation

If a person or business share your content, you should appreciate and thank them. If you are tagged in a post, recommended or you have supportive followers that constantly like your content, then show your appreciation. They will feel happy and they will help you more.

  1. Positivity

Famous Maya Angelou has said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel”. If you can make someone smile, then do it! Think positive.

Positivity is a very attractive quality! Positivity will help not only to retain your followers but will also attract others.

It’s important to follow the rules of social media platforms you use and participate in. You need to help your followers and provide quality, helpful, content. You can grow your social media accounts but you need an effective plan and a positive way of thinking.

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Instagram: 8 Tips on How to Become a Paid Influencer on Instagram

Instagram: 8 Tips on How to Become a Paid Influencer on Instagram

These days many people rely on influencers for product or service recommendations. You can earn a lot of money per post as an influencer. It’s the best time to become a paid influencer on Instagram.

Influencer – Explanation

An influencer is someone who can influence a target market (target audience) and is paid by various brands or businesses to promote their products or services.

Instagram: How to Become a Paid Influencer

Here are some useful tips about how to become a paid influencer on Instagram.

  1. Types of Influencers

you need to know that not all influences are the same. There are three basic types of influencers.

a. Micro-Influencer

A micro-influencer offers a lot of authority but it has a small niche audience. They tend to have between 1,000 to 10,000 followers. They tend to offer cheaper services. A micro-influencer is the easiest way to become a paid influencer.

Brands tend to prefer these influencers because they offer the most engagement. They are low-cost and their followers tend to engage in the brands these influencers promote.

b. Middle Influencer

These mid-level influencers have 10,000 to 100,000 followers. This group tends to be more experienced. They have a topic of expertise but typically offer more engagement than macro-influencers.

c. Macro-Influencer

The big ones. The celebrities of social media. All macro influencers have hundreds of thousands of followers (many have millions).

brands don’t prefer these influencers. While the reach is wider, their audience tends to engage less often. So even if you never become a macro-influencer you can earn money as a micro-influencer.

  1. Create Engaging Content

Your feed is more important than the number of followers you have. What matters is how often your followers engage with the links you post. And when you have better content, your followers trust you and are more willing to engage with your content.

You need to post quality photos. So make sure you have a good camera or a smartphone that takes high-quality photos. Remember, your photos and your videos will attract your target audience.

  1. Niche and Keywords

You’ll need to start by having your niche. So focus on using keywords that relate to your interests (niche or topic). This will make it easier to create your quality content and help you build your own brand.

If you provide the high-quality content you’ll become a trusted source for your followers. And remember, be yourself! Always remain true to yourself.

  1. Network

Networking is the key to success. Using networking platforms allows you to connect with brands related to your feed. Especially when starting, this can be critical for brands to find you.

  1. Communicate – Build Rapport

If you want to build rapport with your followers, you’ll need to engage with them. Take time to respond to comments, and leave comments on other accounts that you follow. These will build a reputation and will improve your online presence.

And don’t be afraid to reach out to brands that you like! It’s a great way to find new brands to work with that fit your niche.

  1. Find Your Voice.

It’s important to find out what you want to say with your Instagram posts. There is a story that only you can tell, so find the details and the uniqueness that you would like to share with the world. Impress your followers and your target audience.

  1. Grow Your Audience.

Discover the growth tactics that work for you. Many influencers are using hashtags to get discovered, but the possibilities are endless. Important Tip. Be active on Instagram to increase your visibility.

Host a giveaway on your Instagram account. Require people to like and share the post, or tag their friends, to gain exposure. Little steps can help you to grow your audience.

  1. Use The Latest Trends.

Instagram is always updating the platform. Each update is an opportunity to learn a new feature, perfect your strategy, and grow your following. Following blogs, Instagram accounts, and other resources can help you stay up-to-date on the latest trends of Instagram.

There’s no magic bullet to become successful, paid, Instagram influencer. Influencers work every day to become valuable to their audience and to post great content.

Being an authentic and real person on your Instagram will translate to higher engagement, follower growth, and opportunities for partnerships. When choosing to become an Instagram influencer, the best first step is to be yourself.

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Video Marketing Strategy: 6 Tips for Video Length on Social Media in 2021

Video Marketing Strategy: 6 Tips for Video Length on Social Media in 2021

These days many businesses and marketers know that video marketing strategy is a necessity. Stats show that 87% of marketers are using video as a marketing tool. Also, 55% of consumers want to see more videos from businesses.

You can create many types of video, like tutorials, social media videos, explainer video, promo videos, and live streams, to discover what type of videos your target audience prefer to watch.

Video Marketing Strategy: Video Length on Social Media in 2021

Here is a video marketing strategy and tips you need to know about video length on social media in 2021.

The key is to create videos that get straight to the point, are attractive, and engage viewers from the beginning.

  1. Facebook and Video Length

Engagement on Facebook videos is high. Video posts are getting 58% more engagement than other post types.

Facebook Video Tips

The ideal Facebook story video length is up 20 seconds.

The optimal length for a Facebook ad is around 15 seconds or less. The shorter the ad, the better its completion rate.

Live streams are best as longer videos. Because it takes time for viewers to join and engage with your live stream.

Important! You need to add captions to your social media videos.

85% or more of Facebook users tend to watch videos without sound. So if you add captions to your videos you can get more viewers to watch your video.

Also, it’s a good idea to share a YouTube video link.

  1. Instagram and Video Length

Keep your in-post videos around 30 seconds long. Stats show that 30 seconds it’s better for engagement.

You can experiment with longer videos for IGTV videos.

For Instagram story video length, up to 15 seconds, it’s perfect.

Live stream on the platform can be longer length. You can take them to 60 minutes max.

Use a thumbnail for your videos.

Instagram is a visual platform and competition is high. But a good thumbnail can attract more people to watch your video.

Encourage engagement with GIFs, texts, and other design elements.

  1. Twitter and Video Length

Two billion people watching videos on Twitter every day. Also, tweets with a video get ten times more engagement than tweets without a video.

Twitter Video Tips

For video tweets and video ads, the optimal length is about 20-45 seconds. So it’s best to stick with short video content.

Videos on Twitter autoplay and GIFs too. Also, you need to know that 93% of the videos are played on mobile devices. So you need to use captions and text overlay to make sure you hook your target audience and engage them.

  1. YouTube Video Length

YouTube is the second most visited site after Google. The second larger search engine!

So a lot of people, worldwide, watching videos on YouTube every day.

Stats show that users consume over 1 billion hours of videos on YouTube, more than Facebook and Netflix combined.

YouTube Video Tips

For YouTube video ads 6 seconds long and 15-20 seconds long for pre-roll ads.

The ideal YouTube video length depends on who your audience is and the video type. A how-to video explaining a concept can be longer than a product showcase video.

Also, an attractive thumbnail can encourage viewers to watch your video.

  1. LinkedIn and Video Length

LinkedIn is for professionals mainly.

Many executives say that they watch work-related videos. But you need to create quality video content for Linkedin.

Many LinkedIn videos’ lengths are 30 to 200 seconds. Avoid creating videos over 10 minutes.

Make vertical videos that are optimized for mobile viewing. As with most social media platforms, LinkedIn users consume video content on their mobile devices. 91% of people watching videos on their phones.

You can increase your video engagement by capturing it in vertical mode.

  1. TikTok and Video Length

TikTok users love bite-sized video content.

The optimal length there is between 9 to 15 seconds. But you can do 60 seconds in total.

Use background music.

TikTok has a sound library to play with. So you can make your video more entertaining.

Trending videos.

You can also create video content that’s based on the trends.

Now you know video length tips for social media platforms. Short videos with a strong hook are the best way to create popular videos.

Short videos get straight to the point and hook your audience’s attention. Many viewers stop watching videos after one minute, so keeping your video content short can improve engagement and even sales.