Content marketing is a favorite technique (method) for marketers. They are using content marketing strategies for search engine optimization (SEO), social media marketing, and email marketing. These days 72% of the marketers are investing in content marketing.
Content Marketing Tips
Content marketing is about high-quality content and storytelling. Video marketing is the best tool for your content strategy. 68% of people prefer watching videos about a product than reading.
Podcasts are the next on the list after video marketing. Podcasts now reach 100 million Americans every month. The advertising revenue from the US podcasts will reach about to $1 billion in 2021.
Blog and articles are the best mediums you can use for your content marketing strategy. Companies with a blog have seen a 97% increase in their lead generation. Blogging gives you more additional benefits to grow your business.
These days are more important than ever to create an effective content marketing strategy to generate leads and sales.
Here are some tips about content marketing you need to know.
Video content became essential for any content and social media strategy. Video has proved to be a crucial tactic for content marketing.
Visual content keeps audiences engaged longer than any other type of content and gives brands a chance to communicate with their consumers through Q&A sessions, product demos, expert interviews, and behind the scenes footage.
When utilized in a “live” format, the level of interaction and engagement is highest.
Google loves video, so video content will help you to boost page rank. (Higher Rankings)
Interactive Content and Personalization
Another content marketing tip is interactive content. (quizzes, surveys, and polls). Your potential customer has the chance to interact with your brand, and you can build a relationship.
When you provide this content type, it allows your brand to personalize the content. Content personalization is very effective because you provide to each person relevant content tailored to their needs.
A common misconception of content marketing is the need to create and post content constantly. The successful content strategy is to create quality posts.
Your content needs to be consistent, high-quality, and engaging.
The best content marketing strategy is a sharing strategy. This means using all channels to uplift each other to create brand awareness. One example of content integration is sharing a blog post as social media content, video content, or via emails.
This is a great way to promote your content strategy and make sure blogs are getting views as they increase rankings each month.
Long-lasting relevance is key to success (even these days). Stats, trends, and tips can lose momentum fast and people will lose interest. Also, the search engine will remove your content from page one once it loses its “freshness”.
Infographics are a visual and effective way to deliver information. Infographics deliver information faster because this is easier for the human brain.
Many studies show that the human brain processes image 60,000 times faster than text. Around 90% of information transmitted to the brain is visual.
If you have a website with infographics can help you to generate traffic and leads.
How To Create Effective Infographics. Tips And Secrets
Here are some tips and secrets you need to know about how to create effective infographics.
Find a Viral Topic (Trending Topic)
If you want to create a viral infographic, then you will need to provide information that is relevant to your target audience.
If you want to save time, then you can look for a trending topic. You can visit social media, Google Trends, Youtube, or BuzzFeed to search for a trending topic and create a related infographic.
Your infographic will go viral by generating traffic and shares, and also you will get backlinks.
An effective infographic should attract and direct the viewer till the end. The only way is by evoking emotional appeal. This is only possible if the design and the content are in sync.
Here a few guidelines you need to know.
The infographic should have a beginning and an end. (Think of it as a storyboard that narrates the entire story frame by frame).
Make good use of white spacing because it will make the layout look cleaner and readable.
Play with typography. You can use up to three fonts: one for your headline, the second for your body copy, and the third to add a playing flavor to the entire look.
Create an attractive and addictive infographic.
Infographics and Colors
Color adds life to the overall infographic. Stats show that people subconsciously judge products in 90 seconds. About 62‐90% of the assessment is based on colors alone.
Color is crucial for infographics. Colors will help you to showcase stats and the relation between different stats. Color also affects the readability of the text.
Here are some tips.
Use color to set the mood of the entire layout. Colors act as emotional cues and evoke certain feelings.
You should have a basic knowledge of color. Also, you need to understand color psychology.
Color is vital but it doesn’t mean you need to use every color you know of. Also, the color contrast is important. Poor color selection may affect the readability of the infographic.
Create Animated Infographics
Animations these days are very popular. They become an effective tool to capture attention.
You can animate an infographic and incorporate motion into your infographic design. This will make your infographics more appealing and attractive.
Social Media and Infographics
Social media is the new trend of the digital world. Social media platforms are a must if you want your infographic to go viral. People love to like, comment, and share on social media platforms.
You should know the post dimensions on every social media network. Also, infographics can help and improve your social media marketing strategies.
They are appealing because they provide information in visuals.
They can help create strong backlinks.
They add a new flavor to your old content. Infographics can help you to represent your old-text content
They are the best way to educate your audience about anything that can be useful, trendy, or relevant.
They elevate brand authority because of the quality information provided to the audience. People love to interact with brands that spread awareness through their social media accounts.
Infographics and Creativity
The only difference between you and your competitors is creativity
These days the digital world is pretty competitive. The only way you can be different is through a creative approach. You have to make sure that your content is unique, attractive, and useful.
Create your own graphic designs. Use new content, new tools, and search for new information.
Tell a Story
Humans always love storytelling. Digital media is built around the concept of sharing stories, ideas, and personal experiences. Take a look at any social media platform and you will understand how it works.
Social media providing users a platform where they can fully express themselves.
Most of the marketing campaigns we see today are based on narratives or stories. If you can give the same feel to an infographic, you can make it viral.
You have heard it many times. Videos are the most powerful tool to reach your target audience and promote your business. Stats show that 87% of businesses use video as a part of their marketing strategy.
You need to know video marketing trends and what type of videos are very popular and effective. It’s very important to know how to create amazing videos to promote successfully your business.
How To Create Amazing Videos – Popular Types of Video
Here are some of the most popular types of video.
Educational Videos – Tutorials
Educational videos are one of the most effective methods to help your viewers or customers to learn about a subject or topic. Also, educational videos will help you to become a leader in your niche.
These days people are bombarded with ads every day. They are almost everywhere (TV, email, billboards, websites, social media). So many people choose to ignore them. Stats show that 28% of internet users in the U.S. are using ad-blocking apps.
Educational videos help you build a relationship with your viewers and increase your credibility. You will gain their trust and you can sell them your products or services at a later point.
Soundless Videos – No Sound Tip
Studies show that 70% of mobile users in the U.S. watch videos with no sound when they’re in public places. People don’t like videos that start playing with the audio on.
Many social media platforms (like Instagram and Facebook) are using an autoplay function with the default option for videos to play on mute.
Also, many brands determined that they need to create video content that doesn’t rely on audio. So you should add captions to your video or use only visual elements to communicate the message.
This type of video has become popular because most people consume video content on the go. More than 77% of online videos are viewed on mobile devices.
Ephemeral Videos – Instagram Stories
Ephemeral videos – Your video content is available only for a specific period (24 Hours). The most popular example of ephemeral content is an Instagram Story that disappears from your profile after 24 hours.
Brands use ephemeral videos to promote products and services by using the phenomenon known as FOMO (fear of missing out). Most of your followers check your social media profiles often, so they don’t miss out on your content.
They will act on the CTAs in your stories because they don’t want to lose the opportunity you offer to them.
With over 400 million Story users, you can benefit a lot from Instagram stories (ephemeral content) that drive your followers to interact with it.
Shoppable videos are one of the best ways to grab your viewers’ attention and drive them to make a purchase right away. You can increase sales by letting your audience see your products in action and allowing them to go straight to your online shop.
Shoppable videos are pretty effective on social media platforms like Instagram and Facebook. They enable users to click or visit the brand’s shop and decide whether they want to purchase an item or browse for others that might interest them.
Shoppable videos are showing multiple products throughout their duration. They enabling people to purchase any of the products shown on the screen or check out the company’s website for more.
A great benefit of shoppable videos is that viewers can buy products and services without leaving the website or social media profile that they’re on. These videos are an effective way to boost conversions and revenue.
Livestreaming is one of the most effective ways to engage with your audience on a more personal level. You can connect with your viewers directly and answer their questions in real-time.
The popularity of live streaming has grown, thanks to platforms like Twitch, Vimeo, and Periscope. Even the most popular social media websites, such as YouTube, Facebook, and Instagram, have realized the impact of this trend and introduced their solutions.
Livestreaming is a powerful method for content creators to get in touch with their target audience.
It’s common for businesses to sponsor influencers on live streaming platforms and have them promote their products during their streams. This is an effective way to reach a large target audience.
Also, social media algorithms tend to prioritize live streams, because they’re transmitted in real-time.
360-degree videos take video engagement to a new level. They enable you to showcase your products or services in a unique, fun, engaging way. This is a fantastic marketing solution for many brands and businesses.
One of the great benefits of 360-degree videos is that they give your audience control over what they’re seeing on the screen. They are highly engaging because they require the viewer’s participation.
They enable customers to demo your product before they decide to buy it. It’s like a test drive!
Also, 98% of Americans say that 360-degree videos are more exciting than regular ones. This type of video has a 48% higher video completion rate and generates a 15% higher return on investment (ROI).
Vlogs – Blogs and Videos
Vlogs are one of the most popular types of video content. Many video content creators sharing expert advice, showcasing their talents or documenting their daily lives. Stats show that 47% of people on the internet watch vlogs at least once per month.
Vlogging is an effective way for influencers and marketers to connect with their audience in a more personal (and authentic) way. The goal of a vlog is to entertain your viewers through content that is easy to relate to.
Similar to streamers, vloggers often make money via sponsorship deals and merchandise sales.
Short Video Ads
The short ad format is becoming more necessary because the average attention span of online audiences is short. With users scrolling through different types of content on multiple websites and applications at the same time, your ad needs to be both efficient and effective to grab their attention.
You need to know that ads interrupt the content the users are watching, so they don’t like unuseful or silly ads. (On YouTube, they usually wait for the Skip button to appear so they can continue with the video they were watching).
This means you have approximately five seconds to grab the audience’s attention and spark their interest.
The video ad needs to be concise and engaging so you can attract viewers’ attention.
Long-Form Videos – Tell A Story
The tell-a-story video content is a bit different from video ads. Your videos need to be long enough to provide value. Depending on your content and audience, a video can last from several minutes to over an hour!
If your content is engaging and informative throughout the entire video, it can be as long as you need it to be.
Long-form videos are very popular because they are an effective method of covering a topic from multiple angles and providing plenty of valuable information.
Many viewers will appreciate how comprehensive and informative your videos are and want to stick around for more.
You can make videos where you provide your viewers with a how-to guide, using your product, or create a short behind the scenes video.
Now you know some of the most popular types of video, it’s up to you to decide how to create amazing videos, and how to promote your online business.
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Finding the best Instagram marketing strategies and getting a better engagement rate is something that businesses and marketers are looking for.
When you running or promoting a business, you can’t ignore the importance of using Instagram and how it affects business growth.
Also, there are a lot of successful businesses on Instagram that don’t even have a website! They are just smart enough to use the best strategies and Instagram tools to enhance their growth on Instagram.
Instagram Marketing Strategies And Tips In 2021
Here are some effective marketing strategies and tips about how to grow your business with Instagram
Benefits of using Instagram for a business
If there is a way to present your products visually, then you shouldn’t ignore Instagram! Be creative about sharing eye-catching photos or videos on Instagram and grab users’ attention.
Here are some of the benefits of using Instagram for a business
· Attracts new customers
· Drives more website traffic
· Gains follower trust
· Increases brand awareness
· Helps to earn money
· Converts followers to customers
· Enhances brand loyalty
Instagram marketing strategies and tips
If you decide to use Instagram for your business, you should set short term and long term goals.
· Building brand awareness
· Selling products
· Gaining a lot of followers
· Connecting with people
· Showcasing products or services
· Building community
· Showcasing the company’s culture and values
· Advertising to potential customers
· Sharing company news and updates
Running a business can be time-consuming, but you don’t need to do it all yourself! Use Instagram tools to help you.
There are a lot of Instagram management tools and account managers that can assist you in getting real Instagram followers, scheduling posts and stories, finding top hashtags, monitoring your account, and more.
You shouldn’t neglect Instagram features such as Instagram reels, IGTV, polls in the Story, and more!
Using all the available opportunities to promote your Instagram account will accelerate your account’s growth and the number of your clients.
If you sell physical products, use the Instagram shop feature. The shop feature allows users to purchase products right from the Instagram feed.
Use your Instagram bio to drive more traffic and sales
Instagram bio is important to motivate and attract new users to follow you.
Optimize your Instagram bio, and use the proper call to action to convert your followers.
Try to follow the tips below to optimize your Instagram bio:
· Use a proper profile picture which is sized appropriately
· Talk about your business and what it’s about
· Include a link to your website or shop
· Add call to actions
· Use emojis
Know your audience
Targeting everyone on Instagram is a big mistake! Everything is made for a purpose and someone special.
For example, if you are going to sell shoes for women, you cannot target men!
Generally, it would help if you considered the following factors:
· Age range
· Job title
Host a Giveaway
Everyone loves getting products for free which also presents an opportunity to show off your products to new users who in turn can introduce your products to their followers and friends.
You should consider several things when hosting a giveaway.
· Follow your account
· Mention 3 of their friends on your giveaway post
· Share a story on their account and tag you
· Repost your giveaway post on their account
· Use your brand’s hashtag on their Story or post
Instagram Useful Tips
A single simple action can double your growth on Instagram. Let’s look at a few more Instagram marketing tips.
· Be active and consistent
· Set goals
· Use hashtags – Targeted hashtags
· Write catchy captions
· Share high-quality photos
· Answer comments and direct messages
· Plan your posts and stories
· Track your growth
· Collaborate with other brands
· Share videos and IGTV
· Share eye-catching photos
· Use Instagram stories
· Offer discounts
Instagram Stories Almost half of the active users of Instagram post engaging stories every day. These stories stay for 24 hours and you can to build trust with the customers or followers
You can use Instagram stories in multiple ways such as to announce happenings of business, the achievements of the brand, doing a behind the scene session, and much more.
You can post photos, videos, texts, music, and a lot more creative content in the form of stories visible to the other Instagram users on the top of their feed.
65% of people have revealed that they become more interested in a brand or a product after seeing it on the brand Instagram stories.
Also, you can use poles and doing a “Q and A “session on Instagram stories to connect with customers. Such interactions increase the brand-customer relation.
Influencers help in creating brand awareness amongst their followers. So you can increase sales and grow your business. 70% of the US marketers’ budget is getting used to the influencer marketing strategy.
Influencers post about a brand, product, or service and the brand attract a huge number of potential buyers and also get new followers through the influencers post.
Instagram is one of the most popular social media platforms in the world. Master the strategies to reach your goals and become popular worldwide.
If you are using Instagram marketing strategies and tips you can create a great opportunity to broaden your online reach and grow your business in 2021.
YouTube is one of the largest social media platforms with over 2 billion monthly users. Many brands and businesses are uploading videos on YouTube because they know how attractive is a promotional video. But you must know how to make a successful, promotional video.
These days all the social media platforms including Facebook, Twitter, LinkedIn, TikTok, Instagram, etc. are using video marketing. Why? because people love watching videos.
Videos are very important for your business because they can help you to build customer loyalty and retention too.
How to Create a Promotional Video
How To Create Promotional Videos
If you want to create a successful promotional video, you need to have the right plan, strategy, and also you need the right tools.
Know Your Goal – Success
Just like any other form of content, you need to know the end goal of your promotional video content.
Video marketing strategy is useless without goals.
Some of the goals that you could plan for your promotional video are:
Brand awareness – Business Promotion
Boost your traffic
Educate your audience/customers
Decide the Type of Video
You need to decide the type of video you want to create
If you want your audience to learn more about your brand, you will need to create an explainer video.
Here are some of the different video types that you can create:
Introductory Videos: Introduce your brand, your mission, etc.
Explainer Videos: Talk about the functioning or benefits of your products or services.
Action-Based Videos: Drive the viewers to take a particular action.
Testimonial Videos: Videos based on testimonials from existing customers.
Problem/Solution Videos: Explain how customers can solve their problems using your products or services.
Informative Videos: Videos to educate your audience.
Video’s Tone and Brand’s Tone
It’s important to decide the video’s tone because the video will represent your brand and you need to ensure that it aligns with your brand’s tone. Your video could be dramatic, formal, funny, or even conversational.
The tones of your video can be.
Conversational: Casual tone (is not very promotional).
Formal: Clear and right to the point.
Humorous or Funny: Humor and funny to make your audience laugh.
Urgent: Used to instill fear of missing out (Effective Trick) among viewers to push them to take action.
Video Format – Appearance
Some of the common visual formats you can choose.
Animated Video: Involves 2D and 3D animations and is cartoon-styled.
Screencast Video: This is a recording of a computer or mobile screen (with or without a voiceover).
Real People Video: You show people in the video (walking, talking, working, etc.)
It’s time to create the script for your promotional video. if your video involves two people or characters talking to each other, you might need to have dialogues written.
if there’s just narration, you’ll need to have a script that outlines what the narrator will say.
You will need video making – editing software to create your video. Many video editing software would require that you have a certain degree of expertise. You can hire a freelancer video editor or you can use a free editing program to test your abilities.
These days there are many video editing software (paid and free). It’s up to you to decide how to create your promotional videos.
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