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Videos: How to Create Amazing Videos – Popular Types of Video

You have heard it many times. Videos are the most powerful tool to reach your target audience and promote your business. Stats show that 87% of businesses use video as a part of their marketing strategy.

You need to know video marketing trends and what type of videos are very popular and effective. It’s very important to know how to create amazing videos to promote successfully your business.

How To Create Amazing Videos – Popular Types of Video

Here are some of the most popular types of video.

  1. Educational Videos – Tutorials

Educational videos are one of the most effective methods to help your viewers or customers to learn about a subject or topic. Also, educational videos will help you to become a leader in your niche.

These days people are bombarded with ads every day. They are almost everywhere (TV, email, billboards, websites, social media). So many people choose to ignore them. Stats show that 28% of internet users in the U.S. are using ad-blocking apps.

Educational videos help you build a relationship with your viewers and increase your credibility. You will gain their trust and you can sell them your products or services at a later point.

  1. Soundless Videos – No Sound Tip

Studies show that 70% of mobile users in the U.S. watch videos with no sound when they’re in public places. People don’t like videos that start playing with the audio on.

Many social media platforms (like Instagram and Facebook) are using an autoplay function with the default option for videos to play on mute.

Also, many brands determined that they need to create video content that doesn’t rely on audio. So you should add captions to your video or use only visual elements to communicate the message.

This type of video has become popular because most people consume video content on the go. More than 77% of online videos are viewed on mobile devices.

  1. Ephemeral Videos – Instagram Stories

Ephemeral videos – Your video content is available only for a specific period (24 Hours). The most popular example of ephemeral content is an Instagram Story that disappears from your profile after 24 hours.

Brands use ephemeral videos to promote products and services by using the phenomenon known as FOMO (fear of missing out). Most of your followers check your social media profiles often, so they don’t miss out on your content.

They will act on the CTAs in your stories because they don’t want to lose the opportunity you offer to them.

With over 400 million Story users, you can benefit a lot from Instagram stories (ephemeral content) that drive your followers to interact with it.

  1. Shoppable Videos

Shoppable videos are one of the best ways to grab your viewers’ attention and drive them to make a purchase right away. You can increase sales by letting your audience see your products in action and allowing them to go straight to your online shop.

Shoppable videos are pretty effective on social media platforms like Instagram and Facebook. They enable users to click or visit the brand’s shop and decide whether they want to purchase an item or browse for others that might interest them.

Shoppable videos are showing multiple products throughout their duration. They enabling people to purchase any of the products shown on the screen or check out the company’s website for more.

A great benefit of shoppable videos is that viewers can buy products and services without leaving the website or social media profile that they’re on. These videos are an effective way to boost conversions and revenue.

  1. Live Videos

Livestreaming is one of the most effective ways to engage with your audience on a more personal level. You can connect with your viewers directly and answer their questions in real-time.

The popularity of live streaming has grown, thanks to platforms like Twitch, Vimeo, and Periscope. Even the most popular social media websites, such as YouTube, Facebook, and Instagram, have realized the impact of this trend and introduced their solutions.

Livestreaming is a powerful method for content creators to get in touch with their target audience.

It’s common for businesses to sponsor influencers on live streaming platforms and have them promote their products during their streams. This is an effective way to reach a large target audience.

Also, social media algorithms tend to prioritize live streams, because they’re transmitted in real-time.

  1. 360-Degree Videos

360-degree videos take video engagement to a new level. They enable you to showcase your products or services in a unique, fun, engaging way. This is a fantastic marketing solution for many brands and businesses.

One of the great benefits of 360-degree videos is that they give your audience control over what they’re seeing on the screen. They are highly engaging because they require the viewer’s participation.

They enable customers to demo your product before they decide to buy it. It’s like a test drive!

Also, 98% of Americans say that 360-degree videos are more exciting than regular ones. This type of video has a 48% higher video completion rate and generates a 15% higher return on investment (ROI).

  1. Vlogs – Blogs and Videos

Vlogs are one of the most popular types of video content. Many video content creators sharing expert advice, showcasing their talents or documenting their daily lives. Stats show that 47% of people on the internet watch vlogs at least once per month.

Vlogging is an effective way for influencers and marketers to connect with their audience in a more personal (and authentic) way. The goal of a vlog is to entertain your viewers through content that is easy to relate to.

Similar to streamers, vloggers often make money via sponsorship deals and merchandise sales.

  1. Short Video Ads

The short ad format is becoming more necessary because the average attention span of online audiences is short. With users scrolling through different types of content on multiple websites and applications at the same time, your ad needs to be both efficient and effective to grab their attention.

You need to know that ads interrupt the content the users are watching, so they don’t like unuseful or silly ads. (On YouTube, they usually wait for the Skip button to appear so they can continue with the video they were watching).

This means you have approximately five seconds to grab the audience’s attention and spark their interest.

The video ad needs to be concise and engaging so you can attract viewers’ attention.

  1. Long-Form Videos – Tell A Story

The tell-a-story video content is a bit different from video ads. Your videos need to be long enough to provide value. Depending on your content and audience, a video can last from several minutes to over an hour!

If your content is engaging and informative throughout the entire video, it can be as long as you need it to be.

Long-form videos are very popular because they are an effective method of covering a topic from multiple angles and providing plenty of valuable information.

Many viewers will appreciate how comprehensive and informative your videos are and want to stick around for more.

You can make videos where you provide your viewers with a how-to guide, using your product, or create a short behind the scenes video.

Now you know some of the most popular types of video, it’s up to you to decide how to create amazing videos, and how to promote your online business.

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Instagram: Marketing Strategies and Tips to Grow Your Business in 2021

Finding the best Instagram marketing strategies and getting a better engagement rate is something that businesses and marketers are looking for.

When you running or promoting a business, you can’t ignore the importance of using Instagram and how it affects business growth.

Also, there are a lot of successful businesses on Instagram that don’t even have a website! They are just smart enough to use the best strategies and Instagram tools to enhance their growth on Instagram.

Instagram Marketing Strategies And Tips In 2021

Here are some effective marketing strategies and tips about how to grow your business with Instagram

  1. Benefits of using Instagram for a business

If there is a way to present your products visually, then you shouldn’t ignore Instagram! Be creative about sharing eye-catching photos or videos on Instagram and grab users’ attention.

Here are some of the benefits of using Instagram for a business

· Attracts new customers

· Drives more website traffic

· Gains follower trust

· Increases brand awareness

· Helps to earn money

· Converts followers to customers

· Enhances brand loyalty

  1. Instagram marketing strategies and tips

If you decide to use Instagram for your business, you should set short term and long term goals.

· Building brand awareness

· Selling products

· Gaining a lot of followers

· Connecting with people

· Showcasing products or services

· Building community

· Showcasing the company’s culture and values

· Advertising to potential customers

· Sharing company news and updates

  1. Smart Tips

Running a business can be time-consuming, but you don’t need to do it all yourself! Use Instagram tools to help you.

There are a lot of Instagram management tools and account managers that can assist you in getting real Instagram followers, scheduling posts and stories, finding top hashtags, monitoring your account, and more.

You shouldn’t neglect Instagram features such as Instagram reels, IGTV, polls in the Story, and more!

Using all the available opportunities to promote your Instagram account will accelerate your account’s growth and the number of your clients.

If you sell physical products, use the Instagram shop feature. The shop feature allows users to purchase products right from the Instagram feed.

  1. Use your Instagram bio to drive more traffic and sales

Instagram bio is important to motivate and attract new users to follow you.

Optimize your Instagram bio, and use the proper call to action to convert your followers.

Try to follow the tips below to optimize your Instagram bio:

· Use a proper profile picture which is sized appropriately

· Talk about your business and what it’s about

· Include a link to your website or shop

· Add call to actions

· Use emojis

  1. Know your audience

Targeting everyone on Instagram is a big mistake! Everything is made for a purpose and someone special.

For example, if you are going to sell shoes for women, you cannot target men!

Generally, it would help if you considered the following factors:

· Age range

· Gender

· Job title

· Location

  1. Host a Giveaway

Everyone loves getting products for free which also presents an opportunity to show off your products to new users who in turn can introduce your products to their followers and friends.

You should consider several things when hosting a giveaway.

· Follow your account

· Mention 3 of their friends on your giveaway post

· Share a story on their account and tag you

· Repost your giveaway post on their account

· Use your brand’s hashtag on their Story or post

  1. Instagram Useful Tips

A single simple action can double your growth on Instagram. Let’s look at a few more Instagram marketing tips.

· Be active and consistent

· Set goals

· Use hashtags – Targeted hashtags

· Write catchy captions

· Share high-quality photos

· Answer comments and direct messages

· Plan your posts and stories

· Track your growth

· Collaborate with other brands

· Share videos and IGTV

· Share eye-catching photos

· Use Instagram stories

· Offer discounts

  1. Instagram Stories Almost half of the active users of Instagram post engaging stories every day. These stories stay for 24 hours and you can to build trust with the customers or followers

You can use Instagram stories in multiple ways such as to announce happenings of business, the achievements of the brand, doing a behind the scene session, and much more.

You can post photos, videos, texts, music, and a lot more creative content in the form of stories visible to the other Instagram users on the top of their feed.

65% of people have revealed that they become more interested in a brand or a product after seeing it on the brand Instagram stories.

Also, you can use poles and doing a “Q and A “session on Instagram stories to connect with customers. Such interactions increase the brand-customer relation.

  1. Influencer Marketing

Influencers help in creating brand awareness amongst their followers. So you can increase sales and grow your business. 70% of the US marketers’ budget is getting used to the influencer marketing strategy.

Influencers post about a brand, product, or service and the brand attract a huge number of potential buyers and also get new followers through the influencers post.

Instagram is one of the most popular social media platforms in the world. Master the strategies to reach your goals and become popular worldwide.

If you are using Instagram marketing strategies and tips you can create a great opportunity to broaden your online reach and grow your business in 2021.

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Video Marketing: Tips and Trends You Need to Know in 2021 [Infographic]

These days people love to watch videos. If you’d like to reach your target audience and increase your sales you need to create an effective video marketing strategy.

Video Marketing Trends And Tips In 2021

Here are some video marketing trends and tips you need to know about in 2021.

  1. Video Usage Will Increase in 2021

Businesses and brands that use video marketing in 2020, say that they will continue to use video marketing in 2021. Stats show that 94% of businesses say that video marketing is an “important” part of their overall marketing strategy

Top video trends include explainer videos 73%, presentation videos 50%, testimonial videos 48%, sales videos 42%, and video ads 40%.

  1. Livestream Video and Mobiles – Video Streaming Apps

Mobile phone users have around 80 apps installed on their phones. More than 10% of these apps are video streaming apps.

In 2020, the market was worth $161.39 billion. Analysts predict that the market will continue to grow in 2021.

  1. Short-Form Videos

TikTok is the fastest-growing social media platform and also it will reach 1.2 billion monthly active users in 2021.

Short-form videos and energetic videos are the most popular video marketing trends to use in 2021. (Video marketing campaigns)

  1. User-Generated Video Content (UGC)

User-generated video content is one of the top video marketing trends in 2021. It attracts more users and keeps them engaged. Also, studies show that users who visit a site via UGC spend more time on the site.

User-generated video content generates more sales.

  1. Online Training and Educational Videos

Already, the e-learning market is growing by 36.5% per year. Now online learning and educational videos are more popular because of the pandemic.

  1. Video Advertising

The growth of video advertising is to keep growing. Reports show that video ads will continue to grow and will reach $12.67 billion by 2024.

  1. Video Marketing and ROI

90% of video marketers agree that videos produce a good return on their investment (ROI).

80% of them say that their video marketing increased their sales, and 84% say they’re getting more leads. Video marketing has also helped more than 83% of marketers increase website traffic and users’ understanding of their product or service.

  1. Interactive AR and VR Content

Also, popular video marketing trends of 2021 is the use of augmented reality (AR) and virtual reality (VR). The AR and VR market is forecast to grow over the next few years and reach $72.8 billion in 2024 (Statista, 2020).

This is one great alternative to the in-person shopping experience. Already big businesses are using AR and VR to attract more customers.

  1. Shoppable Videos

As eCommerce grows, more brands are starting to create shopping experiences for consumers. One of the latest video marketing trends is shoppable videos.

Shoppable videos provide interactive experiences for buyers. It allows them to purchase the product being advertised in the video ad directly from the content. So it’s very easy for the customer to buy a product right away.

Already, engagement rates of shoppable videos (clickthrough rates and conversions), have surpassed those of display advertising.

These top video trends can help you to create a successful video marketing strategy, increase your sales, and grow your business. Video marketing will keep growing because people love videos and it’s a great opportunity to earn more money.

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Web Design: Predictions and Trends for 2021

These days technology is changing pretty fast and website design trends too. Many design elements now are cliche or overused. Website owners don’t want to lose conversion and sales because their website looks outdated or ignores new trends, and popular web design elements.

Here are some predictions and trends in web design in 2021. It’s very important to know the new trends in web design.

Some effective aspects of web design will never go away (user-friendly navigation, data security, fast load pages) it’s a must.

Web Design Predictions And Trends You Need To Know

  1. Speed and Fast Load Pages

One of the most important web design standards is fast load pages (essential factors in UX and SEO). They are a top priority for websites that want to rank higher and convert better.

Stats show that online users expect a website to load fast (no more than two seconds after clicking a link). If it takes more than three seconds to load your site, your visitors will leave, right away.

  1. Lazy Load and Smart Content

Lazy loading and infinite scroll are not new technologies. Some of the top social networks have been using this for years. These features can improve the user experience and also can improve your conversion rate and ranking.

Lazy Load ensures that the web browser will download only the content you see on the screen without wasting valuable server resources and time to load offscreen content (that might never be seen).

  1. Chatbots

Chatbots are another popular feature and are useful and relevant in 2021. Artificial intelligence and machine learning are more sophisticated and smart. Chatbots will become the norm for customer service requests and “personal shopping.”

Chatbots can generate a positive experience for the customer and save businesses time and money.

  1. Voice Search

The way we access information is changing (instead of typing into Google, we now ask a question). Web design needs to keep up with the prevalence of voice search and virtual assistants.

  1. Virtual Reality (VR)

VR experiences on websites will continue to grow over the years. Websites like Airbnb let you tour a rental before you book a reservation. Or the furniture site of IKEA can showcase what a sofa would look like in your room.

VR is a powerful tool for a website to serve useful, meaningful, content to a site visitor in a way that helps them make buying decisions.

  1. Small Animations

Small animations offer subtle feedback to users. You can see a link change colors when a user mouses over it. It’s a playful way to interact with a website.

  1. Organic Shapes – Fluid Shapes

In 2021, it’s all about organic shapes. Organic or fluid shapes are anything that doesn’t involve straight lines. Think of the shapes that happen in nature, like hills, the edges of a lake or river, and how they are asymmetrical but beautiful.

Fluid shapes are a great way to break up sections of a website without harsh lines or angles.

  1. Minimalism and Colors

Minimalism, (sometimes called “flat design”) isn’t a new trend in web design. It has been associated with a lot of white space. In 2021, we expect many websites to experimenting with colorful minimalism.

  1. Responsive Design and Mobile-Friendly

Responsive design isn’t an option anymore, it’s a necessity. Your site should work well and be easy to use on mobile devices. In 2021, web design will continue to create websites that are mobile-friendly and useful.

  1. Text-Only

Text-only design it’s a newspaper trick. Newspapers always put their most eye-catching, important information “above the fold” to increase sales. The website equivalent of this is at the top of a page and is called the “hero section.”

It’s a trend to catch internet users’ attention. Remove the typical background image in the hero section and replacing it with eye-catching typography. A bold, unique font could get a user’s attention quickly.

  1. Bold Fonts

These days bold typography is a trend. With heavy, bold fonts, the reader is instantly aware of the message. (not necessarily the imagery). Combining these large fonts with neutral colors further emphasizes the headlines.

  1. Data Visualization – Infographics

Communicating data in an engaging way is a struggle and difficult. But data visualization takes advantage of the fact that humans are visual creatures and still conveys the message you need to get across.

Data visualization creates images out of your data that engage your reader and makes them want to learn more about your brand. Infographics and graphs are some of the most popular ways to bring data to life and attract more visitors.

  1. Illustrations

Custom illustrations can help your website stand out and feel like something fresh to website visitors. If you creating illustrations from scratch, they can represent your company and branding, and enhance the page’s subject matter.

  1. Mixing – Photos and Graphics

This mixing technique brings a level of creativity and fun to a typical image. Mixing photography with graphics can improve your company branding and keep website visitors engaged with your content.

More Information https://www.theedigital.com/

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SEO: Common Mistakes to Avoid In 2021 – How to Improve Your SEO Strategy

These days every Search Engine Optimization (SEO) expert knows that what worked in the past, doesn’t will work in the future. Google’s algorithms are changing pretty fast. So it is necessary to optimize your business’s website to keep it relevant and effective.

Here are some common SEO mistakes to avoid in 2021. Discover how to improve your SEO strategy.

How To Avoid SEO Mistakes

  1. Slow Page Speed

If your website takes too long to load, users will navigate away. But, that’s not the only reason why your business’s website needs to load quickly.

Google has added page speed to the list of factors that affects SEO ranking. Several tips can be used to speed up your site. These techniques include optimizing the images, design elements on your site, fixing any page redirects, fixing broken links, etc.

Speeding up your business’s website will improve your SEO ranking and also will increase your website traffic.

  1. Duplicate Content

Duplicate Content means that there is similar or identical content on multiple pages of your business’s website. Your site will not necessarily be penalized if it contains duplicate content, but it can lower your SEO ranking.

Google wants to show the most relevant results related to a user’s search. And when multiple webpages show duplicate content, Google will only choose to show the result they deem most relevant. You need to ensure each page of your site has unique content that your target audience will find valuable.

  1. Content and Keywords

Stuffing keywords into your content is one of the old tricks in the SEO world. But it is no longer a useful tip. keyword stuffing can cause your site to decrease its overall ranking.

The keywords that are flagged by search engines are usually long-tail keywords that repeat too often on a web page. You should write content that is helpful for your readers and they will find it valuable.

When creating website content it is important to remember that you are writing content for both search engines and website visitors. But your visitors are more important than search engines.

  1. Backlinks

In the past, the number of backlinks was more important for SEO ranking, but not these days. Links that add to the validity of your site is more beneficial than having a long list of links that don’t add much value.

When creating a backlinking strategy for your business website focus on finding the most relevant sites to link back to your site to improve your SEO strategy.

  1. Pages and Traffic

Logically, if your business website has a lot of web pages, your website will receive tons of traffic. But this is wrong. If you have many pages that lack quality content can bring down the SEO ranking of your website.

When building your business’s website, you should plan out the pages of your site via a sitemap. This will allow you to focus on creating pages with high-quality content instead of creating thousands of pages.

  1. Mobile Optimization and Responsive Design

In the past, it was a common practice to create multiple versions of your website for different device screen sizes. Now, it is easy and efficient to create a website that is designed responsively.

Responsive design allows you to design only one version of your business’s website and the design will rearrange itself in response to the screen size that is detected. Responsive design is an effective way to ensure your website looks its best on all devices possible.

  1. Keyword Research

Keyword research is essential if you want to get organic search traffic. If you don’t conduct keyword research before you start writing your article, how will you know if anyone is searching for the topic you are writing about?

You can rank number 1 on Google for a search term, but if no one uses that search term, your article or post will get no organic traffic!

Another keyword research mistake that many bloggers or website owners make is that they targeting search terms that are too competitive. When researching your chosen keyword, make sure you do a Google search on that search term and look at your potential competitors.

If they are all big powerful sites, then it’s probably better to choose a less competitive keyword.

A common mistake many people make with keyword research is that they choosing one keyword to focus on. It is good to have a focus keyword, but you should optimize your article for synonyms of that keyword and secondary keywords too.

  1. H Tags and Headings

H tags are an important part of good SEO.

You should be using H tags for all your headings. Use H1 only once – for your blog post’s title or article title (make sure it includes your keyword). Use H2 for your main subheadings.

Subheadings are becoming ever more important because of the way we read web pages. (people these days are busy and don’t have time to read your text)

Subheadings (and images, bullets, numbered bullets, and paragraphs) help to break up text and enable readers to find out if your blog post covers what they want to know. It also helps them find exactly what they are looking for quickly and easily.

H tags also help Google to know what questions your blog post or article answers. So Google will show your blog post when searchers type those questions into the search box. (Effective SEO Tip)

  1. Internal Links and Blog Posts

You must ensure that all your blog posts have internal links pointing TO them. Search engines follow links to index pages and posts, so if a post has no internal links pointing to it, search engines will not find it and index it.

Also, search engines consider the number of internal links pointing to a post when assessing that post’s importance.

  1. Broken Links

Broken links mean that you have a link on your blog or website that sends your reader to a ‘404 Not Found’ page when they click on it. This might be a 404 on your site or an external website.

Many broken links will drive your blog or website down in search engine rankings.

These days SEO tactics, tips, and design trends are changing frequently. But if your business’s website provides high-quality content and a good user experience your website will achieve higher rankings in search engines.

Avoid common SEO mistakes, improve your SEO strategy, and the future is yours!

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