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Instagram: 7 Tips on How to Boost Your Brand in 2021

Instagram: 7 Tips on How to Boost Your Brand in 2021

These days many marketers are using social media platforms to boost their brand and improve their online presence. But it’s important is to use each social platform effectively.

Instagram is one of the most popular social media platforms that marketers can use to grow their business.

Instagram: How to Boost Your Brand in 2021

Here are some tips about Instagram and how to boost your brand and grow your business successfully in 2021.

  1. User-Generated Content and Websites

These days, user-generated content is more powerful than branded content and has taken over all the social platforms.

Websites are the online storefront of marketers and it is important to improve the credibility of the website. One of the most effective ways of doing so is by displaying Instagram’s post on the website.

Also, this will help marketers to build trustworthy relations with other businesses and boost their brand’s performance.

  1. Authenticity and Uniqueness

Brands and businesses need to improve their authenticity and uniqueness. They need to create relevant and quality content that displays real product images.

Unique and quality content can help you to attract your target audience and interested users to your Instagram profile.

Also, you can use user-generated content to improve the uniqueness of your profile. It humanizes your business and displays the real stories that relate to your brand.

  1. Use Targeted Hashtags

Hashtags are a powerful tool to expand and promote your business on Instagram. It is important to research the hashtag you are going to use. You need to enhance your visibility by making it easy for your target audience to find your business.

A generic hashtag will not work for your targeted audience. Because it will not make your business or brand a unique search and will result in a degraded conversion rate.

You can increase the participation of your target audience by allowing them to post content with the same targeted hashtag that reflects your brand. In this way, you can promote your business by yourself and you can let your visitors promote your business and products.

  1. Instagram Bio and Your Link

Your Instagram Bio is the most important place to promote your brand, business, or website in just 150 characters.

Instagram does not allow you to add a link in the caption of your post. So you can add one in the bio section of your Instagram profile. Your bio is the home to the links of your posts, website, or offers.

Also, you can create shoppable galleries on your business Instagram page. Your Instagram Bio is the best place to add a link to your Shoppable gallery which will increase its visibility and discoverability.

  1. Post Quality Images that Highlight Your Brand

Random and abstract images on your Instagram profile will not help your business or brand. It is important to post images that reflect your brand and products.

You need to align your posts with your brand. It will help you to improve the value of your brand.

Also, post images that highlight key information, statistics, or growth-related data. This will improve your product’s value and engages other businesses with your business.

  1. Use Instagram Stories

500 million people use Instagram stories daily. Also, 68% of users become interested in a brand or product after viewing an Instagram story.

The short, (24 hour lasting Instagram story) is trending and has the power to influence almost everyone who is exposed to it. As a marketer, you must utilize the features of Instagram stories to help expand your business’s social presence to a larger audience. You can trigger them to connect with you and also become your loyal followers.

You can even add links to your Instagram stories that can direct profile visitors to your newest post and offers. And the best part is their undeniable reach because of their display on the home page.

Instagram is a great opportunity to promote your business. Also, brands can effectively promote their products and services.

  1. Last Tips

Marketing strategies and Instagram can help you to grow your business and boost your brand successfully. You can have fun experimenting with all the features that Instagram has to offer along the way!

Be authentic: Your Instagram content is how you build a personality for your brand. The most important tip is your authenticity. Your customers should be able to understand what your brand’s about. Give them a reason to trust you!

Be relevant: Make sure your Instagram content is relevant to your services and your products. It’s nice to post special videos and images once in a while, but your viewers should recognize your brand immediately.

Be active: Instagram’s algorithm requires to maintain a particular level of activity on the platform. The more active you are, the more exposure you have. (And more likes too).

Be compelling: Post creativity is a must. Give your followers a reason to buy your products or your services. Provide value and create posts informative, interesting, and clear. Keep your followers wanting more.

— How to increase your sales – Free Trial https://www.bestprofitsonline.com/myblog/free-trial

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SEO Tips: Why Backlinks Are Important To Your SEO Strategy in 2021 [Infographic]

Backlinks or one-way links are simply linking that point to your website from another website. The best part of backlinks is that they help promote your blog or website just by being hyperlinks to you from another source. Important! you need quality backlinks.

A good backlink is an important component of a successful website.

SEO Tips: Why Backlinks Are Important – How To Improve Your Rankings

Here are some SEO tips about how to get quality backlinks and why backlinks are important.

It’s unbelievable but an incredible 94% of websites do not even have a single external backlink!

Stats show that 4 of the top 8 ranking factors are related to link signals. There are many ways to get backlinks, but not all links are created equal.

There are large differences in link elements that make some links more valuable than others, such as the anchor text, URL factors, clickability, and whether they are follow or no-follow links.

Also, you need to build trust, diversity, and relevance. Focus on making long-form content that answers the questions of your target audience. When you create helpful and quality content, the backlinks should come as a result.

Backlinks to your website are a signal to search engines that others like your content. If many sites link to the same webpage or website, search engines can infer that content is worth linking to.

So, these backlinks can have a positive effect on a site’s ranking position or search visibility. (SEO and SERP Effect)

  1. Backlinks and Value

Some backlinks are more valuable than others. Followed backlinks from trustworthy, popular, high-authority sites are the best backlinks to earn, while backlinks from low-authority sites are typically not valuable.

Even just being mentioned on high-quality websites can give your brand and website a boost.

Links you create to other sites also differ in value. When linking out to an external site, the choices you make regarding the page from which you link (its page authority, content, search engine accessibility, etc,) the anchor text you use, whether you choose to follow or nofollow the link, and any other meta tags associated with the linking page can have a heavy impact on the value you confer.

  1. Referral Traffic and Backlinks

Backlinks also provide another way for web visitors to find your website. If a visitor is reading an informative blog and sees a link pointing back to your site and finds the topic interesting, they could click the link and be directed to your site.

This is known as referral traffic and it can have a positive impact on your website’s online reputations.

  1. Listing Your Website

Listing your website in local or online directories will give you a strong backlink, although, it may be a nofollow backlink. Regardless, directories like Yelp, Yellow Pages, and Four Square make it easier for potential customers to find your website, read reviews and determine if your site is useful and trustworthy for them.

Also, Google’s My Business pages allow you to list your business and website on Google Maps, making it easy for customers to find you. Be sure to use the correct name, address, and phone number across all online directory listings to avoid potential confusion.

  1. Guest Blogging

One of the best strategies to gain high-quality follow backlinks is to guest blog for other websites in your industry. This is more time-consuming than the other options, but this is the best way to build high-quality backlinks.

To perform guest blogging, you will need to research quality sites in your industry and find out which ones accept guest blogs.

  1. SEO and SERP
Searching Engine Optimizing SEO

Backlinks affect your SEO and your SERP (search engine results page) ranking. Search engines use algorithms to gather information and rank pages, and they use bots and spiders to crawl your site for content and backlinks.

Search engines aggregate the volume and relevance of all of the pages linking to your site which impacts your page rank. So the better the backlinks, the better your SERP.

  1. Plan and Backlinks

There are different types of backlinks and various ways to get them, it is important to have a plan in place. Acquiring backlinks doesn’t require any technical skills, it is more about networking and relationship building.

The best way to get organic backlinks is through quality content since another site will link to you if you give them a compelling reason to. Here are some ways you can improve your chances:

Write articles, press releases, blog posts, and general quality content. Don’t forget infographics!

Regularly add new blog content and guest post on other blogs.

Use social media and always link back to useful content on your site.

Use quality search directories and directory sites

Make it easy for people to share what you create with social share tools and links.

Many SEO experts say that Backlinks affect search engine rankings more than anything else. The number and quality of them pointing to your site will determine in what position your site ranks in the search results.

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blogging business marketing seo Social Media Startups

Content Marketing: Tips for Effective Curation Content in 2021

Many brands and businesses know how powerful is content curation. Stats show that only 6% of marketers worldwide don’t share other businesses’ content. Up to 52% share industry publications, blogs, articles, or other resources daily.

Here are some interesting stats you need to know.

The best type of content marketing is 80% curation and 20% creation.

84% of marketers curate content.

18% of marketers curate for their audience every day.

48% curate from third-party sources at least once a week.

Here are some effective tips about content curation and content marketing in 2021.

  1. Content Curation and Marketing Success

You must define your marketing goals (success) before you start curating content and sharing it. Some tips about how to achieve content marketing success.

Brand awareness

Your target market is an audience that doesn’t know your products or services. So, you can curate and share content that is relevant to your products/services and industry. You need to create some curiosity and also provide solutions.

Curate and share content that highlights a ‘problem’ and show them ‘how’ your products or services solve that problem.

Influencer Marketing

Curate content produced by an influencer and share it on your social media accounts. Maybe you can add a comment about what you liked about the content. This way you can collaborate with the influencer.

Lead Generation and Sales

You can use curated content to drive traffic to your website. Communicate with your target audience and provide help. Ensure that your audience is interested in your message and guide them. Use a call-to-action.

  1. Know Your Audience and Their Needs

Don’t curate content just for your business. Curate content, interesting and useful, to your target audience. Many marketers forget their target audience while creating content. It’s very important to know the interests and the needs of your target audience.

  1. Use and Share Content from Trusted Sources

Content from reputable sources will help you to build trust and credibility. Your audience will trust you and everything you share on social media.

You can use Wikipedia, business’ sites, or trusted news sites to find useful and informative content. Don’t forget that your curated content needs to resonate with your target audience.

  1. Use Keywords and Hashtags

If you use the right keywords and hashtags you can get organic traffic. But you need to develop an effective content marketing plan.

By covering topics that are valuable to your target audience you can win your competitors.

Popular keywords and hashtags are great ways to attract more interested people to your website or business blog. It’s a very effective tip to generate targeted traffic.

78% of marketers share curated content on social media and 80% of marketers use social media as a source of content for their curation strategy. Social media is a powerful tool to promote your business and share your content.

  1. Use Tools to Find Popular Content

You can find free content curation tools that will help you to discover relevant and popular content. Also, it’s very important to share your content when your audience is active. You need to schedule your sharing time.

Last Tip

Content curation also helps you to build a loyal community. Your loyal followers will become the free, live, advertisement of your business.

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blogging business marketing Social Media Startups

Network Marketing: Effective Tips on How to Generate Traffic and Sales

Network marketing, like other types of marketing, is a numbers game. The more people you introduce to your opportunity, the more money you’ll earn. If you want to generate traffic and sales, start working today.

Here are some effective tips about how to generate traffic, sales, and grow your MLM Business.

  1. Write Articles, Reports, or Ebooks.

Internet users are searching for useful information. Use this to promote your business by creating high-quality content and allowing others to reprint it for you. An effective way is to distribute a brandable ebook or special report.

A website or list owner can change to include a reference to their website. It’s a profitable way for them to include information on where the ebook was downloaded from and to include their affiliate link for your products and services. (It’s a win-win).

  1. Use Forums

There are many forums online and you can find one on any topic or niche. Most forums allow you to include a signature line that will be attached to every message. This is a chance for you to advertise your site and your business.

Visiting these forums to post interesting questions and offer your expertise. Provide help to the members of the forum and you get free, targeted, traffic. Of course, how much traffic you get depends on how often you post.

  1. Join Online Networking Sites

Networking sites are designed to make it easy for people to meet others in their industry and to advertise their products or services. They are similar to offline networking events where lots of people come together to talk about business. Online networking sites work the same way.

  1. Use Classified Ad Sites and Traffic Exchanges.

Classified ad sites and traffic exchanges are underestimated, but they work if you know how to use them. If you’re promoting a product or service that advertisers can benefit from then you can generate targeted traffic.

You need to create attractive ads to generate more traffic and even sales.

  1. Run a Contest.

People love contests because they like to win a prize for free. So a contest can be a great traffic generator. The key is to choose a prize that will attract people from your target audience.

If you make the grand prize a new laptop or a new smartphone you’ll attract many people worldwide. Get more targeted traffic by choosing something that your target audience is interested in.

To start promoting your contest do a search in Google for Contest Directories and you’ll find many places to list your contest for free.

  1. Use a Powerful Signature on Your Emails.

Every time you send an email you have the potential to get a visitor to your site. Simply create a signature that is automatically added to every outgoing message. Use the signature to briefly explain what you do and add a hyperlink to your site.

  1. Use Social Media and Influencers

Social media are very popular and also they are a pretty effective tool to promote your business. Create interesting posts and videos about your business. Talk to your followers about the benefits of your business or products. Interact with your followers and answer their questions.

Also, you can find influencers to promote your business. It’s better to collaborate with micro-influencers. They have loyal followers and you don’t need to spend a lot of money.

— New Free Business – Earn Money From Home!

https://www.bestprofitsonline.com/myblog/newmoney

Get It Now! It’s FREE!

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Color Psychology and Brands: Stats and Facts [Infographic]

Color psychology is about how colors affect peoples’ perceptions and behaviors. In marketing and branding, color psychology is focused on how colors impact consumers’ impressions of a brand. How colors can persuade consumers to consider specific brands or make a purchase.

Researchers found that up to 90% of decisions made about products can be based on color alone.

The truth is that color is dependent on personal experiences. Stats show that personal preferences, experiences, cultural differences, and context can change the effect that colors have on people.

  1. How to Choose Colors for Your Brand

There are no clear guidelines for choosing colors for your brand. It’s the feeling, mood, and image that your brand or product creates that matters. Colors are a part of your brand, not all your brand.

But the psychology of color can help you to choose the right colors.

  1. Ask Your Customers

When choosing colors for your brand, ask yourself, or ask your customers. They can help you to understand their point of view.

  1. Color Support The Personality of Your Brand

Colors can influence how customers view the “personality” of your brand. Many studies on colors and branding will tell you that it’s more important for colors to support the personality of your brand.

  1. Color Can Attract Your Target Audience

Stats about color perception and color preferences shows that men generally prefer bold colors while women prefer softer colors. Also, men will select shades of colors as their favorites (colors with black added), and women are more receptive to tints of colors (colors with white added).

  1. Color Can Help Your Brand Stand Out

Also, many studies show that our brains prefer recognizable brands. So color is an important element when creating a brand identity.

Choosing the right color can help your brand stand out.

Research shows that people can recognize an item faster when it sticks out from its surroundings.

  1. Facts and Stats About the Power of Colors

Colors can influence up to 90% of an initial impression.

People perceive colors differently depending on their gender and culture.

Blue is the favorite color of 35% of women and 57% of men.

Color influences 85% of shoppers’ purchase decisions.

Colors increase brand awareness by 80%.

Colors affect people’s behavior, mood, and stress levels.

93% of shoppers focus on visual appearance when they decide to buy.

  1. Colors Affect People’s Behavior and Stress Levels.

There are three primary colors – red, blue, and yellow. All other colors are combinations of these.

The psychological effect of the red color is associated with passion and aggression. Also, red evokes a sense of urgency.

Red color increases people’s heart rate and blood pressure. That’s why it’s also associated with movement and excitement.

Blue is one of the most powerful colors when it comes to promoting reliability and tranquility. People associate blue with the sky and water. It creates a sense of peace and security.

Many companies choose a blue color to promote trust in their products.

Yellow color. People associate yellow with the sun, and it evokes positive emotions. It’s the most eye-catching color. That’s why it also symbolizes warning and creates anxiety.

Black color has 2 options. In many cultures, black symbolizes evil, darkness, and death. According to psychology, black represents power, tradition, elegance, and sophistication.

Companies often use black for high-end products.

You can use the best colors for your marketing campaigns and branding. The three primary colors are a great choice. But if they don’t match your company philosophy, there are more colors to choose from.

  1. Popular Colors

Blue is the most popular color regardless of age or gender.

Green and purple share second place with 14% each.

Red (8%) and black (7%) are the next.

Women’s top three favorite colors are blue (35%), purple (23%), and green (14%.)

Men prefer blue (57%), green (14%), and black (9%.)

Light brown, gray, black, white, and blue are gender-neutral colors.

You can use the above stats to apply the right psychology of color in advertising (depending on your target audience).

If you ask “Why is color important in advertising?” The answer is simple. To strengthen the messages your brand conveys on a subconscious level.

  1. Colors and Marketing

93% of shoppers focus on products’ appearance when they consider a purchase.

84% of people say that color is the main reason for buying a product.

Color psychology stats show 26% of people associate the orange color with cheap products.

22% of people correlate yellow with affordability.

13% of consumers say that brown is the color that best fits cheap products.

42% of customers associate black items with high-quality products. The blue color is second with 19%.