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Digital Marketing Strategies: 10 Tips on How to Grow Your Small Business

Digital Marketing Strategies: 10 Tips on How to Grow Your Small Business

These days small business owners need to use modern types of digital marketing. Marketing channels like social media, content creation, and marketing automation are replacing traditional marketing tools.

But many small business owners don’t know how to use digital marketing methods to grow their business. It’s important to sharpen and improve your digital marketing skills.

Digital Marketing Strategies To Grow Your Small Business

Here are some useful tips about how to improve your digital marketing strategies and how to grow your small business.

  1. Create a Successful Social Media Strategy

It’s impossible to succeed on social media without a successful strategy. You can’t post whatever you want, whenever you want. It’s a big mistake. Successful social media strategy means being consistent, provide value, and engaging with followers.

Also, it means that you know your target audience.

  1. Promote Your Blog Content

You have a business blog. How can you promote it? Use your social media accounts to promote it. Facebook it’s a great platform to market your blog. Twitter is also a great resource for content and you should use it. Also, you can use LinkedIn to promote your blog content.

It’s important to share your blog content on social media platforms where your target audience is active.

  1. Use An SEO Strategy

An important aspect of digital marketing is SEO (search engine optimization). Attention! An SEO strategy can be intimidating and confusing. It’s also not a fix it and forget it process. SEO is a long-term strategy and you cannot achieve higher rankings right away. This is the reason why many small business owners need an SEO expert to help them.

  1. Quality Content and Credibility

Many small business owners are choosing quantity over quality when creating content. They believe that more blog posts mean more visibility. This may be true, but quality content will help you to build credibility.

Also, credibility will help your SEO strategy. But many business owners and marketers ignore this important tip.

  1. Outsourcing

Don’t be afraid to send out tasks to other employees or even outsource your tasks. Delegating tasks to others can save you time and put more focus on your to-do list to improve quality.

You can hire an agency or a virtual assistant to help you.

  1. Know Your Audience

Most brands and businesses aren’t promoting their products to every person on Earth. They have a specific audience in mind. It’s their target audience. Your content and social posts should target this audience. You should publish content that appeals to their specific interests or needs.

  1. Add a Personal Touch

Customers and interested people react well to a business they feel like they know. Share who you are and talk about your business. Also, you can create a behind-the-scenes video, to show how your business works.

  1. Think and Test

There are many social media platforms to use. So before you create a social media strategy you need to think and test. Testing is the best way to know if your strategy works or not. Put in the time upfront and save yourself time in the long run.

  1. Testimonials

The testimonial is a type of content marketing. But many business owners don’t focus on them or they don’t use them.

Consumers like the testimonials. It’s like a guarantee. Also, many people trust the reviews and testimonials from other users. Add your testimonials to your landing page or provide a link to a testimonials page.

  1. Use Metrics and Analytics

Important! don’t forget to look into metrics and analytics. You need to track your efforts and your campaigns. These stats will help you to improve your digital marketing strategy and generate more sales.

Small business owners need to educate themselves and practice their strategies. Don’t forget that you need to work hard, learn from your mistakes, and you need to discover new strategies and tips to grow your small business.

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marketing business Ecommerce Social Media Startups

Influencer Marketing: 7 Tips on How to Create A Successful Strategy in 2021

Influencer Marketing: 7 Tips on How to Create A Successful Strategy in 2021

Influencer marketing strategy is one of the best methods for businesses and marketers to reach their target audience.

But what is influencer marketing, and what are the ‘factors’ that make influencers successful?

Influencer Marketing: How to Create A Successful Strategy in 2021

Influencer marketing is a type of social media marketing in which advertisers or marketers collaborate with influencers that have a great fanbase across one or more social media platforms such as Instagram, Facebook, Twitter, Youtube, etc., for the promotion of a product or service.

Working with social media influencers isn’t as simple a task. Many factors determine the success of the collaboration.

Here are some tips you need to know about how to create a successful influencer marketing strategy in 2021.

  1. Find Influencers Relevant to Your Business

You need to collaborate with influencers that are relevant to the products or services you promote. Their followers will like your products or services if they are relevant to their needs.

Also, avoid influencers that promote many and different types of products. If an influencer promoting a vegetarian diet plan one day and hamburgers the next day is not the best for your business.

So, You need to reach influencers whose interests and content align with the products or services you want them to promote.

  1. Influencers Know Better Than You Their Audience

When you collaborate with influencers to grow your business’s reach and sales, don’t tell them what they should upload. The reason is that these influencers have a better idea of the type of content their followers interact with. They know better their audience than you. Very simple.

  1. Find Micro-influencers for Better Engagement

An influencer with 50,000 followers on Instagram might seem a better fit to promote your products than an influencer with 10,000 followers. But that’s not true.

Better reach and many followers are impressive but you don’t know if people interact or not with the content.

This is the reason why it’s better to collaborate with micro-influencers and nano-influencers. Only a few thousand people might follow micro-influencers, but the engagement on their content is amazing!

This is because their fanbase is loyal users who wouldn’t hesitate to check out the promoted products or services.

  1. Avoid Influencers Who Promote Many Brands

It’s not wise to work with an influencer who promotes many brands.

Influencers who spam their followers with too many sponsored posts (Many Brands) regularly aren’t the best for your business.

Their audience will experience burnout and will ignore their content.

  1. Build Relationship With Influencers

Invite them to your events, make them host giveaways and other creative campaigns, etc. Build a long-term relationship with influencers.

Make them realize that the collaboration opportunity will be as beneficial for them as it is for you.

  1. Study the Influencer and Plan your Budget

Before reach and collaborate with an influencer, do your research. Study the niche they specialize in, their audience demographics, social media analytics, engagement stats, etc.

Also, your study will help you plan the budget for the campaign.

  1. Metrics and ROI

Your role as a marketer doesn’t end when a social media influencer uploads a sponsored product to give your brand a shoutout. While hundreds of likes, comments, and shares should impress you, these metrics don’t determine if the campaign is successful or not.

You need to find out how many people visited the link that the influencer asked them to check out. Also, how many of those visits turned into sales or subscriptions is also a critical factor you need to know.

Measuring your ROI is your top priority.

These days many brands, businesses, and even marketers are using influencer marketing to boost their sales and increase their following.

An ideal social media influencer can help a business by posting quality and relevant content. This content should reach many people, generate engagement, and increase sales. The results of your influencer marketing campaign will prove the quality of the influencer.

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business Ecommerce infographic marketing Social Media Startups

Social Media: 6 Trends To Improve Your Marketing Strategy In 2021 [Infographic]

Social Media: 6 Trends To Improve Your Marketing Strategy In 2021

These days all businesses, big or small, need to have a social media presence. It’s one of the best ways to increase your online presence, grow your brand, and attract more followers. Also, with a successful social media marketing strategy, you can generate more sales.

Social Media Trends To Improve Your Marketing Strategy In 2021

Here are some useful social media trends you need to know about how to improve your marketing strategy in 2021.

  1. Baby Boomers are Using Social Media

For a long time, baby boomers were ignored by digital marketing strategies and businesses. They don’t use very often the internet.

But in 2020 baby boomers have started to use social media platforms and eCommerce almost every day. The pandemic keeps them at home and they’re spending more time on the internet than ever. (Pandemic Effect)

Your social media marketing strategy needs to target and baby boomers. Don’t target only young people.

  1. TikTok Trend

TikTok is on the top of social media platforms. It achieves two billion downloads, and over one billion videos watched every day. If you like to attract the younger generation, you need to use TikTok.

Attention! 60% of users are under 24, but 40% of users are adults. Also, adults user keep growing.

TikTok is about short, easily digestible videos. But allows you to share them on other platforms like Instagram. TikTok videos can be funny, educational, instructional, How-to videos, or any other kind of category.

TikTok video content could be made by a person with a mobile phone. Very easy and fast way to create video content.

  1. Social Media and eCommerce

Online shopping growing a lot during the pandemic. You can be sure that online shopping has exploded in general over the past year.

A study from the UK shows that 17.2 million people were planning on shopping online after the pandemic.

Also, 57% of people across 9 countries say that they are shopping more often online even before the start of the pandemic.

If you’re in the business of selling physical products, it’s a good idea to invest in a website where people can buy your products. (Online Store)

But if you don’t want to start your website, you can now do it on some of your social media accounts.

Even before the pandemic, 55% of online shoppers purchased a product through a company’s social media account. Also, 87% of buyers claiming that social media helped them decide on a purchase.

Not every social media platform offers services like this. But Facebook and Instagram have implemented channels through which you can make sales.

  1. Video Content Is Gain Traction And Keeps Growing

It’s not just TikTok that people are watching. People are watching more and more video content. People love video content and no one wants to read, long, boring, articles.

When we say videos, we don’t mean YouTube videos that last a couple of minutes. We’re talking about videos that last for as short as a few seconds. First, Snapchat had a feature known as “stories,” which was quickly adopted by Instagram, Facebook, Twitter, and more.

On stories, people could post a ten-second video to show off whatever they wanted.

Stories are a very popular trick of social media because of their digestible nature.

Many businesses and marketers are using these short videos to show off or advertise their products or services.

Stats show that 84% of people bought a product after watching a video.

It’s better to create short videos. Make sure you provide all the basic information in as short a time as possible.

  1. VR and AR Are The Future – Interactive Content

Virtual reality (VR) and augmented reality (AR) are two of the most exciting developments in the last decade. They are the future.

Augmented reality is when something like a Snapchat filter uses reality as a base, but lays something fantastical over that base. Those filters that make you look older, or put a dancing hotdog on your shoulder, are all augmented reality.

Virtual reality is different. The user is going into another world entirely. You can be taken to a virtual house viewing or a tour of a real-life place.

AR and VR are very much growing fields, with new and more advanced AR and VR technologies coming out constantly.

These technologies are expensive (especially VR), and might not suit your marketing method or your business. But keep an eye on future apps.

  1. People and Brand’s Posts

For a long time, brands presented themselves with a degree of professionalism. They appear as serious organizations with complete control over their product and image.

But with the arrival of posts, comments, and replies, people could interact with their favorite brands. So began a new communication channel between customers and brands.

If your posts are helpful, interesting, and friendly people will feel more comfortable engaging with you.

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business artificial intelligence Ecommerce marketing Startups

Marketing Trends: 7 Tips on How to Grow Your Business in 2021

Marketing Trends: 7 Tips on How to Grow Your Business in 2021

It’s essential to know new marketing trends if you want to grow your business in 2021. Also, you need to know how to communicate successfully with your target audience. Plus, you need to know which platforms and marketing strategies to use effectively.

Marketing Trends: How to Grow Your Business in 2021

Here are some tips about marketing trends and how to grow your business in 2021.

  1. Empathy and Communication

The Covid-19 pandemic continues to impact businesses worldwide. It’s changed the way we communicate with each other, but also the way businesses communicate with their customers.

Empathy-centered communication and messaging is an important marketing trend you need to know.

People respond positively to businesses that show an understanding for and empathy for their current circumstances. You need to use empathy in every communication (message) you send out. You need to listen to your target audience and also you need to provide solutions to their problems or needs.

  1. Engagement and Personalization

Most businesses are using digital ways of engaging with their audience because these days in-person gatherings, large events, and retail venues do not work (Pandemic).

Many businesses discover that it is more important to approach digital engagement with a clear strategy.

One way to improve engagement is personalization. You need to tailor your message to your target audience. This marketing trend will improve your online marketing strategy and will grow your business.

  1. Virtual Events

These days virtual events are important but are aware of virtual event burnout and become creative in the way you host events online. Also, consider hosting intimate, small events more frequently.

Many people, customers, and your target audience want to stay healthy and safe.

  1. Values and Businesses

These days many people supporting businesses that align with their values. They want to know more about the depth of a business and the people behind the brand.

Businesses need to be transparent about the values, beliefs, and behaviors they stand for.

You should have environmental, and social values that are communicated well to your target audience. Business owners should employ marketing strategies that highlight their shared values with consumers, and also you can use them as a base for relationship development.

  1. Content Marketing Automation

Artificial intelligence and automation are being used more and more by businesses to improve their marketing strategies. Content marketers need to use AI and automation because of audience analysis, content personalization, and content analytics.

You can use AI and automation to analyze the behavior patterns of your audience, create personalized content, and create targeted content that better serve your audience.

  1. Email Marketing

Many marketers have said that email marketing is dead. But the pandemic pushed many businesses and marketers back to standard digital marketing strategies. So many businesses are using again email marketing these days.

Email is a proven method. An effective way to communicate and build a relationship with your target audience. Email marketing is again a trend.

  1. Rebranding

Many business owners and marketers are trying a complete rebrand. They changing their traditional ways of bonding with their target audience.

Rebranding becomes the new normal. You need to experiment with new colors, logos, and content to successfully update your business’s image.

Marketing trends will help you to grow your business, build brand awareness, and customer relationships. You need to understand the new values and needs of your target audience. Also, you need to create new marketing strategies and techniques in 2021.

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Content Marketing Strategies: 6 Tips on How to Promote Your Small Business in 2021

Content Marketing Strategies: 6 Tips on How to Promote Your Small Business in 2021

Stats show that most people research a company, product, or service on the internet before making a purchase. These days content marketing is a necessity for small businesses. Also, your website is often a great opportunity to impress potential customers and to attract more interested people.

A successful content marketing strategy will help you to connect with your ideal buyer and generate more sales

Content Marketing Strategies: How to Promote Your Small Business in 2021

Here are some strategies and tips you need to know about successful content marketing and how to promote your small business in 2021.

  1. Blogging and Quality Blog Posts

A high-quality and attractive blog article (blog post) will convey your message to your readers and search engines. Both need to understand the context of your content.

An SEO strategy will increase your content’s opportunities to show up in search queries for different keywords relevant to your niche or topic. But it takes time to create high-quality content. (Quality Blog Posts)

Tip. WordPress (The Famous Blogging Platform) has approximately 78 million new posts published every month.

  1. Video Marketing

One of the quickest ways to enhance the written content and rank higher on search engines is to add a video. There are two ways to include written and video content together in a blog post.

If you create a video, you can add a transcript of the video’s spoken words. If you create written content, you can add a video to provide deeper content on a topic. You can attract more people who don’t have the time or patience for long blog posts.

Tip. Don’t forget that people and search engines love video more than text content.

Also, a great strategy to use video marketing is social media. Instagram Stories, Facebook, Twitter, LinkedIn, TikTok, offer visual opportunities to connect with potential customers and promote your business.

Tips and Stats

70% of consumers say they have shared a brand’s video.

74% of businesses say video has improved their conversion rate.

52% of consumers say watching product videos influence their online purchase decisions.

80% of video marketers claim that video has increased their sales.

75% of customers prefer learning about a product or service from a video.

85% of people say watching a brand’s video convinced them to buy a product or service.

  1. Podcast and Audio Content

If you’re looking to reach your target audience (Without video content) you can create a podcast or recording an ebook. Podcasts are growing in popularity, along with audiobooks. With podcasts, people don’t need to read a text or watch a video. They simply listened to a podcast through their cell phone.

Tips and Stats

38% of marketers are creating podcasts and audiobooks.

73 million people listen to podcasts each month.

  1. Email Marketing

Email marketing is very useful because it allows you to personalize and target your communication with your subscribers or customers. But these days it’s not so effective as it used to be.

You can use email marketing to generate leads, engage your customers, and delight them by offering discounts, free-trials, on new products/services.

Tips and Stats

Marketers who used segmented email campaigns noted an increase in revenue.

80% of marketers have reported an increase in email engagement in 2020. (Pandemic Effect)

  1. Visual Content

Visual learners need to see information to learn it. You can use visual content in your content marketing such as infographics, photos, graphs, charts, slide decks, and web stories. One easy way to use visual content is to have a custom image with every blog post.

Tips and Stats

58% of marketers are creating more image-based content.

Stats show that visuals decrease 40% time spent to find information in a document.

  1. Social Media Marketing

Social media platforms like Instagram, YouTube, Facebook, Pinterest, Twitter, and LinkedIn (even TikTok) are excellent places to connect with your target audience, share content, answer questions, and promote your business.

You need to know which social media platform will best connect your brand with your target audience. You need to plan your social media posts. It’s important to use interactive content such as polls or surveys.

Tips and Stats

53% of the world’s population uses social media worldwide every month. (more than 4.14 billion people)

92% of all internet users use social media each month.

Make your research to discover more tips, techniques, or new trends on how to create a successful content marketing strategy and how to promote successfully your small business in 2021.

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