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Video Marketing and Social Media: 8 Strategies You Need To Know

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Video Marketing and Social Media: 8 Strategies You Need To Know
Video Marketing and Social Media: 8 Strategies You Need To Know

Marketers and brands have started using videos for their campaigns a long time before. They embedded videos on their websites. But the strategies are changing because of social media popularity.

Marketers and brands are now focusing on big platforms like Facebook Live, YouTube, and Instagram. Also, a trendy social platform that’s capturing advertisers’ attention now, is Tik Tok.

Video Marketing and Social Media Strategies You Need To Know

The reason for this shift is that more people love to watch videos than reading (boring) text posts. Stats show that most consumers who purchased products first discovered the brand on video ads.

Video Marketing and Social Media Strategies You Need To Know

So, if you want to grow your business and generate more sales, it’s time to use video marketing and social media in 2021.

Here are some strategies you need to know.

  1. Plan and Goals

You need to have a plan and goals to succeed. Attention! Don’t be over-ambitious. Start with small goals and scale them as you progress. That way, you won’t be overwhelmed.

Next is to decide how to use your videos to achieve the best results.

  1. Brand Awareness
Video Marketing and Social Media Strategies You Need To Know

Your prospects need to recognize your business. It’s the first (crucial) step to convert them into customers.

When people are familiar with your name or your logo, they’re more likely to buy your product than a competitor. Then, they’ll tell their friends and you’ll generate more sales.

Your video should help people understand your business, product, or service. It’s best to tell a story to get people to connect emotionally with it.

  1. Videos and Testimonials
Video Marketing and Social Media Strategies You Need To Know

An excellent way to use videos is to show how people (customers) are using your products. Also, testimonials are perfect for persuasion purposes.

People relate to other individuals, so this method is better and more effective than an ad.

  1. Conversions

Now your potential customers are well-informed about your brand and your products. So you need to lead them to a buying decision.

You should create video ads to generate more sales. Studies show a high click-through rate on video ads.

  1. Value and Trust
Video Marketing and Social Media Strategies You Need To Know

Important! you shouldn’t ignore your customers. You need to build a relationship to gain their trust. Stats show that you are 70% more likely to sell to existing consumers than a prospect.

One way to provide value to your customers is to send them a video explaining how to use the product they bought. Also, you can create a “thank you” message and offer a discount or a giveaway to get them back to your business.

  1. Brand Advocates

Now it’s time to take your customers to the next level. They will become your brand advocates. Encourage consumers to share their reviews to their social circle, followers, friends, and reward them for the gesture.

Video Marketing and Social Media Strategies You Need To Know

User-generated content is excellent because people trust other individuals. Video testimonials from satisfied users can encourage others to try your product or service.

  1. Types of Video You can Use

Here are some popular types of videos you can use and their benefits.

Educational (How-To Videos)

Educational videos are pretty popular. They should be casual, how-to information relating to your products. Videos for existing customers should show them how to get the most out of the product they bought.

Video Marketing and Social Media Strategies You Need To Know

Behind-the-scenes videos

Give your customers a sneak peek of your operations and introduce them to your business and your staff. People love more the behind-the-scenes videos than corporate videos.

Interviews and Q&A Videos

This is an opportunity to answer questions of your prospects. Interviewing guests makes the Q&A more authentic.

Testimonials

Video Marketing and Social Media Strategies You Need To Know

Testimonial videos are very useful because customers share their feedback on your product (show them using it). Viewers will be able to see themselves in that position and be likely to buy the item.

  1. Social Media Specifications and Videos

You have to know the formats of videos you need to use on different social media platforms. Each channel has its specifications.

Facebook, YouTube, Instagram, and TikTok are excellent options as they have massive audiences.

The most critical information you’ll need to know relates to the duration and the dimensions.

Video Marketing and Social Media Strategies You Need To Know

It’s better to choose channels with similar requirements so that it’s easier to repurpose your videos.

Video is Important Key to Successful Marketing Strategy

The number of people watching videos and making buying decisions based on them is growing. Many stats show that video marketing and social media are essential strategies to grow your business.

Artificial Intelligence: 8 Tips on How to Improve Your Business

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Artificial Intelligence: 8 Tips on How to Improve Your Business
Artificial Intelligence: 8 Tips on How to Improve Your Business

Artificial intelligence is the most effective technique that you can use to improve and grow your business. Already many brands and marketers are using AI because they know the advantages and the benefits.

AI can improve your business in so many different ways that it’s becoming a must-have technology for all businesses across the globe.

Artificial Intelligence: How to Improve Your Business and Increase Sales

Here are some interesting tips you need to know about artificial intelligence and how it can improve your small business.

  1. Marketing Strategy and Personalization
Artificial Intelligence: How to Improve Your Business and Increase Sales

AI can help you to improve your marketing strategy. AI can generate targeted recommendations (like Netflix). So you can use AI to create content recommendations and even product recommendations on your eCommerce site or blog.

Also, you can use AI to create personalization marketing. You can integrate an AI customer relationship management (CRM) system so that you can monitor the actions that people are taking on your website.

You can use AI in a way that allows you to provide personalized, more targeted messaging, or offers to your customers.

  1. Supply Chain Improvement
Artificial Intelligence: How to Improve Your Business and Increase Sales

AI can help to improve your supply chain. One of the big advantages of artificial intelligence (AI) is that it can process huge amounts of data that no human being could ever do. When it comes to your supply chain, there are typically too many moving parts for humans to comprehend, and that’s where AI can help your business.

The best combination is to mix humans and machines. And that’s where AI supply chain software comes in. You give it the data, it gives you recommendations and solutions.

  1. Recruitment and Training

AI can help you with staffing and recruitment.

AI technology can help you to provide better training and career development. Ai can help you to keep people at your company for longer. Even when you do need to recruit. AI-based tools can help you to recruit internally.

Artificial Intelligence: How to Improve Your Business and Increase Sales
  1. Customer Service

AI can boost your customer service by helping you to prioritize which customers need a response immediately. So you will not lose customers because you’re too busy answering sales inquiries to help them to solve their problems.

Also, the best use of AI for your customer service team is to create an AI chatbot that can respond to people’s questions in real-time. Most companies don’t have the budget to respond to questions around the clock, but an AI sales assistant (Chatbot) can make the task a lot easier.

  1. Research and Development
Artificial Intelligence: How to Improve Your Business and Increase Sales

AI can help to revolutionize your research and development! If you don’t believe it, then you need to take a look at the healthcare industry, which is already turning to AI to power drug discovery and to shorten the length and costs of clinical trials.

AI can help you to improve your products or services.

The insights that AI provides are great, but only if you take those insights and use them to improve your performance.

  1. Boost Sales

Many business owners and executives want to find solutions to boost their sales. You need to invest in the right technology, adopting marketing solutions, or product evaluations. AI can help you to boost your sales.

  1. Targeted Marketing
Artificial Intelligence: How to Improve Your Business and Increase Sales

A successful marketing strategy is essential for any business. Targeting your campaigns to reach your ideal target audience is one of the most important aspects of a successful marketing strategy.

With AI-enabled marketing tools, such as chatbots, data collection software, and advertising platforms, the possibilities are endless for marketers and businesses worldwide.

  1. Cut the Cost

AI can help you to cut the cost-effectively. Evaluating where your business can cut costs is as important as boosting sales to grow revenue. When AI is used in daily operations, can help you to save time and money.

Through automated workflows, smarter data analysis, and streamlined customer service operations, AI can be a powerful cost-cutting tool.

Artificial Intelligence: How to Improve Your Business and Increase Sales

Now that you know that AI can improve your business, it’s time for you to start making AI an everyday part of your workflows. You don’t need to be a computer programmer or a genius to reap the rewards that AI has to offer.

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SEO Strategy and Newsjacking: 5 Tips on How to Rank Higher on Search Engines

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SEO Strategy and Newsjacking: 5 Tips on How to Rank Higher on Search Engines
SEO Strategy and Newsjacking: 5 Tips on How to Rank Higher on Search Engines

Newsjacking can improve your search engine optimization (SEO) strategy. Newsjacking can help your content to rank higher on search engine results pages (SERPs) if utilized correctly.

SEO Strategy and Newsjacking: How to Rank Higher on Search Engines

Here are some tips about what newsjacking is and how it can benefit your SEO strategy. How to rank higher on search engines

  1. Newsjacking – Explanation
SEO Strategy and Newsjacking: How to Rank Higher on Search Engines

Newsjacking is talking about something popular or trending (Create content around it and sharing it online). Newsjacking can generate attention to your business, products, or services. You can share your thoughts or updates on breaking news stories.

  1. How to Start with Newsjacking Stories

If you would like to use newsjacking to your advantage, you need to know how and when to do it. Here are several steps you can use and tips on how to succeed with newsjacking stories.

Identify the right stories

The first thing you need to do is to identify the right stories. You can’t simply use every story that comes along.

SEO Strategy and Newsjacking: How to Rank Higher on Search Engines

You need to choose big news stories that you have genuine opinions or thoughts on. You also need to make sure you’re keeping it relevant to your business. (This is why you can’t use everything).

Use the right tools

Several tools will help you to stay on top of the new trends and to find the stories that are most relevant to you. You can use:

Using Google Trends to monitor breaking news

Using Google Alerts for a similar purpose (but you can use your specific keywords)

Using social media tools such as Sprout, Hootsuite, etc, to monitor social media

Following journalists, magazines, newspapers, who cover news and stories related to your industry

SEO Strategy and Newsjacking: How to Rank Higher on Search Engines
  1. Find Trends

Social media will help you to monitor relevant hashtags or keywords. You can then use these when creating and sharing content. This will also benefit your rankings and SEO strategy.

Newsjacking and News Stories

If you want to do newsjacking well, you must have a good understanding of the breaking story and subsequent information.

So for maximum results, you need to find the news story fast and get in before the story reaches its peak. You can then create your content using relevant keywords and hashtags.

SEO Strategy and Newsjacking: How to Rank Higher on Search Engines

Search engines tend to feature articles on trending stories at the top of SERPs. Get this story at the right time and you might also find your content ends up higher on these pages.

Traffic for trending stories can be competitive so getting your content out there as quickly as possible is key to success. Also, the news cycle moves fast, so if you leave it too late after the story breaks, you cannot find your content at the top of the search results.

  1. How Newsjacking can Benefit your SEO

Newsjacking can be tricky because it requires a lot of attention and awareness. But newsjacking can be very beneficial for your business, SEO strategy, and for driving traffic to your content.

Here are some benefits of newsjacking for your business

SEO Strategy and Newsjacking: How to Rank Higher on Search Engines

a). You can rank for top keywords

One of the biggest benefits of newsjacking is that you can increase the number of keywords that your website is ranking for. This is very useful if you’re ranking for some of the top keywords related to your industry.

When a story gains traction, search engines like Google will feature articles containing those top keywords. So you can boost your SEO pretty quickly.

b). You can generate backlinks to your website

If your content is ranking well many interested people or website owners could link back to your content for reference.

SEO Strategy and Newsjacking: How to Rank Higher on Search Engines

This is great for your SEO strategy because search engines consider backlinks when ranking your pages.

Essentially, the more backlinks, the more trustworthy your website, so this can help you to rank even higher. You’ll be acquiring backlinks naturally and they’ll be from high-quality domains.

c). You can boost your social media engagement

By using keywords and hashtags you can encourage engagement on your social media channels. This can lead to more people sharing your content, which in turn can help to boost your SEO.

Social media can benefit a lot your SEO strategy. Social media is a quick and easy way for people to share and link back to your content. So encouraging engagement can be very beneficial for your business.

SEO Strategy and Newsjacking: How to Rank Higher on Search Engines

d). You can reach new audiences and drive more traffic

If you share big news stories as quickly as possible, you can attract attention from a wider audience worldwide. This can help you to drive more quality traffic to your webpages.

Search engines tend to trust websites with higher levels of quality traffic. So your website or web-pages will rank higher on SERPs.

Also, reaching new audiences is pretty effective for your business. You can generate more sales, sign-ups to your newsletters, or email list.

e). You can build your brand awareness

SEO Strategy and Newsjacking: How to Rank Higher on Search Engines

If you are using newsjacking successfully and aligning yourself with trending topics and stories, you can build your brand awareness.

You can comment and share your opinions on important news stories. So this can position your brand as an industry leader or a trusted source.

It shows that you know what your customers and followers want and you’re sharing opinions and content that you think they’d be interested in.

  1. Newsjacking and Strategies
SEO Strategy and Newsjacking: How to Rank Higher on Search Engines

If you want to succeed at newsjacking you need to know what strategies you can use to improve your marketing and SEO efforts.

Here’s what you need to do:

Monitoring breaking stories: You need to monitor breaking news stories and also you need to know how to use these stories.

Pick the right stories: Use stories that are relevant to your industry or brand.

Research: Do your research so you know as much as possible about the breaking story. This will allow you to write a more informed piece of content.

SEO Strategy and Newsjacking: How to Rank Higher on Search Engines

Create your content, quickly: Then you need to act quickly to create your blog post, article, social media content, video, etc. This way you can beat out your competition by getting your content out there and ranking first.

Try to be different: Traffic for trending stories is competitive and you don’t just want to do the same as everyone else. So try to do something different.

Publish your content: As soon as it’s ready, get your content out there on your website, blog, or social media.

Share your content across different channels: You need to share your content pretty fast. The quickest way to do this is to share it across your different social media channels.

SEO Strategy and Newsjacking: How to Rank Higher on Search Engines

It’s essential to use all relevant keywords and hashtags. Usually breaking news stories will generate a related hashtag that you can use.

Contact journalists or relevant media outlets: If you want to get your content out there even further and get more backlinks, approach journalists or relevant news outlets to let them know about your content.

They may choose to use this in their work, link to it, or share it on social media.

Track your engagement: You can use social media management tools or social media insights to help you track engagement. This can help you to see what worked and what didn’t. So you know how to create the next successful newsjacking campaigns.

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Image SEO: 6 Tips on How to Optimize Images to Generate More Traffic

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Image SEO: 6 Tips on How to Optimize Images to Generate More Traffic
Image SEO: 6 Tips on How to Optimize Images to Generate More Traffic

A website with successful image SEO will get more organic traffic. Images with high-quality and relevant alt-text descriptions help readers to understand what your product is about.

But high-resolution images on your website will affect loading time. So these images can drop your website’s position in search engine rankings.

Image SEO: How to Optimize Images to Generate More Traffic

Here are some interesting tips about how to optimize images for search engines that generate more traffic

  1. Optimize Image Size (SEO-Friendly)
Image SEO: How to Optimize Images to Generate More Traffic

Image size should be the best for optimal web performance.

The maximum upload size is 20MB with a resolution of 1024 x 1024. But it’s better to have an image less than 500 KB.

Google’s crawler is unable to read an image beyond this size limit.

A greater size image could delay your web upload speed (which shouldn’t exceed more than three seconds).

Compress Images without Losing Quality

If an image on your website is too small visitors will don’t understand what the image is trying to show.

If you have taken a photo using a simple mobile camera the photos probably will suffer from distortion.

Image SEO: How to Optimize Images to Generate More Traffic

Also, images that are too large slow down a website’s loading speed. It’s best to compress them to ensure viewers have a web-friendly experience while viewing your website.

  1. Optimize Image File Name

The name of the image should describe in text form what is being visualized. Search engines and humans should be making perfect sense of the name.

Phone images and those you download online have different coded names (like DCM0004.jpg).

Image SEO: How to Optimize Images to Generate More Traffic

Instead of using those, make the name more meaningful and search engine friendly. For instance, “SEO-Image-optimization.jpg” is a better name for an image.

Make sure that image file names don’t miss any critical piece of information.

  1. Make Images Responsive to Different Screen Sizes

720-pixel image results in 2 problems for users when viewed over a phone with a display of 320 pixels:

Bandwidth

Website load time

Image SEO: How to Optimize Images to Generate More Traffic

This doesn’t mean you need to upload various sized images to make them screen responsive. You can upload a single image and have them automatically adjust to different displays by using CSS.

So a 1000×600 image can be squished down to somewhere close to 300 x 250 when someone views it on a mobile.

This tip will boost loading speeds.

  1. Optimize Image Alt Text

Alt-text is the second most crucial image description after the image file name.

Image SEO: How to Optimize Images to Generate More Traffic

Alt-text is also used for terms like alt description/alt tags/ alt attributes.

Why Images Need An Alt Text

Sometimes, a filename is not loaded correctly. So, alt text provides an accurate description of the image in the text.

Alt text was designed for visually impaired users who use screen readers to understand images.

Google image crawlers also use it to index an image properly.

Image SEO: How to Optimize Images to Generate More Traffic

So if you want to earn a Google ranking for an image, it is wise to supplement the alt text with Latent Semantic Indexing (LSI) keywords.

LSI Keywords allows Google to understand your overall content in depth. They are closely related to the main keyword. They are not synonyms of your focus keyword.

How to Find LSI Keywords

Several tools generate LSI keywords.

You can use Google Suggest long-tail keywords as the source for LSI keywords.

Image SEO: How to Optimize Images to Generate More Traffic
  1. Image Position

Google updated its Image Search algorithm in 2018 and still uses the same approach. Google prioritizes sites where the image is central to the page and higher up.

Search engines tend to rank an image for a particular topic and place it on top of your content.

Google prefers an image that is near the title or below the first subheading. This image summarizes your entire post in one look.

Image SEO: How to Optimize Images to Generate More Traffic

Add value to images with relevant and specific alt text, captions, and titles to make it easier for Google to ”read” your photos.

  1. Image SEO – Explanation

Image SEO referred to as image optimization, image SEO is all about improving your site’s images for two main reasons:

To rank higher on Google Image Search.

Image SEO: How to Optimize Images to Generate More Traffic

To improve the overall visibility and optimization of a web page.

Image SEO (Optimization) will help Google to understand your site’s images. Including correctly naming files, adding and optimizing alt text, reducing file sizes, and more.

You need to know that Google still can’t read all types of images. It is also important to know that image SEO isn’t just about helping search engines to understand what an image shows.

Poorly optimized images are one of the main reasons for slow web pages. Image optimization can help you to load fast your site and your PageSpeed score.

Image SEO: How to Optimize Images to Generate More Traffic

Last Tip

When optimizing images for Google, know that it only reads the associated information in written form (image size, name, alt text, caption, title, position).

It’s essential to optimize your images if you want to rank higher on Google and other search engines. Also, image optimization will help you to generate more organic traffic. SEO Effect!

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How to transform your content into Great Videos

Affiliate Marketing: 7 Tips on How to Create Amazing Content and Generate More Sales

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Affiliate Marketing: 7 Tips on How to Create Amazing Content and Generate More Sales
Affiliate Marketing: 7 Tips on How to Create Amazing Content and Generate More Sales

Affiliate marketing is still very popular and profitable but the competition is more fierce than ever. You need to improve your affiliate marketing strategy if you want to succeed in the competitive digital marketing world.

People get bored with the promotional content that marketers are serving to them. If you want to connect with people, earn their trust, and generate more sales you need to write quality and attractive content.

Affiliate Marketing Tips: How to Create Amazing Content

Here are some tips about how to create attractive and amazing content.

  1. Create Attractive Headlines
Affiliate Marketing: How to Create Amazing Content

The headline is the first (important) thing that your audience will see. Without an attractive headline, you cannot engage your audience and they will not read your content. You need to impress them immediately.

Write headlines that will make your audience say “this is exactly what I need!”

Attractive headlines are:

Direct

Builds curiosity

Mentions the key problem (pain points)

Compels with an enticing offer

Evokes urgency

Asks questions

The main assignment of the headline is to impress your readers and give them a reason to read your content.

Affiliate Marketing: How to Create Amazing Content

Write several headlines as a variation on a certain topic. Then, choose the more attractive headline.

  1. Use the Right Style and Tone

Writing in a style and tone that resonates with your target audience will help you to build trust and generate engagement.

Look for your target audience’s comments, posts, and reviews. Pay attention to the idioms they use, their writing style, and even the type of humor they best respond to. Those details can help you to create content that sells.

Affiliate Marketing: How to Create Amazing Content

Many successful affiliate marketers and experts say that you get to know your target audience before you start writing the copy.

  1. Sell the Solution Not the Product

Salesy copy doesn’t work anymore. Readers want to feel understood and appreciated. They want solutions, not hard sales content. You need to provide a useful solution to solve their problem.

Identify your target audience’s pain points and help them.

How to find the pain points.

Asking questions on Quora or Q&A sites

Creating polls on social media

Go to forums where people discuss such products

Affiliate Marketing: How to Create Amazing Content

If you know the problems (pain points) of your target audience it’s very easy to provide solutions (products or services) and increase your sales.

  1. Use Relevant Keywords – SEO Strategy

SEO (search engine optimization) and attractive content work together. If you want to generate sales with your affiliate marketing strategy, you need to drive traffic to your content.

You need to use relevant keywords. The keywords will help search engines to drive targeted traffic to your posts.

It’s better to use long-tail keywords. They are phrases that consist of 3-5 words.

Affiliate Marketing: How to Create Amazing Content

Long-tail keywords are more specific and descriptive. So you’ll drive more targeted traffic to your content.

Attention! long-tail keywords don’t mean that you should sacrifice the copy’s quality. If you find it difficult to use long-tail keywords in the content or if you have not the time then you can hire a professional writer.

  1. Tell a Story

One of the important characteristics of successful affiliate marketing content is engagement. How to write engaging content? Use the storytelling technique.

Affiliate Marketing: How to Create Amazing Content

Reading a story is entertaining and engaging. A story makes the readers stick to the end as they are curious to find out how the story ends. The stories sell emotions and even dreams. Don’t forget how popular and successful are Instagram Stories!

  1. Talk About The ‘Benefits’

This makes a huge difference to your readers. The majority of customers are interested in benefits. You need to make clear the benefits of what you’re selling. If you don’t explain the benefits and the value they will not buy!

Affiliate Marketing: How to Create Amazing Content
  1. Last Tip

You need to drive people to your content and also you need to build trust and positive emotion that will lead to a purchase. That connection between your writing and the readers can be very effective and profitable.

It’s essential to create amazing content, boost your sales, and improve your affiliate marketing strategy.

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