Marketers and brands have started using videos for their campaigns a long time before. They embedded videos on their websites. But the strategies are changing because of social media popularity.
Marketers and brands are now focusing on big platforms like Facebook Live, YouTube, and Instagram. Also, a trendy social platform that’s capturing advertisers’ attention now, is Tik Tok.
Video Marketing and Social Media Strategies You Need To Know
The reason for this shift is that more people love to watch videos than reading (boring) text posts. Stats show that most consumers who purchased products first discovered the brand on video ads.
So, if you want to grow your business and generate more sales, it’s time to use video marketing and social media in 2021.
Here are some strategies you need to know.
- Plan and Goals
You need to have a plan and goals to succeed. Attention! Don’t be over-ambitious. Start with small goals and scale them as you progress. That way, you won’t be overwhelmed.
Next is to decide how to use your videos to achieve the best results.
- Brand Awareness
Your prospects need to recognize your business. It’s the first (crucial) step to convert them into customers.
When people are familiar with your name or your logo, they’re more likely to buy your product than a competitor. Then, they’ll tell their friends and you’ll generate more sales.
Your video should help people understand your business, product, or service. It’s best to tell a story to get people to connect emotionally with it.
- Videos and Testimonials
An excellent way to use videos is to show how people (customers) are using your products. Also, testimonials are perfect for persuasion purposes.
People relate to other individuals, so this method is better and more effective than an ad.
Now your potential customers are well-informed about your brand and your products. So you need to lead them to a buying decision.
You should create video ads to generate more sales. Studies show a high click-through rate on video ads.
- Value and Trust
Important! you shouldn’t ignore your customers. You need to build a relationship to gain their trust. Stats show that you are 70% more likely to sell to existing consumers than a prospect.
One way to provide value to your customers is to send them a video explaining how to use the product they bought. Also, you can create a “thank you” message and offer a discount or a giveaway to get them back to your business.
- Brand Advocates
Now it’s time to take your customers to the next level. They will become your brand advocates. Encourage consumers to share their reviews to their social circle, followers, friends, and reward them for the gesture.
User-generated content is excellent because people trust other individuals. Video testimonials from satisfied users can encourage others to try your product or service.
- Types of Video You can Use
Here are some popular types of videos you can use and their benefits.
Educational (How-To Videos)
Educational videos are pretty popular. They should be casual, how-to information relating to your products. Videos for existing customers should show them how to get the most out of the product they bought.
Give your customers a sneak peek of your operations and introduce them to your business and your staff. People love more the behind-the-scenes videos than corporate videos.
Interviews and Q&A Videos
This is an opportunity to answer questions of your prospects. Interviewing guests makes the Q&A more authentic.
Testimonial videos are very useful because customers share their feedback on your product (show them using it). Viewers will be able to see themselves in that position and be likely to buy the item.
- Social Media Specifications and Videos
You have to know the formats of videos you need to use on different social media platforms. Each channel has its specifications.
Facebook, YouTube, Instagram, and TikTok are excellent options as they have massive audiences.
The most critical information you’ll need to know relates to the duration and the dimensions.
It’s better to choose channels with similar requirements so that it’s easier to repurpose your videos.
Video is Important Key to Successful Marketing Strategy
The number of people watching videos and making buying decisions based on them is growing. Many stats show that video marketing and social media are essential strategies to grow your business.