Tag Archives: generate

Small Businesses: 7 Tips on How to Generate Referrals and Sales

May 25, 2021business, marketing, Social Media, Startups, work from homebusiness, businesses, generate, how-to, marketing, referral, sales, small, success, tipsjtsantalis

Many small businesses want to generate referrals and increase sales but they don’t know the right ways and tips.

You need to create incentives to generate new referrals, and by providing your clients an excellent experience, you can increase your sales and profits.

Small Businesses: How to Generate Referrals and Sales

Here are some tips you need to know about small businesses and how to generate referrals and sales.

Clients and Positive Experience

The first step to get referrals from your clients is to ensure that every client has a positive experience with your business. Satisfied clients will promote your small business for free.

Social Media and Referrals

You can generate referrals through social media. If you post quality information on social media platforms you can generate referrals and targeted traffic to your website.

When clients share your posts or interact with your business on social media, other potential clients see the actions and take note of it. This can drive lead generation for your small business.

Attention! using social media to generate referrals is not the same as using social media to advertise. This is a more organic way to build leads by interacting with people and having conversations.

It can take time to learn these skills, but they are a necessity to grow your small business.

Clients and Referrals

You can ask your existing clients to refer others to your business and then you need to reward them. It’s a win-win situation and your clients will become happy and satisfied.

Communication with Clients

Communication with existing and past clients can help a lot your business.

Email, paper mail, even videos can work to keep clients abreast of changes in the industry. Regular communication keeps your business in their mind.

Client Testimonials

Personal stories are powerful lead generators. Client testimonials can help you to generate leads. Also, client testimonials will gain trust in your business and you will attract more clients and even sales.

Remain Focused (Time and Effort)

You have heard that “Rome was not built in a day.” This is a statement that also applies to building a successful small business. Just because you have started a small business, it does not mean that you will be profitable right away.

You have to put time and effort into making sure that people know your business exists and use your services or products. Remain focused and keep your short-term goals in mind.

Stay Consistent

Consistency is essential if you want to create a successful small business. You must continue to do what is needed to remain successful for a long time. This will help you to create long-term and positive habits that will ensure your business remains profitable.

Last Tip

Being informed and understanding what to expect are the best ways to ensure that you are ready to build a small business that has longevity. Building a successful business is hard work, but you can succeed if you know what to do.

Important Tip. Never Give Up!

SMS Marketing: 4 Tips on How to Generate More Leads

May 21, 2021business, marketing, Startups, work from home2021, business, generate, how-to, leads, marketing, sales, sms, strategy, tipsjtsantalis

SMS marketing is the most effective form of communication. Stats show that 67% of people worldwide own a mobile device.

Also, SMS messages have a 98% open rate and 209% higher response rate than email, phone calls, or even Facebook!

So this is the reason why many marketers are using SMS marketing strategies.

SMS Marketing: How to Generate More Leads

These days SMS marketing strategies can help you to generate and convert leads. But you need to know that not all SMS marketing provides the same results.

Here are some tips you need to know about SMS marketing and how to generate more leads.

SMS Marketing: How to Generate More Leads

SMS Marketing and Customers (Segmentation)

A successful marketing campaign needs to meet its customers where they are. With the high amount of open rates for text messages, SMS marketing strategy is a good first step.

Also, SMS marketing allows you to segment your lists. So you can personalize your approach (Personalization Marketing) to align with each different group of prospects based on where they are and their preferences.

You need to know your customers, know when they prefer to communicate and segment your lists. Segmentation allows you to maximize your conversion rates by ensuring the right people are receiving the right text messages.

Text message marketing services can help you segment your lists, customize the messages, and maximize the results.

Attention! In SMS marketing, you are talking directly to the customer and reaching out to their device. You need to target your consumer through their preferred channel to achieve the best results.

Timing and Messages

If you send the same text message at 9 a.m. and 4 p.m. you can get different conversion rates. Because the time that people prefer to communicate may differ. You need to know the time in which they are most receptive.

Stats show that noon is the most common time to send out an SMS message. Also, Sundays are the least popular.

Important Tip! It’s very effective to add a deadline or a time limit to take advantage of the offer. A sense of urgency can increase your conversion rates.

Don’t Buy Lists (Cold Texting)

If you are new to SMS marketing you need to avoid purchasing a cold list of numbers.

Cold texting is ineffective and it’s not permitted. The CAN-SPAM Act makes it illegal for companies and marketers to send non-requested text messages to cell phone numbers without prior consent.

You need to build your list organically.

Effective ways to build your list are by incorporating opt-in opportunities on your website, social media platforms, and emails. You can also use paid ads to raise awareness of your text messages.

An organic list for SMS marketing campaigns provides you the best opportunities to increase conversions and sales.

Use Exclusive Offers

You can provide your customers an exclusive offer that they can’t refuse. Generally, your subscribers aren’t going to have much interest if there is not something interesting for them.

Leverage SMS marketing as a way to receive early access to products/services, exclusive deals, or even free products.

Offer promotions regularly and consumers will stick around.

Also, it is important to be clear and concise about what you want the subscriber to do after receiving the text. If it’s hidden in a long text message and not clearly outlining what it is, you’re less likely to receive leads.

Adding a call to action in every text campaign is key.

SMS marketing strategies can increase conversions and sales, but only if implemented correctly.

Last Tip

Follow these tips and make your research to find more tips and trends about SMS marketing. Create a successful SMS marketing strategy to generate leads, sales, and grow your business.

Amazon Guide: 6 Tips on How to Generate More Sales on Amazon in 2021

April 22, 2021business, Ecommerce, work from homeamazon, generate, guide, how-to, more, sales, tipsjtsantalis

Competition is pretty high on Amazon. Every seller or marketer is looking to create a new strategy to reach more customers and generate sales. It’s not easy to succeed as a seller on Amazon but it’s not impossible.

Amazon Guide: How to Generate More Sales on Amazon in 2021

Here is an Amazon guide and some useful tips about how to generate more sales on Amazon in 2021.

Photos and Images

Amazon Guide: How to Generate More Sales on Amazon in 2021

An important tip you need to know when selling on Amazon is to use images that depict your products accurately. It’s mandatory to show the product you’re selling. Make sure that your pictures are well shot.

Don’t add elements that are irrelevant to the product. The images you upload will help your customers decide on whether or not they should place that order, and your job as a seller is to convince them.

Shoot your products on a white background and upload high-resolution images. Remember these words: appealing, eye-catching, and simple.

Product Titles

Your product titles should reflect what you are selling. It’s important! Your product titles need to catch your customers’ eyes. Irrelevant titles are a big mistake.

Make sure you follow these rules:

Don’t use promotional phrases that may cause misconceptions (50% off, best-seller, free shipping)

The title length must be less than 80 characters

Make sure to use abbreviations for measurements

Use the standard system of measurement based on the country you are selling in

Don’t use many keywords in the title

Remember that overloading your product titles and descriptions with many keywords will affect your listings. (The Amazon algorithm does not only focus on keywords of your listings but also focuses on images and reviews).

Use Product Reviews

If you want to improve your Amazon ranking, you need to ask customers to write reviews about their experiences with your products. Product reviews affect how your product listings appear on search results.

Important tip. Don’t ask only for positive reviews (it’s against Amazon’s policy). Also, don’t give your customers rewards or incentives just to get 5-star reviews (you will be banned from Amazon).

Don’t Create Many Accounts

Thousands of seller profiles were suspended by Amazon during 2020. They have created many accounts. You may wonder why other sellers create multiple accounts. Some are “black hat” sellers who use seedy tactics to get ahead of the competition. Also, many sellers keep multiple accounts as backups in case of suspensions.

Never underestimate Amazon. They will find your violations and will ban you permanently from the platform.

Competitors and Strategies

Keeping an eye on competitors is an important strategy. (Some sellers may even hire an SEO expert to get ahead of the game). You need to know that some of your competition utilize black hat techniques that can affect you directly.

Common black hat techniques on Amazon:

Spammy reviews on product listings

Bogus infringement claims

Hijacking product listings

Selling counterfeit products

If you want to secure your account, make sure you register on Amazon Brand Registry. This is a program that helps sellers protect their accounts from counterfeiting and hijacking. Plus, it gives sellers access to search tools, proactive reports, and brand representation.

Optimize Your Account

Amazon account optimization can provide huge benefits to your brand. Your Account Health page shows different performance goals you’ll need to accomplish as a seller. It contains key performance indicators or KPIs that will help you to improve your store on Amazon and generate more sales.

Indicators and numbers

Order Defect Rate
Valid Tracking Rate
Late Shipment Rate

You want the lowest numbers possible on these particular metrics. Inspect your items before packing and shipping them out and remember to update your customers in case of delays on their orders.

Don’t forget that keeping these numbers low helps prevent account suspension. You need to check your Account Health page once a day and make sure that your account follows the rules and regulations of Amazon.

Last Tip

You can find many strategies on how to start selling on Amazon or how to generate more sales. It’s essential that you always follow the rules and regulations implemented by Amazon, and remember to keep an open line of communication with your customers.

The most effective tip. You need to provide exceptional service to your customers.

Content Marketing: 6 Tips on How to Generate More Leads

April 10, 2021business, marketing, Social Media, Startupsbusiness, content, generate, growth, leads, marketing, success, tipsjtsantalis

Content marketing is essential these days. Many people worldwide produce and consume digital content daily. Providing content via digital platforms is a primary way to inform, engage, and connect with your target audience.

Content Marketing: How to Generate More Leads

Many businesses and brands reevaluate and create new content marketing strategies to generate leads and sales. So it’s important to know tips and trends about content marketing and how to promote your business successfully.

Here are some interesting tips about content marketing and how to generate more leads.

Use Social Media Platforms

Many people are using social media platforms every day. You need to create informative content and share it on social media. Your website or blog and social media are the primary places to share your content.

Also, you can use email marketing, paid ads, forums, to expand your reach and attract more people to your business.

High-Quality Content

High-quality and informative content is essential. It helps you to attract more interested people, increase traffic, generate leads, and achieve higher rankings on search engines (SEO Effect).

Also, it helps you to become a leader in your niche or topic.

Visual Content

Visual content is attractive and can engage your target audience. Stats show that content with visuals gets 94% more views than text-based content. You can create or repurpose content to make it visually enticing.

You can add charts and graphs, images, or even repurposing them as an eBook.

Animated videos and infographics are also popular, effective, and engaging content types. It’s better to know what type of visual content prefer your target audience.

Clear Content – Easy to Read

Content that is clear and informative it’s more attractive. Focus on the topic of your content and create a clear narrative and easy-to-follow or easy-to-read content type. People like to read listicles or how-to content.

Make it flow and easy to read otherwise readers may click away. Content that connects with your target audience immediately means that they will return and become loyal followers or leads of your business.

Use Data

If you want to add credibility, research and then use data. These days data is the new trend because of AI technology.

Data show that your content is credible and trustworthy. So your content gains the trust of your readers and you can build long-term relationships with them.

Use Call-To-Action

Informative content is an effective tool for lead generation. But content, like blog posts, articles, and videos, typically does not require information submission. They don’t have a CTA (Call-to-action).

But you can insert CTAs that connect to high-value content and generate leads. Also, you can use a free eBook or report to generate leads. (Common Tip).

When sharing social media content, make it easy for your followers to click and view. If an eBook is downloaded as a PDF, ensure an easy download process.

Last Tip

Content that is quality, relevant, informative, engaging, and useful for your target audience is key to building a trustworthy long-term relationship with your business or brand.

If you provide valuable content your readers will become leads and you will grow your business and sales. Very simple!

Instagram: 7 Tips on How to Generate More Sales In 2021

March 9, 2021blogging, business, marketing, Social Media, Startups2021, generate, how-to, ibstagram, sales, tipsjtsantalis

These days (2021) there are many social media platforms you can use to promote your business. But, when it comes to converting your audience into loyal customers and generate more sales, Instagram is the best platform to use.

Instagram: How to Generate More Sales In 2021

Instagram has many advantages and apps to use. Like Stories, Insta Shops, Reels, and Guides. It’s easy to grow your target audience and market your products or services on this platform. You can generate more sales with Instagram.

Here are some tips you need to know about Instagram marketing and how to generate more sales in 2021

Target Audience and Needs

Instagram: How to Generate More Sales In 2021

If you want to sell on Instagram, it’s crucial to understand what your potential customers need or like. So it will be easier to target the right audience and create content that will convert your followers into loyal customers.

So who is your ideal customer? Where are they based? What do they like? What do they need?

All these questions are important, as they help you to speak directly to your ideal customer.

Content Strategy

If you want to grow your followers or make more sales on Instagram you need a powerful content strategy.

You need to post with purpose. To make more sales, you must first build excitement in your audience, so they will buy your new product or services when the time comes.

By having the right combination of inspirational, educational, and promotional content, you can help your followers and gain their trust.

You need to posting consistently to build a successful content strategy.

Branding and First Impression

Branding is essential on any social media platform. But on Instagram, it’s truly your branding that makes you stand out from your competitors.

Instagram is a visual platform where eye-catching profiles perform 30% better than regular ones. This is why you need recognizable branding, to help your content stand out from the crowd and attract more potential customers.

Instagram is like a shop window. It’s the first and sometimes the only thing that Instagram users will see about your business. So, make that first impression count! (Amazing and Attractive)

Real Connection

A common mistake that many businesses do on Instagram is that they don’t create a real connection with their target audience. You need to help and interact with them to build trust and also encourage them to interact with your content.

So it will be much easier for you to convert them into buying customers when you launch a new product, offer, or service.

Welcome them via direct message, ask for their opinion in your captions, create polls, or ask them about their needs or problems. It’s important to do this regularly. So you can build an authentic connection with your audience.

Use stories

Stories are an amazing but overlooked tool to sell on Instagram. Stories are 40% more convincing than grid posts! All of the followers watching your stories are already interested in your business, brand, or services. So it’s easier to convert them by promoting your offer in your stories.

You need to create visually impressive stories to generate more sales.

User-Generated Content (UGC).

Stats show that 85% of buyers are more influenced by UGC than they are after viewing brand-created content.

An effective technique for strengthening brand credibility and establishing trust. UGC helps business owners to have authentic content created on their behalf.

Create Instagram Exclusive Promotions.

By offering your audience discounts, coupons, or giveaway exclusively through Instagram, you create a portal for sales. Plus, since the promotion is solely on Instagram, your customers will feel special.

This tip will attract more people to follow your profile.

With a successful Instagram marketing strategy, you can quickly generate more sales and grow your business in 2021.

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Tag Archives: generate

SMS Marketing: 4 Tips on How to Generate More Leads

SMS Marketing: How to Generate More Leads

Amazon Guide: 6 Tips on How to Generate More Sales on Amazon in 2021

Amazon Guide: How to Generate More Sales on Amazon in 2021