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Businesses and SMS Marketing: Future and Benefits [Infographic]

If you want to become a successful marketer or business owner, you need to know the latest tips and trends in technology. Especially, you need to know about digital marketing effective methods and tools.

Here are some tips you need to know about the future and benefits of SMS marketing and how to grow your business.

SMS marketing is a great tool. Many businesses are using it because SMS marketing can generate amazing reach, engagement, and grow conversion rates.

Marketing SMS have response rates of around 45%-50%.

SMS generates engagement rates 6 to 8 times higher than email marketing.

90% of SMS messages are read within 3 minutes of being received.

An effective SMS marketing campaign needs to be a part of your marketing plan if you want your business to succeed in this pandemic crisis.

  1. SMS Marketing: What’s the Future?

Yes, indeed SMS marketing is the future!

Many people spend more than five hours per day on their mobile phones. Text messaging app is the most used app on their phones (97% of USA citizens using it at least once per day)

SMS marketing will give your business new opportunities to reach new customers, grow your target audience, and motivate them to take action (More Sales).

  1. SMS Marketing and Personalization

Text messaging is one of the most used features on mobile phones. 94% of people own a mobile device that can send and receive a text message.

Text messages are an easy way to connect with people or customers in a personal way. You can broadcast out a message and have it directly in their mobile device and read within minutes.

SMS works better when it’s personalized. These days it’s very easy to send personal messages. (including their name in the message).

In the future, we’re going to see even more options for personalization.

AI (Artificial Intelligence) already can review a contact’s past interactions and build more personalized campaigns. SMS marketing with the help of AI will change digital marketing forever!

  1. SMS and Customer Support – Important

Customers are the lifeblood of any successful business. Marketers can use the technology that businesses are already using to build their support channels.

Why you need better customer support? Because of your business needs, more referrals, more views, customer loyalty, more sales.

Live chatbots are already used by businesses to help customers navigate the site, answer basic questions, and suggest products.

  1. SMS Marketing and Benefits for Your Business

Marketers are turning to SMS because it’s very easy, low-cost, and generating powerful results. More and more businesses will use SMS marketing strategies in the future.

Here are some benefits of SMS marketing:

Sales Promotions: Text messages are typically ready right away. This makes SMS marketing ideal for time-sensitive promotions. SMS coupons also have higher redemption rates than other channels.

Providing Coupons to Customers: Customers can send a quick text message and receive a reply that includes the coupon code in minutes.

Virtual Gift Cards: There are some virtual gift cards that you can send through a text message and allows the customer to collect a real gift in the store.

Product Launches: You can quickly tell your customers when you launch a new product or service.

Product Verification and Password Confirmation: Some APIs can be used to integrate a mobile phone number verification using SMS, Voice Call, and Missed Call on iOS, Android, and Online.

Appointment Booking and Reminders: SMS messages can be used by consumers to book their appointments. It can also be used to send automated reminders via text message.

Alerts: If your business needs to quickly notify a group of people then SMS is the best solution.

Customer Support: SMS messaging can help customer support pretty fast.

Surveys: Text messaging can be used to create surveys for your customers. You can ask questions and collect answers.

Arrivals & Check-Ins: Instead of waiting in line to speak to a person and check-in, customers can simply send a text message to let you know that they’ve arrived.

These are just a few of the many benefits that businesses already get via SMS

  1. Why Businesses Need to Use SMS Marketing Right Now

You already know that it’s very important to win your competitors. So you need new ways to attract and engage your target audience, increase customer retention, and increase your sales.

If you start using SMS marketing now, you’ll have a great advantage. You can create a successful SMS marketing plan and win your competitors without spending money and time on past technologies. The Future Is Yours!

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SMS Marketing: Tips and Advantages You Need to Know [Infographic]

If you have a business and you want to promote it successfully then you need to use effective SMS marketing. Through SMS marketing, you can send a short text message to your customers and include a link to your website where they can find offers, giveaways, or discounts.

Many people (if not all) are checking their mobile phones pretty often. Stats show that 15% of people are checking their phones more than 20 times an hour.

These days mobile phones and SMS marketing are the ideal solutions for marketers and businesses. Text messaging can open an effective line of communication with customers, clients, and your target audience.

Why SMS Marketing is Pretty Effective for Your Business?

  1. SMS Marketing – Engagement and Sales

SMS marketing is a pretty fast solution to generate engagement and increase your sales.

Text messages get opened and read almost immediately after they’re sent. People read 98% of all SMS messages, but only 20% of emails. People love the SMS but not the emails. (They don’t like to get tons of unuseful or junk emails)

On the contrary, mobile messaging lets you get instant feedback from customers.

If your offers are attractive enough for your customers, they will buy your products or services. SMS marketing is a very profitable and useful investment for your business.

  1. SMS Marketing and Personalization.

People feel overwhelmed with all the information, content, or marketing messages that they receive, especially those that aren’t relevant to them.

SMS marketing allows you to reach customers directly on their mobile devices (there is a personal touch). But you need to customize your message based on what you know about them, including the links they’ve clicked, where they’re located, their past purchases, their interests, etc.

  1. SMS Marketing and Fast Delivery Messages.

SMS marketing campaigns are pretty straightforward. After creating your message and choosing your contacts, your message gets pushed and delivered to customers straight on their mobile devices.

You’ll have sent your message about your brand, product, or service to your target audience right away.

Tips for Effective SMS Marketing

Grow Your List of Customers

Important! you need to give customers a way to opt-in to or opt-out of your SMS campaigns. (like subscribe or unsubscribe)

Include your company’s name in text messages

The messages you send out will typically show a number code or shortcode assigned to your business. Or you can have your company name within your text.

Track your campaigns

The platform that SMS marketing service providers use allows you to track how many of your messages have been received, who’s clicking your links, what links they clicked, response rates, and so on.

You can use these insights to determine if your messages are effective or if your campaigns are not successful. You need to know how to improve your campaigns and your messages.

Advantage of SMS Marketing

SMS marketing is a pretty effective digital marketing strategy. It works great for many businesses that want to communicate with customers in a fast, easy, and personal manner.

These days more and more companies using it to generate sales and grow their business.

In 2018, the market size of SMS marketing in the United States was valued at $3.5 billion (the annual growth rate of SMS marketing is estimated at 20.3% from 2019 to 2025).

Forecasts and reports for 2023 estimate that there will be 3.5 trillion SMS business messages sent during this period.

It’s your turn to start using SMS marketing to reach your target audience and grow your business.

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SMS Marketing: The Benefits for Your Online Business

SMS Marketing: The Benefits for Your Online Business

SMS Marketing is an effective strategy to send promotional campaigns or transactional messages using text messages (SMS). These messages are mostly meant to communicate new offers, updates, and alerts to people who have consented to receive these messages from your business.

Developing relationships with customers takes work. You can’t wait for them to come to you. You have to go where they are.

People become more attached to their phones, text messages become the most direct line of contact. This has made SMS marketing, one of the most effective forms of communicating with customers.

You Need Permission to Send SMS

Text messaging is a very effective and direct line of communication with your customers. But, there are many rules that you should consider when planning your SMS marketing strategy. The first, and most important of these are receiving permission from your contacts to send them SMS messages.

SMS has an extremely high open rate, but this won’t help you if you’re sending messages to people who don’t want them. Not to mention opt-in is required in most countries.

The Right Timing to Send Messages.

Unlike email, which is only checked a few times daily (at most), people open text messages almost immediately. This is great for urgent messages, but you don’t want to abuse this power by disturbing contacts at odd hours in the day.

Would you want to run out and use a coupon that just woke you up at 2 AM on a Wednesday? Deadly wrong!

Include Your Company’s Name in SMS Messages.

When sending bulk SMS messages, most providers send them through a shortcode, which means your contacts won’t know it is coming from you. That is why you have to let your contacts know who is sending the message in the first place.

You don’t want to send a promotional coupon to customers and not have them know where to go, right?

Use SMS to Complement Your Marketing Strategy

The beauty of digital marketing is that there are so many channels that you can use to interact with your customers. All of these channels tie together to create a marketing communication system that enables businesses to build long-term relationships with customers.

SMS and email marketing are two very complementary channels. You can create campaigns through both channels, using email for including more detailed information and SMS to communicate more time-sensitive or urgent information.

Reasons Why SMS Is Effective

SMS is one of the most useful marketing channels for your business. Here are some reasons:

Smartphones: With 81% of adults in the US owning a smartphone in 2019, SMS is an excellent way to reach customers directly. You can drive engagement with your business online.

Improve your Email Marketing Strategy: Although email and SMS marketing have many similarities in their strategy implementation, they work best in tandem. As mentioned earlier, you can use SMS to send instant notifications, while email contains more long-form content.

High Engagement Rates: SMS engagement rates are astronomical compared to email, with 90% of SMS messages read within 3 minutes of receiving them. This makes SMS very helpful in delivering critical information with a high success rate.

Great for New Markets: If your business is trying to operate in countries where data is expensive and wi-fi is less common, SMS is a much better channel to communicate information.

Coupons and promotions for retail or e-commerce businesses

Coupons and promotions are an excellent way to drive more people to your store or website. If you are conducting a limited-time sale or promotion, you want as many people to hear about it as possible.

SMS is a great channel to communicate these offers, especially if you want to let customers know while they are on the move. That way you can be sure that they don’t miss out because they didn’t get the message in time.

The Benefits of SMS marketing

Text messages can be a great addition to your digital marketing efforts regardless of what business type you have. They serve the unique function of communicating very urgent information in a highly reliable way.

But, certain businesses cannot live without SMS in their marketing strategy:

E-commerce stores: Whether you’re sending promotional campaigns, or order/shipping confirmations, SMS is a great tool for e-commerce stores.

Travel companies: SMS is essential to travel companies because customers need real-time information. This includes flight time updates, gate changes, cancellations, weather alerts, and many more.

With SMS you can tell customers exactly what they need to know, without having to worry about if they will see it in time.

Service businesses that require appointments: Make sure that your clients never miss another appointment by sending them SMS reminders. This will save you tons of time and money wasted on no-shows and late appointments.

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5 Tips On How to Increase Your Online Sales with SMS Marketing

5 Tips On How to Increase Your Online Sales with SMS Marketing

 

Most people own smartphones and searching online, no matter where they are in the world. One of the things that most companies doing to increase their sales is to contact their customers via emails and newsletters. The problem with this tactic is that not everyone always opens their emails and in many cases, the emails a company sends might not end up in their inbox.

SMS marketing can help you get in touch with your customers in a much more efficient way. They will always be receiving your texts and they will be able to reach out to you whenever they wish. Here are 5 tips on how to increase your online sales with SMS marketing.

1. Offer Coupons

One of the reasons why SMS marketing is so effective when it comes to increasing online sales is because you can easily make your clients interested by offering them online coupons. In most cases, it is way more likely for someone to make an online purchase if they have a coupon. In fact, about 50% of consumers in the United States make direct purchases after receiving a Text Messages branded text, QR code or discount coupon via SMS or email.

2. Automated messages

A smart way to increase your sales through SMS marketing is to make your customers feel welcome and important. Running a business online is no easy task, but making sure to get back to your customers or give them a welcome is really important if you wish to have them return for another purchase.

An Effective automated message you can use on your website is a quick and simple greeting after a new client has signed up to your SMS list. You can also use this technique whenever a customer takes a certain action on our website.

The more you show your potential customers that you are present and that you care about their experience with your business, the more likely they are to invest in a product or service that you offer.

3. Personal Approach

SMS messaging can really help you change the way you approach your potential customers. Studies have shown that people are way more likely to open an email with a personalized subject line and the very same thing applies to SMS messaging.

The best thing you can do here is to split your contacts into groups, based on their preferences to your products, geographic region, and even their names. The more you show them that you put care into sending them a personal message, the more likely they are to feel appreciated by you.

4. The Advantage of Time

Another big reason why SMS marketing is important and very helpful is that you can be the one to choose when your contacts will view your messages. When you are sending an email, it is a lot more likely that your customers will most likely not read it at the time that you send it. If they don’t read it then, they might not read it at all, no matter how useful or interesting it might be.

Even if one of your customers doesn’t have internet access, they will still be able to receive your SMS. On top of that, most of the message will appear on their smartphone screen, making it a lot more likely for them to view the entire message.

The best thing you can do in order to achieve that is to send your messages at times where you believe it is easier for your audience to read them. For example, if your clients are mostly younger people who go to college, you should probably be sending them an SMS at around 5-9pm.

At that time, they will most likely be back from class and on their laptops or smartphones playing games or doing their assignments.

In general, studies have shown that the most common day for retailers to send out SMS messages is on Fridays, that any other day of the week. This is a day where people will be a lot happier since the weekend is approaching and they might also be a lot more open to doing some online shopping if the right offer appears.

Use these tips to your advantage and make the most of every day for your business.

5. Building Relationships

With SMS marketing you will be able to contact your customers much easier and you will be able to make sure that they always receive and read your messages.

There are many people who will still be happy to receive an SMS message with a personalized message and a good discount code.

SMS marketing is a very effective way to reach your target audience and increase your online sales.

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The Reasons Why You Need SMS Marketing Strategies for Your Business

The Reasons Why You Need SMS Marketing Strategies for Your Business

 

As a business owner, you have to create effective, ways to reach your customers. A very effective way is the SMS marketing

SMS Marketing, also known as Mobile Text Marketing, has become the choice for many companies because of its far-reaching potential and because it’s a low-cost effective solution.

In order for it to be effective, mobile marketing must be incorporated into any businesses ‘general marketing strategy and accompanied by e-mail marketing as well as other forms of advertising.

Here are the reasons why you need SMS marketing strategies for your business.

Target Your Customers

As a business owner, it’s imperative to know who your target market is. So, it’s easier to design an effective type of campaign to undertake.

Be Creative with Your Content

As a mobile text marker, you need to remember you are limited to 160 characters and will need to be able to get your message across as effectively as possible. In other words, your message has to be simple and to the point.

This provides you with an opportunity to get your creative juices started by using abbreviations for services offered or product descriptions that will capture your targeted clients’ attention and spur them into action.

Select a Feature-Rich Mobile Marketing Provider

While being creative, it may be necessary to add a subject line that will enable your customers to identify you. Not all providers allow for this, so your company name may be included in the 160-character count.

You can find providers that offer Sending ID and enables you to include your name or business name without compromising on space. That way, you have more room for your eye-catching, content that can be used as a call to action.

In addition to the Sender ID, your chosen provider must also be able to provide you with the ability to send bulk text messages to all your customers in your database as well as to monitor your campaign performance, giving you the opportunity to make changes if necessary.

7 Tips For SMS Marketing Strategy

The SMS marketing strategy can help you engage customers while they are in the process of buying. Here are some tips to help you with bulk SMS marketing.

1. SMS are pretty effective and low-cost

You can receive an SMS on your mobile no matter where you are in the world. This means a lot for your business. For instance, if you are targeting a broad demographic with your campaign, you can summarize your offer in just 160 characters and then add SMS broadcast.

This can save you money as the text messages are inexpensive and feature higher open rates.

2. Create engagement

The SMS messages are personal. That’s the reason they read almost every message that lands on their mobile phones. Today’s generation is obsessed with mobile phones. So, with a simple request, you can get a very high response rate. As a matter of fact, it’s important to keep your user list updated on a regular basis. This will save you a lot on administration costs.

3. Send offers to your customers through SMS

Actually, for trade stores and outlets, SMS is a powerful medium. With an SMS marketing campaign, you can make timely offers as timely offers get the highest response rates from customers. The beauty of these campaigns is that you get a very high response rate. This means that you will get a higher return on investment.

4. Use Direct Mail

Your conversion rate for the direct mail can be 4.4% on average. If you want to boost it, you can send your customers an SMS offering another incentive within 24 hours of the product delivery. This will encourage more customers to open your envelope.

5. Create customer surveys

The fact of the matter is that an SMS marketing campaign ran for a few hours can get you a lot more information and a higher response rate than any other campaign. The reason is that a brief question doesn’t cost a lot of time to your customers. Therefore, running customer surveys through the SMS is a great idea.

6. Find out your Influencers

Finding your influencers is a great idea. Every customer is different. If you can make a list of your advocates, you can set aside more resources for them, such as insider tips, offers and so on.

7. Use SMS data

As soon as you have divided your audience into different groups based on their interest and engagement level, you can use the data in order to communicate with each of the group. You can engage with them through SMS and other media as well.