Tag Archives: businesses

B2B Businesses: Stats and Marketing Strategies [Infographic]

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B2B Businesses: Stats and Marketing Strategies [Infographic]
B2B Businesses: Stats and Marketing Strategies [Infographic]

Many B2B businesses do not use successful marketing strategies. They have a poor online presence and prospective buyers cannot find quality information about them.

B2B Businesses: Stats and Marketing Strategies

Here are some stats and marketing strategies you need to know about B2B businesses.

1. B2B Businesses Statistics:

B2B Businesses: Stats and Marketing Strategies

Cold calling has a success rate of only 2.5%.

77% of B2B buyers won’t talk to a salesperson until they have done their research

About 20-40% of webinar attendees end up becoming leads.

Lead nurturing can help generate up to 50% more leads at a 33% lower cost.

66% of people say that email nurturing was the best way to re-engage leads.

Customer testimonials and case studies are the most effective content marketing strategies

B2B Businesses: Stats and Marketing Strategies

85% of people trust reviews written by other consumers (they trust recommendations from people they know).

Email subject lines that have a sense of urgency and exclusivity get a 22% higher open rate.

50% of buyers say that online live chat is the most convenient way to reach a company.

Using visual content like videos can improve conversions on a website by up to 86%.

B2B Businesses: Stats and Marketing Strategies

Inbound marketing costs up to 62% less than outbound marketing.

57% of businesses have acquired a customer through their blog.

2. B2B Marketing Strategies

a. Website

A website is the foundation of your online presence. Your website will help customers to find information about your products and services.

B2B Businesses: Stats and Marketing Strategies

B2B companies that don’t have a website are missing out on a great opportunity to attract customers and their target audience.

Search engines are getting information from different websites across the web. Then showing users the most relevant information based on what they’re searching for. By having a website, you can get recommended to people searching for your products or services.

The most important thing about your website is that the quality of the user experience can affect how well it ranks in the search engines.

B2B Businesses: Stats and Marketing Strategies

b. Retargeting Ads

Retargeting ads are a popular advertising model. Retargeting ads get shown to people who previously interacted with a website. You’ve probably have seen it many times. If you visit a site then its ads are following you online everywhere you go!.

c. Search Engine Optimization – SEO

Search Engine Optimization or SEO can help you to rank higher on search engines.

B2B Businesses: Stats and Marketing Strategies

Every time people search for information on the internet, Google scans websites that contain relevant information and then presents only what it deems as the most important.

A well-optimized website should appear on the first page of the Google results. A site that is not optimized will appear in the back pages and will not get any traffic.

d. Blog

B2B Businesses: Stats and Marketing Strategies

A blog is a great way to create quality content, rank higher on Google, and generate targeted traffic. Also, a blog can help you to establish yourself as an authority and build credibility around your business.

The key to a successful blog is keyword research. You need to identify specific queries that get searched frequently on Google. Then you can write blog posts about that queries.

e. Social Media

Social media is an area that often gets overlooked by B2B companies. About 75% of B2B buyers use social media when making a purchase.

B2B Businesses: Stats and Marketing Strategies

Social media is a great way to increase your followers and promote your business. You can easily introduce your marketing messages to them through your social media posts.

Another advantage of having social media profiles is that they often get priority ranking on Google. So when buyers are researching products, they could come across your social media pages in the results.

Small Businesses: 7 Tips on How to Generate Referrals and Sales

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Small Businesses: 7 Tips on How to Generate Referrals and Sales
Small Businesses: 7 Tips on How to Generate Referrals and Sales

Many small businesses want to generate referrals and increase sales but they don’t know the right ways and tips.

You need to create incentives to generate new referrals, and by providing your clients an excellent experience, you can increase your sales and profits.

Small Businesses: How to Generate Referrals and Sales

Here are some tips you need to know about small businesses and how to generate referrals and sales.

Small Businesses: How to Generate Referrals and Sales
  1. Clients and Positive Experience

The first step to get referrals from your clients is to ensure that every client has a positive experience with your business. Satisfied clients will promote your small business for free.

  1. Social Media and Referrals

You can generate referrals through social media. If you post quality information on social media platforms you can generate referrals and targeted traffic to your website.

Small Businesses: How to Generate Referrals and Sales

When clients share your posts or interact with your business on social media, other potential clients see the actions and take note of it. This can drive lead generation for your small business.

Attention! using social media to generate referrals is not the same as using social media to advertise. This is a more organic way to build leads by interacting with people and having conversations.

It can take time to learn these skills, but they are a necessity to grow your small business.

Small Businesses: How to Generate Referrals and Sales
  1. Clients and Referrals

You can ask your existing clients to refer others to your business and then you need to reward them. It’s a win-win situation and your clients will become happy and satisfied.

  1. Communication with Clients

Communication with existing and past clients can help a lot your business.

Email, paper mail, even videos can work to keep clients abreast of changes in the industry. Regular communication keeps your business in their mind.

Small Businesses: How to Generate Referrals and Sales
  1. Client Testimonials

Personal stories are powerful lead generators. Client testimonials can help you to generate leads. Also, client testimonials will gain trust in your business and you will attract more clients and even sales.

  1. Remain Focused (Time and Effort)
Small Businesses: How to Generate Referrals and Sales

You have heard that “Rome was not built in a day.” This is a statement that also applies to building a successful small business. Just because you have started a small business, it does not mean that you will be profitable right away.

You have to put time and effort into making sure that people know your business exists and use your services or products. Remain focused and keep your short-term goals in mind.

Small Businesses: How to Generate Referrals and Sales
  1. Stay Consistent

Consistency is essential if you want to create a successful small business. You must continue to do what is needed to remain successful for a long time. This will help you to create long-term and positive habits that will ensure your business remains profitable.

Last Tip

Small Businesses: How to Generate Referrals and Sales

Being informed and understanding what to expect are the best ways to ensure that you are ready to build a small business that has longevity. Building a successful business is hard work, but you can succeed if you know what to do.

Important Tip. Never Give Up!

Small Business: 4 Tech Tools to Grow Your Business

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Small Business: 4 Tech Tools to Grow Your Business
Small Business: 4 Tech Tools to Grow Your Business

These days technology is changing fast. But many small business owners have no idea how to leverage the new technology to grow their businesses. They need to learn about new technologies and tools to improve their business and increase profits.

Small Business: Tech Tools to Grow Your Business

Here are some new technology tools that you can use to grow your small business.

  1. Automation Sales and Tools (AI)
Small Business: Tech Tools to Grow Your Business

The technology that has the biggest impact on businesses these days is automation. This tech has been driven by artificial intelligence (AI).

A useful innovation is the customer relationship management (CRM) software. CRM programs can automatically keep track of the relationships between a business and customers.

Automated sales systems can then use that information to help tailor marketing campaigns. They can even get plans on autopilot by sending texts and emails to customers.

Small Business: Tech Tools to Grow Your Business

Email marketing campaigns continue to have a massive return on investment (ROI). So figure out what kinds of automated tools can be used to boost your sales email strategy.

  1. Business Analytics

The same computer systems that are automating sales are also can help businesses to improve their marketing strategies. Business analytics is about using statistics of a business’ past and current performance to improve the marketing strategy.

Small Business: Tech Tools to Grow Your Business

Data analytics these days are using power algorithms with the help of AI technology. This software can’t replace humans but it can help the decision-making process and creation of new strategies.

  1. Cyber Security

Stats show that 30% of data breach victims were small businesses. Also, 56% of those breaches were the product of organized crime. The most important defenses for a small business are antivirus software and firewalls.

Small Business: Tech Tools to Grow Your Business

Firewalls are very helpful because they filter traffic going to and from your local network. They are vital because malware programs such as viruses and worms are often attached to phony emails which have been crafted to look legitimate by hackers.

You need to use up-to-date programs and solid security protocols to save your business from hackers and spammers.

  1. Social Media
Small Business: Tech Tools to Grow Your Business

A big success of the past year (2020) was the amazing expansion of social media. But these new social media platforms are here to stay.

Take Tik Tok, for example. Online content creators can create effective one-minute videos. Also, influencers can reach customers interested in the lifestyle and products that they are promoting.

You can collaborate with vloggers and content makers in your niche to promote your business successfully.

Small business owners, entrepreneurs, and marketers can leverage these new tech tools to improve and grow their businesses.

AI Revolution: How Artificial Intelligence Is Changing The World [Infographic]

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AI Revolution: How Artificial Intelligence Is Changing The World [Infographic]
AI Revolution: How Artificial Intelligence Is Changing The World [Infographic]

“The AI Revolution”, it covers the brief history of AI, the industries that will be affected, as well as some key AI statistics. The modern iteration of AI works silently in the background without a face, and it’s starting to impact everything it touches. It’s also will transform our economy at warp speed.

How Artificial Intelligence Is Changing Businesses

Artificial intelligence is here and it’s transforming our economy.

One estimate by PwC puts the global impact of AI at $15.7 trillion by 2030, while Accenture says that AI could double the rate of economic growth in developed countries by 2035.

If either of these two predictions come true, it will mean big change for almost every industry.

The AI Revolution: By the Numbers

The following stats will give you an indication on the potential impact of the AI revolution, and how it’s already shaping the future of business thinking:

The number of AI startups has increased 14x since the year 2000

The amount of investment in AI startups has increased 6x since 2000

15% of enterprises in 2018 already use AI, but 31% more will come on board in the next 12 months

72% of executives see AI as being the most significant future business advantage

84% of global businesses see AI as providing a competitive advantage

41% of consumers believe AI will improve their lives in some way

By 2020, businesses using AI to drive consumer insights will see $1.2 trillion more per year than their less-informed competitors

So while the AI revolution is not led by the identifiable face of a friendly (or antagonistic) robot in a physical form, experts agree that impact of AI on business will be profound.

More Details https://www.visualcapitalist.com/

Business and Recession: 8 Tips and Ideas on How to Build a New Business in 2021

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Business and Recession: 8 Tips and Ideas on How to Build a New Business in 2021
Business and Recession: 8 Tips and Ideas on How to Build a New Business in 2021

Pandemic has driven the world to an economical crisis. Stats show that the global economy shrunk by 5.3% in 2020. Also, in Europe 5 million people (maybe more) have lost their job.

But while most businesses have been affected by the pandemic (Lose sales and money), some have thrived, and keep growing. Some types of businesses tend to see massive growth during a recession.

Tips and Ideas on How to Build a New Business in 2021

So you can build a successful business during a recession. But you need to consider a recession-proof business model.

Here are some useful ideas and tips about how to build a new business in 2021

Tips and Ideas on How to Build a New Business in 2021
  1. Freelancing

Probably the best type of business in a recession is freelancing. It is easy, you can work from home, and you don’t have a boss.

During an economic crisis, most businesses are not looking for full-time employees. They are searching for on-demand workers to save money and remain flexible. Also, in most cases, freelancers are working more hours than regular employees.

A freelancing business now is a great back-up option. Also, you can gain valuable experience for the future, work from home, opportunities.

Tips and Ideas on How to Build a New Business in 2021
  1. Online Food Delivery Business

Even during an economic crisis, people still need to eat and drink. This is the reason why food and beverage is one of the most classic-value industries.

You can build an online food delivery business.

You can add your delivery service into the online delivery portals (like Ubereats), and then promote your business through social media.

  1. Reselling Products Online – eCommerce
Tips and Ideas on How to Build a New Business in 2021

In the first half of 2020, Amazon made a profit of 5.2 billion USD. That makes reselling products online an attractive option.

During a recession, many people search for used products because they don’t have the money for new products or they search for bargains or discounts. You can use marketplaces like Amazon or eBay to sell your used products to potential customers. It only takes a few minutes to set up an account and start selling.

You can sell your used books or clothes on Amazon. Then, you can become a professional Amazon seller or start your eCommerce business.

  1. Online Teaching and Courses
Tips and Ideas on How to Build a New Business in 2021

Schools have also been affected by the pandemic, most students now learning at home. If you have in-depth knowledge of a particular topic, you can create an online course and upload it to Udemy or any other online platform for courses.

You can teach anything that you are qualified to do. From fitness classes and writing workshops to cooking and makeup tutorials.

Online teaching is not only a great business model because you can make money with it, but you can gain satisfaction from helping people improve their skills and their life.

Tips and Ideas on How to Build a New Business in 2021
  1. Online Beauty Business

You might think that beauty and self-care are not important right now. But many studies show that people have spent more money on body and skincare products during the pandemic.

Skincare and self-care are important for many people (Especially Women). Since salons and spas are closed, the best alternative is to purchase such products online.

You will need many followers on social media to succeed with your online beauty business. So this business idea is best for influencers who already have a large number of followers.

  1. Virtual Assistance
Tips and Ideas on How to Build a New Business in 2021

These days virtual assistant is a great opportunity to earn extra money or even get a full-time job. During a recession, businesses cut off unnecessary costs. These costs also include expensive workers.

Many companies seek to outsource most of their tasks to virtual assistants. A virtual assistant works online and serves as an administrative assistant to entrepreneurs, CEOs, executives, etc.

  1. Repair Industry

Regardless of the economic crisis, roofs will leak, cars will crash, and doors will break. These are occurrences that do not depend on the economic situation. While this is frustrating for most of us, it is a gold mine for those in the repair industry.

The repair industry always booms during a recession because people often don’t have the money to purchase new items. If you are skilled in furniture, plumbing, mechanic, electric repairs, etc. This can be a profitable business idea.

Tips and Ideas on How to Build a New Business in 2021
  1. Information Technology

We live in the technology era. IT was the fastest-growing industry in the US economy during the Great Recession. With new tech devices invented daily, it is expected that the IT industry will continue to grow in the coming years.

So, if you are tech-savvy, this might be an interesting new business idea to make some extra money.

Many people hope that 2021 will bring a better future. But it’s important to yourself to create your future and your new business. You cannot wait for the future. You need to take action!

Tips and Ideas on How to Build a New Business in 2021

It’s time to create and execute a successful business plan. There are many types of businesses that you could start. You can look for an inelastic product or service that people need these days.

Search for business opportunities in the tech, healthcare, and education industries. The online world has many opportunities. Take a look at freelancing sites and probably you will find a job or a new business idea.