Tag Archives: 2021

Social Media: Useful Stats You Need To Know In 2021 [Infographic]

Social Media: Useful Stats You Need To Know In 2021 [Infographic]
Social Media: Useful Stats You Need To Know In 2021 [Infographic]

Social media has changed our lives. From the way we get our news to the way, we interact with our loved ones. Social media is everywhere. Social media platforms are now a major source of news and information. But that’s not all.

Social Media: Useful Stats for 2021

Social media platforms are unique in the way they interact with customers. Not only do they provide a platform for users to communicate but they also offer possibilities to share user-generated content, like photos and videos.

Social Media: Useful Stats for 2021

Questions about social media. Do you need to invest in social media when starting your business? Do you need social media marketing for your business in 2021? The answer depends on your customers, but you should not ignore social media marketing these days.

Each platform has a unique audience. It’s up to you to create a successful social media marketing strategy.

Social Media: Useful Stats for 2021

Here are some interesting social media stats you need to know in 2021.

One of the reasons for the high usage of social media is that mobile possibilities for users are continually improving, which makes it simpler to access social media, no matter where you are.

Also, most social media networks are available as mobile apps or have been optimized for mobile browsing.

Social Media: Useful Stats for 2021

Brands and businesses are continuing to include social media in their marketing strategy. Whether it’s influencer marketing or story ads. Social media allows brands to access cost-effective marketing, interact with their audience, and build brand loyalty.

But it’s difficult to measure the exact social media impact, as every social media platform measures activity differently.

Social Media: Useful Stats for 2021

Influencer marketing is having a big moment now. Brands, businesses, and marketers are turning to social media platforms for their marketing strategies. 49% of consumers claim that they depend on influencer recommendations on social media to inform their purchasing decision.

This means that if consumers feel confident in the recommendation from an influencer, they will buy the product. This social media statistic makes it evident how brands could piggyback on the power of influencers to reach out to their customers.

Social Media: Useful Stats for 2021

Discover here some useful social media stats.

There are currently 3.78 billion social media users worldwide.

Facebook is the most popular social media platform.

Among US adults, 84 percent of those aged 18–29, 81 percent of those aged 30–49, 73 percent of those aged 60–64, and 45 percent of those aged 65 and above are active social media users.

Users spend an average of two hours and 25 minutes per day on social media.

73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business.

54% of social browsers use social media to research products.

71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.

49% of consumers depend on influencer recommendations on social media.

500 million daily active Instagram stories are uploaded worldwide.

91% of all social media users access social channels via mobile devices.

Social Media: Useful Stats for 2021

As you can see from these social media marketing stats, different platforms can serve different purposes. You need to decide which social media platform contains your target audience. This could help you to create a successful social media marketing plan.

Use these social media stats to improve your marketing strategy and maximize your success in 2021.

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Affiliate Marketing: 5 Tips You Need To Know in 2021

Affiliate Marketing: 5 Tips You Need To Know in 2021
Affiliate Marketing: 5 Tips You Need To Know in 2021

Affiliate marketing is one of the oldest methods to make money online. Even before the internet, you could offer discounts or rewards to people who sent their friends, family, or other interested people to your business. The great thing is that you don’t have to deal with customer service or creating new products, services.

Affiliate Marketing: Tips You Need To Know in 2021

Today, affiliate marketing has expanded into a multi-billion dollar industry. Many people are starting their affiliate marketing businesses every day.

Here are some tips and benefits of affiliate marketing in 2021

  1. Pros & Cons of Affiliate Marketing
Affiliate Marketing: Tips You Need To Know in 2021

You have to do a lot of work before you will start earning money with affiliate marketing.

Passive Income

Once you set up your website, get your content flowing, and schedule all relevant social media your web traffic will begin to pick up. You can make good passive income money online with affiliate marketing.

It Takes Time To Succeed

Affiliate Marketing: Tips You Need To Know in 2021

It takes time to build an online presence and begin competing with other affiliate marketers. As long as you don’t give up and continually create helpful content you will come out on top in the end.

  1. How to Start Your Affiliate Marketing Business

There are 3 key parts to start an affiliate marketing business

Find affiliate partners and affiliate programs

Start affiliate partnerships

Create affiliate advertisements

Affiliate Marketing: Tips You Need To Know in 2021

Instead of doing what everyone else is doing set yourself apart by partnering with mid-sized businesses, which sell products and services which will be useful to your readers.

  1. Affiliate Partnerships

You can find companies that already have online affiliate programs. In that case, all you will have to do is to follow the rules and start promoting.

If the company does not have an affiliate program then you need to create a unique affiliate program just for you.

In these case follow these steps:

Connect with this company

Explain the potential benefits of the partnership

Affiliate Marketing: Tips You Need To Know in 2021

Create a clear and concise contract outlining the payment you will receive for advertising, click-throughs, or purchases

Set up a billing and payment method and schedule

  1. Affiliate Advertising

After you have built an affiliate marketing partnership you can begin to set up the affiliate advertising. Banner ads and sidebar ads can be helpful to generate some money but you need to make more.

Your reader wants to know something interesting and useful.

Affiliate Marketing: Tips You Need To Know in 2021

Example: Maybe your reader wants advice about how to create a healthy lifestyle. He might want to know about basic lifestyle changes he could make to create a healthier lifestyle. So you give that advice and you can also suggest a product or two that he may find useful.

The purpose of this type of marketing is to convince your reader that you are a trustworthy source of information and then to suggest ways they can improve their lives with the products and services you promote.

You need to provide value and help to your readers to gain their trust.

Affiliate Marketing: Tips You Need To Know in 2021
  1. Tips to Improve Your Affiliate Marketing Business

Online affiliate marketing programs are a source of online income. But getting started can be a tricky process. Whether you are looking to establish an ongoing business or just need some extra money, there are some important tips you need to know.

a.) Mobile Marketing

More and more people are using their phones to purchase, opt-in, and get their daily dose of content. Reports show that mobile marketing would be the future in affiliate marketing trends.

Affiliate Marketing: Tips You Need To Know in 2021

You can build a mobile marketing strategy by getting traffic through mobile devices and placing advertisements on mobile apps.

b.) Build Relationships – Influencer Marketing

Build relationships. This is a key feature in affiliate marketing. You have found your target audience, you know what they want and need, now the only thing to do is to fill their needs.

Affiliate Marketing: Tips You Need To Know in 2021

Relationship marketing and influencer marketing are essential to affiliate marketing. It’s important to have great working relationships with influencers in your niche, so they can talk about your product to people who will find it relevant and useful.

Engage with the influencer and begin to create a relationship. If you do this consistently, after a bit, you can approach them with an offer to promote your product to their followers.

Affiliate Marketing: Tips You Need To Know in 2021

Sell Products With Value

One of the mistakes many new affiliate marketers make is to sell anything and everything. You need to make sure that the product you’re about to present to your audience is a product that will be valuable and helpful to your target audience.

Remember, you need to build your reputation. You need to become an expert in your niche.

Providing value to the buyer is the key. Take some time and research valuable products which will benefit your readers.

WordPress: 7 Top Plugins You Need To Use In 2021

WordPress: 7 Top Plugins You Need To Use In 2021
WordPress: 7 Top Plugins You Need To Use In 2021

Plugins are a necessity for WordPress sites. New WordPress plugins are released all the time. Each one provides new features and functions for your WordPress site. If you want to create a successful WordPress site, top plugins are a must.

WordPress: Top Plugins In 2021

WordPress plugins can provide security, SEO improvements, admin tools, images, and video, help with anti-spam, and much more.

Here are some of the top WordPress plugins you need to know and use in 2021.

WordPress: Top Plugins In 2021
  1. All in One SEO

All In One SEO is a great plugin for your SEO strategy. You can add meta tags, generate sitemaps, site optimization, social media optimization, and using Google Search Console.

There is a free and a pro version. This plugin is simple and user-friendly.

  1. WPForms
WordPress: Top Plugins In 2021

Contact forms are a good way for customers to get in touch with you. This popular form builder is a drag and drop solution.

You can build a form in just five minutes. You can build conversational forms, form landing pages, user journey tracking, geolocation tracking, custom login forms, and more.

  1. WP Rocket

WP Rocket is a very popular caching plugin for WordPress. This plugin also improves website speed and performance. Additional caching settings like gzip compression, cache pre-loading, page cache, and more are automatically turned on.

WordPress: Top Plugins In 2021

Your website is automatically crawled and cached for a quick performance improvement. Images are optimized too!

This plugin is user-friendly and easy for beginners.

  1. Learn Dash

LearnDash is one of the most popular WordPress plugins today. It has a user-friendly drag and drop course builder to add assignments and lessons.

The plugin also includes step-by-step instructions for building an eLearning platform on your WordPress website. You can create courses to sell and award certificates, as well as download reports and statistics.

WordPress: Top Plugins In 2021
  1. Sucuri Security

Every WordPress website needs a security plugin and the Sucuri Security plugin is a good choice. There is a free and premium version, and the plugin protects your website from DDoS, malware threats, brute force attacks, and more.

One of the best features is a web application firewall that helps prevent attacks by hackers and spammers. This strengthens your website and protects your business from attacks and hackers.

WordPress: Top Plugins In 2021
  1. Broken Link Checker

The Broken Link Checker is a simple WordPress plugin, but it performs an incredibly important function. Your website will have tones of links throughout its content, and all of those links work correctly.

The Broken Link Checker plugin is easy to use and quick to install. Then the plugin craws your web pages to look for broken links and report them to the admin in minutes so that they can be fixed.

WordPress: Top Plugins In 2021

Also, this plugin checks links to comments, other pages, posts, and custom fields to check if they need to be fixed.

  1. Elementor

Elementor is a front-end drag-and-drop page builder. This means it lets you design complicated-looking pages without needing to know a single line of code.
Elementor it’s active on more than 900,000 websites, and it’s also maintained a 4.8-star rating.

WordPress: Top Plugins In 2021

Last Tip

There are many essential WordPress plugins (free and paid) to use in 2021. There are a lot of WordPress plugins available, so it’s important to do some research and pick plugins that align with your business goals and work well with your website.

TikTok: 9 Interesting Stats You Need to Know

TikTok: 9 Interesting Stats You Need to Know
TikTok: 9 Interesting Stats You Need to Know

TikTok is an extremely popular social media platform. Especially in young people. But you need to know some basic stats and trends about TikTok if you want to create a successful marketing strategy.

TikTok: Stats You Need to Know in 2021

Here are some interesting stats about TikTok that marketers and brands need to know in 2021.

  1. TikTok Users
TikTok: Stats You Need to Know in 2021

TikTok has 689 million monthly users (Worldwide except for China), because the Chinese version of TikTok is called Douyin, and it has 600 million daily users. This means that TikTok and Douyin have 1.29 billion active users.

  1. Most TikTok users are between 10-29 years old

Young people are the most fanatic TikTok users. If your business targets this age group then TikTok is a great platform to reach your target audience. Just make sure you use trends effectively and authentically.

TikTok: Stats You Need to Know in 2021
  1. 65.9 million monthly users are in the US

The majority of TikTok’s users are outside the US. So global and US-based businesses can use this platform to promote their products or services.

  1. TikTok users spend around 858 minutes a month

Studies show that TikTok users are spending around 858 minutes a month and 46 minutes a day scrolling through videos on the app. TikTok videos are a maximum of one minute long.

TikTok: Stats You Need to Know in 2021

This means that your brand or business has many opportunities to show up in users’ feeds as they scroll.

  1. In January 2021, TikTok was the most downloaded app in the world

TikTok’s popularity is here to stay. In the first month of 2021, it was the most downloaded app across the globe with nearly 62 million installs.

17% of those installs came from China and 10% came from the United States.

TikTok: Stats You Need to Know in 2021

TikTok was the number 1 downloaded app in the Apple app store and fourth place on the Google Play store. These new installs mean that interest remains high, and new users start using the platform.

  1. TikTok generated $1 billion in revenue in 2020

TikTok generated an estimated $1 billion in revenue throughout 2020 from ads. The app as a whole is valued at around $50 billion.

TikTok’s growth is expected to continue in 2021.

  1. 69% of US teens are on TikTok
TikTok: Stats You Need to Know in 2021

More than 2 in 3 US teens were engaging at least monthly with the platform. This makes it the perfect platform for brands that are targeting teens and young adults.

Start creating content that resonates with teens – but first, do some scrolling through the platform to get an idea of the content types your target audience creates and enjoys.

  1. TikTok is available in over 150 countries

The micro-video platform (TikTok) is available in more than 150 countries across the globe, giving brands access to target demographics from all around the world. Global brands should use this platform to attract more people and get more sales.

TikTok: Stats You Need to Know in 2021
  1. 90% of TikTok users access the app multiple times every day.

TikTok has a highly engaged community. 9 in 10 users log onto TikTok multiple times every day. It’s important to see an engaged and active user base on a platform that you plan to market on.

Last Tip

Create a solid video marketing strategy for TikTok. It’s the perfect way to get started. Keep these TikTok stats in mind as you begin creating your content. So you know exactly how to reach your target audience and how to promote your business.

Instagram: 5 Tips on How to Improve Customer Experience in 2021 [Infographic]

Instagram: 5 Tips on How to Improve Customer Experience in 2021 [Infographic]

eCommerce, brands, and businesses are using Instagram to reach new customers, grow their target audience, and engage with existing customers.

Stats show that over 2 million businesses connect with people on Instagram. Also, reports show that 82% of respondents said that Instagram helps them research and find products and services.

Instagram: How to Improve Customer Experience in 2021

This proves that Instagram has changed the way that people now shopping online. With Instagram Shopping, people can buy your products directly from your photos and videos.

Instagram: How to Improve Customer Experience in 2021
  1. Use Relevant Hashtags

Hashtags are powerful on Instagram. The right, relevant, hashtags will help your business to grow and reach the right people (target audience).

It’s essential to find the right hashtags for the maximum impact. You can use hashtag tools.

You can enter any hashtag into the search box, and it’ll give you all the statistics you need to know about it.

Instagram: How to Improve Customer Experience in 2021
  1. Use Instagram Stories

Instagram users spend around 28 minutes on Instagram Stories daily. Stats show that 300 million people use stories daily.

You can engage your audience with behind-the-scenes images and videos.

  1. Use Geotags
Instagram: How to Improve Customer Experience in 2021

Apart from hashtags, you can also use geotags to make your posts and stories discoverable.

Local businesses can leverage these by adding location tags to their posts. It can help you engage with posts from other users in the same local area.

  1. Interact with Followers
Instagram: How to Improve Customer Experience in 2021

The best way to boost engagement is to simply interact with the people who like and comment on your posts. Take out some time daily to comment on your posts and interact with your audience.

Replying to user comments will make your followers feel special. They’ll be more inclined to stay loyal to you as well as interact with your account regularly.

  1. Analyze and Optimize
Instagram: How to Improve Customer Experience in 2021

You need to analyze your data and optimize your campaign. Only if you know what you’re doing wrong or doing right can you improve your strategies to increase Instagram engagement rates.

You could use Instagram’s native tool to track your content performance and understand audience behavior. (But you need an Instagram business account).

Make your research to find more tips and trends about Instagram engagement and customer experience. Improve your marketing strategy to reach your target audience and grow your business.