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Online Business Strategies: 6 Tips on How to Increase Customer Engagement

Online Business Strategies: 6 Tips on How to increase Customer Engagement

Customer engagement has become a necessity these days. Many businesses want to increase customer engagement but they don’t know the right tips and strategies to succeed. There are different definitions, different strategies, and different metrics for measuring success at improving customer engagement.

Online Business Strategies: How to increase Customer Engagement

Customer engagement mainly it’s about interactions between a company and its customers. Every business interacts with customers across multiple channels and needs to develop an effective customer engagement process.

Successful customer engagement increases profit and growth for a business. Stats show that successful customer engagement can generate two-thirds of a company’s profits.

Your engaged customers will feel an emotional bond with your business. This bond encourages customers to shop with your brand again and again.

Customer engagement is essential for online businesses

Online businesses don’t have the presence of physical businesses. There are many tactics and tips to improve customer engagement when you have a physical store or office.

Things are different online. These days are very easy to open an online store. So the competition is very high. It’s challenging for small online retailers to build brand awareness.

So customer engagement is vital. Online businesses must generate high-value customer engagement if they want to achieve success and longevity.

Strategies and Tips to Improve Customer Engagement

Here are some helpful strategies and tips about how to increase customer engagement, generate more sales, and grow your online business.

  1. Focus on First Impressions

First impressions can make or break a customer experience. Make sure your online shop is user-friendly. Use successful website design trends for attracting customers. (color, font, or layout).

  1. Personalize the Experience

Customers want to feel important. Invite them to engage on their first visit to your website, make them feel happy. If you interact with them make sure to use their name, and listen to them properly.

  1. Avoid Delivery Issues – Solve the Problems

Whether you are selling a physical product or a service, there are plenty of things that can go wrong. Any issue with products can turn customers away from your company.

Of course, these issues sometimes cannot be avoided. (accidents, bad weather, global pandemic, etc.)

But to minimize problems, ensure you are working with excellent courier companies. Test and evaluate the end-to-end customer experience.

If a delivery goes wrong, make sure to reach out to the customer in a way that feels personal. Offer a refund, but add something extra. By making the customer feel they are valued, you will increase the odds of repeat purchases.

  1. Use Chat Apps – Chatbots

Chat apps or chatbots can help customer engagement by responding immediately to common customer inquiries. When experiencing any sort of problem with your site, from finding what they are looking for or getting answers to simple questions, prospective customers may simply leave your website or e-shop.

By having an online chat app for customers you will keep them on your website. Finding the best chat app for website engagement can make a big difference.

  1. Invest in Technology and Help Your Customers

Customer support apps are essential for providing answers and assistance to users of your online store, or website. Virtually all of these enable you to create support tickets and route questions to the right group to help out the customer.

The best tools offer integration options so you can support customers and help them resolve their issues no matter how they contact you: by email, phone, chat, online form, or through social media channels.

For complex products where customers may be able to help each other, consider tools that enable you to create an online community, a private social network just for your customers.

  1. Don’t Ignore Feedback (Respond to it)

You can successfully engage customers if you know what they want from their online experience. Offer the opportunity to complete surveys, or give customers a way to provide feedback to you.

Not only will customers feel that their voices are heard, but you’ll gain valuable insights into how you can improve the online experience and even improve your online business.

It is essential to respond and act on feedback. If you don’t, customers will feel like you don’t care and they will go to your competitors.

Customer engagement has increased in 2020 because of the pandemic. Stats show that customer engagement will keep growing in the next years. So you need to create a successful strategy to increase customer engagement, generate more sales, and grow your online business.

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Marketing Strategies: 5 Tips on How to Improve Customer Loyalty and Increase sales

Marketing Strategies: 5 Tips on How to Improve Customer Loyalty and Increase sales

These days are very difficult (Pandemic) for your online business. You need to improve customer loyalty to increase sales and grow your brand. If customers are not loyal, they’ll buy from your competitors.

Customer loyalty is a necessity if you want your online business to be successful.

Marketing Strategies: How to Improve Customer Loyalty and Increase sales

Here are some marketing strategies and tips about how to improve customer loyalty and increase your sales.

  1. Customer Loyalty and Appreciation

People want to feel appreciated. Your customers could have chosen another brand, but they decided to buy from you. Show them that you appreciate their purchase through gifts and rewards.

  1. Give Gifts to Customers

It’s no-right to think that if you give gifts you will “buy” your customer loyalty. Remember that your competitors also have loyalty programs. Some customers expect some kind of reward after making a purchase, especially when repeat business is the norm.

If you want to make an impact with your gifts and improve your customer loyalty you need to put some thought into it. It needs to be a gift that provides value to the customer, otherwise, it’s just a waste of your money.

It’s better to give something special. Give them something that feels like a bonus or a prize. And if it’s unexpected all the better!

  1. Types of Customers and Gifts

Prospective Customers

The best way to add value to a customer is to give them something they need. There are two main types of customers: prospective and current. Prospective clients are those people that are interested in your brand but they haven’t made any purchase.

A prospective client may subscribe to your email newsletter, read your blog, or follow you on social media.

The best gift to give prospective customers is a free prize. Choose something that is trendy and is related to your brand.

You can host a competition and give prizes to winners. People should register using their names and email addresses if they want to take part in the competition. You can hold the competition on your social media page or at a live event.

This competition will boost your brand’s visibility and increase your online followers. People will be talking about your brand.

If it’s a live event, you can give all the participants branded items with your company name and logo.

You can use the competition email list to send prospective clients more information about your products or services.

Send them one week later another email that offers them a discount for being first-time buyers.

Current Customers

You can provide value for your current customers by giving them points. For every purchase they make, they earn points equivalent to the purchase value.

You can also create special VIP loyalty programs for frequent buyers. They spend more on your business. There should be exclusive discounts and gift coupons for this category. Since this category has your most loyal customers, they deserve special rewards.

  1. Value and Expense

Any gift you give to prospective and current customers must add value to your business. You need to not overspending. Calculate the overall value of a client. How much does a customer spend on your products every month or year?

The value of the gift should be equal to the average annual expenditure of the customer.

Attention! With new customers, it can be tricky because you don’t know if they continue to support your business or they only want the gift and then will disappear.

  1. Gift Personalization

If you want customers to remember and support your brand, you have to make the gift unique. Look into individual customer profiles. Do they have families? What are their hobbies or interests?

It’s not always possible to know enough about individual customers to get them something highly personalized. You can use more generic gifts, particularly those related to your industry because if the customer falls into your target demographics, they probably have the same wants and needs.

If you want to avoid the guessing game use discounts or cash rewards. Also, you can use prepaid debit gift cards. These gift cards are very popular and many brands are using them.

Gift cards work like cash and can be used anywhere that takes typical debit/credit cards.

You can add your brand logo on gift cards to remind them of your business every time they use their gift card.

It’s important to satisfy your customers. Satisfied customers are loyal to your business, buy more, and advertise your brand for free. So take action now! Create a new marketing strategy, improve your customer loyalty, and increase your sales.

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Small Business Tips: 6 Reasons Why Customer Experience is Your Big Advantage

Small Business Tips: 6 Reasons Why Customer Experience is Your Big Advantage

Small businesses are facing many challenges these days. Many small business owners view large brands as big dangerous competitors and they don’t know how to win the big brands and how to get more customers. But there is a pretty effective opportunity to win any big business or brand if you act now.

Small Business Tips: How to Win Big Brands

Here are some reasons why customer experience is your big advantage

  1. Customer Experience: Why Is A Huge Advantage

Many stats show that customers prefer the experience they had with small businesses over those with large brands. This fact should not only give small brands confidence but also small business owners need to rethink how they can engage and satisfy their customers.

  1. Advantages of Small Businesses and Large Brands

As a small business, you have a huge advantage over large brands. 71% of consumers said they have a better experience with a small business over large brands. Also, 80% of those people rated their small business experiences as either “good” or “very good” overall.

Small businesses are better at personalization. Only 30% of consumers saying they haven’t received the responsiveness or personalization they desired.

Small businesses need to improve experiences and satisfaction for their customers.

  1. Customers: Experience is A Big Priority

Many consumers say that customer service is a much bigger priority for them. 86% of those people stated that they are willing to pay more for a better experience. When customers have better experiences you will have long-term benefits for your small business.

Also, 57% of consumers said that they will like to leave a favorable review for a small business after a positive experience. (compared to a larger brand)

Exceptional customer service and buyer experiences are extremely valuable to your customers and your small business. (short and long-term)

  1. Customers Expect Less from Small Businesses

82% of consumers said that they think a personalized experience is important, but personalization was not necessarily expected of the small business as it is with larger brands.

Nearly 60% of consumers say that they don’t expect small businesses to know their purchase history. So customers want technology solutions that are helpful for them when dealing with brands on and offline.

You need to invest in new technologies to help and satisfy your customers. You need to help and impress your customers.

  1. Small Business and Competition

Most small businesses’ real competitors are other local small businesses that are doing a far better job. Knowing who your biggest competitors are enabled you to take action to be more effective or innovative than them.

Consumers prefer the customer experience that comes from the small business over the larger brand. So you are going to have a more difficult time competing with other small businesses.

You need to understand your customers and what means a great experience for them. So you can provide them what they like or need.

  1. Customer Experience and Expectations

These days customers have more expectations. They want to easily find your brand or business online and also they want easy access to information about what you do and why you are better.

This is “messaging within marketing”. But most small businesses do not have the experience to write messaging that conveys what the customer is looking for or how to getting across that clear impression that opens doors to customer opportunities.

Important Tip. Be sure that you are outperforming your small business competitors on customer experience. This way you will easily be outperforming your big brand competitors as well!

Make your research to find more tips and techniques about customer experience and how to improve your marketing strategy.

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20+ Marketing Strategies to Quickly Grow Your Business [Infographic]

You’ve just started a new business, you need to grow your customer base, what marketing strategies are you going to use? The marketing strategies that work for both B2B and B2C businesses in this infographic.

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Customer Relationship Management (CRM) for Your Business: What You Need To Know About

To do that you have to know what your customers really want and really think about your business and then use that to deliver better products and services, improve customer service and increase sales opportunities yes CRM has a purpose it is not just a concept!

Customer Relationship Management (CRM). To do that you have to know what your customers really want and really think about your business and then use that to deliver better products and services, improve customer service and increase sales opportunities yes CRM has a purpose it is not just a concept!

Companies that invest in CRM systems can learn even more about their customers and offer more personalized products and services because they receive relevant information daily in a way that allows them to spot trends.

Implementing new business strategies always includes an element of risk but proper change management practices can reduce this dramatically. The reason many projects fail lies with poor project execution. Many companies have made the mistake of rushing headlong into CRM without a well thought out plan. So when investing in better CRM:

1. Have a CRM strategy because CRM initiatives launched without a strategy invariably cause pain. Do not think of CRM as a project separate from your overall business plan. CRM only works when there is clear understanding of why the organisation is doing it and how it will improve service and loyalty, cut costs or increase revenue.

2. Choose the right CRM partner. The best CRM solutions are flexible and have a full integration capability with any other systems in your business.

3. Understand the technology. Far too often CRM is considered an IT project not a business initiative and it should not be thought of like this; but this means that the business has to understand the technology and what and how it can do for them and what it cannot do for them. The greatest success will come from the coordinated efforts business users, IT and supplier.

4. Focus more on business processes than technology. CRM is about an organizations internal and external business processes becoming more customer-centric. Understand your “customer flow”. The systems are merely the enablers, not an end in themselves.

5. Dont try and design the perfect CRM system that will meet 100% of each and every persons wish list and do not expect the new CRM solution to just mirror current business processes. Instead, accept that not everyone can have everything they say they want and use the new systems as an opportunity to invent and use new processes that improve customer service, reduce costs and provide better customer service.

6. Do not try to change the whole organization overnight. Go for the highest priority and highest return areas first. Take small, manageable steps not giant leaps and bring the whole organization along with you.

7. Think about the user interface and plan it carefully. For people to use the system, it must be useful to them and easy to use. Every extra field you ask the people to complete, especially mandatory ones, the greater the chance that they will enter garbage or only use the system under duress.

8. Especially if you havent implemented a CRM system before get help and expect to pay for it even if it is just a day of a suppliers time to go through the issues. They’ll see the pitfalls that you cant and you will not waste time and money on trying to do things that cant be done, expecting them to happen in a certain way and then be disappointed or miss out on crucial issues that are essential to successful implementation.

9. Make it somebodys responsibility to own the data, and to make sure that it is correct and complete. Sounds obvious but so many projects just ignore this central detail and CRM systems stand or fall by their data integrity and data quality.

10. User acceptance is the single most important success factor for a CRM system so invest in training. Training is essential to ensuring user acceptance. Never let an untrained employee have customer contact.