TikTok is an extremely popular social media platform. Especially in young people. But you need to know some basic stats and trends about TikTok if you want to create a successful marketing strategy.
TikTok: Stats You Need to Know in 2021
Here are some interesting stats about TikTok that marketers and brands need to know in 2021.
- TikTok Users
TikTok has 689 million monthly users (Worldwide except for China), because the Chinese version of TikTok is called Douyin, and it has 600 million daily users. This means that TikTok and Douyin have 1.29 billion active users.
- Most TikTok users are between 10-29 years old
Young people are the most fanatic TikTok users. If your business targets this age group then TikTok is a great platform to reach your target audience. Just make sure you use trends effectively and authentically.
- 65.9 million monthly users are in the US
The majority of TikTok’s users are outside the US. So global and US-based businesses can use this platform to promote their products or services.
- TikTok users spend around 858 minutes a month
Studies show that TikTok users are spending around 858 minutes a month and 46 minutes a day scrolling through videos on the app. TikTok videos are a maximum of one minute long.
This means that your brand or business has many opportunities to show up in users’ feeds as they scroll.
- In January 2021, TikTok was the most downloaded app in the world
TikTok’s popularity is here to stay. In the first month of 2021, it was the most downloaded app across the globe with nearly 62 million installs.
17% of those installs came from China and 10% came from the United States.
TikTok was the number 1 downloaded app in the Apple app store and fourth place on the Google Play store. These new installs mean that interest remains high, and new users start using the platform.
- TikTok generated $1 billion in revenue in 2020
TikTok generated an estimated $1 billion in revenue throughout 2020 from ads. The app as a whole is valued at around $50 billion.
TikTok’s growth is expected to continue in 2021.
- 69% of US teens are on TikTok
More than 2 in 3 US teens were engaging at least monthly with the platform. This makes it the perfect platform for brands that are targeting teens and young adults.
Start creating content that resonates with teens – but first, do some scrolling through the platform to get an idea of the content types your target audience creates and enjoys.
- TikTok is available in over 150 countries
The micro-video platform (TikTok) is available in more than 150 countries across the globe, giving brands access to target demographics from all around the world. Global brands should use this platform to attract more people and get more sales.
- 90% of TikTok users access the app multiple times every day.
TikTok has a highly engaged community. 9 in 10 users log onto TikTok multiple times every day. It’s important to see an engaged and active user base on a platform that you plan to market on.
Last Tip
Create a solid video marketing strategy for TikTok. It’s the perfect way to get started. Keep these TikTok stats in mind as you begin creating your content. So you know exactly how to reach your target audience and how to promote your business.