Category Archives: Starting a Business

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Digital Marketing Predictions for 2020 [Infographic]

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Digital Marketing Predictions for 2020 [Infographic]
Digital Marketing Predictions for 2020 [Infographic]

Video Content

Video content it’s one of the most effective tools you can use to create a successful digital marketing strategy. Stats show that video marketing keeps growing and many businesses plan to use video marketing for their campaigns.

Voice Assistants

Voice assistants it’s the new engagement tool for customers this year. Voice assistants at home will play an important role. By responding to the needs of customers at the time of interaction, brands will be able to create more instant experiences.

Mobile Devices Experience – Mobile UX

In 2020 consumers will also expect a more useful experience on all channels, including mobile devices. Conversion rates on mobile are much better than desktop so focusing on mobile UX is key.

Brand Transparency and Society

For brands, it can be a pretty effective tip in 2020 to be transparent about their role in society, and highlight where and how they plan to invest to become even better. Brands need to help society.

Personalization and Machine Learning

Now there is a new era where traditional marketing is reshaped by machine learning. Marketers are getting smarter about customer experience and personalization with the help of machine learning can increase engagement and success.

Visualization and Search

Consumers are relying on images when searching for answers, deciding what services or products to buy, or even when seeking inspiration. From 2016 to 2018 “image search” grew on mobile by over 60%. The right combination of text and images can achieve tremendous results.

Data-Driven Marketing – Artificial Intelligence

Marketers will turn more and more towards machine learning and artificial intelligence to deliver business results and success. Consumers are expecting messages that cater to their personal needs. (personalization effect).

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Content Marketing: Stats and Facts [Infographic]

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Content Marketing: Stats and Facts [Infographic]

Content marketing is a very effective tool to promote your business, products, or services. Content marketing is to create and share quality, informative, written, and visual content. So your target audience and interested people can learn about your brand.

Content marketing statistics inform you and provide insight into how other content marketers are solving the pain points (problems) of their target audience and generating leads.

Here are some content marketing stats and facts you need to know.

Content Marketing Stats 2020

70% of marketers are investing in content marketing.

75% of companies have a team of content specialists.

Web traffic is one of the top measurements of success for content marketing.

The most common measurement of success for content marketing is sales.

28% of marketers plan to increase their investment in content marketing in 2020.

45% of marketers said that content marketing is a very important part of their marketing strategy.

“Content Marketing Strategy” is the most searched query related to content marketing.

Video Content Stats

Video has become the most effective format in content marketing. (overtaking blogs and infographics)

Promotional videos and storytelling are the most common video types.

88% of video marketers say that video has increased traffic to their website.

Blog Content Stats

WordPress users produce about 70 million new posts and 77 million new comments each month.

Blogs are among the primary three forms of media used in content strategies today.

22% of marketers choose WordPress as their website content management system (CMS).

Companies spend 46% of their budget on content creation.

83% of traffic to marketing blogs comes from desktops.

In the marketing industry, the top-performing articles are over 5,200 words in length.

Articles that are >3,000 words get 3x more traffic, 4x more shares, and 3.5x more backlinks than shorter articles.

53% of companies said that updating old content is a very effective tip.

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Social Media Tips: How to Increase Engagement [Infographic]

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Social Media Tips: How to Increase Engagement [Infographic]

Most businesses and marketers know that it’s very important to be on social media. But many of them underestimate the value of engagement. When you interact regularly you can build relationships, generate more followers, engagement, drive conversions, and grow your business.

Here are some tips about how to increase engagement on social media and how to grow your business.

1.Use Images and Videos – Visual Content

One of the most powerful tools you can use to increase social media engagement is to create visual content. Images of people using and enjoying your products are always a great tip.

You can share images of new items that you have for sale. You can also play with frames and filters to draw attention to your posts.

  1. Add Humor – Funny Posts

With humor, you add value to their day. This sort of content brings smiles to faces and fosters a more favorable view of your brand.

It also makes it more likely that you will see an increase in social media engagement and shares as people choose to pass along the content that made them laugh. Smile is a very attractive tip.

  1. Ask for Feedback and Reviews

Many people are very happy to talk about the products they like. You can ask them to leave their reviews and feedback as comments or direct readers to your review page.

If happy reviewers leave their opinions, they provide valuable information for those who have not yet decided whether or not they wish to use your product or service.

just remind people that you want to hear from them. Their reviews can help you to promote new products or improve the ones that you already offer. And, if they only have positive things to say, it’s a very effective free ad for your business!

  1. Share Statistics or Facts

One of the best ways to get someone’s attention is to share a fact or statistic that they did not know about before. While we usually take to social media to be entertained, many of us are happy to be educated while we are there, as well.

Ideal statistics to help your brand increase social medial engagement can include anything that relates to your industry or the interests of your audience.

The best facts are the ones that can be summed up in one brief sentence. You can also use facts inside an image for instant visual appeal.

  1. Use Giveaways

You can use giveaways to increase social media engagement. Ask people to like and share for a chance to win one of your products. These posts are most eye-catching when they include a high-quality image of your products.

For even more engagement, you can post the giveaway to your blog, and across all social media channels. Free software can allow you to give users additional entries for actions like commenting on a social media post or liking and sharing your page.

Social media engagement is an ongoing task. You will need to spend some time getting to know your audience and then spending time with them every day. Use analytics to see what efforts get you the best results.

This way, you can dedicate your time to the tasks that help increase your social media engagement and grow your business.

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Psychological Tricks & Tactics To Increase Your Sales [Infographic]

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Psychological Tricks & Tactics To Increase Your Sales [Infographic]
Psychological Tricks & Tactics To Increase Your Sales [Infographic]

These days the online people are bombarded with marketing tactics and tricks without even realizing it. Businesses are using these psychological tricks, tactics, and methods to increase their sales.

You can have the best product in the world. You can market it at the right time for your ideal customer. But if you don’t understand the psychology of buying, you can not increase your sales.

Here are some effective psychological marketing tricks and tactics you need to use to increase your sales.

Social proof – People can easily be influenced by peer groups. This is why successful online retailers use the social proof technique.

Pricing – certain pricing triggers can generate sales. But not all target audiences are the same. So you need to find what does and doesn’t work for the different audiences.

Scarcity – fear of missing out (FOMO). In nature, scarcity means the difference between life and death. As an online business or marketer, you can take advantage of this psychological factor.

Attractive Photographs and images – the problem with online shopping is that you can’t touch or smell the product. But you can recreate that sense of ‘real-world shopping’.

Use reviews and testimonials. Ask customers for reviews and testimonials and strategically place them around your website to let potential buyers know you’re a trusted source.

The price-saving tip. To highlight what great value a customer is getting, put the old price next to the new price, and include the percentage of saving.

Use urgency. Knowing there are only a few left of an item adds urgency to purchase and makes customers think that if they don’t act now they’ll miss their chance.

Use color psychology. If your target market is male, use red CTA buttons. But for a mixed audience, neutral colors like orange are much better.

Use the less-is-more technique. Don’t overload prospective customers with too many options as it can have a paralyzing effect on their decision making. Instead, help them narrow their choice.

Use video. You can boost your sales by featuring videos of your products. People need the onscreen product to match up with the actual receiving of it. The best way to do this is to show a video of someone using the product.

Give people a free trial. By giving a free trial, you tap into people’s innate sense of wanting to commit to something.

Create quality content. Share high-quality content that provides needed information to people searching. From a psychological point of view, this is a form of bonding, and they’ll be more likely to buy your product.

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Data-Driven Marketing: Stats, Trends, and Practices [Infographic]

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Data-Driven Marketing: Stats, Trends, and Practices [Infographic]
Data-Driven Marketing: Stats, Trends, and Practices [Infographic]

Data is a necessity for your business. Data helps marketers to understand their customers (Target Audience) better, and when you integrate the insights derived from the data with your marketing strategy, then you can achieve successful business results.

You can understand what your customer would buy, why, when, etc. You can create a plan and target your customers.

Customers now are demanding more personalized experiences than ever before, it’s no surprise that almost 66% of marketers are personalizing their communications based on consumer data.

Data-Driven Marketing – Explanation

Data-driven marketing is the process that helps marketers gain insights about their customers, and learn about new market trends or tips by analyzing data gathered from various industry sources.

These insights are then translated into an effective marketing strategy informed by the facts and figures.

The main objective of data-driven marketing is to tweak marketing procedures and strategies to address the changing trends and the unique demands of target customers by leveraging data to acquire a deeper insight into what consumers want.

When your company fully understands how customers are engaging with your marketing efforts, you can make better business decisions. (More Sales).

Data-driven marketing is all about collecting information on your customers, then using that information to create a new successful marketing strategy.

The practical element involves some sophisticated software and professionals to maximize the real potential of the data analysis.

Reach Your Target Audience

Not everyone who receives your message will buy your product. Studies show the average conversion rate for a sales landing page is around 2.35%.

Data helps you tailor your brand messaging so it is more relevant for the audience who see it. So you can convert more people.

Reaching the right people (target audience) is a good start, but it is quite another thing to connect with people on the right channel. Today, people use multiple mediums to go online, with the average shopper using 4-7 channels during the customer journey.

Data-driven marketing enables companies to present a brand message that engages prospects. Then, you will be ready to respond and serve customers when they’re ready, on the channel they prefer.

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