Video content it’s one of the most effective tools you can use to create a successful digital marketing strategy. Stats show that video marketing keeps growing and many businesses plan to use video marketing for their campaigns.
Voice assistants it’s the new engagement tool for customers this year. Voice assistants at home will play an important role. By responding to the needs of customers at the time of interaction, brands will be able to create more instant experiences.
Mobile Devices Experience – Mobile UX
In 2020 consumers will also expect a more useful experience on all channels, including mobile devices. Conversion rates on mobile are much better than desktop so focusing on mobile UX is key.
Brand Transparency and Society
For brands, it can be a pretty effective tip in 2020 to be transparent about their role in society, and highlight where and how they plan to invest to become even better. Brands need to help society.
Personalization and Machine Learning
Now there is a new era where traditional marketing is reshaped by machine learning. Marketers are getting smarter about customer experience and personalization with the help of machine learning can increase engagement and success.
Visualization and Search
Consumers are relying on images when searching for answers, deciding what services or products to buy, or even when seeking inspiration. From 2016 to 2018 “image search” grew on mobile by over 60%. The right combination of text and images can achieve tremendous results.
Data-Driven Marketing – Artificial Intelligence
Marketers will turn more and more towards machine learning and artificial intelligence to deliver business results and success. Consumers are expecting messages that cater to their personal needs. (personalization effect).
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