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Content Marketing: Stats and Facts [Infographic]

Content marketing is a very effective tool to promote your business, products, or services. Content marketing is to create and share quality, informative, written, and visual content. So your target audience and interested people can learn about your brand.

Content marketing statistics inform you and provide insight into how other content marketers are solving the pain points (problems) of their target audience and generating leads.

Here are some content marketing stats and facts you need to know.

Content Marketing Stats 2020

70% of marketers are investing in content marketing.

75% of companies have a team of content specialists.

Web traffic is one of the top measurements of success for content marketing.

The most common measurement of success for content marketing is sales.

28% of marketers plan to increase their investment in content marketing in 2020.

45% of marketers said that content marketing is a very important part of their marketing strategy.

“Content Marketing Strategy” is the most searched query related to content marketing.

Video Content Stats

Video has become the most effective format in content marketing. (overtaking blogs and infographics)

Promotional videos and storytelling are the most common video types.

88% of video marketers say that video has increased traffic to their website.

Blog Content Stats

WordPress users produce about 70 million new posts and 77 million new comments each month.

Blogs are among the primary three forms of media used in content strategies today.

22% of marketers choose WordPress as their website content management system (CMS).

Companies spend 46% of their budget on content creation.

83% of traffic to marketing blogs comes from desktops.

In the marketing industry, the top-performing articles are over 5,200 words in length.

Articles that are >3,000 words get 3x more traffic, 4x more shares, and 3.5x more backlinks than shorter articles.

53% of companies said that updating old content is a very effective tip.

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