Category Archives: marketing

The Truth About Marketing: Why A Bad Copy Is Your Worst Enemy

The Truth About Marketing: Why A Bad Copy Is Your Worst Enemy

Every day, more and more of us begin new online business, hoping to make a better living or just a little extra on the side. And every day, more and more of us fail.

This may seem like a negative attitude, but unfortunately, it’s the truth. The Internet is a great place to do business, but finding real success is like finding a needle in a virtual haystack. So what’s the problem?

To be honest, the more you surf the Web, the more bad writing you see. I can’t tell you how many sites I’ve visited that feature boring, disorganized, or almost incoherent copy. The truth is very simple: if your website can’t communicate your marketing message in an exciting, informative, and professional way, you’re not going to sell much.

If you think the way your website or other marketing materials read just isn’t that important, think again. When you’re trying to sell online, through the mail, or with email, written words are all you’ve got.

If you walked into an electronics store to buy a computer and found their salespeople unhelpful, uninterested, and untrustworthy, would you buy? Of course not. The same goes for your website or sales copy. If someone is reading your homepage and finds your writing sloppy, boring, or skimpy, they’re not going to buy from you.

First, make sure you have ENOUGH copy to explain your product or service. If there just isn’t enough content, people won’t have the information they need to make a decision. Skimpy or sparse sales copy will drive people away faster than anything else.

Next, be careful! When writing your sales copy or website, don’t just rush through to get it over with. A lot of people hate to write, but we’re talking about your only interaction with customers here. Even minor spelling errors, grammatical mistakes, or awkward sentences can add up to a gaping hole in your credibility–and your profits.

Third, get excited about what you’re selling! You don’t have to hype it up to the rafters, but you do need some enthusiasm. Your writing can be exciting and motivational without loosing its credibility. If you don’t get excited about your product, why should anyone else?

These are just the basics, but remember: the way your sales copy or website is written can literally make or break your chances for success. If you have a hard time finding the right words, can’t spell worth beans, or need a little help in the exciting department, don’t be afraid to ask for help from a friend, associate, or professional. When words are all you’ve got, you need to make them count!

If you don’t love your business no one gonna love it!!

Discover All The Secrets Of Affiliate Marketing

Discover All The Secrets Of Affiliate Marketing

There are so many ways to make money online and as the internet grows, by an estimated one million pages a day, money-making opportunities increase, but there is no more popular way to make money online than through affiliate marketing. Affiliates are earning themselves billions of dollars each year simply by selling products of other people. But there is an art to affiliate marketing, and there are many techniques and strategies that you need to know before you can start making money as an affiliate.

Do you know how to make money as an affiliate? If you have tried on affiliate marketing but find that you are not making as much money as you would like, it might be time for you to look at the techniques you are using. Are you marketing to the right customers and is your offer great for your clients?

It appears to be very easy to set up as an affiliate, because all that is really needed is a computer and access to the internet, but there is so much more to it than just that. You can become an affiliate, even if you are starting out from scratch. One way to make sure that you are maximising your potential is to invest in training. There are many affiliate marketing training programs online, but none of them offer the comprehensive package as that of Wealthy Affiliate.

Wealthy Affiliate was set up 10 years ago by two internet marketing experts who teach their members how to make money as an affiliate. They realised that there was a gap in the market for a great training program, and so Wealthy Affiliate was born. If you look at how far the program has come in 10 years, it is easy to see that these guys know what they are talking about. The program has grown considerably, and now boasts over 51,500 members.

The training offered by the program is second-to-none in that, it teaches everything there is to know about affiliate marketing from scratch, and it is possible to become an expert affiliate through this training. But the best thing about Wealthy Affiliate has to be the support, because members are initially launched on an eight week training program that covers every aspect of affiliate marketing. Members are guided and nurtured, and at no point are they left to their own devices, trying to figure things out. If you are the type of person who learns well when supported, then this program is for you.
So you get all the training through tutorials, videos, webinars, blogs and articles, but you also get a whole host of services, resources and tools with which to build your marketing campaigns. But this is not all, because members get a competition spy tool, a website development tool, a niche-finding tool and a content generator, and all included within membership.

You will feel highly valued as a member of Wealthy Affiliate, because the support, coaching and mentoring provided is unique. You will have the best on-hand support online, and each and every step of the way, there is someone to help and guide you. The Wealthy Affiliate Forum means that you will be able to network and communicate with other affiliates, and learn from some of the top internet marketing experts online.

You can learn how to make money as an affiliate from Wealthy Affiliate and become a part of the Wealthy Affiliate community, which is growing so fast as new members join every week. While you are learning how to make money as an affiliate, you can make money promoting the Wealthy Affiliate brand; commission incentives are very generous for new referrals to the program and you will be learning at the same time. It’s a great opportunity to learn all the secrets of affiliate marketing and the same time you earn money!!