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Truths and Lies of Internet Marketing

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Truths and Lies of Internet Marketing

A long time ago you decided that working all the hours and being away from your family just has to be wrong. You know what? It is. There is a way to right this wrong and it has to do with the Internet. But you knew that already. So what is the next step?

You have been looking online in the search engines and maybe in the newsgroups and you have seen plenty of opportunities.

Most of the hype you read sounds much too good to be true and most of it is. However, there are some real opportunities out there. You just have to know where to look. Don’t follow the other sheep, work it out for yourself.

Where do you look? Who holds the keys to this bountiful virtual treasure chest? Do you have a chance at success?
From here on in we’ll confirm some truths and dispel some lies which you’ll find all over the internet.

Lie: I can earn amazing sums of money online really quick. I can quit the 9-5 within weeks!

Truth: Pure hype reigns supreme on the Internet. The claims of huge downlines, 6 figure incomes overnight and massive mailing lists with no effort are complete drivel. Nothing is easy to make a go of and online it’s no different. It’s possibly even harder to make your fortune online since the rules are always changing. Staying on top of and driving these changes is where your success will come from.

Lie: Working your online business is easier than working the 9-5.

Truth: Making a true success of your online business is, more often than not, a whole lot harder. You are directly responsible for the amount of money you put in the bank at the end of the month. You will need excellent time management skills and organizational skills. Possibly the hardest thing is the motivation. To get up every day and motivate yourself to switch the computer on, knowing you have to get down to some hard work can be very tough some days.

Lie: My time is my own. I can work whenever.

Truth: Your time is your most precious commodity. There are daily demands on your time from your family and the business of everyday living. Real life carries on regardless of whether you have a spreadsheet to prepare or not. Managing your time actually becomes a delicate balancing act. You cannot ignore your family if you’re working at home – and anyway, one of the reasons you wanted to work at home was to spend more time with the family, right?

Lie: My children will enjoy the extra time I can spend with them.

Truth: Still with this time thing. Yes your kids will be happier to see you more around the place but they will also become confused as to why you can’t play with them more and may even come to resent this. The delicate balancing act is indeed a thin tight-rope walk and you’ve got to be a masterful acrobat to pull it off. It can be done however and this shouldn’t put you off.

Lie: Build it and they will come.

Truth: Whilst this may have been true in the very early days of the Internet with the most basic of search engines driving traffic, these days nothing could be further from the truth. Building your website and getting it online puts you on the first rung of the ladder. Getting enough traffic to make your website profitable is your next goal. There are many places online which claim to be able to do this for you, only 2-3% of these places will be worth your time.

Lie: The Internet is just one big playground for scammers.

Truth: The Internet, with it’s anonymity, is indeed a fertile breeding ground for the more unscrupulous among us. While scammers get all the press there are plenty of real people like you making some nice piles of coin from the Internet perfectly legally. The information revolution is upon us and you better get onboard.

Lie: All my friends and family will want to join me.

Truth: Your friends and family will think you’re completely mad. While you may find one or two people who’re open to your dreams and visions, most will simply ridicule you so be ready for that. They may not talk about you openly but they will think you’re wasting your time. Ignore them and prove them wrong. You can do it. Success is sweet.

At the final analysis, if you want to work at home on the Internet, become truly financially and spiritually free then the odds are not stacked in your favour. This being said, with the fire of determination burning inside you, with the strong desire to enjoy a life of no money worries and more quality time with your family then you will succeed. It takes time, effort and hard choices but you can do it.

Just do one thing every day to improve your position and that’s all it takes.

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How To Develop an Effective Internet Marketing Strategy

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How To Develop an Effective Internet Marketing Strategy

How do I effectively develop an Internet marketing strategy? Every online business owner asks this question many times. Unfortunately there is no universal answer to developing your Internet marketing strategy.

There are many different methods being used and new ones being tried every day.

However, there are fundamentals that must be in place to develop a successful Internet marketing strategy.

– Internet marketing strategy one: Know your target market.

Don’t guess, those who guess fail. Check your reality; don’t think everyone needs what you are selling. Take the time and effort to develop a very specific outline of your preferred customer.

Research, ask questions, talk to people, get a firm understanding of who it is you are selling to and don’t depend on “if you build it they will come”. When you have a grasp of your target market you’ll be able to make accurate decisions about your business, not guesses based on guesses.

Developing an Internet marketing strategy is like building the foundation of your business. When you analyze your target audience, you’ll want to find out the answers to questions such as the ones listed below.

What products/services do you currently buy?

Why do you buy your current brand?

What do you like about it?

What could be improved?

If you could recreate the product/service, how would you change it?

What ezines or newsletters do you receive via email?

Age? Annual income? Occupation? Title?

Depending on what your business sells or offers, there should be more questions you can develop to further hone your target market and therefore you Internet marketing strategy.

How do you get this information?

Talk to people in person or in groups. Conduct an online survey. Surveymonkey.com offers excellent survey tools free of charge.

Make use of online forums. Put a forum on your site. Use a promotional give away to get information. Be creative and be real.

– Internet marketing strategy two: Understand why people stay on your site once they are there.

People who come to your site and leave seconds later are not customers. Your first page should load very quickly. Be brief and to the point. Verbosity is marketing death. Good design, good writing and white space are preferred.

Use tables with cell padding and cell spacing to give your pages a quality feel. Hiring professionals can be money well spent.

– Internet marketing strategy three: Don’t base your sales pitch on deception.

Make sure your links accurately describe what the viewer will get. It is a common con to have a link to a freebie or discount lead to nothing more than a hard sales pitch that the viewer wouldn’t have chosen. If you do, you’ll likely lose the potential customer.

– Internet marketing strategy four: Always provide something for the viewer, even information can make them return again and again.

Your viewers like to get new, updated material. Therefore, make sure to provide ongoing quality information as often as possible.

– Internet marketing strategy five: Always research the methods you may want to use to advertise, i.e. link exchanges, click through programs, pay per click programs, advertising on search engines, banner ads, etc.

Make sure the methods you select reach your target market. Don’t market your ego; market your product or service.

How To Use Imagination And Creativity For Free Advertising

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How To Use Imagination And Creativity For Free Advertising

Advertising for free seems like an impossible thing when heard. But there are several ways by which the cost of advertisement can be conserved, with the help of some imagination and creativity.

A business wanting to advertise, can write articles related to their field of expertise that can be submitted to media and publications having interest in that particular field. The advertising article can have information about the company and dealership opportunity. Due to the rise in Internet users and websites, new websites have sprung up which offer free services. Articles can be written for these websites and they can be broadcasted for free, which will be viewed by hundreds of people everyday.

Once the business has gained some recognition, within no time it will gain popularity also among the crowds. This popularity can lead to them being invited on radio and television talk shows and even to interviews. Such kind of opportunities shouldn’t be missed as they provide a chance for free promotion.

If it is taking a long time to get a break, the producer can be addressed with a letter that can be followed up by a telephone call or in-person visit. During the visit, the nature of expertise can be discussed about the business, which will be of interest to the viewers of the particular channel. Once a businessperson gains the status of being public-friendly, more offers start pouring in.

Free bulletin board located in the neighborhood, like in grocery stores, libraries, and salons, are another good idea. Advertising circulars can be posted on such boards for free. Circulars for mass distribution can be handed out at the mall, shopping center, bus stops, particularly on weekends when there is a big rush. Students can be hired on part time basis for this purpose.

Promotional advertisement can be printed on the envelopes used by the business firms. Both the sender and the receiver can view this advertisement. Promotional offers can be sent to customers by postcards, which should be utilized to its full, leaving only place left for writing the address.

Some of the new mail order publications offer free first time and seasonal deductions for advertisers. Other publications offer pay per inquiry space. Inquiries can be made about stand-by space, which means that the publication holds the submission of advertisement until the space is not sold and in that case, thirty three percent saving can be achieved. Usually local newspapers provide these kinds of offers.

If the business is involved in ad sheet or catalog publishing, other publishers can be contacted for the purpose of bartering an advertising exchange. They can place advertisement in their publication, in return for placing their advertisement in the business’s publication.

Free offers can be provided to the customer. This can be done by emailing or printing newsletter about information regarding the area of interest of the targeted customers and can be made popular by using tag lines. Attach a free coupon with it, which the customers can use it for shopping, if a criterion is met like minimum purchase of $50.

By this the response will be huge and most of them will purchase something to avail the free offer. The basic ingredient for advertising for free is imagination and research. Opportunities should be searched and a strong working force should be applied to increase the sales.