Tag Archives: how

How to Start a Profitable eCommerce Business In 2021 [Infographic]

January 2, 2021business, google, infographic, marketing, Startups2021, business, ecommerce, how, make, money, online, tojtsantalis

You can find many e-commerce ideas to start an online business. But which ones are profitable and which ones are not can be tricky to determine, especially if you are new to the world of digital commerce.

Here is some profitable eCommerce business to start in 2021.

Beauty and Health Products

The beauty and health industry is one of the fastest-growing businesses online. Reports show that personal health and beauty products sales will surpass US$53 billion by the end of 2020. A lot of sales happening online.

This proves that the beauty and health niche is very profitable. Start an online beauty and wellness store that deals in a variety of products, including fragrances, makeup, hair care, nail care, and personal grooming. Also, vegan products are in great demand too.

Online Educational Courses and Training

The demand for online education courses and digital learning is growing. Schools, colleges, corporate, or professionals, are moving away from traditional face-to-face online learning.

That’s why selling online educational courses and training programs will be a great niche business idea in 2021.

The global learning market will reach US$325 billion (2021 to 2025). Build an online shop that facilitates course creation, uploading, and selling. There are so many digital learning fields that one platform cannot provide them all! Focus on the niche that you know well.

Sell ebooks

These days you don’t need a publisher to publish a book. Ebooks are very popular. A report shows that 335.8 million ebooks were sold in the US alone in 2019. This number will grow by 4.8% more in 2021.

This means that selling ebooks and digital content via an online store is a profitable e-commerce business idea!

While Amazon is the king of ebook sales, there are many other ebook stores and publishers that selling ebooks successfully.

Vintage Clothing

You can start an e-commerce store by selling any type of vintage clothing online. Select a specific style (casual, formal, etc.), price mark (affordable, expensive, etc.), or product type (vintage tees, accessories, etc.)

Reports show that the global vintage clothing market was over US$25 billion in 2018 and will reach US$42 billion by 2022.

Second-Hand Products -eBay

eBay is the best example of an online shop that generates huge revenue with second-hand products. Sell clothes, jewelry, furniture, gadgets, or anything else. Make sure that your online store is built strongly and functions smoothly.

Focusing your second-hand goods store on a particular location can also work very well.

Smart Home Products – New Trend

Selling smart home products is one of the best niche e-commerce store ideas to try in 2021. The market was valued at $60 billion in 2019 and is expected to reach $247 billion by 2025.

People like to buy home appliances and devices that can be controlled remotely from anywhere using a mobile or networked device.

Despite the huge potential and growing demand for smart home products, few online business owners are selling these devices. It’s a very profitable business that you can start in 2021.

Dropshipping Store

Dropshipping is a great way to sell on a small budget. All you need to worry about is selling the product through your virtual store. The supplier will take care of packaging, fulfillment, and other tasks!

Also, you can run this online business from anywhere.

Sell Toys Online

Toys are a popular eCommerce store idea to try in 2021. Most of us think that children nowadays don’t value traditional toys and games anymore. But, this isn’t completely true. A report shows that toy sales are up 16% from 2019 and this number is likely to grow to 20% in 2021.

Research to figure out which toys are widely famous. Speak with toy makers and sellers in your region to host their products in your niche toy store!

Research the market and discover:

Which products have the most selling potential and less competition

Which technology is best for online store set up

Advantages and disadvantages of online stores

It’s up to you to decide what kind of eCommerce business you want to start in 2021.

Blogging: How To Start A Blog For Free In 2021

December 13, 2020blogging, business, google, marketing, Startupsblog, blogging, free, how, start, tojtsantalis

Are you searching for some free blog sites to start your blog? You want to share your opinion or thoughts with your friends or you want to start a blog and build a business? Here are some effective sites where you can start a blog for free.

Discover how to start a blog for free in 2021

Wix is a free website builder that you can use to build your blog or website. Wix has easy drag-and-drop options, so you don’t have to handle anything in the back-end. The design is very modern (it can be used by beginners and advanced).

Also, Wix has free hosting. so you just need to pick a template, and you’re ready to go. It provides a nice collection of free and premium themes and templates for different purposes.

You can add multiple elements to your pages, like multimedia widgets, menus, typography, forms, video boxes, etc. When you think the site is ready, click Publish and start your blogging journey. Also, after publishing, you can return anytime to edit the content blocks.

You can start with Wix just to get the know-how of the website building process.

WordPress

WordPress is for people who want their own blog. It’s perfect for setting up a serious website if you plan to work or blogging long-term.

WordPress.org is a free platform, but you need to build the site by yourself. You also have to host the software yourself. You can find some free WordPress hosting, but a better long-term strategy is to pay for a solid and effective WordPress host.

If you pay for hosting you have full control over how your site looks and functions and how you can make money from your site. You need to know the basic tips about WordPress.

Also, there’s WordPress.com (the other face of WordPress). A platform used mostly for personal blogs because it’s easy to set up and free. But it’s better and more professional to have a domain name.

WordPress is the most popular platform for bloggers and businesses.

Weebly

Weebly is another popular website builder that you can use not only to blog but also to sell products. (It is similar to Wix) It provides a WYSIWYG editor with drag-and-drop elements.

If you want to add a certain button, you can simply drag it to the page and customize it. The same happens with photo galleries, slideshows, and any other multimedia element.

Weebly also, provides sidebars, media boxes, forms, social media icons, newsletter subscriptions, and many more.

All the website builders are using common techniques to help you to build your site or blog.

Medium

Medium is very popular and the best option for people who just want to write and don’t care about having their “own website”.

Medium is a multipurpose platform where anyone with an account can write. The big advantage of Medium is that your articles will be exposed to a very big audience. Medium has about 60 million readers per month and the number keeps growing.

It’s better and more professional to have your blog (domain name and host) and then you can use Medium to repost your blog articles. So you can generate free targeted traffic and even sales.

Ghost

Ghost it’s like WordPress. The Ghost software is free but you need a paid hosting. The editor is simple and it offers a live preview of your text on the right side of the screen. Also, there is a sidebar with settings, where you can choose your preferences.

Blogger

Blogger is one of the oldest free blog sites. But these days it’s not very popular.

Blogger has many themes to choose from. Each theme has different skins, advanced color filtering, and various widgets. Blogger has simple appearance options, so the focus stays more on the writing part. A nice tip about this site is that it comes with ad spaces. You can earn money with ads.

Tumblr

Tumblr is a little bit different from other blog platforms. Tumblr is more multimedia or social media content platform. It’s very easy to start using Tumblr. Sign up and start posting.

Tumblr has multiple post formats for different types of content (text, photos, images, videos, etc). It is simple and has basic customization options.

Joomla

Joomla is similar to WordPress. Joomla is free but you need hosting and domain. Joomla has a flexible interface that can be used not only for blogs but also for more complex websites. It has many templates and extensions you can use.

Joomla has an old-school editor (it’s like a word editor). It allows you to choose the font, color, size, emoticons, tables, or background.

Effective and Useful Blogging Tips

Choose a name for your blog.

Buy a domain and get hosting for your blog.

Install WordPress.

Find a useful WordPress theme or template. Personalize the design of your blog. Make it unique and attractive.

Use WordPress plugins and add-ons. It’s very important to use plugins for SEO, image optimization, fast load pages, mobile optimization, etc.

Launch your blog and start writing, sharing, and engaging with your followers on your favorite niche or topic.

— A Gift For You! How to Start A New Business for FREE!

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WordPress Hosting: How to Choose an Effective Web Hosting Company for 2021

November 25, 2020blogging, business, Ecommerce, google, marketing, Startupsbest, choose, host, hosting, how, to, wordpressjtsantalis

If you have a WordPress site or blog it’s very important to choose an effective web hosting company. You should compare different services and select the most effective company. Here are some tips on how to choose an effective web hosting company for 2021.

the best hosting company for your WordPress site

Most web hosting packages will contain a large number of features. When you are analyzing different web hosting companies, compare the different levels of service so you know you are getting the right features you need for your website. One company may offer lower prices, but you need to pay for updates. So you will spend more money.

You should take the time to search and read many reviews of potential web hosting companies. If you only find a few, you don’t have many insights for making the right decision.

You need to choose a web hosting provider that has minimal downtime and no outages. Companies that have a lot of outages aren’t reliable and it is obvious that they are not trustworthy. Frequent outages are an indicator of an unprofessional service. Avoid them.

It is better to choose a web hosting company that is headquartered in your target audience’s country. If your target audience is located in the U.K., ensure that your hosting provider has a data center in the U.K. or you can choose a CDN provider. (CDN are more effective and fast)

Also, you need to know what type of security system they have to protect your website. There are many potential threats today targeting websites. Choose a hosting company with a security system against DDoS attacks.

Attention! Avoid free web hosts. Free hosts won’t back up your website, so it’ll be up to you to ensure that everything you upload is also backed up on your computer. If your site goes down or has some problems they will not help you.

Important! You need to choose a hosting company that will offer you excellent customer service. If you are a beginner, you will have many questions, like how to utilize certain features of the web hosting package or how to use FTP, etc.

You can use forums to find and discuss a web host with its current customers. One of the most effective ways to know if a web hosting company is effective or not is to speak to other current customers.

Are you interested in a hosting provider that uses Windows, or one that uses Linux? Each platform comes with its features and requirements. Linux is usually a much cheaper option compared to Windows.

Before choosing a hosting plan, search their website carefully. A good hosting company website contains information about the features offered and how you can use them to make your website more effective and useful. Search for additional tutorial content for subscribers.

Your host must have many connections to the web. If they only have one Internet connection, you go offline when they go offline, and that is pretty bad for your business. Ensure that your site will have sufficient bandwidth with this web host.

If you plan to upload a lot of information, investigate the uploading methods they have. In some cases, it may be necessary to use an FTP server.

If you have no experience with FTP servers, make sure you can use software to manage your uploads.

Maybe it’s better to choose a host that provides a VPS (virtual private server) plan. A VPS plan grants you extensive administrative rights over your webspace. This will enable you to create accounts or alter software, making it ideal for people with complex needs.

But this kind of server is not simple, it requires you to learn how to administer it.

Determine your needs and wants and check how well each web hosting company meets those needs. This will assist you in making a decision just on a single factor, such as the price, instead of discovering the very best deal possible.

Look for a web hosting company with a good reputation. Look at review and comparison websites to find the web host with the best reputation in the industry.

Be sure that the company has been around for a long time and has a reputable history. Don’t choose a web hosting company only because is cheap.

Look for a web host that offers 24/7 support via email, live chat, or phone, then it is sure that they have very reliable customer service.

Finding the best deal is a common practice, but choosing a web host solely because of affordability is a mistake. You will sacrifice support, quality, or both when choosing a low-cost web hosting company.

— Discover the best hosting company for your WordPress site. Save money and time!

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Instagram: How to Promote Successfully Your Small Business

November 23, 2020business, google, marketing, seo, Social Media, Startupsbusiness, how, instagram, promote, success, tojtsantalis

Instagram has millions of active users. It’s one of the most popular and effective social media platforms. It’s a great social media platform to promote your small business, attract more customers, followers, and generate sales.

You can always promote your business on Instagram to boost your sales and increase profits.

Here are some tips about how to promote your small business successfully on Instagram.

Use Effective Instagram SEO Tips

You need to optimize your account to be found by search engines. You need to use effective SEO tips to generate traffic, followers, and sales.

Optimize Your Instagram Username

Your Instagram username is searchable. If you want to get more free Instagram followers, you need to optimize your username.

Your username should be easy to search, include a short keyword that best describes your niche, make your brand name bold.

Use Relevant Instagram Hashtags

Instagram allows you to add 30 hashtags to your posts. Using hashtags, Instagram users can find your posts by searching for keywords and hashtags. Add the most relevant hashtags and increase your engagement.

Use Geotags or Locations to Your Posts

Geotags or locations to your posts attract more local followers. Instagram algorithms show local posts more frequently.

Use ALT Text to Your Posts

Another effective SEO tip on Instagram is adding ALT texts. ALT text is keywords that can be added to posts. These keywords not only describe the purpose of posts but also help Google spiders detect your Instagram images.

So, your posts will appear on Google images results which can lead people to your Instagram business account.

Promote Instagram on Other Social Media Platforms

Instagram is not the only social media platform you can use. Twitter, YouTube, Facebook, TikTok, and Pinterest are also great social media platforms to attract customers and boost sales. Add more social media accounts to your Instagram bio, and cross-promote your services to get more followers.

Use Shoppable Posts and Stories

One of the most amazing features of Instagram (Business Accounts) is the shoppable posts. Using these posts, you can easily sell your products through Instagram. This tip increases your conversions.

The reason is that people can purchase your products directly from Instagram. People like it because they save valuable time.

Also, you can use shoppable stories. They are more effective than shoppable posts.

Use Giveaway Contests

Everyone loves getting free stuff. You can offer free stuff as rewards in an Instagram contest. Instagram giveaway contests are very effective. All you have to do is to choose your gifts, set some rules, and share posts frequently to invite more people to your giveaway contests.

It’s a great way to promote your small business (Your Products) on Instagram and get more followers and money.

Branding – Important

Branding is very important. Branding on social media platforms increases brand authority. After a short period, people will recognize your Instagram account from posts you are sharing. This is a very successful way to grow your business and become an expert.

Use Videos – 3 Ways

You can share videos on Instagram in 3 different ways.

The first way is to share a video on your Instagram feed. Videos that can be shared on your feed have a maximum length of 60 seconds. But you can share up to 10 videos using the carousel feature.

Instagram Stories

Another effective way to share videos is Instagram stories. Videos shared on stories can be 15 seconds long. This type of video is suitable for sharing promo videos, and tips and tricks related to your products or services.

IGTV

The best way to share videos on Instagram is to use IGTV. On IGTV, you can share videos up to an hour in length. These videos can contain tutorials, interviews, and other new ideas to attract more people.

Use Trends

One of the best tips to promote your small business on Instagram is to know and use the trends. If you share something that people are already like (Trend) you can attract more interested people to your Instagram account to buy your products or services.

Use Influencer Marketing

One of the best ways to increase your visibility on Instagram is to use influencer marketing. All you have to do is to find the best influencer for your niche and offer them something valuable.

Attention! Macro-influencers can provide you with millions of followers but, if you can’t afford the prices, you can start with micro-influencers.

Instead of targeting millions of followers, you’ll target about 100K followers which are great for your business. Also, many stats show that micro-influencers generate more engagement than macro-influencers.

Use Instagram Ads

You can use Instagram ads to advertise your products and promote your small business. But this option is not free. Instagram can promote your products and help you get more local customers. So, if you have the money you can try this feature to grow your business.

Instagram is a great platform to promote your business, products, or services. Use tips and trends to grow your small business, generate targeted traffic, followers, and increase sales. You can promote successfully your small business on Instagram. Take Action Now!

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Digital Marketing: How To Improve Your Business Marketing

November 22, 2020business, google, marketing, seo, Social Media, Startupsbusiness, digital, how, marketing, strategies, tojtsantalis

If you are an entrepreneur, business owner, or marketer you need to have the necessary marketing skills and also you need to know the latest trends and techniques about effective digital marketing. These days digital marketing is very popular and profitable because many people are working from home. Pandemic has changed our lives and the way we work.

Here are some tips about how to improve your business digital marketing strategies.

Know and Understand SEO Techniques

SEO (search engine optimization) is a necessity for online businesses. It’s a basic tool and has been in digital marketing for a long time already. SEO has changed but the principle remains the same.

SEO is the process of optimizing your website content to show up most effectively on online searches (search engines). SEO can influence and improve many functions across a business. SEO can improve the performance of your website and get higher rankings on search engines. (Google).

Understand Analytics

Data and analytics is another important area to understand and use effectively on your marketing strategy. Now there is more data available about your customers, your competitors, your business, than ever before.

So you need to understand data to create a successful digital marketing strategy. You can use Google Analytics (Free) to improve your marketing strategy and your website or blog.

Social Media

Effective communication is very important for your business. You can improve relationships with customers and gain their trust. One of the main channels of communication in business is social media. If you know how to use social media platforms effectively can have a positive impact on marketing.

Different social media channels are ideal to reach specific groups of audiences and niches. With social media, you can improve awareness of a brand, generate sales, increase targeted traffic, and get more followers. (Free Promotion)

Understand Your Customers

By learning more about your customers and your target audience you can improve your digital marketing strategies. You need to get better customer insights and use this information directly.

If you know and respond to the demands and needs of your target audience right away you have a great advantage.

Customer insight can come from many sources. From customers themselves or from analyzing their actions and behaviors. If you get their opinions, thoughts, and feelings, you can get a direct insight into how they react or respond to certain things. (a new product launch or a survey)

When you know your target audience (Insights) you know their problems and needs. So you can provide (promote) the best solutions. (Products or Services)

Technology is Changing

Technology is changing and new tools and platforms are presented every day. From new software to new forms of hardware used to access information, technology has a great impact on marketing and online business.

It’s important to know what kinds of technology your target market is using or interested in. Many people worldwide searching online information through mobile devices such as smartphones or tablets. Also, the increase in voice-activated tools means that it is very important to understand their impact.

Video Marketing and Optimization

Videos should be optimized for social media because most people are engaging with it. Many people are using smartphones and other mobile gadgets which can easily allows all the social media channels.

So, you need to create videos based on the social media optimization way. The social media channels like Facebook, Instagram, Twitter, TikTok, etc., are playing a vital role in business promotions.

Attract Mobile Users

Mobile users are very important to digital marketing. Most of the consumers are preferring online shopping and they are not willing to go shop and purchase the products. Online shopping save time and money. Very Important!

So, your business needs to have an effective mobile-friendly website.

It’s very important to create awareness in your target audience. If you know the trends and secrets of digital marketing you can create a new marketing strategy to promote successfully your business.

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Tag Archives: how

How to Start a Profitable eCommerce Business In 2021 [Infographic]

Blogging: How To Start A Blog For Free In 2021

WordPress Hosting: How to Choose an Effective Web Hosting Company for 2021