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Social Media: 7 Tips On How Micro-Influencers Can Improve Your Marketing Strategy

December 13, 2021business, marketing, Social Media, Startups, work from homehow, improve, marketing, micro-influencers, social media, strategy, success, tipsjtsantalis

The explosion of social media marketing has changed the way businesses and brands market themselves online.

Display advertising still is effective but there’s a new trend in advertising and marketing. Micro-influencer marketing.

Social Media: Micro-Influencers and Marketing Strategy

Micro-influencers aren’t celebrities. They could be a personal trainer, video creator, or a new artist.

One thing they have in common is a loyal fanbase. Most micro-influencers have between 1,000 and 100,000 followers.

Social Media: Micro-Influencers and Marketing Strategy

If you’re a business owner, now is the time to improve your social media marketing.

Here are some tips about social media and how micro-influencers can improve your social marketing strategy.

1. Collaborations and Brand Awareness

Micro-influencers are popular because they’re easy to relate to. Their followers usually have similar interests.

Most micro-influencers are good at interacting with their fans. Relatable content and interactivity can help build a relationship between micro-influencers and their followers.

A quality micro-influencer can help you raise brand awareness. A micro-influencer with a loyal fanbase can increase sales of your product or service.

Collaborations with micro-influencers can be more valuable and profitable than generic mass advertising campaigns.

2. Use International Micro-Influencers

Use new strategies to expand your business. The internet has many opportunities for promotion both nationally and internationally.

If you partner with an international micro-influencer, you can target audiences you wouldn’t normally have access to.

There are international micro-influencers on all the major platforms, including YouTube.

3. Marketing Plan and Goals

Micro-influencer partnerships aren’t about spending money without a plan. This type of marketing is popular because campaigns can be measurable.

Stats show that 45% of experts collaborate with 2-5 influencers.

Brands can get a high ROI (return on investment) when they use campaign monitoring tools. Some analytics tools are built into the social media platforms.

Before you start micro-influencer partnerships, start with goal setting. What results are you looking for?

When you have clear goals, you know how to succeed.

Goals and analytics are essential tools for serious marketers and brands. You can see what works, what doesn’t and make changes on the go.

4. Find a Niche – Target Audience

Traditional advertising can be broad. So it’s not very targeted and successful.

For businesses with a niche user demographic, micro-influencers have changed the marketing game. Brands can now reach a highly-targeted audience.

if your product doesn’t appeal to a wide audience, market to a smaller, highly-targeted one.

5. Quality Content

Traditional advertising methods came with limited options. Before the internet brands relied on television, radio, and newspaper advertising.

Social media has given brands more choices. Now, many micro-influencers are ready to collaborate.

Marketers need to find micro-influencers that have the same audience profile.

You need to choose quality, not quantity. Micro-influencers create content across a range of mediums. For example, they use Instagram, YouTube, Twitter, and TikTok.

Just because there are more choices doesn’t mean you shouldn’t be selective. Before you commit to a micro-influencer, you should browse their existing content.

6. Increase Traffic and Sales

Micro-influencers can drive traffic to your website. Also, they can improve your SEO efforts.

Often, social media users will search for products on their favorite platform. Many people will bypass Google and browse YouTube instead.

If micro-influencers create engaging videos, they can attract many interested people or potential customers.

When potential customers watch these videos, they can start shopping. So you will increase sales.

7. Social Media Content and Explainer Videos

Micro-influencers often create content that business owners are proud to reshare. Brands can use the content on their own social media pages and website.

Brands and micro-influencers need to work closely together. The relationship needs to be transparent, and brands should be clear about expectations.

Remember, micro-influencers should never sacrifice their integrity or give a dishonest product review.

To help micro-influencers create usable content, you can use explainer video production.

It can be a presentation explaining how to use a specific product or it could be a general introduction to your company and services.

Explainer videos are easier to digest than long-form text. A well-made video will give micro-influencers all of the information they need to create appealing content.

Last Tip

Micro-influencers might not have the same reach as celebrity influencers, but they can help your business to grow.

When you partner with relevant micro-influencers, you can improve your marketing strategy.

Micro-influencer campaigns can be tracked, with clever analytics giving you up-to-date statistics.

Most importantly, when you work with micro-influencers, they can increase your website traffic and sales.

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Influencer Marketing: How Micro-Influencers, AI, and Data are Changing the Market

November 17, 2021artificial intelligence, business, marketing, Social Media, Startupsartificial, changing, how, influencer, intelligence, market, marketing, online, worldjtsantalis

These days social media platforms are changing, algorithm updates and the online world is changing too.

Influencer marketing is impressive and now influencers are more valuable than ever.

Influencer Marketing: How Micro-Influencers, AI, and Data are Changing the Market

Here are some tips you need to know about influencer marketing and how Artificial Intelligence (AI), micro-influencers, and data are changing the market.

1. Micro-Influencers: The New Trend

Some influencers (macro-influencers) are buying mansions, yachts, or even lear jets. They are on the top, but another group has built its empire: micro-influencers.

While cost and demand tend to be attractive for brands looking to partner with what is known as macro-influencers (over 50,000 followers), what’s becoming apparent is that micro-influencers generate better engagement and higher conversion.

Micro-influencers have three times the engagement rates as mega influencers.

Micro-influencers are better than brand influencers. Micro-influencers have garnered the one thing brands are looking for: a very loyal audience.

Why brands prefer micro-influencers:

• Unlimited choices of influencers

• Brands can diversify the influencers they partner with and can use multiple influencers per campaign

• The ability to reach a new targeted demographic (new moms, new marketers, etc.)

Micro-influencers have become experts in converting their audience into buyers. Even influencers that aren’t very well-known have credibility.

They speak the language of a specific audience, and that audience is motivated to buy as a result.

2. Data, Analytics, and Artificial Intelligence

While follower count and reach are important metrics for influencers to track, brands are now more interested in conversions. How much of your audience is motivated to buy?

Now marketers and influencers can work together to track results and gather data with the help of AI.

Brands want to know what they’re getting for their money. Data is important.

Analytics show how much an influencer is interacting with its audience. Brands use that to decide who will represent their campaign.

AI also gives power back to social media platforms. Instagram is changing its algorithm pretty often with the help of AI.

Social media platforms also use machine learning and voice recognition to learn what followers are looking for and what influencers are talking about. This data is used to inform the next algorithm.

Brands get the most out of their influencer ad spend. The influencers get exposure and opportunities.

3. Authenticity, AI, and Virtual Influencers

Many people who use social media say that authenticity is still king. But now, users know if an influencer is promoting a product just for the money.

These days artificial intelligence is changing the market with virtual influencers. They’re real influencers, but not real people.

Virtual influencers are computer animations of actual people. And while it might come as a surprise, these virtual influencers are doing what actual influencers are supposed to do.

They gain followers, establish credibility, and promote products intelligently and authentically.

Virtual influencers are a supplement to actual influencers. They provide entertainment and education, which is what social media is all about.

While young audiences crave authenticity, they also want to be part of something fun and exciting.

The best influencers provide that — even if they’re not real.

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AI Revolution: How Artificial Intelligence Is Changing The World [Infographic]

April 6, 2021artificial intelligence, business, Future, infographicartificial, businesses, changing, how, intelligence, revolution, worldjtsantalis

“The AI Revolution”, it covers the brief history of AI, the industries that will be affected, as well as some key AI statistics. The modern iteration of AI works silently in the background without a face, and it’s starting to impact everything it touches. It’s also will transform our economy at warp speed.

How Artificial Intelligence Is Changing Businesses

Artificial intelligence is here and it’s transforming our economy.

One estimate by PwC puts the global impact of AI at $15.7 trillion by 2030, while Accenture says that AI could double the rate of economic growth in developed countries by 2035.

If either of these two predictions come true, it will mean big change for almost every industry.

The AI Revolution: By the Numbers

The following stats will give you an indication on the potential impact of the AI revolution, and how it’s already shaping the future of business thinking:

The number of AI startups has increased 14x since the year 2000

The amount of investment in AI startups has increased 6x since 2000

15% of enterprises in 2018 already use AI, but 31% more will come on board in the next 12 months

72% of executives see AI as being the most significant future business advantage

84% of global businesses see AI as providing a competitive advantage

41% of consumers believe AI will improve their lives in some way

By 2020, businesses using AI to drive consumer insights will see $1.2 trillion more per year than their less-informed competitors

So while the AI revolution is not led by the identifiable face of a friendly (or antagonistic) robot in a physical form, experts agree that impact of AI on business will be profound.

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Freelancers: 9 Tips on How To Make Money Online In 2021

February 3, 2021blogging, business, marketing, Startups2021, freelancers, how, make, money, online, tips, tojtsantalis

Freelancers love the idea of being your boss and make money online. It’s very attractive indeed. As a freelancer, you have to run your small business. You need to find clients, convincing them to hire you, and delivering quality work on time.

Freelancers: How To Make Money Online In 2021

Working as a full-time freelancer is easier than many people think. But you need to have the marketing and management skills to grow your business.

Here are some effective tips about how to make money online in 2021 as a freelancer.

Freelancers: How To Make Money Online In 2021

Create a Portfolio to Show Off Your Skills

Before you dive into the world of freelancing, it’s important to create an attractive portfolio.

You’ll need to have an impressive portfolio if you want to convince clients to hire you. You can use your previous work and select the pieces that you think represent your skills to be part of your portfolio.

Then start investing in the technology that you need to complete your job, and decide where exactly you’ll work. Having a dedicated area to work can make a big difference in your productivity.

Also, it’s important to have a LinkedIn profile and your website. You can create a blog that you update regularly.

Facts and Samples of Your Work

Talk about yourself and your work with facts.

If you’re trying to convince a potential client that you’re very good at creating content for business blogs, send them samples of business blogs that you’ve written before.

As you know “Actions speak louder than words”. Your skills are worth more than you think.

Remember that you are not a full-time employee. So your client will not spend money on your health insurance, benefits, or rent an office for you.

Also, you won’t be paid for many tasks that are required for running your business, like invoicing, marketing, ads, etc.

Create a Plan

Before you start freelancing, you need to decide what you want to accomplish. If you’re quitting a full-time job to start freelancing professionally, one of your primary goals is to make enough money to support yourself.

Figure out how much you can charge for your work, how many projects you’ll need per month, and how many potential clients you need.

Market Yourself and Promote Your Work

Don’t just sit back once you’ve set up your website and assume that clients are going to find you. Advertise to targeted clients using LinkedIn groups, Facebook, Twitter, even TikTok. Use any site that you think will appeal to the people and businesses you want to work for.

Here are a few freelance sites you can use.

Guru
Freelancer
People Per Hour

Also, you can create business cards to connect with potential clients in the real world. Local market, shops, local tv, or radio, etc.

Go to Networking Events to Find more Clients

In local networking events and conferences, you can introduce yourself to potential clients. Also, in professional networking events, you can meet other freelancers and get advice and tips about how to work successfully as a freelancer.

Ask for Testimonials

You don’t have to talk up your skills yourself. You can have satisfied clients do it for you. Getting a recommendation from a client is a great way to reach new clients because it shows that you’re good at your work.

The next time a client emails you to thank you for the good work you’ve done, politely ask them if they can write a short testimonial for you. Most people understand how important these testimonials are for you and will help you.

Build Your Brand

Your brand is your identity. You have to show clients your abilities and why they need to hire you.

Keep updating your blog, social media profiles, and portfolio will show off your best professional self – freelancer.

When you send a pitch email, include a link to your website, LinkedIn profile, and relevant project samples.

Popular Freelancing Jobs

If you are thinking about how to make you some extra money online. Now is the time to think about some ideas regarding your skills, hobbies, interests, and knowledge base.

These days many freelancers have a full-time job but they have a side gig writing about dogs, pets, beauty products, diets, or photography. Here are some popular online freelancing jobs.

Writing or blogging
Graphic design
Coding
Website development
SEO professional
Translating
Virtual Assistant
Video Editing

The Benefits of Freelancing

Being Your Boss

As a freelancer, you can choose who you want to work for and what type of jobs you want to do. Remember that clients will have the opportunity to rate your work. So choose jobs that you can guarantee to complete the work on time.

Setting Your Hours

The amount of time that you work, when you work, and from where you work, is all up to you as a freelancer.

Consider how much time you have available to finish your freelance work and be realistic about your limitations.

You Can Work More and Earn More

One of the advantages of freelancing is that it allows you to earn more money when you need it. This means that you can double up on your work when you need to earn more money.

But, keep in mind that in most cases, there is generally about a week between finishing a job and get paid.

Last Tip

Freelancing is a fantastic opportunity to make extra money from home, but it isn’t always easy. You’ll need to put in a lot of work in the beginning, doing some jobs for much lower than your preferred salary expectation to make a name for yourself and build your brand.

But you can increase your income, grow your business, and have more flexibility with your working hours.

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Social Media: 3 Effective Tips on How to Avoid Scams

January 24, 2021business, Security, Social Mediaavoid, hackers, how, media, safe, scams, security, social, tipsjtsantalis

Social media usage get an incredible growth because of the pandemic. But unfortunately, this presents an opportunity for scammers, too.

Stats show that that the number of people losing money after getting scammed on social media has tripled in the last year (2020). People are looking for ways to avoid identity theft or other scams on social media platforms.

Social Media Tips: How to Avoid Scams

Here are some useful tips on how to avoid scams or hackers on social media.

Types of Social Media Scams

There are many types of social media scams. The term is quite vague and can cover any type of scam you can find on social networks.

Types of common social media scams

● Phishing scams. Links sent to you via messages or published by fake pages may go to websites that are not secure. You might have accidentally given up personal details or even money.

● Romance scams. Some scammers go in-depth. They may pretend to be someone else and try to convince you to send them money, playing with your feelings. They may do the same thing to collect details from you to sell or use for credit card applications.

Dating apps have made romance scams even more prevalent. You need to pay more attention to dating apps.

● Quizzes. When you see quizzes on social media, you might think they are harmless. But these are common methods to get your personal details and they can be used to harm you.

● “Stuck” scams. People might use social media as a way to pretend to be a relative or friend. They pretend that they need help (Money) because they are stuck abroad or in financial trouble.

Unfortunately, these are just some of the types of scams. But there are even more inventive techniques to steal your information to make a profit.

How to Protect Your Privacy and Avoid Scams

Luckily, you can protect yourself against identity theft and social media scams. Don’t forget that people don’t need your card details to scam you. Identity theft is more complex, and they might make a lot of money applying for finance in your name.

Useful Tips

● Use antivirus software. Effective antivirus software can help you a lot. There are also software solutions for identity monitoring or even managing your passwords.

● Don’t share personal details. On social media, a lot of people are sharing personal details. Do you know and trust everyone on social media? The answer is probably “no”. Don’t share personal details.

● Use secure passwords. Special characters and mysterious passwords are a must. Don’t make it easy for someone to access your accounts, it is better to use two-factor authentication. You can even use a secure password manager if you struggle to keep track.

● Verify who is contacting you. If someone reaches out, you should always check who it is and whether or not they are legitimate.

● Avoid public Wi-Fi networks. Public and unsecure networks may provide a way for scammers to track your activity and steal details.

General Safety Rules

Create strong passwords, and make sure you set up a different password for each social media account. Install Google Authenticator for two-factor authentication (2FA) and enhance your security.

Stay away from fake accounts. Some platforms allow anyone to follow you, but you can always block them or ignore them if you don’t know them in real life. Fake accounts may want to scam you, so don’t click on suspicious links.

Also, you don’t have to open every direct message (DM) or answer every question.

When it comes to your phone, make sure to use a password to protect it. Always use antivirus software on your computer. Regularly update your browsers and operating systems.

Also, it’s important to read the privacy policies of platforms you’re using and customize your accounts to hide personal information.

The threats or scams on social media are very common, and you need to know how to avoid them. Also, you can report anyone or anything that makes you feel uncomfortable.

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Tag Archives: how

AI Revolution: How Artificial Intelligence Is Changing The World [Infographic]

How Artificial Intelligence Is Changing Businesses

Freelancers: 9 Tips on How To Make Money Online In 2021

Freelancers: How To Make Money Online In 2021