Tag Archives: enjoy

Business and Fun: A Great Lifestyle

Business and Fun: A Great Lifestyle

Every business should have a little fun scattered throughout the company. Enjoy your successes and learn to deal with your failures. Loosen up and start smiling laugh a little and the world will laugh with you. And if laughter is too big a step, smiling works perfectly – it cost nothing to give and when you do, you usually receive it back; Now that’s what I call a win/win situation!

Be silly occasionally, socialise in your industry, stay away from miserable people and learn to pace yourself. Stop doing any work you hate and outsource it. If you can avoid it, do not hire people that do not know how to have fun. If you already have members of staff that bring other people down, see if there is a legal way to let them go gradually!

Customers are the cornerstone of every business and they need some laughter in their lives. When your customers call you, sound happy to hear their voice. They might just call you more often. If you can find a way of making their lives just a little more pleasurable, they are much more likely to remember you when placing the next order.

If your employees have fun working for you they are more likely to be committed to your business goals. Encourage your staff to achieve more by making their working life energising and more exciting. Plan something unexpected, give little gifts and organise a day out. It doesn’t have to be during working hours…

People can sense the mood their boss is in. If you are not having fun running your business, how can you expect your customers and staff to feel motivated? If your business bores you sell it!

Some people believe that they are not allowed to have fun when they are working. Times have changed and some business owners now work almost every single waking hour, 6 days a week! When are you ever going to have time to have some fun if you are working all the time?

Did you know: It takes 7 muscles to smile and 14 muscles to frown?

I used to work for a company in Dundee many years ago. They spent quality time organising events for their members of staff. They inspired me to work harder knowing that the company did care for my welfare.

This business was inspirational in the way they used fun and games to allow us employees to see a different side of management. It was great being able to beat my boss in a fun environment playing amusing games!

A few words of warning; watch how you handle young, immature members of staff as they might not be able to handle some fun and keep on working at the same time. Also avoid alcohol and gambling as a means of adding some fun in business. Going down this route could potentially create more problems than the fun it serves to bring!

Work hard and play hard add a little fun and enjoy the rat race!

5 Tips For Social Video Optimization

5 Tips For Social Video Optimization

The popularity of social video sites like YouTube is undeniable. YouTube alone receives more than 65,000 video uploads and plays 100 million clips every day. By 2017, video enthusiasts will consume 48 billion user generated video clips. This represents 55% of all the video content viewed by US consumers. In the future, user generated videos may even end up on your television screen through the cables and satellites. YouTube has already announced incorporating the revenue sharing possibility with the creators of these video streams. Other sites may follow soon. You will be able to monetize your video contents and allow others to discover your skills and talents for better jobs or other lucrative offerings. To maximize the impact of your creativity, you need to know the kind of contents you have to produce and effectively present those contents in the video sharing sites.

The social video optimization is not about optimizing your videos for high search engine ranking (SEO). It is about making your videos for others to enjoy and learn from (providing benefits to people) and publishing those videos in social video and social media websites for viewers to easily discover, bookmark, and share for a viral effect.
1. Provide benefits. Offer something that will benefit others. It may be funny video clips, a series of how-to videos, an unusual moment, etc. Don’t upload any violent clips. Though these clips are popular in video sharing sites, most of the time they don’t provide any real value to the society. Unless the violence has journalistic value, dont embrace it for amusement. Funny clips are popular. Kids and pets provide plenty of opportunities to capture hilarious moments. If you have plumbing skills, offer a series of short “how to” videos on fixing things around the house. A computer geek can channel her skills in developing short videos on how to setup a home network. Plenty of opportunities are available. Find your niches and work in those areas. If you are comedian, create short stand-up comedy routine videos. The bottom line is to create themes and produce a series of videos based on each theme.

2. Provide enhanced viewing experience. People do not want to watch a full-length movie in a video-sharing site. A clip should not be more than 10 minutes long. Buy a cell phone with a good quality camera for capturing those unexpected moments. Otherwise, use a digital video camera for making your clips. Use a free online video editing sites like http://cuts.com for cutting video scenes, inserting title and sound effects, etc.

3. Create your brand. Companies spend millions to establish and promote brands. Why should not you? Brand recognition is very powerful and it may set you apart from others. Insert a few frames at the start and end of every video you create to introduce yourself, your skills and talents. People like to associate with real persons rather than some unknown entities. Tell them what this video is all about. Make it short. Setup a blog and provide your blog URL in the introductory and conclusionary frames. Make the blog URL short for people to remember it easily.

4. Make it discoverable. This is like marketing your video on the video sharing sites. If you don’t do it properly, your contribution will be lost in the sea of video clips. Provide a short and catchy title with keywords related to your video. Relevant keywords will help locate your clips when people do a search. A catchy title in the search results will draw viewers’ attention. Learn from the titles others are using by doing a search using your keywords in YouTube and other similar sites. The same goes for the description. Use relevant keywords but make it interesting to arouse curiosity. Write in the natural language and avoid adjectives. Let the users decide the quality of your presentation.

Tags are everywhere. It is a keyword, not a keyword phrase. You should provide tags for your uploaded videos. If your titles and descriptions are relevant to your videos, you already have a few tags. Besides the tags you have already collected from your title and description use one or more tags to closely identify your content to the categories available in the site. For example, on YouTube you have categories like “autos and vehicles”, “comedy”, “howto” etc. If your video is about how to fix a flat tire, use additional tags like “tire”, “car”, etc. Add a few additional tags to describe the least important thing in your video. In the “fix a flat tire” video example, you can add tags like “stems”, “valve”, etc. Use as many tags as you can accommodate in the tag text box.

5. Relax and enjoy. You may be wondering why this is a rule. This is a rule because you do not want to feel the burnout. Enjoy what you are doing. Have a passion for your creative works. Don’t think about how much money you are going to make by producing these videos. This is not going to make you rich overnight or within a very short time span. What is important is that you are pursuing something that you like. If the society is benefiting from your creative works, your videos will go viral!!